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The Big Story

The Big Story

Hosted by AdExchanger

Episodes

100

Latest episode

Aug 2026

Language

EN-US

About the show

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

Listen to episodes

60 recent
September 3, 202638 min

Google Had Its Day In Court. Now, It's Amazon's Turn

Google won't have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.

August 27, 202637 min

There's A Meta Diaspora Building The Fastest-Growing Ad Platforms

The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them.

August 20, 202641 min

Bridging The World Of TV And Ad Tech

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what's new in the world of home screen ads.

August 13, 202636 min

AppLovin's Play To Reach Non-Gaming Advertisers

Gaming apps are filled with ads for more gaming apps. Why not go after other types of advertisers? We go inside AppLovin's play to bring non-gaming advertisers into the fold.

August 7, 202639 min

The Opportunity and Threat Of Google Buyer Direct

AI agents could replace direct sales. And a beta product tied to Google's ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk.

July 31, 202635 min

DOOH You Like Women's Sports?

Women's sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too.

July 23, 202635 min

Amazon's Million-Dollar Seller Revolt

Amazon's million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.

July 17, 202625 min

Picking An MMM

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.

July 9, 202636 min

Can Content Drive Performance?

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.

June 25, 202624 min

Cannes 2026: Authenticity In The Age of AI

Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.

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