The Virtual Summit Show with Julie C Butler by Julie C Butler

June 10, 2026Episode 7947 min

How to Make Money From Your Event (Without Feeling Salesy) [EP 79]

Join the Event & Collab Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.If you've ever felt awkward about selling at your event... or worried that making an offer might ruin the vibe of the room... this episode is for you.I'm joined by Whitney Robinson, Event Experience Strategist, and we're diving into why selling from the stage isn't something to avoid... it's actually one of the most important parts of creating real transformation for your attendees.We talk about why so many events fail to generate revenue, how to create an attendee experience that naturally leads to sales, and why an event that doesn't convert is really just a branded party.Whether you're hosting live events, retreats, workshops, summits, or conferences, this conversation will challenge the way you think about event strategy and monetization.We talk about:• Why you should be selling an offer at your event• The biggest mistakes event hosts make when trying to convert attendees into buyers• Why selling from the stage is a service, not a sin• How buyer psychology impacts event conversions• Creating an attendee experience that puts people in a buying mindset• Why event themes, content, and offers need to align• How to sell without feeling pushy, awkward, or salesy• The difference between hosting a great event and hosting a profitable eventFreebie Mentioned:Event Revenue Scorecardhttps://heywhitneyrobinson.com/VSSGuest: Whitney RobinsonWhitney Robinson is an Event Experience Strategist who helps conference and event hosts design experiences that prepare attendees to buy before the first pitch is ever made.She believes selling from the stage is a service, not a sin, and that event hosts do both themselves and their attendees a disservice when they avoid making offers. Whitney works with women who are ready to stop hosting events that simply feel good and start creating events that generate real revenue and lasting transformation.Because as Whitney says... an event that doesn't convert is just a branded party.Website: https://heywhitneyrobinson.comHosted by Julie C. Butlerhttps://juliecbutler.com/Full show notes:https://juliecbutler.com/ep79

May 27, 2026Episode 7811 min

What Actually Happens When You Host a Virtual Summit [Ep 78]

Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → ⁠https://juliecbutler.com/skool⁠What Actually Happens When You Host a Virtual SummitEveryone talks about hosting a virtual summit like it’s a growth hack… but what actually happens when you do it?In this episode, Julie pulls back the curtain on the real impact of hosting — beyond just list growth and numbers.She shares how hosting a summit shifts your visibility, elevates your authority instantly, and opens the door to collaborations, opportunities, and long-term relationships you can’t get any other way.Because yes… you can grow your email list.But the real magic? It’s what happens after the summit ends.If you’ve been thinking about hosting your own event — or wondering if it’s worth it — this episode gives you the honest, strategic breakdown of what to expect.In this episode, you’ll learn:• What kind of visibility you actually get when you host a summit• Why your authority shifts instantly when you become the host• The difference between vanity metrics and attracting the right people• How hosting creates long-term relationships and collaboration opportunities• What most people misunderstand about summit results• Why hosting is not passive — and what actually makes it successful• How summits continue generating income and opportunities long after they endResources + LinksFree Custom GPT (brainstorm your bundle idea, title + theme)⁠https://juliecbutler.com/gpt⁠Bundle Brilliance (step-by-step to host your own bundle)⁠https://juliecbutler.com/bb⁠Join the Virtual Event Growth Co. Community⁠https://juliecbutler.com/skool⁠Show Notes + Blog⁠https://juliecbutler.com/ep78⁠Connect with JulieWebsite: ⁠https://juliecbutler.com⁠

May 20, 2026Episode 7746 min

Why Your Email List Isn’t Converting (And What Actually Works Instead) [Ep 77]

Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → ⁠⁠⁠https://juliecbutler.com/skool⁠⁠If your email list is growing… but not converting — this episode is going to shift how you see everything.I’m joined by Laura Kendrick, and we’re diving into why traditional marketing tactics aren’t working the way they used to… and what actually builds trust and drives sales now.We talk about the shift from transactional marketing to relationship-driven connection — and why your audience isn’t buying, even if they’re opening your emails.Because it’s not about more templates, more urgency, or more “perfect” copy… it’s about how people feel when they’re in your world.If your email list feels stuck, unresponsive, or disconnected… this conversation is going to hit differently.We talk about:• Why your email list might not be converting (even if it’s growing)• The shift from transactional marketing to relationship-driven marketing• Why buyers are more sophisticated than ever — and what that means for your copy• The problem with templates (and why they don’t work anymore)• How to build trust through real connection, not manipulation tactics• The difference between vanity metrics and actual buyers• How to create marketing that feels human, intentional, and alignedFreebie Mentioned:Welcome In (Private Podcast)https://www.cheekycopy.co/welcome-inGuest: Laura KendrickLaura Kendrick is a copy co-conspirator and conversion strategist for ambitious online business owners who want client-forward copy that actually sells — ethically, clearly, and unmistakably them.As founder of Cheeky Copy and host of the Holistic Marketing Summit, she’s known for her thoughtful, relationship-focused approach to marketing. Her work is rooted in creating experiences that feel welcoming, considered, and genuinely connective. Website: http://www.cheekycopy.coLinkedIn: https://www.linkedin.com/in/laura-m-kendrick/Instagram: https://www.instagram.com/cheekycopy/Substack: https://substack.com/@cheekcopyHosted by Julie C. Butlerhttps://juliecbutler.com/Full show notes: https://juliecbutler.com/ep77

