The Bloom-Print Podcast

Hosted by Elysia Tsangarides

Business Entrepreneurship Education

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Episodes

Latest episode

Aug 2026

Language

EN-AU

About the show

Welcome to The Bloom-Print Podcast, a podcast for florists who want to create elegant, efficient and effective floral businesses. Brought to you by Maple & Wren Floral Art Academy where the business is just as important as the blooms. In this podcast you can find some incredible advise from Perth florist and floral mentor Elysia Tsangarides, creative director of Maple & Wren PTY LTD as well as juicy interviews with floral and event industry experts as well as business experts to help you build a business you love! If you're looking to take your floristry business to six figures and beyond, to create a business that works around your life and start living and working with purpose - my love welcome, let this be your bloom-print.

Listen to episodes

60 recent

August 20, 2026Episode 9420 min

Episode 94 - The Birth of Natraform with Kristina Bircsak

This episode, I'm joined by a very special guest, introducing an incredible product that I truly believe is going to change the landscape of the floral design industry - for real! We are all very aware of the foam-free conversation, of sustainability amongst an indusrtry that starts with a very natural product, and over in the most remote city in the world here in Perth, accessing those great foam free alternatives, also presents challenges. Enter Kristina. Kristina Bircsak is a floral designer, eco artist and innovator, and she’s a WA girl - born in Busselton and raised in the Pilbara. Although now living and creating on the East Coast. With a lifelong love of floristry, art and the natural world, Kristina was influenced from an early age by her mother and grandmother — both passionate gardeners, painters and elders of the South West . Their influence instilled in her a deep appreciation for the relationship between people, land and creativity. Today, Kristina combines her creative practice with her scientific background and growing passion for sustainability. As the creator of NATRAFORM™, she is developing innovative, plant-based floral mechanics using mycelium and hemp, with a vision to reduce the floristry industry's reliance on traditional floral foam. NATRAFORM™ is launching across the country very soon - and if you want to get on the waitlist to get a sample of this incredible product head to: https://www.myconetsolutions.com.au/products/natraform-sample-pack Follow Kristina at: https://www.instagram.com/natraform/ for all the latest and to see how this product is getting put to use by florists all around the country.

August 11, 2026Episode 9317 min

Episode 93 - Things That Are Working Right Now

Hello my loves, and welcome back to another episode of The Bloom Print Podcast. I got to play with flowers last week, actually a couple of times during the week and it felt so good! That might sound really strange to you for a florist to say that, but the thing is, I haven’t actually touched flowers much the last few weeks, even the last few months. I’ve spent the off season in the business development space and my days have been consultation focused and admin focused. I can’t tell you how many proposals I’ve done over the last few weeks but it’s been a lot, which is amazing. The admin load has been really heavy, which is THE BEST problem to have, having enquiries to get back to, proposals and moodboards to create and quotes to cost. So while I’ve been very laptop focussed lately, there are a few things that have been working really well for me at the moment. Not necessarily massive strategies or groundbreaking business ideas. Just little changes I’ve made that I’m noticing are having a really positive impact. So in this episode I'm sharing a few of those with you, because maybe there’s something in here that you can take into your own business. None of them are particularly complicated. I'm not talking about a new piece of software or some groundbreaking marketing funnel or a complete overhaul of the business. They're actually all about removing friction.

