
Is AI Coming for Your Multiple?
Episode 29: Is AI Coming for Your Multiple? Hosts Allen Darby & Jacqueline Martinez Artificial intelligence is quickly moving from a novelty to an operational advantage in wealth management, and that shift has real implications for how firms are valued. In this episode, Allen and Jacqueline explore how buyers and advisors are putting AI to work today, what it means for the advisor-client relationship, and why firms that fall behind on adoption may see it reflected in their multiple. Where AI Is Making an Impact Today Most firms are starting with the back office. AI is being applied to data-heavy, repetitive work that clients never see, including accounting, payroll, and data mapping. Tasks that once took hours or even days, such as ingesting and organizing a complex P&L, can now be completed in minutes. That frees up meaningful time and resources across the organization. Beyond Transcription The more sophisticated buyers are going well past meeting notes. They’re using AI to pull information from client meetings and documents and feed it directly into CRMs, financial planning software, and internal workflows. Some firms are also beginning to analyze structured and unstructured client data to spot life-stage patterns. That lets advisors reach out with recommendations before the client even asks. Is the Relationship Still the Moat Many advisors believe their protection against disruption is the human relationship and the trust they’ve built with clients. But AI is showing growing capability in areas once thought to be uniquely human, including memory, humor, and even empathy. Research suggests that while clients say they prefer a human advisor, they are increasingly willing to act on AI-generated recommendations when the underlying data is transparent. Where humans still win is in moments of high emotion and uncertainty. Analytical vs. Contextual Authority The conversation draws an important distinction for the future of the profession. AI is steadily taking over analytical authority, meaning the number-crunching and modeling that used to differentiate advisors. Contextual authority remains firmly human. That means understanding a client’s full situation and guiding them through complex, nuanced decisions. The advisors who thrive will be the ones who lean into that role. Margin, Capacity, and Value For firm owners, the business case is straightforward. AI-augmented firms operate more efficiently and can serve more clients with the same team. Higher capacity and lower costs translate directly into stronger margins and revenue growth, both of which drive valuation. The Cost of Waiting As larger firms invest heavily in AI, the gap between modernized and legacy businesses is likely to widen. Over time, buyers may be less willing to pay premium multiples for firms that require significant investment just to catch up. Sellers who delay a transaction could find that the market has repriced their business in the meantime. Security as a Reason to Partner Cybersecurity is becoming a bigger part of the transaction decision. Joining a larger, AI-enabled organization can provide stronger defenses against cyber threats and data breaches than most independent firms can build on their own. Bring Your Team In Early Finally, Allen and Jacqueline stress the importance of being transparent with staff during an M&A process. When employees sense something is happening but aren’t told, they start doing their own detective work. That suspicion can turn into panic, and panic can derail a deal. Early, honest communication keeps the team aligned and the transaction on track. Bottom Line AI isn’t replacing the advisor, but it is changing what buyers value and what they’re willing to pay for. Firms that adopt it gain efficiency, capacity, and margin. Firms that don’t may find their multiple shrinking as the industry moves forward. Understanding where your business stands on that curve is quickly becoming a key part of preparing for a successful transaction.














