The Chris Hanna Show

Hosted by Chris Hanna

Business Careers Marketing

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Episodes

194

Latest episode

Oct 2026

Language

EN-CA

About the show

This podcast is about helping you go all-in and win in your life, career, or business. Chris shares stories, advice, and inspiration about content creation, solopreneurship, betting on yourself, and going all-in to live on your terms. The concept of going "ALL IN" is heavily talked about as Chris sees that as the mindset needed to succeed.

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60 recent

October 19, 2026Episode 19513 min

15,000 Videos In. Here's What I'd Re-Record.

A grab bag episode. Three things Chris Hanna has been chewing on that did not each need their own hour. First, the one he had a conversation about yesterday: since launching All In Content, he has never once looked for a job, not on LinkedIn, not on Indeed, not even in what has been one of the hardest years he has had. Recruiters have reached out. Clients have offered him full-time roles. He has never taken the meeting. Then the bigger one. Over 15,000 videos recorded, and Chris has been sitting with the realization that he would love to re-record a huge number of them. In this episode: Why going back to work for someone else has never been on the table, and why the reason is not grit What he would build instead if All In Content disappeared tomorrow The early setup: a cell phone and a 40-dollar Amazon mic, sometimes a gimbal, eventually two phones and a GoPro Podcasts he produced in the first months of the studio before he had lighting and camera settings dialed in for each room. Debating whether to delete old videos of himself that make the studio look worse than it is Why he has never gone back to first year clients to offer a do-over, and why that is awkward Nobody's kitchen again: the compromises of shooting in homes and offices, the boardroom with ceilings so high the audio echoed through the mics, the street level shoot he did not yet have the software to clean up The site visit he did Monday before agreeing to work with a new client, and why he will not skip that step anymore Being honest that the studio is still nowhere near as used as it needs to be The last piece is one nobody in the video space says out loud. Having more than one person on a shoot is partly optics. Clients are sometimes surprised when it is just Chris. But it also buys efficiency, because the 15 minutes of setup and 15 minutes of teardown he handles alone are time he could spend coaching the person on camera. Lessons from someone still in the middle of learning them. Links All In Content: https://allincontent.ca All In Content Studio: https://studio.allincontent.ca Chris Hanna: https://chrishanna.ca Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation More from Chris: https://chrishanna.ca

October 12, 2026Episode 19411 min

I Sold 100 Videos in a Day and It Was a Mistake

Early on, nobody could batch record content faster than Chris Hanna. So he sold it. 50 to 100 videos in a single session. He believed in it, he delivered it, and he did it consistently for about a year and a half. He now thinks it was one of the biggest mistakes he made in the business. This episode is Chris arguing against an offer he successfully sold to a lot of businesses, and walking through the math that finally forced him to cap it. In this episode: Why other companies never offered those numbers, and the reason he missed it at the time Content going stale before it ever gets posted, and footage sitting unused when a business changes direction Clients running out of gas late in a session and delivering their weakest takes Chris hitting the same wall recording, producing, and editing his own content The actual editing math: ten videos a day means two full weeks of work on a hundred video order Everything the price never accounted for, from ideas through captions, thumbnails, reviews, and uploads Why introducing caps has been genuinely hard to sell Returning clients who remember the old volume and the old price, and cannot reconcile paying more for less What better gear, a studio, and a real editing process changed about the output The current standard: a two hour session producing 20 to 25 fully edited videos The monthly retainer client where they shot only eight videos in two hours on purpose, and why that was the better call Chris is not pretending the old sessions were worthless. He is saying that volume was the wrong thing to optimize for, and quality is what actually moves the needle. Caps cost him bookings. He is keeping them anyway. Links All In Content: https://allincontent.ca All In Content Studio: https://studio.allincontent.ca Chris Hanna: https://chrishanna.ca Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation More from Chris: https://chrishanna.ca

October 5, 2026Episode 1938 min

Stop Chasing Social Media Trends When You Have Nothing to Say

Chris Hanna opens this one cold: a beautiful video that does not explain who you are, what you do, or why you do it is a waste of money. The word cinematic keeps showing up in consultations and proposal requests. Cinematic website intros. Cinematic social. Cinematic webinar content. Chris thinks most businesses asking for it are about to overpay for something that will not move a single deal. Then there is the other side of the same problem. Trends. Three second boomerangs, dancing staff, and the same format Chris watched run back to back to back on Instagram, every industry using the exact same audio. In this episode: Why high production can feel empty while a phone recording lands Chris admitting he has been guilty of chasing the polished version himself and watching the simpler one outperform it The team teaser video he saw and the money he suspects it cost, for almost no views and no message Real estate as the clearest local example: gorgeous drone footage that never mentions the neighbourhood, the property, or what living there is actually like A former client now doing content in house, pulling views into the millions, with business flat Why views do not mean anything unless they turn into calls, emails, DMs, and booked consultations Education, entertainment, and the edutainment middle ground worth thinking about Whether this is the TikTok effect, or businesses hiring young and outsourcing their voice to whoever knows the trends The measurement problem sits underneath all of it. Most businesses are tracking the number that feels good instead of the one that pays. Links All In Content: https://allincontent.ca All In Content Studio: https://studio.allincontent.ca Chris Hanna: https://chrishanna.ca Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation More from Chris: https://chrishanna.ca

