
Episode 91: Claire O'Keefe
With Episode 91, Matt sits down with Claire O'Keefe, Partner and Head of Partner Development at Cerity Partners, for a solo conversation that breaks from the show's usual two-guest format. Founded in 2009, Cerity Partners is a national RIA with approximately 1,800 team members managing roughly $1.4 trillion in client assets. Claire sits on the firm's Executive and Operating Committees and leads its M&A conversations with potential partners, giving her a rare vantage point into hundreds of RIAs across the country. Claire and Matt dig into what it takes to manage and evaluate an RIA at scale, touching on: Claire's career path from teaching elementary school in Ireland into RIA operations in the U.S. and eventually into her current role at Cerity Partners How her operational background shapes what she looks at when evaluating a potential partner, going beyond the numbers to focus primarily on the client experience Cerity Partners' intentional approach to building and maintaining culture across thousands of employees spread across the country The importance of consistency of process when serving clients, both as a regulatory requirement and an efficiency driver Keeping autonomous, entrepreneurial advisors rowing in the same direction after a partnership, without losing what made them successful in the first place How Cerity approaches training when new teams are constantly joining and the organization itself keeps evolving Practical steps RIA owners can take today to become a more attractive partner in five years Where AI is gaining operational traction across the industry right now Claire's approach to managing her day-to-day responsibilities, and how she relies on her team to keep her sane and productive The views and opinions expressed by guests on The COO Roundtable are their own and do not necessarily reflect the views of Coldstream Wealth Management. Guest statements regarding their firms, including assets under management and business performance, have not been independently verified by Coldstream.















