The Beauty Biz™ Show

Hosted by Lori Crete

Business ArtsInterviews guestsExplicit

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Episodes

243

Latest episode

Jul 2026

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About the show

Hosted by celebrity esthetician & industry expert Lori Crete, each Beauty Biz Show episode is designed to help you tap into your best success and leave you feeling inspired to build the beauty biz of your dreams! Featuring industry icons and gurus, revenue-driving tips and motivational messages, Lori and her guests inspire you to burst through stagnant industry norms to flourish in your profession and make a beautiful, abundant living doing what you love. A finalist for American Spa Magazine's 2017 Women in Wellness Mentor of the Year, Lori is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California's Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark. For more about Lori & the Beauty Biz Club, visit beautybizclub.com.

Listen to episodes

60 recent

September 8, 202653 min

246 Jenna Conklin - Face to Face

Welcome back to the Beauty Biz Show! In this episode, esthetician Jenna Conklin joins Lori for an honest conversation about building businesses, building wealth, and building a life you love as an esthetician. Tune in to hear why saying yes even when you're scared is the fastest path to growth, and what every esthetician playing small needs to know about betting on themselves. " When you want it bad enough, you will find a way. And when you don't, you find an excuse." - Jenna Conklin Learn more about The Beauty Biz Show at https://loricrete.com/246-jenna-conklin

July 27, 202654 min

245 Ida Chorney - Glow With Ida

Welcome back to the Beauty Biz Show! In this episode, Sorella Apothecary ambassador and Denver-based esthetician Ida Chorney joins Lori for a fresh-from-the-floor recap of the Vegas Be+Well show. Tune in to hear why regenerative skincare ingredients like exosomes and peptides are taking over the industry, what the energy on the show floor is telling us about where estheticians are headed, and why building a sustainable business matters just as much as mastering the latest treatment. " it's really easy to compare your chapter one to somebody else's chapter 10 and think, "I'm not where I'm supposed to be." - Ida Chorney Learn more about The Beauty Biz Show at https://loricrete.com/245-ida-chorney

July 13, 202635 min

244 Solocast - The Pause That Pays

Welcome back to the Beauty Biz Show! In this episode, Lori gets real about why more information isn't the answer to esthetician success — and what actually is. Tune in to hear what Lori witnessed at her Bozeman retreat that changed how she thinks about esthetician growth, why your creativity and intuition will always outperform AI-generated content, and how simplifying your client experience could be the most profitable move you make this year. " You already know what you need to know. Now you need to put it out into the world." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/244-pause-that-pays/

June 15, 20261 hr 3 min

243 Sahara Lotti - Lashify

Welcome back to the Beauty Biz Show! In this episode, Lashify founder and CEO Sahara Lotti joins Lori to talk about inventing the world's first DIY lash extension system and what it really takes to protect a one-of-a-kind innovation. Tune in to hear how Sahara built an entirely new lash-making process from scratch, why protecting your innovation matters, and what estheticians need to know about bringing Lashify into their treatment rooms. " Do everything yourself. Learn every aspect of your business yourself… Do not let other people know more about your business than you do, because you will set yourself up for failure." - Sahara Lotti Learn more about The Beauty Biz Show at https://loricrete.com/sahara-lotti-lashify

June 1, 20261 hr 4 min

242 Ivan Galanin - Adipeau

Welcome back to the Beauty Biz Show! In this episode, Adipeau founder Ivan Galanin joins Lori to talk about the science of skin regeneration and the future of skincare. Tune in to hear how AI is changing the beauty industry, why facial volume matters more than you think, and what estheticians need to know about supporting healthy, resilient skin as clients age. " I don't think many people understand that the rules of the game have already been changed." - Ivan Galanin Learn more about The Beauty Biz Show at https://loricrete.com/ivan-galanin-adipeau

May 18, 20261 hr 4 min

241 Megan Ulrichs - Glo Luxury Oils

Welcome back to the Beauty Biz Show! In this episode, glō Luxury Oils founder Megan Ulrichs joins Lauren to talk all things holistic beauty. Tune in to learn how glō Luxury Oils came to be, and hear Megan's advice for creating a heart-centered beauty business. " You have the answers, and to trust yourself, and to step into your inner knowing… that is one of the most empowering, immediate, inner-radiant plays you can make." - Megan Ulrichs Learn more about The Beauty Biz Show at https://loricrete.com/megan-ulrichs

May 4, 202630 min

240 Solocast - When You Lose Yourself

Welcome back to the Beauty Biz Show! In this heartfelt episode, Lori talks about what it's like when you lose yourself as an esthetician. Tune in to hear how you can reset, plus a big announcement about the Beauty Biz Club. " The best leaders don't always push harder." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/when-you-lose-yourself

April 13, 20261 hr 1 min

239 Amy Welsman - Paume

Welcome back to the Beauty Biz Show! In this episode, Paume founder Amy Welsman joins Lori to discuss all things hand care and entrepreneurship. Tune in to learn how Paume came to be and how they are redefining hand care. " The journey of the entrepreneur… Your resiliency, your tolerance for chaos… it changes over the years. I feel like I could literally handle anything at this point." - Amy Welsman Learn more about The Beauty Biz Show at https://loricrete.com/239-paume

April 1, 20261 hr 2 min

238 Lori & Lauren - Innovation, Toner, & Beauty Biz Bombshells

Welcome back to the Beauty Biz Show! In this episode, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from the best toner to navigating beauty business bombshells. " You might get bad news at 8:00 AM, but you still have to see five clients. You know, you have to still put on this hat and say, okay, this just happened to me, but I have to put it so far back in my brain to get through today." - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/238-beauty-biz-bombshells

March 16, 20261 hr 12 min

237 Lori & Lauren - Esthetician Life (Unfiltered!)

Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from online booking platforms to 3 am texts from clients. " Your clients really respect you because you have those boundaries in place, which is actually a beautiful thing." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/237-esthetician-life-unfiltered