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The Big Story

The Big Story

Hosted by AdExchanger

Episodes

100

Latest episode

Oct 2026

Language

EN-US

About the show

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

Listen to episodes

60 recent
October 15, 202639 min

The Auction Flip: Prebid's Plan To Swap Places With Google

Google won't have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court's requirements at its annual Prebid Summit. Then: how brands are using their data in an agentic world, and why there's a rise of AI "employees."

October 8, 202638 min

The Apple Bites Back

Apple has a new blocklist for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and mar tech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.

October 1, 202637 min

Apple Takes A Bite Out Of Programmatic

Is the open web growing, dying or transforming? Plus: Apple's iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic's next chapter.

September 24, 202640 min

Buying CTV In The WarnerMount World

Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states dropped their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition.

September 17, 202649 min

The Trade Desk's Bumpy Ride Down

The Trade Desk's recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how Wall Street views TTD – and what it got wrong in the first place.

September 11, 202645 min

Auctions In The Crosshairs

Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging it deceived SMB advertisers. And Judge Brinkema declared that Google will not have to spin off its ad server.

September 3, 202638 min

Google Had Its Day In Court. Now, It's Amazon's Turn

Google won't have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.

August 27, 202637 min

There's A Meta Diaspora Building The Fastest-Growing Ad Platforms

The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them.

August 20, 202641 min

Bridging The World Of TV And Ad Tech

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what's new in the world of home screen ads.

August 13, 202636 min

AppLovin's Play To Reach Non-Gaming Advertisers

Gaming apps are filled with ads for more gaming apps. Why not go after other types of advertisers? We go inside AppLovin's play to bring non-gaming advertisers into the fold.

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