
EP 24: How Cannabis Growers Are Testing Everything Before They Buy
In this episode of the Cannabis Accounting Podcast, host Raymond Guns sits down with Nick Morin, CEO and Founder of Grow World Inc, to talk about connecting cannabis and hemp growers to a global supply chain, and why documenting the industry on camera has become one of its most valuable assets. Nick got his start in cannabis as a young cultivator before founding Growers Network in college, an online forum that grew to 25,000 members. That led to Canna Cribs, the YouTube series that took him across the country filming large-scale cannabis operators, before he launched Grow World in 2023 to help commercial growers source equipment and connect internationally. Nick breaks down: 🌍 Two paths for cannabis worldwide: Nick sees the global market splitting into low-cost commodity flower from countries like Colombia and boutique, terroir-driven regions comparable to tequila, whiskey, or wine country. 🛒 A marketplace built like Alibaba meets Costco: Grow World is drop-ship only, connecting manufacturers directly to growers so members can trial products like lighting or nutrients for free before buying at member wholesale pricing. 🌿 Where hemp reform stands heading into 2027: With federal hemp rules shifting and a possible extension into December, Nick shares how Grow World is helping cannabis and hemp growers export finished goods without being boxed in by state-by-state rules. 📊 1,000+ product trials and counting: Grow World has run trials with growers and manufacturers across dozens of countries, built entirely through content and word of mouth, without spending a dollar on paid advertising. 🎥 Why content outlives the moment it's filmed: Nick breaks down the math behind a decade of Canna Cribs and Grow World's stage content: 72 hours of filming can generate hundreds of years of cumulative watch time. 🚀 Growing Grow World into every legal market: Nick shares his goal of putting a manufacturer and a grower in every legal cannabis country in the world, from Australia to Germany. Nick's read on the industry is grounded in real numbers: over 1,000 trials, growers and vendors on every continent, and a business built on the promise that Grow World only makes money when its members save money. But he's just as candid about what hasn't gotten easier, banking and payment processing still take real work, even years into legalization. His closing message cuts through both: cannabis, hemp, tomatoes, whatever you grow, the industry moves a lot farther when everyone stops fighting and starts building together. Subscribe for deep dives on cannabis business, accounting, regs, and growth! 🔥 📧 Nick Morin: https://www.linkedin.com/in/nickmorinaz/















