The Champions of Purposeful Change Podcast

Hosted by Bill Gullan, President of Finch Brands

Business Careers NewsInterviews guestsExplicit

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Episodes

177

Latest episode

Jul 2025

Language

EN-US

About the show

Champions of Purposeful Change is a podcast that will spotlight those who are making an impact – especially those making a difference in Insights roles. It is hosted by Bill Gullan, President of Finch Brands. Each monthly episode features a fast-paced interview with an Insights practitioner. We have become increasingly drawn to leading thinkers in insights roles and who are champions of purposeful change in their organizations. Our podcast combines compelling career journeys with the big ideas that drive business and brand innovation in today’s fast-paced economy.

Listen to episodes

60 recent

July 30, 202531 min

Leading with Insights with Leslie Willis of DIRECTV

We sit down with Leslie Willis, Senior Lead of Insights and Competitive Intelligence at DIRECTV. Even as the fundamentals stay the same in an industry and a category that is rapidly shifting, Leslie’s experience on the supplier-side and in client-side roles has shaped her path and led her to where she is today. Join us in welcoming Leslie Willis! Download our 2025 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube Follow us: Instagram: @finchbrands X: @finchbrands Facebook: Finch Brands LinkedIn: Finch Brands The post Leading with Insights with Leslie Willis of DIRECTV appeared first on Finch Brands.

April 2, 202539 min

Channeling the Consumer Voice with Jordan Cusner

Jordan Cusner talks to us about his career journey – from music to law to the supplier side to insights leadership at big brands – and the unique wiring that enables researchers to be effective and fulfilled. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube Follow us: Instagram: @finchbrands X: @finchbrands Facebook: Finch Brands LinkedIn: Finch Brands The post Channeling the Consumer Voice with Jordan Cusner appeared first on Finch Brands.

January 8, 202544 min

Wired for Research with Jennifer Avery of NBC Universal Destinations and Experiences

Jennifer Avery takes us through her career journey and into her role as Senior Vice President of Strategy & Insights at Universal Destinations and Experiences. Jennifer shares her perspective on what it takes to thrive in insights, the difference between “smart” and “dumb” research, and her take on technology’s impact on insights. Join us to hear more! Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube Follow us: Instagram: @finchbrands X: @finchbrands Facebook: Finch Brands LinkedIn: Finch Brands The post Wired for Research with Jennifer Avery of NBC Universal Destinations and Experiences appeared first on Finch Brands.

December 12, 202440 min

A 2024 Roundtable Review with Fellow Finches John Ferreira and Lauren Collier

Join us for a special edition episode of the Champions of Purposeful Change podcast as we host a roundtable discussion between President Bill Gullan, Chief Insights Officer John Ferreira, and Chief Experience Officer Lauren Collier. We consider the trends we’ve seen over the past year and the necessity of approaching research, and AI in particular, with the human (consumer and employee) experience in mind. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube Follow us: Instagram: @finchbrands X: @finchbrands Facebook: Finch Brands LinkedIn: Finch Brands The post A 2024 Roundtable Review with Fellow Finches John Ferreira and Lauren Collier appeared first on Finch Brands.

November 14, 202448 min

Navigating Work Life Balance with Nina Kentsis of UBS Bank

Join us as Nina Kentsis takes us through her career journey on the supplier side, in the client world, and into her present role as Director of Client and Market Insights at UBS Bank, US. A modern-day Renaissance woman, along the way she also became an accomplished screenwriter! Join us to hear more! Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube Follow us: Instagram: @finchbrands X: @finchbrands Facebook: Finch Brands LinkedIn: Finch Brands The post Navigating Work Life Balance with Nina Kentsis of UBS Bank appeared first on Finch Brands.

October 10, 202434 min

Data-Fluent Storytelling with Rebecca Farabaugh

Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She’ll share her passion for insights and, importantly, how stories help bring data to life. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube Follow us: Instagram: @finchbrands X: @finchbrands Facebook: Finch Brands LinkedIn: Finch Brands The post Data-Fluent Storytelling with Rebecca Farabaugh appeared first on Finch Brands.

September 11, 202430 min

Listen Up! Audio Insights with Idil Cakim of Audacy

Join us as Idil Cakim, SVP of Insights at Audacy, takes us through her career journey and into her present role – which blends the traditional resonance of audio with progressive formats such as podcasting. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube Follow us: Instagram: @finchbrands X: @finchbrands Facebook: Finch Brands LinkedIn: Finch Brands The post Listen Up! Audio Insights with Idil Cakim of Audacy appeared first on Finch Brands.

August 7, 202434 min

Using Insights to Help News Organizations Break Through – with Nicole Rocchio of Google

Join us as Nicole Rocchio, Global News Consumer Insights Lead at Google, takes us through her career and the unique initiative she leads – which helps news organizations use insights to connect with readers. With so much going on in the world, Nicole shares the thinking behind this initiative and how she works with leading publishers. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube Follow us: Instagram: @finchbrands X: @finchbrands Facebook: Finch Brands LinkedIn: Finch Brands The post Using Insights to Help News Organizations Break Through – with Nicole Rocchio of Google appeared first on Finch Brands.

July 10, 202434 min

Taking a Global Approach with Sonny Sethi of Zip Co

Join us to hear from Sonny Sethi, Senior Director of Marketing Research at Zip Co in Australia. Sonny shares stories and philosophies from his career across categories and markets – and his thoughts on where the industry is going. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube Follow us: Instagram: @finchbrands X: @finchbrands Facebook: Finch Brands LinkedIn: Finch Brands The post Taking a Global Approach with Sonny Sethi of Zip Co appeared first on Finch Brands.

June 12, 202436 min

Insights for Impact with David Iudica of Citi

We catch up with David Iudica, SVP of Research and Insights for Retail and Wealth at Citi. Join us as David walks us through his fascinating career and discusses the tools and mindsets he finds most valuable. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube Follow us: Instagram: @finchbrands X: @finchbrands Facebook: Finch Brands LinkedIn: Finch Brands The post Insights for Impact with David Iudica of Citi appeared first on Finch Brands.