The Australian Small Business Show

Hosted by Kristy-Lee Billett

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114

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Aug 2026

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About the show

The Australian Small Business Show has been created by small business owners, for small business owners. Your hosts Matt Heighway and Kristy-Lee Billett, who have both been running businesses for over 15 years, will bring our first hand experiences to offer insights, advice and inspiration to help you build a successful small business. Each week we’ll discuss one specific strategy, topic, resource or tip that’s relevant for every small business, and we’ll be inviting along some amazing guests and friends in business to share their expertise with you. Whether you're starting out, scaling up or a seasoned small business owner, this Australian Small Business Show is the show for you.

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September 5, 202616 min

Single Person Risk: Is Your Small Business Too Reliant on One Team Member, One Client or One Supplier?

Join the waitlist for The Australian Small Business Show Club by clicking here. Hello and welcome to this week's episode of The Australian Small Business Show. In this episode we unpack single person risk from three angles. On the team side, we talk about what happens when one person holds all the knowledge in your business, prompted by a recent client experience where a well-structured team was still genuinely shaken by one unexpected resignation. We discuss why documenting processes and SOPs properly, rather than letting a team member build their own undocumented system, is the single biggest thing you can do to protect your business, and how much easier that's become with AI tools that can help capture a process as you talk it through. We then move to client concentration risk, sharing our own experiences of losing a client that made up a significant share of revenue, and why we think 20% of income from any one source is a sensible ceiling to work towards. We talk honestly about how easy it is to let marketing slide once a big, comfortable client comes along, and the flow-on risk of giving one client enough power to push down your prices as well as your time. Finally we cover supplier risk, particularly relevant right now given how many businesses across industries like construction are going into liquidation. We share an example of a manufacturing client who built a genuine three-tiered supplier strategy, with backup suppliers they maintained real relationships with, not just names on a list, so they were never completely exposed to one supplier's problems. Across all three, the common thread is control. If someone else, whether that's a team member, a client or a supplier, holds the power in the relationship, your business carries real risk. Have you been asking yourself, "How reliant is my business on any one person?" This episode gives you a practical starting point for finding out, and for building in the contingencies before you're forced to. Key Takeaways: Document your processes and SOPs properly rather than letting critical knowledge live in one person's head, and use AI tools to make capturing them easier than ever Aim to keep any single client below 20% of your revenue, and keep marketing running in the background even when a big client makes it tempting to stop Build genuine backup supplier relationships before you need them, not just a name in a drawer you've never actually ordered from Watch for situations where a team member, client or supplier holds enough power to start dictating terms, whether that's pricing, timelines or decisions Assume loyalty isn't a long-term plan; build a simple contingency matrix so a resignation, a lost client or a supplier collapse doesn't mean panic stations Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/ We’d love to hear from you. Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

August 29, 202625 min

What Type of CRM Does Your Small Business Actually Need? With Frieda Maher from SalesPOD

Join the waitlist for The Australian Small Business Show Club by clicking here. Hello and welcome to this week's episode of The Australian Small Business Show. This week we're joined by Frieda Maher from SalesPOD, an independent technology consultant who helps small businesses plan their CRM and customer facing systems without being tied to any particular software provider. That independence matters, because Frieda isn't trying to sell you a licence, she's trying to find what actually works for your business, and that's exactly the lens we bring to this conversation. We start by unpacking what "CRM" actually means, because it gets thrown around as if it's one thing when it's really a broad church. There's marketing CRM (newsletters, automated sequences), sales CRM (tracking conversations and pipeline so nothing falls through the cracks when more than one person is talking to customers), service CRM (think Zendesk style ticketing) and e-commerce CRM (the Shopify style "people who bought this also bought that"). Most small businesses don't need all four, and a lot of us are only using a fraction of what we're already paying for. Frieda gives us a genuinely useful filter for deciding whether you need a system at all: value only ever comes from two places, more sales or more efficiency. If a shiny new feature doesn't move you towards one of those, it's not worth the extra cost or complexity. We also dig into the real tipping points, when a spreadsheet stops cutting it (usually once more than one person is talking to the same customers), how to think about growth and pricing tiers before you commit, and why integration, making sure your systems actually talk to each other, is one of the most overlooked and most technical parts of the decision. One idea that reframes the whole conversation is Frieda's point that choosing software is a three to five year decision, not a forever one. Your business will change, the software will change, and planning with that horizon in mind changes how you evaluate cost, implementation time and what you're prepared to compromise on now. Have you been asking yourself whether the system (or spreadsheet) you're using is actually helping you grow, or just quietly costing you sales and hours every week? This episode gives you a genuinely practical framework for answering that, before you spend another dollar on software you might not need. Frieda Maher is an independent technology consultant at SalesPOD, specialising in helping small businesses plan customer facing systems, with a particular focus on CRM. Unlike many providers in the space, Frieda isn't aligned with any single software vendor, so her recommendations are built around what genuinely suits the business in front of her, not what she's incentivised to sell. Connect with Frieda: Website: https://www.salespod.com.au LinkedIn: https://www.linkedin.com/in/friedamaher/ Key Takeaways: Understand that "CRM" isn't one product, marketing, sales, service and e-commerce systems each do a different job, and most businesses only need some of them Use Frieda's value filter (more sales or more efficiency) to cut through flashy features that won't actually move the needle for your business Recognise the real signs you've outgrown a spreadsheet, usually when more than one person is talking to the same customers Treat any software decision as a three to five year commitment, not a forever one, and let that shape how you weigh cost and implementation time Prioritise integration, checking new systems talk to what you already use, as one of the most overlooked steps in the buying process Go in with realistic expectations on switching costs and implementation time, because both are almost always underestimated Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/ We’d love to hear from you! Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

August 22, 202615 min

Why Are You Building Your Small Business?

