The Brand Builder Show

Hosted by Brand Builder University

Business ArtsInterviews guests

Website RSS feed

Episodes

Latest episode

Jan 2024

Language

EN-US

About the show

Welcome to The Brand Builder Show, an Amazon FBA podcast with a difference. We discuss the latest and greatest strategies for growing eCommerce brands on Amazon, Shopify and beyond. Learn how to launch products, scale operations, and position for exit.

Listen to episodes

60 recent

January 25, 202432 min

100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin Chen

Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth. In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors. Try PickFu: https://www.brandbuilderuni.com/go/pickfu (save 50% with code BBU) Connect with Justin: https://www.linkedin.com/in/justinchen/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Justin Chen 02:19 - Justin's Background 04:24 - Understanding Split Testing and Its Significance 07:56 - Key Stages in Business where Testing can be Useful 10:20 - Applicability of PickFu Across Various E-commerce Platforms 11:10 - Ideal Timing for Using PickFu in Business 16:16 - Testing Brand Assets: Brand Name, Design, Logo 18:11 - Maximizing PickFu for Improved Conversion Rates 20:05 - Real-world Examples of Successful Testing Outcomes 23:47 - PickFu Platform Dynamics: How it Works 27:59 - Advanced Strategies for Optimal Testing Outcomes 29:39 - DTC Brands Utilizing Social Media Ad Testing 30:30 - Exploring PickFu and How to Get Started

January 18, 202432 min

99. Crushing Influencer Marketing On Amazon w/ Rob Schab

Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators. However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Levanta, a platform dedicated to helping Amazon sellers succeed with influencer marketing. We discuss best practices and growth strategies to help you implement this lucrative traffic source. Try Levanta: https://levanta.io/ Connect with Rob: https://www.linkedin.com/in/rob-schab/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Rob Schab 01:08 - Rob's Background 03:32 - Key Elements of a Successful Influencer Marketing Strategy for Amazon Sellers 05:50 - Challenges Faced by Amazon Sellers in Adopting New Marketing Strategies 07:53 - Where to Find Influencers for Driving Amazon Traffic 10:50 - Assessing If Influencer Marketing Fits Your Brand and Strategies for Standing Out 13:17 - Product Seeding: Does It Still Work? 14:28 - Addressing Pain Points in Influencer Marketing with Levanta 16:54 - Working Dynamics Between Brands and Influencers through Levanta 20:19 - Determining Compensation Thresholds for Influencers 23:20 - Future Plans and Developments for Levanta 24:27 - Brand's Role in Creative Relationships with Influencers 27:23 - Additional Insights for Driving Influencer Traffic 29:01 - Importance of Regular Communication with Influencers 30:23 - Where to Learn More About Rob and Levanta

December 14, 202338 min

97. Taking An Amazon Business Omnichannel w/ Andrew Maffetone

Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are. In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone. Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/ Learn more about Blue Tuskr: https://www.bluetuskr.com/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Andrew Maffetone 01:09 - Andrew's eCommerce Background 04:29 - Understanding Omnichannel and Its Benefits for Amazon Sellers 07:04 - Considering the Right Stage for Amazon Sellers to Go Omnichannel 13:55 - Leveraging Amazon Success for Off-Amazon Growth 16:24 - Choosing Between Expanding Channels or Product Lines 19:03 - Approaching Omnichannel Strategy: Paid Ads vs. Organic 22:36 - Exploring Additional Channels Beyond Amazon and Own Website 25:16 - Exploring TikTok Shops 27:58 - Overcoming Challenges in the Omnichannel Journey 34:22 - Final Thoughts on Omnichannel Success 36:53 - Andrew's eCommerce Podcast and Where to Connect

December 7, 202344 min

96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton

Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue. Explore Tiege Hanley: https://www.tiege.com/ Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Kelley Thrornton 02:05 - Introducing the Brand and the Journey So Far 05:02 - Navigating Brand Failures and the Decision to Restart 06:56 - The Motivation Behind a Fresh Start 09:37 - Challenges and Considerations in Bringing on a Partner 14:17 - Ideation, Product Selection, and Initial Development Challenges 22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing 24:04 - Strategies for Launching the First Product 26:35 - Leveraging Partner Audiences and Sales Strategy 29:41 - Implementing Subscriptions as a Business Framework 34:23 - Insights into the Operational Side of the Business 36:49 - Future Plans: Selling the Business and Beyond 40:53 - Closing Thoughts and Insights from Kelley

November 30, 202348 min

95. Using PixelMe To Drive External Traffic To Amazon w/ Clayton Atchison

Learn how to use PixelMe to drive external traffic to Amazon with Carbon 6’s Clayton Atchison. Try PixelMe: https://brandbuilderuni.com/go/pixel-me Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Clayton Atchison 01:04 - Quick Update on Carbon6 and Clayton's Background 04:29 - Exploring What's New with PixelMe 07:11 - Who Should Consider Using PixelMe, and at Which Stage of Their Journey? 09:58 - Live PixelMe Demo 33:26 - What PixelMe Customers Can Expect 34:52 - Positive Impacts of PixelMe on Businesses 42:23 - PixelMe's Suitability for Businesses of Various Sizes

