The Virtual Summit Show with Julie C Butler by Julie C Butler

June 24, 2026Episode 8137 min

How 15 Bundles Added 11,000 Email Subscribers [EP 81]

Join the Event & Collab Growth Co. Community Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility. Virtual Event Growth Co. → https://juliecbutler.com/skool If you're looking for a faster way to grow your email list without relying on ads or constantly creating new freebies... this episode is for you. I'm joined by email marketing strategist Allison Hardy, and we're diving into the bundle strategy that helped her host 15 bundles in just two years, grow her email list from 4,000 to 11,000 subscribers, and build a membership with more than 600 members. We talk about what makes some bundles wildly successful while others fall flat, how to attract buyers instead of just downloaders, and how to create a bundle that actually leads to sales and long-term business growth. If you've been thinking about hosting a bundle, or you've hosted one before and want better results, this conversation is packed with practical insights and real-world lessons. We talk about: • Why Allison started hosting bundles in the first place • How 15 bundles helped grow her email list from 4,000 to 11,000 subscribers • The strategy behind building a 600+ member membership • How to attract buyers, not just freebie seekers • Choosing bundle topics that bring in the right audience • Why some bundles look successful on the surface but don't convert into sales • Why some smaller bundles generate bigger backend results • How to position and structure your bundle for growth and revenue • Using masterclasses and backend offers to increase conversions • The role bundles can play in a long-term email marketing strategy Freebie Mentioned: Bundle Namer Tool A 3-minute mini-training and AI Assistant that helps you choose a title and tagline for your bundle so it attracts the right contributors and subscribers. https://www.allisonhardy.com/bundle-namer-tool Guest: Allison Hardy Allison Hardy is an email marketing strategist for coaches and online business owners who want to sell their offers on autopilot without constantly launching or living on social media. Through her signature membership, Emails That Sell, she helps entrepreneurs create high-converting email funnels that do the heavy lifting, allowing them to spend more time living and less time hustling. Allison is known for helping business owners grow their email lists strategically and turn subscribers into customers through simple, sustainable email marketing systems. Website: https://www.allisonhardy.com Join Emails That Sell: https://www.allisonhardy.com/emails-that-sell Podcast: https://www.allisonhardy.com/podcast Hosted by Julie C. Butler https://juliecbutler.com/ Full show notes: https://juliecbutler.com/ep81

June 17, 2026Episode 8049 min

How to Get Found Online Without Social Media [EP 80]

Join the Event & Collab Growth Co. Community Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility. Virtual Event Growth Co. → https://juliecbutler.com/skool If you've ever wondered how people are getting found online without posting every day on social media... this episode is for you. I'm joined by Jules White, Website & SEO Marketing Consultant and Founder of The Website Success Hub, and we're diving into how business owners can increase their visibility through SEO, podcast search, AI search, and strategic website content. We talk about why social media is optional, how search is changing, and the simple steps you can take to help more of the right people find your business online. Whether you're a coach, course creator, service provider, or event host, this conversation will help you build visibility that continues working long after you hit publish. We talk about: • How to get found online without relying on social media • What SEO actually means and why it matters • Common website mistakes that hurt your visibility • How to optimize your website for search engines • Why blogging still works for long-term traffic and growth • Podcast SEO and how listeners discover your content • How AI search is changing online visibility • Simple ways to increase your chances of being recommended in search • Building sustainable traffic that works while you're offline Freebie Mentioned: Get Found In Search: A Quick Start Guide to SEO & AI Search Visibility https://thewebsitesuccesshub.com/getting-seen-on-google Guest: Jules White Jules White is a Website & SEO Marketing Consultant and Founder of The Website Success Hub. She helps female business owners and entrepreneurs grow without social media by teaching them how to show up on Google, get recommended in AI search, and turn their website into their hardest-working team member. Her mission is to help more of the right people find, trust, and buy from your business without relying on constant content creation. Known for breaking down tech and SEO into simple, actionable steps, Jules believes social media is optional. Through her signature Pathway to Website Success framework, she helps business owners make small but powerful changes that lead to long-term, sustainable growth. Jules lives in Bedfordshire, England with her husband Aaron and dog Poppy. When she's not helping clients improve their online visibility, you'll often find her enjoying a wild swim. Website: https://thewebsitesuccesshub.com Podcast: https://thewebsitesuccesshub.com/podcast Hosted by Julie C. Butler https://juliecbutler.com/ Full show notes: https://juliecbutler.com/ep80

