
#21: Transforming the Food System with SIMPLi's Sarela and Matt
Errol speaks with Sarela Herrada and Matt Cohen, co-founders of SIMPLi, to discuss their mission to transform the food system through regenerative organic agriculture, transparent sourcing, and nutrient-dense pantry staples. The founders explain how their commitment to soil health, crop rotation, fair wages, and supporting smallholder farmers drives their business, while sharing third-party testing results that demonstrate the nutritional benefits of their products compared to conventional alternatives. They also discuss the origins of SIMPLi, the challenges of building a premium packaged food brand, and the complexities of sourcing quinoa ethically while protecting the food security and economic well-being of indigenous farming communities. The conversation explores SIMPLi's retail growth, its evolving marketing strategy, and the importance of communicating tangible consumer benefits like protein, fiber, taste, and nutritional quality rather than relying solely on sustainability messaging. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .














