Hosted by Guy Powell
Episodes
135
Latest episode
Jun 2026
Language
EN
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.
Discover how AI and Marketing are reshaping PR workflows. This episode covers platforms like HARO and Connectively, showing how AI-enabled Market Research connects experts to journalists. Learn the balance between AI efficiency and human authenticity in pitches. Explore AI detection tools like Pangram and understand how PR credibility affects AI search results. Perfect for marketers, PR pros, and business owners seeking visibility.
In this episode of Backstory on Marketing and AI, we explore how AI and Marketing are transforming campaign optimization, analytics, and creative strategy. The discussion covers how AI enabled Market Research helps marketers uncover insights faster, improve ad performance, and make smarter business decisions through real-time analysis.Learn how AI tools are helping marketing teams automate reporting, optimize creative performance, and build custom analytics solutions without deep coding experience. The episode also examines the future of media buying, the growing connection between creativity and analytics, and why human judgment and “taste” still matter in an AI-driven world.Discover how marketers can use AI to improve testing, uncover winning creative patterns, and scale campaigns more efficiently while reducing costs. This conversation provides valuable insights for marketers, analysts, creatives, and business leaders looking to better understand the future of AI-powered marketing.
In this episode of Backstory on Marketing and AI, we discuss the future of digital advertising, consumer privacy, and AI enabled Market Research.The conversation explores how marketers use AI-driven targeting, consumer identity systems, and personalization tools to improve advertising performance.We also discuss:AI and Marketing trendsConsumer privacy challengesCookie consent fatiguePersonalized advertisingGDPR and CPRA regulationsAI enabled Market ResearchLookalike audience targetingThe future of chatbot advertisingConsumer data ownershipAd tech innovationThis episode explains why trust and transparency are becoming essential for modern marketers.You will also learn how AI can help brands optimize campaigns while improving customer experiences.The discussion highlights how consumers may gain more control over how companies use their personal data.This is a must-watch episode for marketers, advertisers, business leaders, and technology professionals.
In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are changing the way enterprise companies approach growth, analytics, and customer intelligence. The conversation dives into how organizations are using AI enabled Market Research, workflow automation, and natural language analytics to improve decision-making and create measurable business outcomes.The discussion also breaks down one of the biggest misconceptions around AI adoption. Productivity gains alone do not create ROI. Real ROI comes from revenue growth, cost optimization, and reduced business risk. You’ll hear practical examples of how enterprise teams are automating marketing campaigns, improving customer insights, and using AI to surface intelligence faster than traditional reporting systems.The episode also covers AI governance, trust, data privacy, and the future skills marketers will need in the AI era. If you work in marketing, sales, analytics, or business leadership, this conversation offers valuable real-world insights into scaling AI successfully.
This episode explores the evolving world of AI and Marketing.Learn how AI enabled Market Research helps businesses grow faster and smarter.Key takeaways include:Why mastering one AI tool improves resultsHow to build a memorable personal brandAI-driven prospecting strategies that stand outAligning sales and marketing using automationThe importance of consistent AI learningThis discussion highlights practical strategies for small businesses and marketers.You will also learn how to avoid overwhelm and focus on what works.AI is not just a tool. It is a competitive advantage.
In this episode, we dive into AI's transformative role in marketing. Kate Parker from Transcend discusses how companies can leverage AI to improve personalization, target the right audiences, and drive revenue growth.With challenges around clean data and customer consent, Kate explains the steps organizations need to take to make AI a true value-add. She also shares how data fragmentation and regulatory hurdles can impede success and how businesses are overcoming them.Get expert insights into the future of AI-driven marketing.
AI and Marketing are transforming digital ecosystems. This episode explores zero-click search and declining traffic. Learn how AI enabled Market Research is changing decisions. Discover the importance of vector-ready content. Understand how AI models interpret and rank information.Explore how brands can stay visible in AI-driven environments.Key topics include:Zero-click search impactDeclining publisher trafficVectorization explainedAI content strategiesData quality is more important than ever. Strong datasets reduce hallucinations and improve accuracy. The future will involve AI agents working for users and brands.
This episode of The Backstory on Marketing and AI explores the future of SEO in an AI first world. The conversation focuses on what brands must do to stay visible as search behavior changes.Topics include:• How AI and Marketing are reshaping search strategy• Why organic ranking still matters for AI visibility• How structured content improves AI understanding• Why schema supports better search interpretation• How author credibility influences AI citations• What Answer Engine Optimization means for brands• Why traffic changes do not always mean fewer conversions• How marketers can build trust instead of gaming the systemThis episode is especially useful for marketers, SEO professionals, founders, and content teams. It offers practical advice that can be applied now.You will also hear why AI enabled Market Research and credibility signals are becoming more important across digital channels. The discussion connects search visibility, expertise, and business growth in a clear way.
In this episode, we dive into the world of AI and marketing with Joshua Gould, CEO of The Big Word. Gould shares his experience of scaling his business through the use of AI, focusing on how AI can improve operational efficiency and customer experience. From AI-driven translation services to automating workflows, Gould explains how AI is not just a tool for innovation but a necessary component of modern marketing strategies.AI is more than just a buzzword; it’s a transformative force in industries such as healthcare, law enforcement, and government. Gould discusses the challenges of maintaining accuracy in mission-critical fields, where even a 3% error rate can have dire consequences. He also highlights the importance of human connection in AI-driven marketing and shares his thoughts on the future of AI in the workplace.The conversation takes a deep dive into the impact of AI on marketing strategies, including AI-enabled market research, customer service automation, and content creation. Gould stresses that AI must solve real-world problems to be effective, warning against the use of flashy AI tools that don’t offer tangible value.
Artificial intelligence is rapidly changing how companies approach marketing strategy.In this episode of The Backstory on Marketing and AI, we explore how organizations are adopting AI tools to improve marketing performance.The discussion focuses on how AI and Marketing are evolving together and how organizations can move beyond experimentation.One major theme is AI enabled Market Research. Companies are now able to analyze marketing performance faster and gain insights in minutes instead of days.Key topics include:• How AI helps automate marketing reporting and analysis• Why AI adoption requires proper training programs• The role of human creativity in AI-driven marketing• How leadership must adapt to AI powered organizations• The opportunities created by AI enabled Market ResearchThis episode also explores how AI can increase productivity across teams. Leaders who adopt AI effectively can empower employees to work faster and make better decisions.AI is not replacing marketers. It is enabling them to operate at a higher level.Organizations that combine human expertise with AI tools will be the most successful in the coming decade.
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