The Content 10x Podcast

Hosted by Amy Woods

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300

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Jun 2026

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About the show

Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

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June 4, 202618 min

How Do You Build a B2B Content Strategy Around Clear Messaging and Positioning?

Is your messaging making you memorable, or just visible?You could have the best content engine in your industry, be publishing consistently across multiple channels, and focusing on quality. But if it isn't memorable, none of it sticks.Core messaging and positioning is one of those things that sounds simple until you try to do it well. If you asked ten people in your organization what you are all about and why customers should choose to work with you, would they all broadly answer in the same way?In most organizations, the answer is no.That inconsistency shows up everywhere. In your content, on your website, in sales conversations, and in ways that are hard to trace back to the source.In part four of our seven-part B2B content strategy series, Amy Woods digs into what messaging is, what goes into a messaging framework, and how to know whether yours is working for you.Find out:What messaging is and why consistency is what makes it stickWhether you can have a B2B content strategy without clear messagingThe five components every B2B messaging framework needsHow to define your messaging and positioning through internal conversationsHow to use your messaging framework on a daily basis, including how to embed it into your AI toolsThe signals that tell you your messaging is workingWhen to review your messaging and how to update it without doing a hard pivotImportant links & mentions:Blog post about this episode: https://www.content10x.com/357Part one of the B2B content strategy series - What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354Part two of the B2B content strategy series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355Part three of the B2B content strategy series — How Does Competitor Analysis Fit Into Your B2B Content Strategy?: https://www.content10x.com/356B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x website: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Timestamps:01:57 Free B2B Content Operations Benchmark Assessment02:35 What is messaging?03:44 Why a great content strategy can’t exist without clear messaging04:33 Who owns messaging?05:10 Core components of a messaging framework06:55 How to define messaging through internal conversations08:35 Where messaging shows up in real-world execution09:16 Opinionated content and category positioning10:38 Embedding messaging into AI tools and workflows11:09 How to know your messaging is working (or not working)13:08 Quantitative vs qualitative signals from customers and sales13:47 Revisiting and adjusting your messaging framework16:07 Recap and what’s next17:55 Wrap upAbout the host:Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

May 21, 202618 min

How Does Competitor Analysis Fit Into Your B2B Content Strategy?

Are you doing competitor analysis, or just keeping an eye on things?Many B2B content teams know they should be aware of their competitors. But awareness and analysis are two very different things.Done properly, it's one of the most powerful ways to find the gaps in your market, identify underserved audiences, and build a content strategy that genuinely sets you apart.In this episode, which is part three of our seven-part B2B content strategy series, we get into what competitor analysis really involves, how to do it effectively, and how to turn what you find into content decisions that help you stand out in a crowded marketplace.Find out:Why competitor analysis is about differentiation, not copyingThe four types of competitors worth tracking in your marketWhat to look at when you analyze competitors, from topics and messaging to SEO and lead gen contentThe tools and methods that make competitor analysis practicalHow to turn your findings into three clear content outputsWho should own competitor analysis, and how marketing and sales should work togetherImportant links & mentions:Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmarkBlog post about this episode: https://www.content10x.com/356Part one of the B2B content strategy series — What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354Part two of the B2B content strategy series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355Part 4 of our B2B Content Strategy series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?: https://www.content10x.com/357SparkToro: https://www.sparktoro.comAmy on LinkedIn https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, MaximumAbout the host: Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

May 7, 202613 min

How Do You Align a B2B Content Strategy to Business Goals?

