The Automated Thought Leader Podcast

What We Talked About:In this episode, I discuss the importance of embracing change with grace. As we transition through different seasons in life and business, change is inevitable. I share personal stories and practical tips on how to leave space for change, whether you're switching software, processes, or pivoting your business offerings. Key Points from Our Discussion: [00:01:30] Embracing Change as a Reality: Recognize that change is something we all have to deal with, both in life and business. [00:03:48] Leaving Space for Transition: Give yourself a buffer period when adapting to new tools, processes, or directions in your business. [00:09:31] Communicating Effectively: Clear and transparent communication is crucial, especially when working with a team during times of change. Quotes: "Leaving space for change is not only for myself as a business owner but also as a team member." "Switching costs can be financial, time, or energy-related. The more I switch, the higher the cost." "Change in progress is incremental. Not everything will transition smoothly, and that’s okay." Links and Resources from You: Get the Gift Here: Funnel Automation Magic is a free series of short videos that introduce you to the concepts of marketing funnels and how to implement them in your business. Visit https://theautomatedthoughtleader.com/funnel-automation-magic to access the gift. Let’s Stay in Touch: Subscribe, leave a review, and follow me on social media. Visit KimberlyInezMays.com for more information: https://www.kimberlyinezmays.com LinkedIn: https://www.linkedin.com/in/kimberlyinezmays/ Instagram: https://instagram.com/theautomatedthoughtleader YouTube: https://www.youtube.com/@kimberlyinezmays Spotify: https://open.spotify.com/show/2BQbmgXLsHeZZEtDZL4412

In this episode, I explore the sophisticated art of list building, focusing on the crucial strategies that coaches, speakers, and service-based businesses need to know to cultivate a vibrant, engaged email list. I talk about creating potent lead magnets, leveraging cutting-edge technology, and enhancing email campaign strategies to secure a high rate of subscriber engagement and conversion. Importance of Quality Email Lists (00:00:00) Strategies for List Growth (00:01:13) Utilizing Technology in List Building (00:07:27) Key Quotes: "Having a big list in and of itself is not the goal, right? It's about having people who are qualified for your offer." - Kimberly Inez Mays "Lead magnets should offer a quick win; they shouldn't just be something to get an email address." - Kimberly Inez Mays "If you're not leveraging technology, you are going to lose out to those who are." - Kimberly Inez Mays Guest Information: Actionable Tips: Create Effective Lead Magnets: Focus on crafting lead magnets that provide real value to your audience, offering immediate solutions or benefits. Optimize Email Engagement: Actively manage your email list to keep engagement levels high among your subscribers. Embrace Automation: Utilize automation tools to streamline your marketing efforts, ensuring consistent communication and follow-up with your subscribers. Get My Lead Magnet Magic Free Checklist - My checklist assists you in mastering the art of creating lead magnets that attract your ideal clients seamlessly. https://services.theautomatedthoughtleader.com/workbook

In this episode, I chat with Brandy Davis, the innovative owner of Brandy's Piano Studio, who has successfully transitioned from traditional in-person piano lessons to a fully online teaching model. Meet Brandy, Owner of Brandy's Piano Studio; an early adopter of virtual teaching methods in music education, utilizing technology to teach piano effectively online. Brandy discusses the use of technology in music education, the challenges of virtual instruction, and the tools and methods she employs to deliver engaging and effective piano lessons online, making her a standout example of an "automated thought leader" in the music education industry. Chapter Marks Introduction to Brandy Davis and Online Teaching (00:00:00 - 00:01:05) Brandy Davis' Journey to Online Piano Teaching (00:01:06 - 00:03:42) Technological Adaptations for Virtual Lessons (00:03:43 - 00:10:01) Effective Online Engagement Techniques (00:10:02 - 00:20:01) For Online Business Owners: Embrace technology to enhance service delivery and reach a global audience. Use video conferencing tools creatively to make lessons interactive and engaging. For Online Educators: Invest in good quality tech equipment like high-resolution cameras and microphones to improve lesson quality. Consider using teaching platforms that allow for real-time feedback and interaction to simulate an in-person experience. Brandy's Piano Studio - Virtual Summer Songwriting Camp 2024 https://docs.google.com/forms/d/e/1FAIpQLSdJcjuQUn0PMrKGynLCJWjUmR2T1QbCWuRcTn11LN4Sjczp4Q/viewform

