Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisition of Lotame.
27 min
6 March 2025
Programmatic's Pursuit of "Premium"
Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.
35 min
27 February 2025
Connected TV’s Growth Spurt; How Ozempic Is Upending Marketing
In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.
40 min
20 February 2025
The Trade Desk Miss That Shook Ad Tech
When the ad tech darling of Wall Street, The Trade Desk, misses earnings, the industry pays attention. Plus: Reddit, fueled by Google search, sputters after an algorithmic adjustment.
35 min
13 February 2025
The Worst Place To Show An Ad
When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ad showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem.
39 min
6 February 2025
Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.
29 min
31 January 2025
Ever-Elusive Transparency
CTV transparency remains a flashpoint between advertisers who want it and broadcasters who won’t provide it. Our special guest, Jounce Media’s Chris Kane, weighs in. Plus, we examine a persistent issue in ad tech: the chronic mislabeling of instream video.
39 min
23 January 2025
TikTok On The Clock
TikTok was granted a 75-day stay of execution this week. We discuss what's next for the social media platform, why it was classified as a threat to national security – and how advertisers are responding.
34 min
16 January 2025
Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera
2025 M&A is off with a bang. T-Mobile bought Vistar Media. The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.
36 min
10 January 2025
AI and Smart Tech: AdExchanger Does CES 2025
Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.