Is your content strategy built around your business goals, or just your content calendar?Most B2B teams produce content consistently and put real effort into it. But when someone asks, “What’s this content doing for the business?” the answer isn’t always there.That issue almost always starts in the same place: the strategy was never tied back to business goals in the first place.In this episode, which is part two of our seven-part B2B content strategy series, host Amy Woods breaks down where a content strategy should start. She shares how to understand business goals from a content point of view, all the way to gathering the audience insight that makes it all click into place.Find out:Why understanding business goals is the only right starting point for a content strategyWhat business goals look like in a content context (from brand awareness to employer brand)How the buyer journey shapes what you create and whyWhy B2B buying is more complex than most content strategies account forWhere to find real audience insight and what to do with itImportant links & mentions:Blog post about this episode: https://www.content10x.com/355Part 1 of our B2B content strategy series — What Is a B2B Content Strategy (And Why Does It Matter)? https://www.content10x.com/354Part 3 of our B2B content strategy series - How Does Competitor Analysis Fit into Your B2B Content Strategy: https://www.content10x.com/356Part 4 of our B2B Content Strategy series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?: https://www.content10x.com/357B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmarkAmy on LinkedIn https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Timestamps:00:00 Content Without Purpose00:57 B2B Content Strategy Series Intro01:38 Free B2B Content Operations Benchmark Assessment02:18 Start With Business Goals04:52 Mapping the Buyer Journey05:26 Matching Content Types to the Journey07:03 Why B2B Buying Is Never Just One Person08:08 Gathering Audience Insights09:45 The House Analogy: Matching Content to the Moment10:59 Measurement and KPIs — Preview11:43 Wrap Up and Next EpisodeAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

April 23, 202618 min

What Is a B2B Content Strategy (And Why Does It Matter)

Do you commit random acts of content?We’re excited to launch a brand new seven-part series on B2B content strategy, and this first episode is all about getting back to basics and addressing what a content strategy is.Many B2B marketing teams are producing a lot of content, but when you ask why it exists, who it's for, or whether it's working, the answers aren't always clear.Host Amy Woods explains what a content strategy is, why it matters, and how it differs from a content plan or a campaign.Amy also explores why “random acts of content” rarely lead to consistent results, and what B2B teams need to put in place to create content that truly supports business goals - especially in longer, more complex buying cycles.Whether you're building a strategy from scratch or sense-checking what you already have, this is the place to start.Find out:What a B2B content strategy is – and why it mattersThe difference between strategy, plan, and campaignWhy content without a strategy often lacks directionThe key components of a strong content strategy and the questions every content strategy should answerWhy strategy is so important in B2B and stakeholder alignment is criticalHow to use your strategy as a filter for day-to-day content decisionsImportant links & mentions:Blog post about this episode: https://www.content10x.com/354Part 2 of our B2B content strategy series - Building a B2B Content Strategy That Supports Business Goals: https://www.content10x.com/355Part 3 of our B2B content strategy series - How Does Competitor Analysis Fit into Your B2B Content Strategy: https://www.content10x.com/356Part 4 of our B2B Content Strategy series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?: https://www.content10x.com/357B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmarkAmy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

April 9, 202619 min

The B2B Content Operations Benchmark: Does Your Content Strategy, Operations, and Team Really Measure Up?

How confident are you that your content is working? Not your output but the strategy behind it, the processes that support it, and the team set up to deliver it. Most B2B content teams are moving too fast to stop and take stock. It’s easy to keep investing in tactics that aren’t building on the right foundations. In this episode of The Content 10x Podcast, host Amy Woods introduces our brand new B2B Content Operations Benchmark - a free assessment for B2B content and marketing teams that replaces the original Content 10x Repurposing Effectiveness Scorecard, which launched over three years ago. Amy walks through what’s changed, why the original scorecard needed a complete rebuild, and what the new benchmark covers. She also makes the case for why benchmarks and assessments are often underused content formats in B2B and why building one could be one of the smartest content investments your team makes. Listen to find out: Why we retired the original Content 10x Repurposing Effectiveness Scorecard after over three years, and what made it the right time to rebuild How the B2B Content Operations Benchmark goes further than the original, and why the scope had to expand What each of the three benchmark categories covers - Content Strategy & Planning, Content Operations & Technology, and Team Capability & Culture - and the personalized report that is shared with participants Why a structured diagnostic can be one of the most useful things a B2B content team can create - especially when making the case for resources or change Ways that you can repurpose a benchmark/scorecard and how they can power a content engine A preview of the upcoming 7-episode content strategy series covering connecting content to revenue, competitor analysis, core messaging, channels and formats, distribution and repurposing, and measurement and KPIs Important links & mentions: Take the free B2B Content Operations Benchmark: https://www.content10x.com/benchmark Blog post about this episode: https://www.content10x.com/353 Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a content agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She’s also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter

March 26, 202638 min

How to Build a B2B Podcast with Personality and Purpose with Jess Cook

What does it take to build a B2B podcast that people actually want to listen to, in one of the most crowded content spaces out there?Producing a show with personality and purpose is the best way to spark interest, gain repeat listeners, and get people talking about your brand.In this episode, Amy sits down with Jess Cook, VP of Marketing at Vector, to talk about their fantastic podcast, This Meeting Could Have Been a Podcast – a show that we have the pleasure of working on at Content 10x. From scrapping the original concept to building a LinkedIn presence that's become a genuine awareness magnet, Jess shares how personality, specificity, and a smart content strategy combine to make a show that really stands out.Find out:Why Jess scrapped the original podcast concept and started over from scratchThe show's purpose: arming marketing leaders with how to have better conversations with their CEOs and solve problemsHow she named every episode like a Seinfeld script - and why that specificity worksThe decision to record in-person and how it transforms chemistry and production qualityHow LinkedIn personal branding has become Vector's most powerful awareness channel How encouraging the whole team at Vector to post has amplified their reachThe planned and surprise benefits of a strong B2B podcast How 'Vector-on-Vector' — using their own platform in their own marketing — has become their best proof pointWhat's coming next for Vector in 2026, including the “Ghost Tour Tour” and season 3 of the showImportant links & mentions:Jess on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/Josh on LinkedIn: https://www.linkedin.com/in/joshuaperk/Vector’s Website: https://www.vector.coVector’s podcast This Meeting Could’ve Been A Podcast: https://vector.transistor.fm/people/jess-cookVector episode Josh Overthrows Jess and Gets Cancelled: https://vector.transistor.fm/episodes/josh-overthrows-jess-and-gets-canceledContent 10x Podcast Episode 302: How to Maximize Content with a Small Team with Jess Cook: https://www.content10x.com/302Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

March 5, 202639 min

How to Gain Cultural Buy-in for Your Employee-Led Content Program with Sarah Goodall

People trust people over one-size-fits-all messaging and logos.Today’s business buyers and decision-makers want to know the people behind the brand. That’s where the growth and connection happen.In this episode, which is part four of a four-part miniseries, host Amy Woods sits down with Sarah Goodall, CEO & Founder of Tribal Impact, to discuss the importance of gaining cultural buy-in for employee-led content to make a real long-term impact.In this conversation, we discuss:Why people trust content from their peers over traditional brand messaging.The importance of building and nurturing employee trustWhy today’s buyers and consumers want to know the person behind the brandHow to measure growth ‘what good looks like’ with employee-led contentThe reasons why you should view LinkedIn as a networking platform instead of a marketing platformHow to shift your cultural mindset and treat your employee-led program as a sustainable initiative, not a one-off campaignImportant links & mentions:Our main series blog post on ‘Why Employee-Led Content Is the Biggest B2B Advantage in 2026’: https://www.content10x.com/why-employee-led-content-is-the-biggest-b2b-advantage-in-2026/Sarah on LinkedIn: https://www.linkedin.com/in/sarahgoodall/Tribal Impact’s Website: https://www.tribalimpact.comAmy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