June 10, 2026Episode 7947 min

How to Make Money From Your Event (Without Feeling Salesy) [EP 79]

Join the Event & Collab Growth Co . Community Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility. If you've ever felt awkward about selling at your event... or worried that making an offer might ruin the vibe of the room... this episode is for you. I'm joined by Whitney Robinson, Event Experience Strategist, and we're diving into why selling from the stage isn't something to avoid... it's actually one of the most important parts of creating real transformation for your attendees. We talk about why so many events fail to generate revenue, how to create an attendee experience that naturally leads to sales, and why an event that doesn't convert is really just a branded party. Whether you're hosting live events, retreats, workshops, summits, or conferences, this conversation will challenge the way you think about event strategy and monetization. We talk about: • Why you should be selling an offer at your event • The biggest mistakes event hosts make when trying to convert attendees into buyers • Why selling from the stage is a service, not a sin • How buyer psychology impacts event conversions • Creating an attendee experience that puts people in a buying mindset • Why event themes, content, and offers need to align • How to sell without feeling pushy, awkward, or salesy • The difference between hosting a great event and hosting a profitable event Freebie Mentioned: Event Revenue Scorecard https://heywhitneyrobinson.com/VSS Guest: Whitney Robinson Whitney Robinson is an Event Experience Strategist who helps conference and event hosts design experiences that prepare attendees to buy before the first pitch is ever made. She believes selling from the stage is a service, not a sin, and that event hosts do both themselves and their attendees a disservice when they avoid making offers. Whitney works with women who are ready to stop hosting events that simply feel good and start creating events that generate real revenue and lasting transformation. Because as Whitney says... an event that doesn't convert is just a branded party. Website: https://heywhitneyrobinson.com Hosted by Julie C. Butler https://juliecbutler.com/ Full show notes: https://juliecbutler.com/ep79

May 27, 2026Episode 7811 min

What Actually Happens When You Host a Virtual Summit [Ep 78]

Join the Virtual Event Growth Co. Community Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility. Virtual Event Growth Co. → ⁠ https://juliecbutler.com/skool⁠ What Actually Happens When You Host a Virtual Summit Everyone talks about hosting a virtual summit like it’s a growth hack… but what actually happens when you do it? In this episode, Julie pulls back the curtain on the real impact of hosting — beyond just list growth and numbers. She shares how hosting a summit shifts your visibility, elevates your authority instantly, and opens the door to collaborations, opportunities, and long-term relationships you can’t get any other way. Because yes… you can grow your email list. But the real magic? It’s what happens after the summit ends. If you’ve been thinking about hosting your own event — or wondering if it’s worth it — this episode gives you the honest, strategic breakdown of what to expect. In this episode, you’ll learn: • What kind of visibility you actually get when you host a summit • Why your authority shifts instantly when you become the host • The difference between vanity metrics and attracting the right people • How hosting creates long-term relationships and collaboration opportunities • What most people misunderstand about summit results • Why hosting is not passive — and what actually makes it successful • How summits continue generating income and opportunities long after they end Resources + Links Free Custom GPT (brainstorm your bundle idea, title + theme) ⁠ https://juliecbutler.com/gpt⁠ Bundle Brilliance (step-by-step to host your own bundle) ⁠ https://juliecbutler.com/bb⁠ Join the Virtual Event Growth Co. Community ⁠ https://juliecbutler.com/skool⁠ Show Notes + Blog ⁠ https://juliecbutler.com/ep78⁠ Connect with Julie Website: ⁠ https://juliecbutler.com⁠

May 20, 2026Episode 7746 min

Why Your Email List Isn’t Converting (And What Actually Works Instead) [Ep 77]