May 13, 2026Episode 7611 min

Posting More Isn’t Growing Your Email List… It’s Slowing You Down [Ep 76]

Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → ⁠https://juliecbutler.com/skool⁠Posting More Isn’t Growing Your Email List… It’s Slowing You DownIf you’ve been told to “just post more” to grow your email list… this might sting a little.Because in this episode, Julie breaks down why more content isn’t actually helping you grow — and might be the exact thing keeping you stuck.She shares what’s really happening behind the scenes when you post consistently (hint: it’s mostly the same people seeing your content)… and why that doesn’t translate into new subscribers or clients.Plus, she pulls back the curtain on where her actual growth comes from — including the collaborations responsible for a huge percentage of her revenue.If your list feels stuck and you’ve been relying on content to fix it… this episode will completely shift how you think about growth.In this episode, you’ll learn:• Why posting more content doesn’t equal more email subscribers• What’s actually happening with your reach (and why it’s mostly the same people)• The difference between repeating exposure vs. reaching new audiences• Why content is for nurturing and conversion — not growth• Where real email list growth actually comes from• How collaborations, bundles, and summits create faster expansion• Why getting in front of new audiences is the only way to scale sustainablyResources + LinksFree Custom GPT (brainstorm your bundle idea, title + theme)⁠https://juliecbutler.com/gpt⁠Bundle Brilliance (step-by-step to host your own bundle)⁠https://juliecbutler.com/bb⁠Join the Virtual Event Growth Co. Community⁠https://juliecbutler.com/skool⁠Show Notes + Blog⁠https://juliecbutler.com/ep76⁠Connect with JulieWebsite: ⁠https://juliecbutler.com⁠

May 6, 2026Episode 7549 min

She Ran 7 Summits… Then Tried Something New (Here’s What Happened) [Ep 75]

Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → ⁠⁠⁠https://juliecbutler.com/skool⁠⁠She hosted 7 virtual summits… then decided to try something completely different.In this episode, I’m joined by Hayley Luckadoo, and we’re diving into what actually happened when she shifted from her traditional summit model into a brand new “summit series” format.We get into the behind-the-scenes decisions, what worked, what didn’t, and the honest reality of experimenting with your business — even when something is already successful on paper.Because sometimes it’s not about what’s working… it’s about what still feels right.If you’ve ever questioned whether to pivot, evolve, or try something new in your business — even when things are going well — this conversation will hit.We talk about:• Why Hayley shifted from a traditional summit to a “summit series” model• What happened when she spread her event across multiple weeks• The surprising data behind lower registrations but strong conversions• The pros and cons of giving attendees more time to implement• What it actually feels like to “be in launch mode” for weeks• Why more isn’t always better (even when results look good on paper)• How to decide if something still fits your business — or if it’s time to evolveFreebie Mentioned:A-Z Community Builder Blueprinthttps://femalesonfire.co/community-blueprintGuest: Hayley LuckadooHayley Luckadoo is a high-energy keynote speaker and the founder of Females on Fire and The Blaze Agency. After a rock-bottom moment left her a college dropout with a called-off wedding, she jumped into entrepreneurship and found her purpose as the ultimate hype girl for women. Now over a decade later, she’s grown Females on Fire from a small podcast into a media and events company dedicated to helping women build impact-driven businesses and rewrite their narratives.She recently launched The Blaze Agency, a personal branding studio helping founders, trailblazers, and disruptors stand out as icons in their industry. Hayley’s mission is simple: champion women to create a life they love. With her ingenuity, unique ability to make everyone feel seen, and probably too many early 2000's movie references, she will make you laugh, hype you up, and inspire you to pursue your most audacious dreams. Website: https://hayleyluckadoo.comFemales on Fire: https://femalesonfire.coInstagram: https://instagram.com/hayleyluckadooLinkedIn: https://linkedin.com/in/hayleyluckadooConference: https://femalesonfire.co/conferenceDates: June 16th – 18th, 2026Hosted by Julie C. Butlerhttps://juliecbutler.com/Full show notes: https://juliecbutler.com/ep75

April 29, 2026Episode 7442 min

How to Make Money From Your Virtual Event (Without Selling More) [Ep 74]

Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → ⁠⁠⁠https://juliecbutler.com/skool⁠⁠If you’ve ever thought about hosting a virtual event but wondered… “okay but how do I actually make money from this?” — this episode is for you.I’m joined by Sharee Collier, and we’re diving into what sponsorships really look like inside virtual events… and how they can become one of the most powerful (and underused) revenue streams in your business.Sharee breaks down how to approach sponsorships in a way that feels aligned, strategic, and actually beneficial for everyone involved — not just a transactional “logo on a page” situation.We get into what sponsors actually want, how to position your event so they say yes, and why sponsorships are really about building long-term partnerships… not just making quick cash.If you’ve been curious about adding revenue streams to your events without selling more offers… this conversation is going to open your eyes.We talk about:• What sponsorships actually mean in the world of virtual events• Why sponsorships are more about collaboration than just money• What sponsors are really looking for (and what makes them say yes)• Creative ways to integrate sponsors beyond logos and ads• How to structure sponsorship packages without overcomplicating things• Why alignment matters more than audience size• How sponsorships can lead to long-term relationships and repeat opportunitiesFreebie Mentioned:The Virtual Summit PlannerLink: https://www.thesummithost.com/freeswagGuest: Sharee CollierToday’s guest is Sharee Collier, author of The Virtual Summit Planner and founder of TheSummitHost.com, your all-in-one resource for planning and hosting successful virtual summits — where she helps online business owners plan and host events that actually grow their list, build authority, and boost sales.Sharee started hosting virtual events back in 2019, with an event that had over 5K attendees and set herself up to sell a digital brand for six figures just 4 years later. Since then, she’s hosted and planned over 2 dozen events including virtual summits, online conferences, and even digital trade shows — and has helped countless others do the same. Website: https://www.thesummithost.com Hosted by Julie C. Butlerhttps://juliecbutler.com/Full show notes: https://juliecbutler.com/ep74

April 22, 2026Episode 7311 min

You’re Getting Seen… So Why Aren’t You Getting Clients? [Ep 73]

Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → ⁠https://juliecbutler.com/skool⁠You’re Getting Seen… So Why Aren’t You Getting Clients?You’re showing up. You’re visible. You’re doing the things.So why isn’t it translating into clients?In this episode, Julie breaks down the real reason visibility alone isn’t converting — and spoiler alert… it’s not your content.She walks you through the three biggest gaps that keep you stuck in “being seen” mode without actually growing your business… and what to shift if you want your visibility to actually lead to clients.Because more eyes on your content doesn’t mean anything if they’re the wrong eyes… or if they don’t know what to do next.If you’ve been putting yourself out there and wondering why it’s not paying off yet… this is the clarity you’ve been missing.In this episode, you’ll learn:• Why being visible in the same rooms keeps you stuck (even if you’re consistent)• How to tell if you’re getting in front of new audiences or just recycling the same ones• The #1 mistake people make after visibility (and why it kills conversions)• Why you only need ONE clear next step — not five• The difference between building attention vs. building trust• Why depth and proximity matter more than content volume• How collaborations, summits, and podcasts create real connection (not just views)Resources + LinksFree Custom GPT (brainstorm your bundle idea, title + theme)⁠https://juliecbutler.com/gpt⁠Bundle Brilliance (step-by-step to host your own bundle)⁠https://juliecbutler.com/bb⁠Join the Virtual Event Growth Co. Community⁠https://juliecbutler.com/skool⁠Show Notes + Blog⁠https://juliecbutler.com/ep73⁠Connect with JulieWebsite: ⁠https://juliecbutler.com⁠

April 15, 2026Episode 7242 min

Ditch Social Media & Grow Your Email List (Introvert Strategy) [Ep 72]

Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → ⁠⁠https://juliecbutler.com/skool⁠If you’re over social media… this episode is going to feel like a breath of fresh air.I’m joined by Tara Reid, and we’re talking about what it actually looks like to grow a business without relying on Instagram, constant posting, or chasing the algorithm.Tara shares how she walked away from social media completely… and built a thriving business using email marketing, summits, and intentional collaborations that actually feel good (and convert).We get into what “quiet marketing” really looks like, how to grow your email list without burnout, and why low-lift events are one of the smartest visibility strategies right now.If you’ve been craving a simpler, more sustainable way to grow your audience and income… this conversation is for you.We talk about:• Why social media isn’t the only path to visibility (and never was)• How Tara quit Instagram and what happened next• How summits and bundles can fast-track list growth and authority• What “quiet marketing” actually looks like behind the scenes• How to grow your email list without paid ads or constant launching• Why collaboration builds trust faster than doing it alone• How to create a visibility strategy that actually fits your energyFreebie Mentioned:Quiet Marketing Playbookhttps://thetarareid.com/playbookJoin the Introvertpreneur Virtual Summit (Affiliate Link):Dates: April 27th – 29th, 2026Guest: Tara ReidTara is an online business owner and introvert marketing expert who helps entrepreneurs grow their email list and revenue using simple, sustainable, and “quiet” marketing strategies. She’s hosted multiple virtual summits and is the creator of the Introvertpreneur Virtual Summit, designed to help introverts grow their business without burnout.Website: https://thetarareid.comPodcast: https://thetarareid.com/podcastLinkedIn: https://www.linkedin.com/in/tara-reid-marketingHosted by Julie C. Butler⁠https://juliecbutler.com/⁠Full show notes: ⁠https://juliecbutler.com/ep72

