The Beauty Biz™ Show

Hosted by Lori Crete

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Episodes

247

Latest episode

Oct 2026

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About the show

Hosted by celebrity esthetician & industry expert Lori Crete, each Beauty Biz Show episode is designed to help you tap into your best success and leave you feeling inspired to build the beauty biz of your dreams! Featuring industry icons and gurus, revenue-driving tips and motivational messages, Lori and her guests inspire you to burst through stagnant industry norms to flourish in your profession and make a beautiful, abundant living doing what you love. A finalist for American Spa Magazine's 2017 Women in Wellness Mentor of the Year, Lori is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California's Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark. For more about Lori & the Beauty Biz Club, visit beautybizclub.com.

Listen to episodes

60 recent

November 2, 20261 hr 5 min

250 Rob & Carol Trow - DermaConcepts

Welcome back to the Beauty Biz Show! In this episode, Rob and Carol Trow, the longtime owners and leaders of DermaConcepts, join Lori to talk about Environ Skin Care and the remarkable story behind bringing it to the US. Tune in to hear what makes Environ's pharmaceutical-grade manufacturing process unlike anything else in the industry, why science always wins over trends, and what every esthetician needs to know about partnering with a brand that is just as invested in your success as you are. " We found that highly educated and passionate estheticians actually knew more about skin and cared more about skin health than physicians." - Rob Trow Learn more about The Beauty Biz Show at https://loricrete.com/250-dermaconcepts

October 19, 202627 min

249 Solocast - Most Importantly, Mindset (Episode 1)

Welcome back to the Beauty Biz Show! In this episode, Lori shares why she stopped teaching mindset work years ago and why she's finally bringing it back. Tune in to hear how your mindset is shaping every decision you make in your treatment room, why your clients feel your energy far more than they hear your words, and what it really takes to build a beauty business from the inside out. " I'm not a 'woo-woo' manifestor. I am a 'let's go get it' manifestor." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/most-importantly-mindset-1

October 5, 202645 min

248 Kara Holden - AGLOW Airbrush Tanning

Welcome back to the Beauty Biz Show! In this episode, AGLOW Airbrush Tanning founder Kara Holden joins Lori to talk about how she turned a single spray tanning studio into a four-location New England business. Tune in to hear why spray tanning is one of the most underrated revenue streams in the beauty industry, how to choose the right solution for every skin tone, and what it takes to build a beauty concept that can truly scale. " I always say this, like, line of getting your aces in your places. So finding the right people to fill those right tasks, [makes] delegating and duplicating and putting the systems in place that much easier." - Kara Holden Learn more about The Beauty Biz Show at https://loricrete.com/248-kara-holden

September 21, 202619 min

247 Solocast - Sometimes Your Dream Needs Someone Who Believes in It

Welcome back to the Beauty Biz Show! In this episode, Lori shares a story about the dream she carried from a tiny Vermont town all the way to Los Angeles — and the moment her father's words changed the direction of her life. Tune in to hear why every big dream needs at least one person who believes in it, how to stop saying "I wish" and start saying "I will," and what Lori's newest experience Dreams is all about. "Sometimes your dream needs somebody who believes in it." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/247-dreams

September 8, 202653 min

246 Jenna Conklin - Face to Face

Welcome back to the Beauty Biz Show! In this episode, esthetician Jenna Conklin joins Lori for an honest conversation about building businesses, building wealth, and building a life you love as an esthetician. Tune in to hear why saying yes even when you're scared is the fastest path to growth, and what every esthetician playing small needs to know about betting on themselves. " When you want it bad enough, you will find a way. And when you don't, you find an excuse." - Jenna Conklin Learn more about The Beauty Biz Show at https://loricrete.com/246-jenna-conklin

July 27, 202654 min

245 Ida Chorney - Glow With Ida

Welcome back to the Beauty Biz Show! In this episode, Sorella Apothecary ambassador and Denver-based esthetician Ida Chorney joins Lori for a fresh-from-the-floor recap of the Vegas Be+Well show. Tune in to hear why regenerative skincare ingredients like exosomes and peptides are taking over the industry, what the energy on the show floor is telling us about where estheticians are headed, and why building a sustainable business matters just as much as mastering the latest treatment. " it's really easy to compare your chapter one to somebody else's chapter 10 and think, "I'm not where I'm supposed to be." - Ida Chorney Learn more about The Beauty Biz Show at https://loricrete.com/245-ida-chorney

July 13, 202635 min

244 Solocast - The Pause That Pays

Welcome back to the Beauty Biz Show! In this episode, Lori gets real about why more information isn't the answer to esthetician success — and what actually is. Tune in to hear what Lori witnessed at her Bozeman retreat that changed how she thinks about esthetician growth, why your creativity and intuition will always outperform AI-generated content, and how simplifying your client experience could be the most profitable move you make this year. " You already know what you need to know. Now you need to put it out into the world." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/244-pause-that-pays/

June 15, 20261 hr 3 min

243 Sahara Lotti - Lashify

Welcome back to the Beauty Biz Show! In this episode, Lashify founder and CEO Sahara Lotti joins Lori to talk about inventing the world's first DIY lash extension system and what it really takes to protect a one-of-a-kind innovation. Tune in to hear how Sahara built an entirely new lash-making process from scratch, why protecting your innovation matters, and what estheticians need to know about bringing Lashify into their treatment rooms. " Do everything yourself. Learn every aspect of your business yourself… Do not let other people know more about your business than you do, because you will set yourself up for failure." - Sahara Lotti Learn more about The Beauty Biz Show at https://loricrete.com/sahara-lotti-lashify

June 1, 20261 hr 4 min

242 Ivan Galanin - Adipeau

Welcome back to the Beauty Biz Show! In this episode, Adipeau founder Ivan Galanin joins Lori to talk about the science of skin regeneration and the future of skincare. Tune in to hear how AI is changing the beauty industry, why facial volume matters more than you think, and what estheticians need to know about supporting healthy, resilient skin as clients age. " I don't think many people understand that the rules of the game have already been changed." - Ivan Galanin Learn more about The Beauty Biz Show at https://loricrete.com/ivan-galanin-adipeau

May 18, 20261 hr 4 min

241 Megan Ulrichs - Glo Luxury Oils

Welcome back to the Beauty Biz Show! In this episode, glō Luxury Oils founder Megan Ulrichs joins Lauren to talk all things holistic beauty. Tune in to learn how glō Luxury Oils came to be, and hear Megan's advice for creating a heart-centered beauty business. " You have the answers, and to trust yourself, and to step into your inner knowing… that is one of the most empowering, immediate, inner-radiant plays you can make." - Megan Ulrichs Learn more about The Beauty Biz Show at https://loricrete.com/megan-ulrichs