Episode Highlights Debunking the Ebook Myth Many marketers believe that a hefty ebook is the golden ticket to growing an email list. However, this episode reveals how that isn't necessarily the case. Discover why shorter, more digestible content often leads to better engagement and how you can leverage smaller pieces of content effectively. Simpler Strategies for List Growth I dive into several innovative strategies that bypass the need for lengthy ebooks. Learn about utilizing interactive content, like quizzes and webinars, which can attract subscribers more effectively by providing immediate value or entertainment. These methods not only enhance subscriber rates but also improve the quality of engagement. Leveraging Existing Content One of the most efficient ways to grow your email list is by repurposing the content you already have. This segment explores how to take existing resources—blog posts, videos, and even social media snippets—and transform them into lead magnets that are both appealing and useful to your audience. Automation and Lead Magnets Automation can make list management and content distribution significantly easier. I discuss how setting up the right automations can help manage your list more effectively, ensuring that subscribers receive targeted, timely content that resonates with their needs and interests. LeadMagnet Magic Funnel Setup Service Towards the end, find out how my LeadMagnet Magic Funnel Setup Service can take the hassle out of creating and maintaining effective lead magnets. From initial consultation to complete funnel setup in your CRM, this service ensures that your lead generation efforts are both strategic and seamless. Links & Resources Automation Insight Session: Ready to elevate your email marketing strategy? Book a session with me and let's make your list growth effortless and efficient. https://kimberlyinezmays.com/work-with-me/

Your broken funnel might be pissing people off. Recently, someone signed up for a coaches webinar, only to be bombarded with 19 emails in 3 days. Don't be this coach! I delve into a prevalent issue within email marketing — the overwhelming flood of emails resulting from webinar sign-ups and how this excessive automation not only annoys recipients but also tarnishes the reputation of email marketing as a whole. I explore the reasons behind such aggressive email campaigns, the consequences for businesses, and offer actionable strategies to strike the right balance in email communication. Introduction to Email Marketing Issues (00:01): I share an instance from social media where someone received 19 emails in three days after signing up for a webinar, highlighting the issue of excessive email automation and its negative impact. Root Causes of Overwhelming Email Automation (01:28): I explain how overlapping automations and lack of proper segmentation can lead to an avalanche of emails. This often stems from businesses not effectively managing their automation triggers and not having a clear tagging and segmentation strategy. The Importance of Email as a Marketing Tool (03:02): Despite the challenges, I emphasize email marketing's effectiveness and advocate for its use, with a focus on understanding automation triggers and maintaining communication protocols to avoid spamming subscribers. Testing and Adjusting Email Automations (04:21): I discuss the necessity of testing automations to ensure emails are spaced out appropriately, highlighting that often automations are not tested thoroughly, leading to emails being sent too close together. Strategies for Effective Email Automation (07:57): I offer solutions, including mapping out how subscribers join your list, creating distinct tags for different actions, and testing everything to ensure new subscribers are not bombarded with emails. Book An Automation Insight Session: https://kimberlyinezmays.com/work-with-me/

This episode explores whether AI is a threat or an opportunity for coaches, speakers, authors, consultants, and thought leaders pondering their place in a tech-driven future. Episode Breakdown: 🟦 My AI Conundrum [00:00 - 02:00] Setting the stage for a critical look at AI's role in various professions and its potential to replace human jobs, particularly in coaching. 🟦 AI's Ripple Effect [02:01 - 04:00] Delving into how AI is reshaping fields like copywriting, graphic design, and HR, and discussing the labor concerns stemming from AI integration. 🟦 Human Touch vs. AI [04:01 - 06:00] Debunking the myth that AI can replace the unique empathy, connection, and personalized touch that human coaches offer. 🟦 Harnessing AI for Coaching [06:01 - 08:00] Exploring ways to leverage AI to enhance coaching services, from creating personalized plans to developing business strategies, without being overshadowed by technology. 🟦 Embracing AI Tools [08:01 - 10:00] Reassuring that modern AI tools are more accessible and user-friendly than ever, encouraging adaptation and the embrace of new resources, even for the non-tech-savvy. 🟦 Balancing Efficiency with Essence [10:01 - 12:00] Discussing the importance of balancing AI's efficiency with the human essence that defines coaching, ensuring technology enhances rather than replaces personal interactions. 🟦 Adapting and Learning [12:01 - 14:00] Encouraging education on AI applications in coaching to improve services and remain competitive and relevant. 🟦 AI's Role in Marketing and Outreach [14:01 - 16:00] Sharing insights on how AI can revolutionize marketing, email outreach, and social media strategies to reach a broader audience effectively. 🟦 Conclusion [16:01 - 18:00] Concluding with the message that AI will change how we work but cannot replace the unique value and impact we provide. Invitation to explore AI integration for greater efficiency and effectiveness. Episode Link & Contact Info: 🟦💻 Automation Insight Session: Discover how AI can be integrated into your business strategy at workwith.kimberlyinezmays.com 🟦🔮 Free Funnel Automation Magic Training: Access the training at https://l.kimberlyinezmays.com/funnelmagic 🟦✉️ Email Address: kim@kimberlyinezmays.com This episode peels back the layers on AI's impact on the coaching industry, offering strategies for leveraging technology to enhance services while maintaining the human touch essential to our profession. Join me as I demystify technology, illustrating how it can be a powerful ally in amplifying our impact and reaching more people than ever before.

