EDGE with Brandon White

Hosted by Brandon White

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507

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Mar 2026

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The EDGE brings you conversations worth listening that expand your ideas, knowledge and know how. Previous guests include successful entrepreneurs, peak performers, authors, Emmy Award winners, scientists, explorers, Navy SEALS, fighter jet pilots, venture capitalists, angel investors, professional athletes, artists, and other seemingly ordinary people doing extraordinary things. Listen in to expand your landscape of understanding and gain an edge to win in your business and your life. Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, Amazon best selling author, former venture capitalist, angel investors, early Internet entrepreneur building one of the largest social networking and e-commerce sites of the time and working in Management at AOL.

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March 11, 2026Episode 5071 hr 1 min

Building Piedmont Pennies - The Most Amazing Cheese Snacks with Becca Jordan Wright Founder of Piedmont Pennies

About Becca Jordan WrightBecca is the Founder and Owner of Piedmont Pennies, North Carolina's handcrafted cheese snack. Born and raised in North Carolina, with a corporate background in Management Consulting and Big Tech, Becca's love for hospitality and food was finally realized when she launched Piedmont Pennies D2C in September 2020 during the global COVID-19 pandemic. Becca's goal was to provide her community a way to "Stay cheesin" during the difficult times of COVID, and she enlisted the help of her fellow MBA classmates to "pinch pennies" and market. Today, Piedmont Pennies is based in Charlotte, NC is sold in 20 stages from gourmet stores to large grocery stores and is always for sale a online at Piedmont Pennies. Based on her Grandmother's recipe, these spicy cheese snacks are the perfect cross between a homemade cracker and a biscuit. They pair perfectly alongside a cold beer or glass of wine, and make the ideal charcuterie board addition for your savory snack lover.Piedmont Pennies is a certified woman-owned food business by the Women's Business Enterprise National Council (WBENC).Becca has her undergraduate and MBA from UNC, Chapel Hill. EPISODE LINKS:Get your cheese fix at Piedmont Pennies onlinehttps://PiedmontPennies.com CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6A Podcast for entrepreneurs and peak performersOther great podcasts worth listening:PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science. MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

February 4, 2026Episode 50653 min

0 to $2 million in 2 Years with Elina Panteleyeva, Founder of Dood Woof

Elina gives her playbook how she built Dood Woof from zero to $2 million in revenue in just 2 years. Completely bootstrapped and with no prior knowledge how to build a consumer product much less any product in the pet market.About Elina PanteleyevaElina is the founder of Dood Woof, a fast-growing eCommerce brand built specifically for Doodle dog owners. After being laid off in 2023, she bootstrapped her business from zero to 7 figures in ~1 year with no investors.Alongside running her brand, Elina helps other founders grow and scale their eCommerce businesses by teaching practical, proven strategies for standing out in crowded markets, building raving fan bases, and creating brands customers genuinely trust.LinksDood Woof - https://doodwoof.comElina Talks Brand - https://elinatalksbrand.com CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6A Podcast for entrepreneurs and peak performersOther great podcasts worth listening:PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science. MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

January 10, 2026Episode 50554 min

Scaling Ideas to Millions: An Unconventional Journey That Transformed Online Dating, Pet Adoption, and Led to Major Exits with Darrell Lerner

Darrell Lerner and Brandon dive into the world of entrepreneurship, sharing insights from their journeys in the tech industry. From the early days of internet startups to the challenges of scaling businesses, they discuss pivotal moments, including Darrell's experiences with Snap Interactive and AllPaws. Tune in to hear about viral growth strategies, the importance of flexibility, and the lessons learned from building successful companies. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers valuable takeaways on innovation, perseverance, and the power of strategic pivots.LinksDarrell Lernerhttps://www.darrelllerner.com/About Darrell LernerSerial Entrepreneur (2 exits) • Digital Strategist • AdvisorCo-Founded Snap Interactive, a publicly traded company in the online dating/social media space that grew to 100 million users and $100 million in revenue. The company ranked as the 36th fastest-growing company in North America on Deloitte's 2012 Technology Fast 500 for achieving 4,400% revenue growth over 5 years.Combining his love for pets with his prior expertise in the online dating industry, Darrell launched AllPaws in 2013 to offer a better way for people to find their next pet. The best-in-class, online dating-style pet adoption platform quickly grew to millions of users before being acquired by pet industry leader, PetSmart.Today, Darrell leads advises businesses and startups on optimizing their digital and product growth strategies, and coaches top entrepreneurs and business leaders on building high-income personal brands.Darrell recently launched Syndicate 11, a collective of the world's top creative talent, helping large creators, actors, influencers, and models earn more money by "owning" their audience and assisting them in launching and growing digital products and brands to solve the "What's next?" challenge. CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6A Podcast for entrepreneurs and peak performersOther great podcasts worth listening:PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science. MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

December 6, 2025Episode 50435 min

Getting Noticed in a Noisy World with Jim James

In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success.TakeawaysThe importance of timing in market adoption is crucial for success.Simplicity in product and message helps in crossing the chasm.Passion of the founder is key to engaging customers and building trust.Personal branding and owning your domain are essential in today's digital age.Podcasts are a powerful medium for entrepreneurs to share their stories.Taking photos with others can help expand your network and reach.The cascade theory emphasizes the need for a product to be easily shareable.Entrepreneurs should focus on grassroots marketing strategies.Building a business with passion can lead to success without large budgets.About Jim JamesJim has spent over 25 years running his own PR and Marketing Firm, EastWest Public Relations. He sold his firm and now helps Founders/Entrepreneurs get noticed in the noisy world we live in.You can find him and his podcast, the Unnoticed Entrepreneur at: https://www.jimajames.com CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6A Podcast for entrepreneurs and peak performersOther great podcasts worth listening:PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science. MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

August 4, 2025Episode 50353 min

Unstoppable Mindset with Alden Mills

Alden and Brandon talk about Alden's new book and how to have an stoppable mindset.Links from the episodeUnstoppable Mindset by Alden Mills BookAbout Alden MillsWith more than 40 years of experience failing and succeeding in a vast array of different environments from sports, military, and business to nonprofits and community action groups, he learned success is driven by one vital factor—leadership—of oneself and others.The first person Alden learned to lead was himself.As a weak child with asthma, doctors insisted he limit physical activity and avoid sports. Instead, with the mindset instilled in him by his mother that “no one defines what you can and can’t do, but you,” he went on to become a National Collegiate Champion rower, earning Gold and Silver medals at the Olympic Festival, and a Navy SEAL who was top of his class.Alden’s personal successes.As Alden achieved personal successes, he repeatedly grew into leadership positions. He became captain of his collegiate rowing team, was promoted three times to Navy SEAL platoon commander, and ranked #1 platoon commander each time.From a young age he amassed notebooks of invention drawings.One of those ideas became the wildly popular Perfect Pushup and today he holds over 40 patents worldwide.Global fitness powerhouse.He turned a single invention into a global fitness powerhouse in over 70 countries with multiple products, leading Perfect Fitness to become the fastest-growing consumer product company in the country, with over $95 million in sales in just three years. He has since founded and served on multiple companies’ boards in retail hard goods, consumable products, and service-based businesses.Unstoppable LeadershipAlong the way, Alden cultivated a methodology that develops people into congruent and authentic leaders who successfully build teams and create cultures that are unstoppable regardless of the situation, industry, or environment.Today Alden Mills is known as one of the leading business thinkers in America and spends his time helping others learn and implement the three levels of Unstoppable Leadership. He is the bestselling author of Unstoppable Mindset, Unstoppable Teams, and Be Unstoppable. Through speaking, coaching, writing, board advisory, and teaching, Alden helps people acquire the mindset, tools, and actions required to accomplish more than they thought was possible. CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6A Podcast for entrepreneurs and peak performersOther great podcasts worth listening:PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science. MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

March 26, 2025Episode 50248 min

Venture Capital with Manish Patel

Manish shares his journey from growing up in rural Kentucky to working at Google to becoming a successful venture capitalist in Silicon Valley. Manish shares his lessons learned from his time at Google and how they shaped his approach to venture capital.About Manish PatelManish is a Silicon Valley veteran who solves problems at the intersection of business, technology, and human experience. He follows his passion for technologies that address deep needs and evolve to products which become part of everyday life.At Google, Manish was fortunate to lead and collaborate with teams that designed, developed, and scaled products with global impact including Google Ads, TV, and Maps. In addition, he built a few products that were brilliant failures. He also worked closely with the co-founders on special projects including running Google’s corporate strategy and goal setting process: OKRs. As the company scaled from private to public, Manish held several other strategic roles and spent significant time overseas as Google established its global presence. After Google, Manish joined Highland Capital and helped expand the firm’s offices in California. Manish is certainly the “accidental” venture capitalist but grew to love the craft. He focuses on early stage investing. Manish was able to partner with a number of exceptional entrepreneurs over the years who have scaled their businesses to public companies and multi billion dollar acquisitions.Manish's passion for building extends to many aspects of his life. He has taught in the Stanford School of Engineering for years as well as serving as a Fellow at the University of Toronto - CDL. He was also recognized as a Distinguished Fellow by IDEO CoLab. And when he can, he loves to find excuses to go to his local machine shop.Manish has spent his career at the edge of innovation as an operator, inventor, and as a venture capitalist. He deeply believes in the idea that the best products, those that truly impact us, shift from being novel technologies to becoming commonplace, disappearing into our daily lives.Episode LinksNava Venture Capital Firm https://nava.vc CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6A Podcast for entrepreneurs and peak performersOther great podcasts worth listening:PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science. MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

March 20, 2025Episode 50148 min

Selling Pickles with Chase Coleman of SuckerPunch

Pickles. They're crunchy, tangy, and a staple in sandwiches, burgers, and snack plates worldwide. An pickling originated thousands of years ago, with evidence of cucumbers being pickled in the Tigris Valley as far back as 2030 BC, primarily as a method of food preservation. Throughout history, pickles have been enjoyed by various cultures, with notable figures like Cleopatra and Julius Caesar appreciating their flavor and perceived health benefits. This widespread appreciation helped spread pickling techniques across continents, adapting to local ingredients and tastes.In recent years science has shown that eating pickles are good for you and can increase your athletic performance in many ways. Chase and I explore his background and how SuckerPunch is making it's mark in the pickle market.About Chase ColemanChase is the Marketing Director at SuckerPunch and is a seasoned marketing professional with an extensive career journey. Chase has worked on some of the world's most recognized brands, Starbucks, Nestle and Amazon and he's been featured in Fortune Magazine, BBC News, Business Insider and more for his work as a content creator.Having worked on some of the globe's biggest brands, Chase brings his experience and expertise to the SuckerPunch family where he now markets SuckerPunch's suite of versatile pickles. From Pickles to Pickle Juice (for hydration) to Bloody Mary/Margarita Mixers, Chase & his team are focused on making sure all American consumers know that SuckerPunch is the perfect compliment for every occasion.Episode LinksSuckerPunchhttps://suckerpunchgourmet.comSuckerPunch IG: @GetSuckerPunchSuckerPunch TikTok: @Get_SuckerPunchChase's Personal IG: @TheCorporateChase CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6A Podcast for entrepreneurs and peak performersOther great podcasts worth listening:PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science. MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

July 25, 2024Episode 50042 min

How I Built Headliner into the Most Popular Podcast Promotion Platform with Founder Oliver Wellington

Headliner, has helped over 1 million podcasters promote their podcast. He loves taking things from zero to one and beyond and Oliver shares his journey how he did it with HeadlinerEpisode LinksHeadlinerAbout Oliver WellingtonOliver loves bringing new products and ideas into the world, and promoting them. After a 5 year stint promoting and playing in a rock band, he switched over the wide world of tech startups and has co-founded and worked on two companies.nRelate, a publisher/blogger tool company helped bloggers increase their audience via recommended content widgets. It exited to IAC in 2012. In 2015 he started Sparemin a social audio app that eventually morphed into Headliner. Just like nRelate helped bloggers grow their audience, Headliner helps podcasters grow their listenership. His favorite place to be is bringing a new idea or product to life and creating a fanbase around it. His personal life is defined by his children, pets and lovely wife, Priya. CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6A Podcast for entrepreneurs and peak performersOther great podcasts worth listening:PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science. MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

July 24, 2024Episode 4994 min

First Principle Thinking - How to use it to master problem solving

Use first principles thinking to master your problem solving.Once you understand the framework you'll be able to solve just about any problem you face in business or in your life. CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6A Podcast for entrepreneurs and peak performersOther great podcasts worth listening:PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science. MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

July 18, 2024Episode 4981 hr 4 min

How I'm Building Confetti Snacks into the Top Selling Natural Snacks Company with Founder Betty Lu

Betty Lu, Founder of Confetti Snacks, shares how she's building the top selling natural snacks company. From raising venture capital to getting into national chains like Walmart. CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6A Podcast for entrepreneurs and peak performersOther great podcasts worth listening:PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science. MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...