September 28, 2026Episode 1928 min

Networking Stopped Bringing Me Clients the More Known I Got

Networking built a big part of Chris Hanna's business. Content at scale so people knew him before they met him, then rooms where those people finally shook his hand. It worked for years. This year it stopped. And the reason is not the one most people would guess. When Chris was unknown, every event meant brand new conversations at scale. Consultations booked, deals done. As he became known through partnerships and events, those new conversations turned into catch-ups with the same people. He admits he does it too, gravitating toward whoever he is comfortable with the moment he walks in. In this episode: The twofold strategy that worked for years, and why it needs both halves Why being unknown was an advantage in a room The moment he started leaving events frustrated without knowing why How the quality of local rooms has shifted with more side hustlers and students showing up Why he sticks with the Windsor-Essex Chamber of Commerce and the Leamington Chamber Being mad at the socializing, not at the people Every event is the same restaurant, golf course, or winery, and why the local format needs to evolve The paid event he turned down because the ROI was not there, and the fellow business owner who agreed The suggestion someone made about running his own training events out of the studio instead Chris does not have the fix. He knows the approach has to become more strategic, and the old version is done. If you are going to rooms and coming out with nothing, this one will sound familiar. Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation More from Chris: https://chrishanna.ca

September 21, 2026Episode 1919 min

Clients Who Don't Pay: Why I Don't Deliver the Work Until I'm Paid

Chris Hanna is talking money in this one. Specifically, the people who owe him and have decided not to pay. The studio has a simple setup. 250 dollars, 90 minutes, walk out with raw footage. Book and prepay through the website. Clean process. Then Chris broke it for people he knew, people he figured were good for it, and let them pay after the session instead. Some paid part. Some paid nothing. Some he is still chasing. Then the bigger version of the same mistake. Thousands of dollars' worth of work delivered before final payment to companies and people with genuinely great reputations in the community who stopped responding. In this episode: Why the low-ticket work causes more stress than the high-ticket work What happens when you extend trust to someone you know instead of running your process One client who promised payment months ago, went quiet, and is now spending money to build the same capability internally. The cash flow hit when you have already paid a subcontractor for work you were never paid for What his studio landlord said that reframed the whole thing: they are not withholding their money, they are holding yours Sitting in a networking room hearing people praise someone who is stiffing you, and why he will not throw them under the bus. Thewrite-offf question he still has not answered What the process looks like from now on, with no exceptions Chris is clear about where the blame sits. The people who did not pay made their choice. But he broke his own rule to let them. New policy, said plainly: you want something done, you pay. No payment, no delivery. Links All In Content: https://allincontent.ca All In Content Studio: https://studio.allincontent.ca Chris Hanna: https://chrishanna.ca Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation More from Chris: https://chrishanna.ca

September 14, 2026Episode 19011 min

I Posted More Than Ever This Year and Got Fewer Leads

For years Chris Hanna had a rule. Every time leads dipped, he could trace it back to a dip in his posting. Slow down for two or three months, and the next two or three months would be quiet. Post more, and the business came back. This year he tested that rule harder than he ever has. Three to four posts a day across every channel. Thirty to fifty pieces a week. And the leads did not come. This episode is Chris troubleshooting his own business in public, without a tidy answer at the end. In this episode: The two channels that built the business: posting daily and showing up in person, with speaking layered on top Why he scaled back networking, and what changed in the rooms he used to get value from What a heavy travel year did to his thinking about consistency The possibilities he is weighing: algorithm shifts, more competition, and a race to the bottom on price locally Website companies now selling video, and what that says about the market Why the same advice is still working for his clients but not for him right now The 80 percent conversion tactic that stopped converting, and what he thinks changed Why ads are not his lane, and why he refuses to hand outreach to a vendor Two months of DMs and cold emails he hated doing, and what came of it The honest split Chris lands on: either the rule expired, or posting was never the real mechanism and it was just correlated with something else he was doing back then. He does not know which yet. He is building a new approach and has already worked out how he will measure it. Not sharing it yet. If what used to work in your business has quietly stopped working, this one is for you. Links All In Content: https://allincontent.ca All In Content Studio: https://studio.allincontent.ca Chris Hanna: https://chrishanna.ca Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation More from Chris: https://chrishanna.ca

September 7, 2026Episode 1899 min

Why Done-For-You Content Fails When the Business Owner Checks Out

All In Content has sold done-for-you services since day one. Ideas, recording, coaching, editing, captions, thumbnails, scheduling, posting. As hands-off as it gets for the business. In this episode, Chris Hanna says out loud something he has never talked about publicly: the clients who lean on that hardest are often the ones getting the least out of it. He walks into a batch session with 20 to 40 ideas prepared, hooks written, bullet points ready. Some clients take it and run with it, add their own angle, push back, make it theirs. Others just read it verbatim. No pushback, no clarification, nothing added. It looks like trust, and Chris appreciates the trust, but he thinks it hurts the business paying for it. His take: content is dramatically better when the business actually cares what it is putting out. Which means his own offer works best on the clients who refuse to fully lean on it. In this episode: What done for you actually covers at All In Content, and the one piece it can never cover Why a client's opinion beats Chris's opinion every time, because they live in the business day to day The consultation where a prospect said figuring out what to talk about was Chris's job What checking the box looks like from behind the camera, and why the content ends up flat Why "I'm out there" is not a result The onboarding changes Chris is considering to force more collaboration Why he is not changing the offer, just being honest about its limits Chris is not walking away from selling done for you. He is stating publicly that it has to be done with you. Next week he is getting very transparent about something in the business he thinks is broken. Links All In Content: https://allincontent.ca All In Content Studio: https://studio.allincontent.ca Chris Hanna: https://chrishanna.ca Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation More from Chris: https://chrishanna.ca

August 31, 2026Episode 18811 min

I Led 500 People in Corporate. Why Can't I Delegate in My Own Business?

Chris Hanna led, hired, trained, and promoted more than 500 people across his career. He was known as a good leader. He coached other leaders for a living. So why can't he delegate a single task inside his own business? This one is honest to the point of uncomfortable. Chris walks through the pattern he has been wrestling with for months: every time he hands work to someone else, he ends up doing more work, not less. Nine people have worked with him at different points. Local, remote, virtual assistants. The same thing happened every time. The part that really got him thinking: his team member has been on vacation for two weeks, and he is more caught up and further ahead on every project than when they are there. In this episode: Why leading people inside your own business is a completely different job than leading people for someone else The corporate supports, processes, and buffers that made him look better at this than he might actually be What happens when clients recognize work you did not personally do Why he told a client yesterday that he may not be the right person to give leadership advice anymore The solopreneur trap, and why going fully solo caps what he can build Whether contractors are the answer instead of permanent team members What he is seeing behind the scenes with other business owners facing the exact same problem No resolution on this one. Chris is building in public and this is a live argument he is still having with himself. If you have wrestled with whether to hire, who to hire, or whether to just do the work yourself, this will sound familiar. More episodes like this are coming. Chris is going fully transparent about what is happening in the business right now. Links All In Content: https://allincontent.ca All In Content Studio: https://studio.allincontent.ca Chris Hanna: https://chrishanna.ca Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation More from Chris: https://chrishanna.ca

August 24, 2026Episode 18715 min

I Played 14 Tournaments at the World Series of Poker and Broke Every Rule I Set

The World Series of Poker was on Chris Hanna's list for years. He got there. He played a lot of tournaments. And he spent most of the week frustrated, tilted, and disappointed in himself. Not because of the results. Because of everything he decided before he went and then didn't do. He had a plan. Eat well. Get in shape. Sleep properly. Study more. Skip the drinking. Play a specific way. He failed every one of them, and then sat down at tables full of people who hadn't. This episode is about what that week actually taught him, which had almost nothing to do with poker. It's about the gap between the person who writes the plan and the person who has to execute it, and why that gap shows up in your business the same way it shows up at a table. In it: Why tilt is a discipline problem, not an emotion problem The commitments he made to himself and how quickly they fell apart What it costs to get the opportunity you wanted and waste it How the same pattern plays out in a business: good intentions, no system, blame the outcome What accountability actually looks like when nobody is checking If you've ever set the plan and then watched yourself not follow it, this one is uncomfortable in a useful way. Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation More from Chris: https://chrishanna.ca

August 17, 2026Episode 18615 min

I Marketed the Wrong Service for a Year. Here's What It Cost Me.

You can build a good business and still market it into confusion. That's what Chris Hanna did for the last year. He leaned into selling low-ticket raw recording sessions. Book the room, hit record, take your files, edit it yourself. It sounded like an easy entry point. In practice, it made people unsure what All In Content specializes in; it attracted the wrong conversations, and it generated more headaches than revenue. The actual core never changed. Batch content creation, done-for-you social media management, and podcast production. Clients record with him once, and he and his team edit it, publish it, and keep them visible for months. That's the model that has worked for years, and it's the one he stopped leading with. This episode is the correction. What he pushed, why he pushed it, what it cost, and what All In Content is going back to leading with. In it: How a small pivot in what you sell rewrites what people think you do Why the cheapest thing on your menu becomes your identity whether you like it or not The difference between selling access and selling an outcome What "done for you" has to actually mean before you charge for it Why he's putting batch creation, social media management, and podcast production back at the front If your own marketing has drifted from the work you're best at, this one's worth a listen. KEY TAKEAWAYS The cheapest thing you sell becomes what people think you are. Selling access to a room is a different business than selling an outcome. Pick one. Confused prospects don't argue with you. They just don't call. Volume of interest is not the same as volume of revenue. Raw sessions generated conversations, not money. Going back to what worked is not a retreat. It's a correction. Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation More from Chris: https://chrishanna.ca