Episode Overview: In this episode of the Automated Thought Leader podcast, I, delve into the ever-relevant world of email marketing. Despite common misconceptions and the rise of new digital marketing strategies, I argue that email marketing remains a crucial tool for coaches, speakers, authors, consultants, and thought leaders. Throughout this episode, I dismantle myths, offer practical advice, and highlight the unique advantages of email marketing in today's digital landscape​​. Key Topics: Debunking Email Marketing Myths [00:01:18.720]: Addressing the common belief that email marketing equates to sending excessive emails, I clarify the importance of strategic, permission-based email campaigns. Emphasizing quality over quantity, I explain why collecting explicit opt-in email addresses is crucial for a successful marketing strategy​​. Finding the Right Frequency [00:02:41.620]: I discuss the art of determining the ideal email frequency, stressing that it varies between businesses and audiences. The key, I suggest, is to test and find the balance between sending too many and too few emails​​. Email Marketing vs. Social Media [00:05:08.060]: This segment explores the comparison between email marketing and social media, highlighting the control and direct engagement email offers. Unlike social media, where algorithms dictate reach, email marketing allows for consistent, personal interaction with your audience​​. Psychology Behind Email Marketing [00:06:29.920]: I delve into the psychological aspects of email marketing, explaining why our brains are wired to engage with emails. From subject lines to content, understanding these psychological triggers can significantly enhance your email strategy​​. Incorporating AI and Analytics [00:08:58.880]: I discuss how AI and analytics can be used to evolve email marketing strategies. From scoring audiences for segmentation to creating engaging subject lines, these tools can greatly enhance the effectiveness and personalization of your campaigns​​. Combining Email with Other Marketing Channels [00:11:23.960]: I emphasize the importance of integrating email marketing with other digital strategies to create a comprehensive approach that effectively reaches your ideal customer​​. For further insights and personalized assistance with your email marketing strategy, I invite you to book an Automation Insight Session with me. We'll explore your 90-day goals and tailor strategies to your needs​​. Book an Automation Insight Session: https://kimberlyinezmays.com/work-with-me/

Episode Overview: In this thought-provoking episode of the Automated Thought Leader podcast, I delve into a critical aspect of digital marketing: the fine line between smart and lazy use of automation and AI. As an expert in helping coaches, speakers, authors, consultants, and thought leaders leverage technology for lead generation and nurturing, I challenge listeners to rethink their approach to automation and AI, emphasizing the importance of strategic, thoughtful use over convenience and shortcuts. Key Topics: The Risks of Over-Reliance on Automation and AI [00:02]: I kick off the discussion by posing a controversial question: Is automation and AI making us lazy? By examining our dependency on these tools, I encourage a more mindful and strategic use of technology in marketing efforts. Smart Ways to Use Automation and AI [01:27]: I explore the right ways to leverage automation and AI, emphasizing the need to infuse your unique intellectual property and special sauce into your digital marketing strategies. It's about amplifying your message intelligently, not replacing your authentic voice. Avoiding Lazy Automation Tactics [02:58]: I point out common pitfalls in lazy automation, such as using unoptimized templates or failing to test automated systems properly. The golden rule I follow is simple: If I wouldn't consume it, I wouldn't produce it. Amplifying Personal Touch in Automation [05:25]: I stress the importance of maintaining your unique voice and personal touch in automated systems. It's not about delegating your intellectual property but about using these tools to enhance and amplify your unique perspective. Effective Email Marketing Automation [07:50]: I provide insights on how to smartly utilize email marketing automation. From creating behavior-based automated emails to maintaining a consistent presence in your audience's inbox, the focus is on authenticity and genuine engagement. Using AI Responsibly [10:33]: I highlight the importance of using AI in a way that maintains warmth and empathy in your communications. It’s crucial to ensure that automated content doesn’t sound robotic and resonates genuinely with your audience. Smart Automation for Established Businesses [11:54]: I share my approach to working with established businesses, emphasizing the need for real human data and interactions before implementing automation and AI systems. This ensures that these tools are used to enhance, not replace, human engagement. Book an Automation Insight Session: https://kimberlyinezmays.com/work-with-me/