April 1, 2026Episode 7151 min

Giveaways vs Bundles: Which Grows Your Email List Faster? [Ep 71]

Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → ⁠https://juliecbutler.com/skoolIf you’re building your email list the hard way… posting, waiting, and hoping people magically find you… this episode is your reality check.I’m joined by lead generation specialist Kristen Robinson, and we’re breaking down one of the most underrated (and honestly underused) strategies for fast audience growth: online giveaways and list-building bundles.We’re talking about what they are, how they actually work, and why so many entrepreneurs are launching offers to… crickets.If you want more visibility, more subscribers, and more people actually seeing your offers — this is the conversation you need.We talk about:• The real difference between giveaways vs bundles (and when to use each)• Why your offer isn’t selling (hint: it’s not your funnel)• How to grow your email list faster without relying on social media• What most people get wrong before launching a course• The truth about list size vs engaged audience• Why consistent list growth matters at every stage of business• How to turn collaborations into actual subscribers (not just visibility)This isn’t just about growing your email list.It’s about building an audience you can actually sell to… consistently.If you’ve ever said “I need more people seeing my stuff” — this episode will show you exactly where to focus next.Freebie Mentioned:The Giveaway & Bundle Essentials Checklisthttps://kristenrobinson.lpages.co/gb-essentials-checklist-virtual-summit-show-julie-butler/Guest:Kristen RobinsonKristen Robinson is the Lead Generation Specialist of Explode Your Audience. She helps online coaches and course creators grow their email list so they can fill their courses and programs.She’s also a proud military spouse and dog mom to Taichou — a black lab/hound mix who definitely runs the house.Website: https://ExplodeYourAudience.comInstagram: https://Instagram.com/ExplodeYourAudienceHosted by Julie C. Butlerhttps://juliecbutler.com/Full show notes:https://juliecbutler.com/ep71

March 25, 2026Episode 7015 min

Why Hosting a Bundle Converts Better Than Freebies (And Grows Your List Faster) [Ep70]

Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → https://juliecbutler.com/skoolWhy Hosting a Bundle Converts Better Than FreebiesThink dropping a freebie is enough to build trust and convert your audience?Not even close.In this episode, Julie breaks down why hosting a bundle changes how people experience you — and why that shift leads to stronger relationships, faster trust, and better conversions.Because hosting isn’t just about growing your email list… it’s about becoming the person people remember.Julie walks you through what actually happens when you move from being a contributor to being the host — and how that one shift changes your visibility, authority, and connection with your audience.If you’ve been participating in bundles and wondering what the next level looks like… this is it.In this episode, you’ll learn:• Why hosting a bundle builds trust faster than a single freebie• The shift from “being seen” to being remembered• How hosting positions you as the leader in the room• Why repetition and visibility during a bundle matters• How hosting creates deeper relationships with both your audience and collaborators• Why hosting leads to warmer leads and better conversions• How to start brainstorming your own bundle using simple toolsResources + LinksFree Custom GPT (brainstorm your bundle idea, title + theme)https://juliecbutler.com/gptBundle Brilliance (step-by-step to host your own bundle)https://juliecbutler.com/bbJoin the Virtual Event Growth Co. Communityhttps://juliecbutler.com/skoolShow Notes + Bloghttps://juliecbutler.com/ep70Connect with JulieWebsite: https://juliecbutler.com

The Virtual Summit Show with Julie C Butler

About the show

Listen to episodes

How to Make Money From Your Event (Without Feeling Salesy) [EP 79]

What Actually Happens When You Host a Virtual Summit [Ep 78]

Why Your Email List Isn’t Converting (And What Actually Works Instead) [Ep 77]

Posting More Isn’t Growing Your Email List… It’s Slowing You Down [Ep 76]

She Ran 7 Summits… Then Tried Something New (Here’s What Happened) [Ep 75]

How to Make Money From Your Virtual Event (Without Selling More) [Ep 74]

You’re Getting Seen… So Why Aren’t You Getting Clients? [Ep 73]

Ditch Social Media & Grow Your Email List (Introvert Strategy) [Ep 72]

Giveaways vs Bundles: Which Grows Your Email List Faster? [Ep 71]

Why Hosting a Bundle Converts Better Than Freebies (And Grows Your List Faster) [Ep70]

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