August 4, 2026Episode 9230 min

Episode 92 - Building a Luxury Brand with Norman Yap

In this episode, I'm joined by Norman Yap - Perth-based wedding photographer with close to a decade of experience documenting weddings throughout Australia and around the world. We dive deep on building a luxury brand in the wedding industry, nurturing a team and managing the work-life flow while creating a sustainable business. About Norman Yap Before photography he spent almost fifteen years working as a paramedic in emergency care - a chapter that taught him to remain calm when emotions are heightened, to think methodically under pressure and if you’ve ever witnessed Norman on the job, you’ll see how this has transferred into his photography work as a calm and reassuring presence at a wedding. Beyond photography, however, he is first and foremost a son, a husband and a father. Moving through each of these stages of life has changed the way he see people, relationships and the significance of the moments we often take for granted. It has shaped not only the person he has become, but also the artist he continues to grow into. His approach to weddings is deeply relationship-based. Taking the time to genuinely know the people he photographs to create images that feel honest, considered and true to who they are. Norman believes weddings are not simply events to be photographed, they are reminders of where we have come from, who has helped shape us and the people we have chosen to walk beside as we move through the chapters of our lives. Follow Norman on instagram @normanyapphotography and @nobleandyours Discover Norman Yap's beautiful work https://normanyap.com.au/ and https://nobleandyours.com.au/

July 28, 2026Episode 9117 min

Episode 91 - Things I Believe About Business (That Not Everyone Will Agree With)

Hello my loves! As you know if you’ve been listening the last few weeks, I've found myself in a bit of a state of reflection lately on just how much my thinking around business has changed over the past decade of doing this. There are things I was absolutely convinced were true when I first started that I don't believe anymore. And there are opinions I hold today that 30-year-old El would've probably argued with. So in this episode I wanted to share some of those. They're not all cold hard facts. They're not rules as such, although some of them are definitely rules I biz by. And they certainly won't be e veryone's experience. And that’s ok. They're simply the business opinions I've formed after ten years of building, making mistakes, trying and testing things, changing my mind and expanding my thinking. And if these resonate with you, perhaps you're in the right place and perhaps you need a little bit of help navigating them in your own business. I'm here for that! Join me in The Bloom-Print Membership and let's turn your side hustle into your soul-income! (and I mean that double entendre, it's totally intentional).

July 21, 2026Episode 8911 min

Episode 90 - Mid-Year Checkpoint: Refocus for the Second Half of 2026

Can we all agree that July is a funny time of year? January gets all the attention. New goals. New calendars. New planners. New energy. But July? In Australia? It's cold and winter somehow makes everything feel just a little slower... What I do think, is that this time of year is the perfect time for a checkpoint. Not a reset. A checkpoint. Because there's a big difference. A reset suggests something's gone wrong. A checkpoint simply asks, "Am I still heading where I wanted to go?" And I think that's one of the most valuable things we can do as business owners. Because the second half of the year rarely falls apart because of one big decision. It quietly slips away through a thousand small, unfocussed ones. So this episode is a little morsel - because I’m leaving you with homework that only you can answer. Get out your notebook, pull out your January goals and let's reassess what January you wanted for the year, what July you actually needs now and what December you will be grateful you did. And if you're feeling like what July you might actually need is more support in you business - my love, I would adore to be of assistance. You can explore 1:1 mentoring to help you really kick those business goals and The Bloom-Print Membership for something a little more self-paced mentorship.

July 14, 2026Episode 8926 min

Episode 89 - The 10 Decisions That Shaped My Business

This episode feels a little bit special because this month marks 10 years in business for Maple & Wren. We’re celebrating, we’re reflecting, I’m getting a bit nostalgic. So, this episode isn’t going to be another 10-year recap. Instead, I started asking myself a different questions when I was putting this episode together. What actually changed my business? When I look back over the last decade, it wasn't one huge moment. It wasn't an award, or a viral Instagram Reel, or one dream wedding. It was decisions. Some of them felt exciting. Some of them felt terrifying. Some of them were all knowing game changers. Some of them didn't even seem like that big of a deal at the time. But looking back now, I can see each one of the key decisions I’m going to share with you in this episode quietly changed the direction of the business and changed me as a creative and a business owner. So in this episode I want to share the 10 decisions that, in hindsight, built Maple & Wren and built me as a business owner. If you want to hear about 2016 vs 2026 for me - you can go back and listen to Episode 82 - 2016: More than just a trend. And if this has got you wondering what the next 10 years could look like for your business - perhaps it's time to invest in some support. Join The Bloom-Print Membership and join an intimate group of Australian florists and wedding business owners pushing towards the next level in their businesses. I can't wait to see you in there!