Episode Overview: In this episode of the Automated Thought Leader podcast, I explore a critical yet often challenging question: "What do you do?" As someone who assists coaches, speakers, authors, consultants, and thought leaders in lead generation and nurturing through marketing automation, I take a moment to shift away from our usual tech-centric discussions. The focus here is on the power of self-awareness and articulating one's unique value proposition in a crowded professional landscape​​. Key Topics: Understanding Your Value [00:01:33.710]: I delve into the importance of recognizing and communicating your unique value, especially in professional interactions. Drawing from my personal journey, I emphasize how understanding your own value is crucial in effectively presenting your services and differentiating yourself in the market​​. Beyond Technical Skills [00:02:39.500]: The episode extends beyond mere technical abilities to embrace the emotional side of business. I discuss how selling involves connecting with clients emotionally, making them feel seen, heard, and valued, rather than focusing solely on logical aspects​​. Crafting a Unique Selling Proposition [00:05:02.990]: I offer guidance on identifying and expressing what makes you unique in your field. I share my approach to synthesizing diverse influences and experiences to create a distinct voice and approach that truly resonates with your audience​​. Pivoting and Evolving [00:08:43.060]: I touch on the concept of career pivoting and the ongoing process of evolving one's focus and methodology. Emphasizing that change is an integral part of professional development, I encourage you to embrace your journey with passion and enthusiasm​​. Work with me [00:11:02.870]: As the episode wraps up, I invite listeners who are clear on their objectives and in need of technical support to book an "Automation Insight Session" with me. This session is designed to refine your strategies and bolster your role as an automated thought leader​​. Book an Automation Insight Session: Book Here Email: kim@kimberlyinezmays.com

Episode Overview: Welcome to another episode of the Automated Thought Leader podcast. I'm here to guide coaches, speakers, authors, consultants, and thought leaders through the world of marketing automation. In this episode, we're exploring the transformative power of AI in content creation, moving beyond basic prompts to innovative uses of AI tools for imagery, audio, and video. Let's dive into how AI can revolutionize your content strategy. Key Topics: The Power of Imagery in Content [00:02]: I discuss the crucial role of images in content creation, especially for those in creative and niche industries. The use of AI tools like Midjourney, ChatGPT's DALL-E, Microsoft Copilot, and Bing Image Creator is highlighted for generating diverse and specific visual content. AI Tools for Video and Audio [01:26]: Exploring further, I delve into AI-generated video tools like Leixpix and Pica Labs, and their potential for creating background videos and other visual content. I also touch on AI audio generation and how it can enhance content accessibility and engagement. Ethical and Practical Considerations [05:14]: As AI technology becomes more accessible, I emphasize the importance of ethical use and awareness of privacy considerations. This includes being cautious with sensitive information and understanding the limitations of AI in terms of copyright and impersonation. Empowering Small Businesses with AI [07:43]: Reflecting on the evolution of digital tools, I encourage small business owners to explore AI technology. The shift from manual, labor-intensive processes to more accessible, AI-powered solutions offers unprecedented opportunities for content creation and engagement. The Automated Thought Leader Academy [09:06]: Introducing the Automated Thought Leader Academy, a monthly micro-learning platform focused on digital marketing challenges and solutions. The academy is designed for service-based businesses and offers practical, executable strategies and resources.