Join the Virtual Event Growth Co. Community Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility. Virtual Event Growth Co. → ⁠⁠⁠ https://juliecbutler.com/skool⁠⁠ If your email list is growing… but not converting — this episode is going to shift how you see everything. I’m joined by Laura Kendrick, and we’re diving into why traditional marketing tactics aren’t working the way they used to… and what actually builds trust and drives sales now. We talk about the shift from transactional marketing to relationship-driven connection — and why your audience isn’t buying, even if they’re opening your emails. Because it’s not about more templates, more urgency, or more “perfect” copy… it’s about how people feel when they’re in your world. If your email list feels stuck, unresponsive, or disconnected… this conversation is going to hit differently. We talk about: • Why your email list might not be converting (even if it’s growing) • The shift from transactional marketing to relationship-driven marketing • Why buyers are more sophisticated than ever — and what that means for your copy • The problem with templates (and why they don’t work anymore) • How to build trust through real connection, not manipulation tactics • The difference between vanity metrics and actual buyers • How to create marketing that feels human, intentional, and aligned Freebie Mentioned: Welcome In (Private Podcast) https://www.cheekycopy.co/welcome-in Guest: Laura Kendrick Laura Kendrick is a copy co-conspirator and conversion strategist for ambitious online business owners who want client-forward copy that actually sells — ethically, clearly, and unmistakably them. As founder of Cheeky Copy and host of the Holistic Marketing Summit, she’s known for her thoughtful, relationship-focused approach to marketing. Her work is rooted in creating experiences that feel welcoming, considered, and genuinely connective. Website: http://www.cheekycopy.co LinkedIn: https://www.linkedin.com/in/laura-m-kendrick/ Instagram: https://www.instagram.com/cheekycopy/ Substack: https://substack.com/@cheekcopy Hosted by Julie C. Butler https://juliecbutler.com/ Full show notes: https://juliecbutler.com/ep77

May 13, 2026Episode 7611 min

Posting More Isn’t Growing Your Email List… It’s Slowing You Down [Ep 76]

Join the Virtual Event Growth Co. Community Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility. Virtual Event Growth Co. → ⁠ https://juliecbutler.com/skool⁠ Posting More Isn’t Growing Your Email List… It’s Slowing You Down If you’ve been told to “just post more” to grow your email list… this might sting a little. Because in this episode, Julie breaks down why more content isn’t actually helping you grow — and might be the exact thing keeping you stuck. She shares what’s really happening behind the scenes when you post consistently (hint: it’s mostly the same people seeing your content)… and why that doesn’t translate into new subscribers or clients. Plus, she pulls back the curtain on where her actual growth comes from — including the collaborations responsible for a huge percentage of her revenue. If your list feels stuck and you’ve been relying on content to fix it… this episode will completely shift how you think about growth. In this episode, you’ll learn: • Why posting more content doesn’t equal more email subscribers • What’s actually happening with your reach (and why it’s mostly the same people) • The difference between repeating exposure vs. reaching new audiences • Why content is for nurturing and conversion — not growth • Where real email list growth actually comes from • How collaborations, bundles, and summits create faster expansion • Why getting in front of new audiences is the only way to scale sustainably Resources + Links Free Custom GPT (brainstorm your bundle idea, title + theme) ⁠ https://juliecbutler.com/gpt⁠ Bundle Brilliance (step-by-step to host your own bundle) ⁠ https://juliecbutler.com/bb⁠ Join the Virtual Event Growth Co. Community ⁠ https://juliecbutler.com/skool⁠ Show Notes + Blog ⁠ https://juliecbutler.com/ep76⁠ Connect with Julie Website: ⁠ https://juliecbutler.com⁠

May 6, 2026Episode 7549 min

She Ran 7 Summits… Then Tried Something New (Here’s What Happened) [Ep 75]