July 6, 2026Episode 8814 min

Episode 88 - My Business Made a Loss in 2026, And I'm ok With That.

Yes, you did read that right, and no, it's actually not just for clickbait. It’s the first week of July, we’ve just begun a new Financial year and I want to take you behind the scenes on the numbers of my business for the 25/26 financial year. Because I want to talk about what it means to make a loss in your business, and why that might not be the worst thing in the world, wether you’re in the early years, or you’re 10 years in like I am. Now I didn’t set out to make a loss this financial year, and when I first got the tax planning email from my accountant, my first reaction wasn’t to be thrilled at seeing a sizeable loss recorded against a business I’ve worked really hard in for 10 years. But then I reminded myself that this didn't happen to us—it happened because of decisions we made on purpose. We chose to invest. We knew it would affect this year's numbers. Now the job is to make sure those investments actually pay off. In this episode I'm talking about the real numbers of my business this year, playing the long game, investing in growth and the measures of success... plus we talk a bit about tax benefits and what making a loss actually means in a positive sense. Oh yes, you best believe there are always silver linings when you run your own business and I'm sharing them with you!

June 2, 2026Episode 8712 min

Episode 87 - How Do You Do It All...

I want to talk about “doing it all.” I’ve had a few people recently — friends, clients, people I work with — ask me, “How do you do it all?” And honestly? I don’t. I really want to unpack that, because I think we throw this phrase around constantly, especially around women in business. Like doing it all is somehow the goal. Or the benchmark of success. But the truth is, I’m not doing it all. I have an incredible team who does a lot of it with me. I have a really supportive family who help with my kids when I need it. I have people around me who carry parts of the load. And in this episode I'm sharing what that looks like with you, and how it might look for you too. But mostly, I'm using this episode to help you ask a different question. Not 'how can I do it all' but 'Who can help me get there'.

April 29, 2026Episode 8642 min

Episode 86 - Defining a Shake Up with Candice Harvey

In this episode, I'm giving you a shake up for free. Well, actually, not me, exactly. In this episode I'm joined by one of my favourite humans the one and only Candice Harvey . The QUEEN of shake ups. I met Candice back in 2021 in a coaching container and since then, we’ve been right in each other’s corners. Candice Harvey is the woman you call when your people, leaders, or entire organisation needs a serious shake up - the kind that drives real action and better results. Through high-impact workshops, keynotes, and event facilitation, Candice works with teams and leaders to cut through the noise, get clear on what matters, and actually follow through - not just talk about it. Candice is a performance coach and she understands human behaviour inside out - why people do what they do… and why they don’t do what they know they should. She’s direct, downright hilarious and so freaking engaging. Not only that, Candice is now also an Amazon Best Selling Author of The Shake Up and host of The Shake Up Podcast. In this episdoe we're chatting how to spot when you need a shake up, banning the word busy, setting boundaries and going all in. Trust me, you're going to love this chat!

April 14, 2026Episode 8542 min

Episode 85 - BTS of Melbourne International Flower & Garden Show

Hi lovelies So this year, I decided it was time to get involved in Melbourne International Flower & Garden Show. 10 years into floristry and now felt like the time to jump in this incredible event in the floral calendar and DAMN am I glad I did. My first ever floral competition, creating a 6m x 2m hanging installation in another city... and we brought home the Bronze Award and I could not have been more thrilled. If this year is all about Elevation and Intention for me, this was an incredible way to do both of those things. In this episode I'm taking you behind the scenes of my Melbourne International Flower & Garden Show experience, sharing the logistics, the costs, the camaraderie, my mindset throughout the week and the incredible lessons I learnt from this experience. So grab yourself a cup of tea. If you've ever considered getting involved in a floral competition or wanted to know what it really looks like to be a part of something like this - this episode is for you. And if you're looking to elevate your floral business this year with intention - now is the time to join me in The Bloom-Print Membership . See you there x