November 23, 202337 min

94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford

Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand. Use code BRANDBUILDER to save 15% at https://premierspike.com/ Follow Premier Spike on all socials @premier.spike Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Taylor Sanford 00:43 - Taylor's Background in eCommerce 03:44 - Navigating Challenges in a Unique Industry 05:40 - Assessing Product Potential: How to Know It Will Sell 08:46 - Insights into Product Development 11:47 - Timeline: From Product Development to the First Unit on Sale 14:17 - Achieving $50k in Pre-Orders 15:32 - Marketing Strategies for the Product 18:23 - Overcoming Logistics Challenges for European Expansion 22:24 - Expanding Reach and Finding New Customers 25:49 - Collaborating with Influencers and Sponsoring Athletes 31:43 - Advice for New Entrepreneurs 34:15 - Future Plans: What's Next in the Next 12 to 18 Months? 35:53 - Where to Connect with Taylor and Learn More About Premier Spike

November 16, 202341 min

93. The Maniscripting Journal Growth Journey w/ Samantha Kozuch

Learn how Samantha Kozuch built a thriving eCommerce brand simply by solving problems for her audience. Follow Samantha: https://www.instagram.com/samanthakozuch/ Samantha’s podcast: https://podcasts.apple.com/us/podcast/money-mindset-and-manicures-with-samantha-kozuch/id1697694007 Learn more about the Maniscripting Journal: https://maniscripting.com/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Samantha Kozuch 01:49 - Samantha’s eCommerce Journey 07:38 - Building Confidence for the Launch of Her First Product 11:02 - The Appeal of Physical Products over Digital 14:04 - The Development Journey of Samantha's Journal 17:32 - Dealing with Product Delays 20:19 - Establishing Relationships with Manufacturers 23:37 - Multi-Channel Marketing Strategies for the Product 28:23 - Harnessing the Power of Affiliate Marketing 31:58 - Future Plans: Brand Direction and Personal Involvement 35:34 - Dynamics of Working with a Fiancé as a Business Partner 38:24 - Business Advice from Samantha 40:21 - Where to Connect with Samantha Online

November 9, 202341 min

92. China Alternatives For Product Manufacturing w/ Yulia Blinova

When it comes to product sourcing, there is a growing demand within the eCommerce community for alternatives to China. Thankfully, the options are growing quickly. In this episode, we’re joined by sourcing expert Yulia Blinova to discuss what those options are and how to best navigate them. Learn more about Zignify: https://zignify.net/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Yulia Blinova 01:09 - Yulia’s Background in Sourcing and eCommerce 06:39 - The Concept of a Hybrid Supply Chain 08:01 - Potential Competitors to China in Global Manufacturing 11:00 - Infrastructure Challenges in Alternative Sourcing Locations 16:05 - Comparing Sourcing Costs: Turkey vs. China 18:17 - Initiating Contact and Finding Quality Suppliers Beyond Alibaba 23:53 - How Many Manufacturers to Approach for Sourcing Worldwide 31:25 - Expert Insights on Balancing Quality and Price in Sourcing 33:16 - Considerations for Annual Contracts with Manufacturers 36:42 - Where to Learn More About Yulia and Zignify

November 2, 202338 min

91. TikTok Shop & Live Shopping Strategies w/ Hannah Wu & Stu Conroy

Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands. With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge. So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlands. We talked about: What opportunities does TikTok Shop present Will live shopping catch on? How to work with influencers And much more Enjoy! Episode Links Learn more about Lollishop Learn more about Highlands Additional Resources Get our weekly eCom Memo Talking Points 00:00 - Introduction to Guests: Hannah Wu and Stuart Conroy 01:28 - Stu's eCommerce Background 02:31 - Hannah's eCommerce Journey 03:38 - Explaining Social Commerce 05:06 - The Potential of Social Commerce in Western Markets 08:26 - Exploring TikTok Shop Functionality 10:24 - Collaboration Dynamics with Creators on TikTok 18:13 - TikTok Direct Purchases 21:09 - Any Other Recommended Social Commerce Platform? 22:18 - Staying on Top of Trends in Social Commerce 25:22 - Live Shopping and Its Dynamics 26:43 - Expanding Globally with Social Commerce 27:44 - Exploring Lollishop and Where to Learn More 30:31 - Insights on Future Trends in Social Commerce 36:48 - Where to Connect with Our Guests

October 26, 202335 min

90. Quit Stalling & Build Your Brand Book Release Special w/ Ben Leonard

In today’s episode, we welcome back a veteran of the show, Ben Leonard. Ben has just launched his new book ‘Quit Stalling & Build Your Brand’, and we dove into some of the big topics included inside. It charts the journey of his first brand Beast Gear all the way through to 7 figure exit, and walks you through the process of following in his footsteps. Enjoy! Episode Links Buy Quit Stalling & Build Your Brand on Amazon Additional Resources Get our weekly eCom Memo Talking Points 00:00 - Introduction to Guest: Ben Leonard 00:44 - Ben’s Background Story 03:25 - The Journey of Ben's Book 07:44 - Advice for Aspiring Entrepreneurs Eager to Make Money 09:57 - Common Excuses That Hinder Entrepreneurship 14:53 - Advice for Busy Individuals Wanting to Start a Business 17:43 - Approach in Developing New Products 22:06 - The Importance of Empathizing with Customers and Solving Their Problems 23:46 - Clarifying Brand, Branding, and Marketing Concepts 25:44 - Understanding eCommerce Cash Conversion Cycles 28:00 - Pitfalls to Avoid When Speeding Up the Cash Cycle 32:02 - Additional Insights about the Book and Where to Find It