The Author's Leverage

Hosted by Parchelle Tashi

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Episodes

107

Latest episode

Jul 2024

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About the show

The Author's Leverage is the go-to resource for authors wanting to make bigger impact and income with their book. Whether you're an author who's new to the scene, or you've written several bestsellers, we all want the same thing. To authentically express ourselves, and get into as many readers hands as possible. We dive into the minds of successful authors and experts in the industry to glean actionable tips that can be immediately implemented into your book writing, launch, and marketing strategies. You’ll hear from the leaders behind the scenes revolutionizing how authors are able to publish their best work, and build wildly profitable businesses centered around their books.

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60 recent

July 8, 202422 min

Mastering Social Media for Authors with Kathleen Sweeney

In this episode of The Author's Leverage, Parchelle speaks with Kathleen Sweeney about effective social media management for authors. Kathleen shares invaluable tips on creating engaging content, the importance of hashtags, and maintaining consistency to foster brand loyalty. Discover how to leverage social media without burnout and learn about the comprehensive services Book Brush offers to support authors in amplifying their books and reaching a wider audience.Who is Kathleen?Kathleen Sweeney is the Chief Operating Officer at Book Brush. She has presented to over 300 author groups and thoroughly enjoys working with authors. She lives in central Illinois with her husband, three active boys and the two most handsome cats on the planet. Her hobbies include eating tacos and turning socks right side out.Get to know more about Kathleen’s work here: https://bookbrush.comTo connect with her, check out the links below:LinkedIn: https://www.linkedin.com/in/kathleen-sweeney-174050194/Instagram: https://www.instagram.com/bookbrushforauthors/Facebook: https://www.facebook.com/BookBrushEmail: kathleen@bookbrush.comIf you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage

July 1, 202428 min

The Author Stylist's Secrets with Jen Milius

In this episode of The Author's Leverage, Jennifer brings her expertise in guiding authors to maximize the impact and reach of their works through strategic speaking engagements, book signings, and podcast interviews.Who is Jennifer?Jennifer is a multifaceted entrepreneur, author, and developmental editor. She is the creative force behind the TufFish podcast and the author stylist of Own Your Greatness, Get Visible, and Share Your Message. Her work has inspired and empowered many to confidently share their message and grow their readership.Get to know more about Jennifer work here: https://www.jennifermilius.com and hereTo connect with her, check out the links below:LinkedIn: https://www.linkedin.com/in/jennifermilius/Instagram: https://www.instagram.com/authorjennifermiliusFacebook: https://www.facebook.com/authorjennifermiliusEmail: jennifer@jennifermilius.comIf you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage

June 24, 202429 min

Book Publishing for Coaches, Consultants, and Professional Service Providers with Kory Kirby

In this episode we dive into a fascinating conversation with Kory Kirby, a publishing strategist. Kory shared valuable insights about one of his clients book, The Rebellious Recovery by Aaron Baker and their experience distributing books to rehab facilities and other organizations. From discussing the use of AI in writing and editing books to advocating for personalized and creative marketing approaches, Kory's expertise is as extensive as it is inspiring. Join us as we unravel Kory's unique approach to publishing, his dedication to authors' rights, and the future of the publishing industry.Who is Kory?Kory's journey in publishing began with a period of existential angst at 23. Unsure of his purpose, he sold all his belongings and set out on a bike with a trailer and surfboard. On the surfboard, he wrote the question, "why do you exist?" as a way to engage with people and explore their meaning and purpose. This unexpected journey led him to eventually publish a book based on his experiences and the insights he gained along the way.Connect with Kory Kirby on his website korykirby.com  and tune in for more insightful discussions on The Author's Leverage podcast!If you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage

June 17, 202422 min

Why Every Author Needs a Sales Funnel with Kathleen Celmins

In today's episode, Parchelle sits down with Kathleen, the founder and CEO of The Well Paid Expert, to dive into the crucial topic of why every author needs a sales funnel. They discuss the significance of sales funnels in the digital landscape and share valuable insights on how authors can leverage them to deepen engagement with their audience. Kathleen also opens up about her journey in digital marketing and offers tangible advice for authors looking to enhance their book marketing strategies. This episode is filled with practical tips and inspiring success stories that will empower authors to take their marketing game to the next level. Tune in to gain exclusive access to Kathleen's expertise and take your author journey to new heights!Who is Kathleen?Kathleen is a passionate advocate for using sales funnels to help authors increase their book sales and build authority in their niche. She believes that Amazon does not provide authors with enough information about their sales and that authors need to take control of their marketing efforts. With a background in business and nonfiction writing, Kathleen understands the importance of having an easy way for readers to further engage with an author's ideas. She is dedicated to helping authors create effective sales funnels to maximize their book sales and impact.Get to know more about Kathleen’s work here: https://thewellpaidexpert.com and here: https://go.thewellpaidexpert.com/book/To connect with her, check out the links below:LinkedIn: https://linkedin.com/in/kathleencelminsInstagram: https://instagram.com/wellpaidexpertEmail: kathleen@thewellpaidexpert.comIf you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage

June 10, 202439 min

Energy Healing and Business Strategy with Aleya Harris

Welcome to The Author's Leverage podcast, where we delve into the intersections of personal healing and business strategies. In this episode, our guest Aleya share her experiences of breaking free from traditional molds to align their businesses with their unique approaches. Inspired by Oprah's example, Aleya highlights the importance of infusing authentic selves into work for differentiation and purpose. We discuss the transformational power of acknowledging one's worth, sharing personal experiences, and embracing radical authenticity.Who is Aleya?Aleya's journey has been anything but conventional. From a career in marketing to becoming a private chef, and then back to marketing, she never stopped seeking her true purpose. Eventually, she rose to the ranks of being the head of marketing for a major food services and facilities management company in North America. Despite her success, she continued to feel a calling to do something more meaningful. Now, as an entrepreneur, Aleya is determined to make a difference and connect with people through her work. Her journey has led her to a place where she knows she has something important to share with the world.Get to know more about Aleya’s work here: https://www.aleyaharris.comTo connect with her, check out the links below:LinkedIn: https://www.linkedin.com/in/aleyaharris/Instagram: https://www.instagram.com/aleyaharris/Email: aleya@aleyaharris.comIf you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage

June 3, 202436 min

From Author to Authorpreneur with Judith Briles

Welcome to The Author's Leverage podcast, where we explore the dynamic world of book publishing and writing success. In this episode, host Parchelle engages in an insightful conversation with Dr. Judith Briles, an accomplished author with over 45 books to her name. Dr. Briles shares her expertise on navigating the ever-evolving landscape of publishing, offering valuable insights on topics such as the power of book titles, marketing strategies, and the evolving formats and platforms preferred by readers. Listen in as she reflects on her journey as an author, her experiences in the speaking circuit, the challenges and successes in the publishing industry, and her transition into fiction writing. Join us as we delve into the wisdom and strategies of an author who has made a significant impact in the world of books and publishing.Who is Judith?Judith is a successful author who never anticipated the impact her books would have on people's lives. While at a Barnes and Noble book fair, she encountered a woman who credited Judith's book, "When God Says No," with giving her the strength to persevere through failed IVF treatments. The encounter left Judith humbled and grateful for the unexpected ways her writing had touched people's lives. She had learned that books have a way of multiplying and reaching unexpected readers, and she was grateful for the opportunity to make a positive impact through her writing.Get to know more about Rose’s work here: https://thebookshepherd.com and here.To connect with her, check out the links below:LinkedIn: https://www.linkedin.com/in/judithbriles/\\Instagram: https://www.instagram.com/judith.thebookshepherd/Facebook: https://www.facebook.com/JudithBriles/Email: Judith@Briles.comIf you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage

May 27, 202434 min

The Ultimate Content System: Podcasting for Authors and Entrepreneurs with Ike Fontaine

Welcome to The Author's Leverage where we delve into the power of podcasting for authors looking to elevate their influence, attract clients, and drive sales. In this episode, our host Parchelle sits down with Ike Fontaine, an award-winning executive producer specializing in helping leaders establish successful podcast channels. Together, they explore the immense potential of podcasting as a strategic content marketing tool, debunking myths and emphasizing the impact of genuine human connections in the attention economy. Join us as we uncover how authors can leverage podcasting to amplify their authority, connect with their audience, and build a lasting influence in the dynamic digital landscape.Who is Ike?Ike's journey began as a touring recording musician, but during his downtime on the road, he discovered his talent for amplifying voices on the Internet. Over the next ten years, he turned this passion into two successful businesses, helping people amplify their own voices. His own experience using his voice to share his talent and story led him to this work, and he finds it interesting how it connects with authors and their work in the world.Get to know more about Ike’s work here: https://www.ikefontaine.comTo connect with him, check out the links below:LinkedIn: https://www.linkedin.com/in/ike-fontaine-8435217b/Instagram: https://www.instagram.com/ike_fontaine/Facebook: https://www.facebook.com/ike.fontaine/Email: ike@getfuturemedia.comIf you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage

May 20, 202441 min

Finding Joy in Work and Play with Kris Simmons

Welcome to another episode of The Author's Leverage! In this installment, we sit down with the dynamic entrepreneur Kris Simmons, founder of Big Nature Publishing. Kris shares valuable insights from his entrepreneurial journey, discussing how his experiences with his spouse and personal passions have shaped his professional and personal life. From providing advice for working with a significant other to rediscovering hobbies and pursuing new ventures, Kris offers a wealth of wisdom that is sure to inspire and resonate with our listeners. So, grab your headphones and get ready to dive into the world of entrepreneurship and personal growth with Kris Simmons on this episode of The Author's Leverage.Who is Kris?Kris is a dedicated and passionate individual who has overcome struggles to find their true calling. They have worked alongside and admired people in their field for years, and have finally found their own path. Through hard work and determination, Kris has flourished and found their passion, inspiring others along the way. Their journey is a testament to the power of perseverance and following one's dreams.Get to know more about Kris’ work here: https://a.co/d/auaqQOATo connect with him, check out the links below:Facebook: @bignaturepublishingEmail: bignaturepublishing@gmail.comIf you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage

May 13, 202435 min

Writing World-Changing Books with Strategic Finesse with Robin Colucci

Welcome to The Author's Leverage podcast, where we delve into the strategic world of writing and publishing to help you leverage your book for maximum impact. In today's episod we sit down with guest Robin Colucci, an expert in helping authors write world-changing books strategically. Robin, with her extensive background in journalism, acquisitions editing, and entrepreneurship, shares insights on how to create impactful books that resonate deeply with readers and drive meaningful change. From self-publishing success stories to the strategic decisions authors need to make, Robin's expertise provides valuable guidance for authors seeking to leverage their books for broader opportunities. Join us as we explore the strategic approach to writing and discover how authors can strategically promote their books for maximum leverage.Who is Robin?Robin's journey in the publishing industry has been a winding one. After initially feeling like she was moving away from the publishing world, she found herself back in it through a detour into the personal training studio business. This unexpected turn came about when she married someone with a dream of owning a fitness studio and used her marketing skills to help make that dream a reality. Despite the unexpected detour, Robin's passion for writing and publishing ultimately led her back to where she belonged.Get to know more about Robin’s work here: https://robincolucci.com/ and here: amazon linkTo connect with her, check out the links below:LinkedIn: https://www.linkedin.com/in/robincolucci/Email: robin@robincolucci.comIf you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage

May 6, 202426 min

PR Mastery: Elevating Your Message to the Masses

Welcome to "The Author's Leverage." In this episode, host Parchelle is joined by guest Christina Daves, a publicity strategist and founder of PR for anyone. Together, they delve into the world of media coverage, thought leadership, and the future of storytelling in the digital age. They discuss the importance of building relationships with journalists, the potential of media interviews for establishing thought leadership, and the details about the PR Fast Track program. Sharing valuable insights and practical tips, they explore the significance of clear messaging and the power of being a published author in the realm of media appearances. Don't miss out on this insightful discussion about PR and messaging for authors and entrepreneurs, and gain valuable strategies for leveraging media exposure to the fullest.Who is Christina?Christina is a successful entrepreneur who accidentally found her way into the business world. After inventing fashion accessories for medical boots, she hired a coach who stole $24,000 from her. Determined to make her business a success, Christina handled her own PR and advertising and was featured in over 50 media outlets in her first year, including the Steve Harvey Show, Doctor Oz, Washington Post, and NBC. Her experience taught her the power of determination and self-reliance in building a successful business.Get to know more about Christina’s work here: https://www.ChristinaDaves.com and https://www.amazon.com/DIY-Guide-FREE-Publicity-Coverage/dp/1734053828To connect with her, check out the links below:LinkedIn: www.linkedin.com/in/christinadavesInstagram: https://www.instagram.com/christinadavesofficial/Facebook: https://facebook.com/prforanyonechristinadavesEmail: christina@prforanyone.comIf you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage