Episodes
210
Latest episode
Jun 2026
Language
EN
MediaPost's Intimate marketing, advertising and strategy discussions with top brand marketers.
Sports fans are another level of loyalty, and smart brands are figuring out how to show up authentically in that space. Lowe’s is doing just that with the NFL and Lionel Messi. We sat down with Gerardo Soto, VP of Media and Sports Marketing, to hear how.This episode is supported by Wunderkind Ads.
Everyone has a Nordstrom story. Stories about the shoes they wore down the aisle, the suit that started a career, the tomato soup that turned a hard day around. To celebrate its 125th anniversary this year, Nordstrom is putting those stories on screen.Their “Based on a True Story” campaign is the opposite of every three-second scroll-stopper we’ve been told marketing has to be right now. It’s long-form. It’s emotional. It’s a child narrator that perfectly captures that wide-eyed sense of discovery. We sat down with Olivia Kim, SVP of Brand and Creative to hear how they pulled it off.This episode is supported by Wunderkind Ads.
In the last couple of years, the casual dining industry has decided the goal was to get you in and out as fast as possible. Or better yet, they’re skipping the “in” part entirely. Third-party delivery. Curbside pickup. Drive-thrus of the future.And after 70 years, a few ownership changes, and a pandemic that forced the entire industry off-premise, Shakey's Pizza Parlor is doing something genuinely countercultural: They're inviting people back in.This episode is supported by Wunderkind Ads.
Godiva turns 100 this year, and they’re celebrating their centennial leaning into the Treat Yourself mentality with small indulgences, celebrating the moments that don't have a bow on them but probably should. We sat down with CMO Ahad Afridi to hear how they’re honoring a century of history without becoming a nostalgic act, balancing premium with accessibility for all.This episode is supported by Wunderkind Ads.
The Dallas Cowboys aren't just a sports team; they are a global entertainment brand that happens to play football on Sundays. Love them or hate them, you can’t argue with the brand. The star. The cheerleaders. The stadium. The cultural footprint that extends from Texas to Tokyo. This week, we sat down with Senior Director of Brand Marketing Rob Sender to talk about growing an already passionate fanbase, leveraging all your assets, and getting people excited even when the product isn’t having a good year.This episode is supported by Wunderkind Ads.
You probably know Land O'Lakes as butter. What you might not know is that they’re a member-owned co-op rooted in the farmers and agricultural communities that make up rural America. And they decided to do something about that gap. They built the Modern Rural Collective, a long-term initiative to change how rural America is seen, depicted and understood in today’s media.This episode is supported by Wunderkind Ads.
Kellogg has decided 2026 is the Year of Fiber, and they kicked it off with a Super Bowl spot featuring William Shatner in what might be one of the more delightfully unexpected casting decisions in recent advertising history. This week, we sat down with Doug VandeVelde, Chief Growth Officer at Kellogg, to hear how they’re making this macro sexy, how to reframe a misunderstood category, and how to carry Super Bowl momentum all year long.This episode is supported by Wunderkind Ads.
Southwest is working at the intersection of AI and marketing, work that goes way beyond content generation and AI hype cycles. In this week’s Brand Insider 1:1, we sat down with Nicola Smith, Southwest’s Senior AI Advisor, to talk about how to build an AI strategy that doesn’t answer “What can AI do?” but “What should AI do?” This episode is supported by Wunderkind Ads.
For many marketers and creatives, a Super Bowl spot is a career-defining moment.It’s not just the cultural fanfare and celebration around the ads—for any business, it’s a tremendous opportunity with an estimated 125.6 million viewers tuning in.But that exposure comes at great cost and risk. The average 30 second spot in the 2026 game sold for around $8M. How should brands best make use every precious second? What will be the creative hook that cuts through and leaves a lasting impression? What products, benefits, or promotion will be featured?This week’s guest is no stranger to the bright lights. Squarespace has starred in 12 consecutive Super Bowls—a monumental feat of creativity and brand strategy, let alone stamina to consistently deliver breakthrough moments year after year.From aliens over cityscapes to a reprisal of Dolly Parton’s 9 to 5, their storytelling and ability to deftly tap into cultural moments and celebrities is all but unmatched. Their 2026 spot, a dramatic and gothic vision featuring Emma Stone, is no exception.This week we sat down with Nate Skinner, Senior Director of Global Brand at Squarespace, to find out how the spot came to life and the strategy underpinning the brand’s latest entry into Super Bowl advertising lore.This episode is supported by Wunderkind Ads.
Chili’s has become one of the most interesting brands on social media. They’ve turned menu items into viral moments. They’ve built a community that’s more passionate about queso than skincare. And they’ve done it by treating social not as a marketing channel, but as culture. We sat down with Director of Social Media Luz Bickert to hear exactly how their creator playbook works. This episode is supported by Wunderkind Ads.
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