Join the Virtual Event Growth Co. Community Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility. Virtual Event Growth Co. → ⁠⁠⁠ https://juliecbutler.com/skool⁠⁠ She hosted 7 virtual summits… then decided to try something completely different. In this episode, I’m joined by Hayley Luckadoo, and we’re diving into what actually happened when she shifted from her traditional summit model into a brand new “summit series” format. We get into the behind-the-scenes decisions, what worked, what didn’t, and the honest reality of experimenting with your business — even when something is already successful on paper. Because sometimes it’s not about what’s working… it’s about what still feels right . If you’ve ever questioned whether to pivot, evolve, or try something new in your business — even when things are going well — this conversation will hit. We talk about: • Why Hayley shifted from a traditional summit to a “summit series” model • What happened when she spread her event across multiple weeks • The surprising data behind lower registrations but strong conversions • The pros and cons of giving attendees more time to implement • What it actually feels like to “be in launch mode” for weeks • Why more isn’t always better (even when results look good on paper) • How to decide if something still fits your business — or if it’s time to evolve Freebie Mentioned: A-Z Community Builder Blueprint https://femalesonfire.co/community-blueprint Guest: Hayley Luckadoo Hayley Luckadoo is a high-energy keynote speaker and the founder of Females on Fire and The Blaze Agency. After a rock-bottom moment left her a college dropout with a called-off wedding, she jumped into entrepreneurship and found her purpose as the ultimate hype girl for women. Now over a decade later, she’s grown Females on Fire from a small podcast into a media and events company dedicated to helping women build impact-driven businesses and rewrite their narratives. She recently launched The Blaze Agency, a personal branding studio helping founders, trailblazers, and disruptors stand out as icons in their industry. Hayley’s mission is simple: champion women to create a life they love. With her ingenuity, unique ability to make everyone feel seen, and probably too many early 2000's movie references, she will make you laugh, hype you up, and inspire you to pursue your most audacious dreams. Website: https://hayleyluckadoo.com Females on Fire: https://femalesonfire.co Instagram: https://instagram.com/hayleyluckadoo LinkedIn: https://linkedin.com/in/hayleyluckadoo Conference: https://femalesonfire.co/conference Dates: June 16th – 18th, 2026 Hosted by Julie C. Butler https://juliecbutler.com/ Full show notes: https://juliecbutler.com/ep75

April 29, 2026Episode 7442 min

How to Make Money From Your Virtual Event (Without Selling More) [Ep 74]

Join the Virtual Event Growth Co. Community Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility. Virtual Event Growth Co. → ⁠⁠⁠ https://juliecbutler.com/skool⁠⁠ If you’ve ever thought about hosting a virtual event but wondered… “okay but how do I actually make money from this?” — this episode is for you. I’m joined by Sharee Collier, and we’re diving into what sponsorships really look like inside virtual events… and how they can become one of the most powerful (and underused) revenue streams in your business. Sharee breaks down how to approach sponsorships in a way that feels aligned, strategic, and actually beneficial for everyone involved — not just a transactional “logo on a page” situation. We get into what sponsors actually want, how to position your event so they say yes, and why sponsorships are really about building long-term partnerships… not just making quick cash. If you’ve been curious about adding revenue streams to your events without selling more offers … this conversation is going to open your eyes. We talk about: • What sponsorships actually mean in the world of virtual events • Why sponsorships are more about collaboration than just money • What sponsors are really looking for (and what makes them say yes) • Creative ways to integrate sponsors beyond logos and ads • How to structure sponsorship packages without overcomplicating things • Why alignment matters more than audience size • How sponsorships can lead to long-term relationships and repeat opportunities Freebie Mentioned: The Virtual Summit Planner Link: https://www.thesummithost.com/freeswag Guest: Sharee Collier Today’s guest is Sharee Collier, author of The Virtual Summit Planner and founder of TheSummitHost.com, your all-in-one resource for planning and hosting successful virtual summits — where she helps online business owners plan and host events that actually grow their list, build authority, and boost sales. Sharee started hosting virtual events back in 2019, with an event that had over 5K attendees and set herself up to sell a digital brand for six figures just 4 years later. Since then, she’s hosted and planned over 2 dozen events including virtual summits, online conferences, and even digital trade shows — and has helped countless others do the same. Website: https://www.thesummithost.com Hosted by Julie C. Butler https://juliecbutler.com/ Full show notes: https://juliecbutler.com/ep74

April 22, 2026Episode 7311 min

You’re Getting Seen… So Why Aren’t You Getting Clients? [Ep 73]

Join the Virtual Event Growth Co. Community Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility. Virtual Event Growth Co. → ⁠ https://juliecbutler.com/skool⁠ You’re Getting Seen… So Why Aren’t You Getting Clients? You’re showing up. You’re visible. You’re doing the things. So why isn’t it translating into clients? In this episode, Julie breaks down the real reason visibility alone isn’t converting — and spoiler alert… it’s not your content. She walks you through the three biggest gaps that keep you stuck in “being seen” mode without actually growing your business… and what to shift if you want your visibility to actually lead to clients. Because more eyes on your content doesn’t mean anything if they’re the wrong eyes… or if they don’t know what to do next. If you’ve been putting yourself out there and wondering why it’s not paying off yet… this is the clarity you’ve been missing. In this episode, you’ll learn: • Why being visible in the same rooms keeps you stuck (even if you’re consistent) • How to tell if you’re getting in front of new audiences or just recycling the same ones • The #1 mistake people make after visibility (and why it kills conversions) • Why you only need ONE clear next step — not five • The difference between building attention vs. building trust • Why depth and proximity matter more than content volume • How collaborations, summits, and podcasts create real connection (not just views) Resources + Links Free Custom GPT (brainstorm your bundle idea, title + theme) ⁠ https://juliecbutler.com/gpt⁠ Bundle Brilliance (step-by-step to host your own bundle) ⁠ https://juliecbutler.com/bb⁠ Join the Virtual Event Growth Co. Community ⁠ https://juliecbutler.com/skool⁠ Show Notes + Blog ⁠ https://juliecbutler.com/ep73⁠ Connect with Julie Website: ⁠ https://juliecbutler.com⁠

April 15, 2026Episode 7242 min

Ditch Social Media & Grow Your Email List (Introvert Strategy) [Ep 72]

Join the Virtual Event Growth Co. Community Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility. Virtual Event Growth Co. → ⁠⁠https://juliecbutler.com/skool⁠ If you’re over social media… this episode is going to feel like a breath of fresh air. I’m joined by Tara Reid, and we’re talking about what it actually looks like to grow a business without relying on Instagram, constant posting, or chasing the algorithm. Tara shares how she walked away from social media completely… and built a thriving business using email marketing, summits, and intentional collaborations that actually feel good (and convert). We get into what “quiet marketing” really looks like, how to grow your email list without burnout, and why low-lift events are one of the smartest visibility strategies right now. If you’ve been craving a simpler, more sustainable way to grow your audience and income… this conversation is for you. We talk about: • Why social media isn’t the only path to visibility (and never was) • How Tara quit Instagram and what happened next • How summits and bundles can fast-track list growth and authority • What “quiet marketing” actually looks like behind the scenes • How to grow your email list without paid ads or constant launching • Why collaboration builds trust faster than doing it alone • How to create a visibility strategy that actually fits your energy Freebie Mentioned: Quiet Marketing Playbook https://thetarareid.com/playbook Join the Introvertpreneur Virtual Summit (Affiliate Link): Dates: April 27th – 29th, 2026 Guest: Tara Reid Tara is an online business owner and introvert marketing expert who helps entrepreneurs grow their email list and revenue using simple, sustainable, and “quiet” marketing strategies. She’s hosted multiple virtual summits and is the creator of the Introvertpreneur Virtual Summit, designed to help introverts grow their business without burnout. Website: https://thetarareid.com Podcast: https://thetarareid.com/podcast LinkedIn: https://www.linkedin.com/in/tara-reid-marketing Hosted by Julie C. Butler ⁠https://juliecbutler.com/⁠ Full show notes: ⁠https://juliecbutler.com/ep72

The Virtual Summit Show with Julie C Butler

About the show

Listen to episodes

How 15 Bundles Added 11,000 Email Subscribers [EP 81]

How to Get Found Online Without Social Media [EP 80]

How to Make Money From Your Event (Without Feeling Salesy) [EP 79]

What Actually Happens When You Host a Virtual Summit [Ep 78]

Why Your Email List Isn’t Converting (And What Actually Works Instead) [Ep 77]

Posting More Isn’t Growing Your Email List… It’s Slowing You Down [Ep 76]

She Ran 7 Summits… Then Tried Something New (Here’s What Happened) [Ep 75]

How to Make Money From Your Virtual Event (Without Selling More) [Ep 74]

You’re Getting Seen… So Why Aren’t You Getting Clients? [Ep 73]

Ditch Social Media & Grow Your Email List (Introvert Strategy) [Ep 72]

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