February 19, 202614 min

How to Enable Employee-Led Content Without Forcing It

Each of your employees is a potential content marketing, brand-building, lead-generating goldmine.But to tap into this opportunity, you need to move away from using a one-size-fits-all strategy.In this episode of The Content 10x Podcast, host Amy Woods talks about why it’s important to give up some control, avoid using the same approach for everyone, and help employees show up online in a genuine way.Amy shares why it’s better to ditch forced formats and scripts, discusses ways to build trust with different messages, and explains how to set up systems that empower unique voices to show up in multiple ways.If you want to add employee-led content to your brand strategy, this episode is for you! But before you jump in, check out episodes 348 and 349 for part one and part two of our content deep dive.Find out:What types of content and messaging work best on LinkedInHow to help employees feel confident posting onlineHow to create systems that support employee content at scaleWhere to find inspiration for LinkedIn postsWhy it's important to analyze what is getting attention onlineImportant links & mentions:Episode 347: Why Not All Content Works Everywhere (And Why That’s a Good Thing) https://www.content 10x.com/347Episode 348 (Part 1): Why Employee-Led Content is the Biggest B2B Advantage https://www.content 10x.com/348Episode 349 (Part 2): How to Build an Employee-Led Content System That Actually Works https://www.content 10x.com/349Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

February 5, 202611 min

How to Build an Employee-Led Content System That Actually Works

When companies invest in employee-led content they must not treat it as a short-term campaign – that’s a recipe for disappointment.This episode directly follows on from our last episode, Why Employee-Led Content Is the Biggest B2B Advantage in 2026. Host, Amy Woods, moves from why people-led content matters to how to implement it properly. The conversation centers on employee-led content and how to build it in a way that lasts.Amy explains the differences between employee activation on LinkedIn, employee-generated content, and employee advocacy. She also covers how these pieces fit together without forcing people to post or stripping out their voice.If you’re thinking about building a content strategy that expands your brands reach and facilitates authentic connections, this is a great place to start.Find out:What an employee activation program on LinkedIn looks like in practiceHow to identify the right employees to take part and represent your brandWhy the first 3-6 months are often messy (and why that’s normal)What to measure early on, and what takes longer to have an impactWhat employee-generated content and employee advocacy looks like in practiceHow employee-led content can extend beyond LinkedIn into podcasts, events, and interviewsImportant links & mentions:Episode 348 (Part 1): Why Employee-Led Content Is the Biggest B2B Advantage in 2026: https://www.content10x.com/348Episode 350 (Part 3): How to Enable Employee-Led Content Without Forcing It: https://www.content10x.com/350Episode 343: Why Smart Companies Are Investing in Their Leaders’ Personal Brands with Ash Jones: https://www.content10x.com/why-smart-companies-are-investing-in-their-leaders-personal-brands-with-ash-jones/#Get the Most Out of Your Guest Appearances: https://www.content10x.com/repurpose-appearance/The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/interview-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

January 22, 202611 min

Why Employee-Led Content Is the Biggest B2B Advantage in 2026

Trust has always been one of the hardest things to earn in B2B marketing. As content volumes have increased, that challenge has only grown. When buyers are surrounded by more posts, more articles, and more opinions than ever before, it becomes harder to know who to believe and who to ignore.In this episode of The Content 10x Podcast, Amy Woods talks through why people-led content is something you cannot afford to ignore in 2026. After years of higher output and faster production, and with AI making it easier than ever to scale, buyers are paying closer attention to who is speaking, not just what is being said. Experience, judgement, and credibility now carry more weight than polish.This episode focuses on the ‘why’ behind people-led content – specifically employee-led content in B2B. Amy explores why trust feels harder to earn today, why human voices are starting to outperform brand-led messaging, and why this shift reflects buyer behaviour rather than a passing trend.If you’re thinking about how to build credibility, engage your audience, and push your brand further without adding to the noise, this episode will help reframe how you approach visibility and trust in B2B marketing.Find out:Why trust has become the real constraint in B2B marketingHow AI-driven scale has changed expectations (and buyer skepticism)Why people now trust individuals more than brandsWhat “people-led content” means in a B2B contextWhy this shift is unavoidable for brands that want to stand out in 2026Important links & mentions:Episode 349 (Part 2): How to Build an Employee-Led Content System That Actually Works: https://www.content10x.com/349Episode 350 (Part 3): How to Enable Employee-Led Content Without Forcing It: https://www.content10x.com/350Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter