
How He Made A Food Video That Got 100 Million Views | Mr. Taster
Send us Fan Mail A photo of a baby octopus got 400 likes. That's how Mr. Taster's journey into food blogging began. International food blogger and entrepreneur Mr. Taster joins Chef JKP to share how he went from computer engineering and running a marketing business to travelling the world and creating food videos watched by millions. He shares how he built his personal brand, collaborated with Gordon Ramsay, Salt Bae and Mark Wiens, and even prepared traditional Iranian Dizi for Sheikh Hamdan. From a spontaneous desert video that reached 100 million views to exploring food cultures in Afghanistan, Pakistan and India, Mr. Taster takes us behind the scenes of his biggest experiences. He also shares what makes food content go viral, how he earns from social media and why he believes food can bring people together. WHY THIS EPISODE MATTERS Discover how Mr. Taster turned his love for food and marketing into a global personal brand, and what chefs, restaurateurs and aspiring creators can learn from his journey. WHAT YOU'LL HEAR ✔️ How a baby octopus photo receiving 400 likes inspired the creation of Mr. Taster ✔️ Why he left behind a successful marketing career to pursue food blogging ✔️ How he prepared traditional Iranian Dizi for Sheikh Hamdan, Crown Prince of Dubai ✔️ The story behind a spontaneous desert video that reached 100 million views ✔️ What travelling through Afghanistan, Pakistan and India taught him about food and culture ✔️ How he built relationships with Gordon Ramsay, Salt Bae and Mark Wiens ✔️ Why the first three seconds, thumbnails and storytelling matter for viral food videos ✔️ How he monetises Instagram, Facebook and YouTube while building a sustainable personal brand CHAPTERS 00:00 – How Mr. Taster Turned His Love for Food into a Global Brand 06:59 – From Computer Engineering to a Career in Marketing 13:10 – How a Baby Octopus Inspired Mr. Taster 25:35 – Moving to Dubai and Creating a 100 Million View Video 38:43 – Extreme Food Experiences and Respecting Different Cultures 56:36 – Advice for Aspiring Food Bloggers and Content Creators 1:02:06 – How Mr. Taster Makes Money from Social Media 1:17:13 – The Secrets Behind His Viral Videos and Editing Process GUEST Mr. Taster International Food Blogger, Content Creator & Entrepreneur Instagram: https://www.instagram.com/mr.taster/ SEASON 13 PARTNER This season is proudly sponsored by Elle & Vire Professionnel, trusted by chefs around the world for exceptional French dairy products shaped by decades of expertise and craftsmanship. Elle & Vire Professionnel Middle East: https://www.instagram.com/ellevirprofessionnel_me/ AUDIO PARTNER RØDE: https://rode.com/ SUPPORT THE SHOW Chef JKP Thermos Flask: https://chefjkp.com/product/jkp-thermos-flask/ FOLLOW CHEF JKP Instagram: https://www.instagram.com/chefjkp/ LinkedIn: https://www.linkedin.com/in/chefjkp/ TikTok: https://www.tiktok.com/@chefjkp Website: https://chefjkp.com/ Food is Memories™️ 🍽️ #chefjkp #thechefjkppodcast #mrtaster #foodblogger #foodinfluencer #foodcontentcreator #hospitality #foodculture #personalbranding Support the show Follow The Chef JKP Podcast on Instagram HERE