Hello and welcome to this weeks episode of The Australian Small Business Show. Join the waitlist for The Australian Small Business Show Club by clicking here. Hello and welcome to this week's episode of The Australian Small Business Show. In this episode we get honest about something we don't talk about enough: why we're actually building our businesses in the first place. Kristy-Lee came back from a mastermind with a lot to think about rather than a clear next step, and it led to a realisation - she'd been chasing a goal she'd set because she thought she should, not because it actually motivated her. That fuzziness, we discuss, is something almost every business owner runs into eventually, and it's worth stopping to name. We unpack the different reasons people actually build small businesses, from wanting to create a legacy and build something bigger than themselves, to giving back to a local community, to chasing lifestyle and freedom of time and location. We also talk about the shift toward building a business as a wealth creation vehicle (a saleable asset) and how that single decision changes everything else, from how you handle a client leaving to how you make marketing and retention decisions. When you know what game you're playing, every decision gets easier. When you don't, you can end up going through the motions without realising it. Have you been asking yourself, "why am I actually doing this?" If so, this episode will help you get clear on what game you're playing, because once you know that, you can start playing to win it. Key Takeaways: Get honest about why you're really building your business: legacy, community contribution, lifestyle and freedom, or wealth creation are all valid, but they're not interchangeable. Notice when a goal has stopped being yours and started being one you think you "should" have, that fuzziness is a signal, not a failure. Understand that your real "why" should drive practical decisions, hiring, marketing, retention and systems all look different depending on the game you're playing. If you're building toward a sale, treat every decision as a test of whether it moves you closer to that outcome, not just whether it solves today's problem. Expect your reason for building the business to evolve as the market shifts or your own life changes, that's normal, not a sign you got it wrong the first time. We'd love to hear from you on this. Why are you building your small business? Let us know on Instagram, Facebook or TikTok, or email Matt directly at matt@thefootprintgroup.com.au . Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/ We’d love to hear from you! Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

August 15, 202619 min

How to Maximise Your Investment in Conferences, Training and Events

Hello and welcome to this weeks episode of The Australian Small Business Show. Join the waitlist for The Australian Small Business Show Club by clicking here. If you want to get better results from conferences, training programs and networking events without wasting valuable time or money, this episode is for you. Hello and welcome to this week's episode of The Australian Small Business Show. In this episode we discuss how Australian small business owners can maximise the return on the time and money they invest in conferences, training, masterminds and professional development. Whether you're attending because you genuinely want to learn, need to complete CPD requirements, or are looking to grow your professional network, we explore how to be intentional about the events you choose and the outcomes you want to achieve. We share practical strategies for selecting the right events, setting clear objectives before you attend, and making sure you're investing in opportunities that genuinely support your business. We also discuss balancing education with networking, planning for time away from your business, and why being present during an event is just as important as showing up. If you've been asking yourself, "How do I know whether a conference or training event is worth the investment?" or "How can I make sure I actually implement what I learn?" , this episode provides practical advice to help you turn learning into measurable business outcomes. We also discuss why following up with new connections, reviewing your key learnings, and creating space to implement new ideas are essential if you want to see a genuine return on your investment. Key Takeaways: Be clear about why you're attending an event before committing your time and money, whether your goal is education, networking, CPD or business growth. Choose conferences and training that align with your current business priorities rather than attending simply because they're convenient or industry standard. Create space before and during an event so you can be fully present and make the most of both the presentations and the conversations. Develop a follow-up plan for new contacts, relationships and opportunities so valuable connections don't disappear once the event ends. Schedule time after the event to review your notes, implement new ideas and share key learnings with your team to maximise the return on your investment. Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/ We’d love to hear from you! Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

August 8, 202626 min

Tips and Traps When Engaging Offshore VA’s with Kristy Smith from Virtual Elves

Hello and welcome to this weeks episode of The Australian Small Business Show. Today we are joined by returning guest Kristy Smith from Virtual Elves to chat about some tips and traps for engaging an offshore VA’s. Kristy and her team at Virtual Elves help busy entrepreneurs scale faster through virtual assistant support, without burn out or the high cost of hiring employees.Virtual Elves is an Australian-managed outsourcing agency connecting skilled Filipino virtual assistants with growing Australian businesses. Kristy started the business over 15 years ago and Virtual Elves has become a trusted partner to hundreds of business owners who value quality, consistency, and care. She is a speaker, mentor, and strategist, sharing what she has learned about building sustainable systems, leading with empathy, and growing teams that genuinely thrive — both in Australia and the Philippines. In this episode we explore why successfully working with an offshore VA involves much more than simply finding someone with the right technical skills. Understanding cultural differences, your own communication and leadership style, and how to confirm that instructions have genuinely been understood can make an enormous difference. We also discuss the role behavioural profiling can play in matching the right VA with the right business owner and the work they’ll be doing. We also unpack some of the traps to watch for when choosing a VA provider. From incredibly cheap hourly rates and questionable claims about ethical employment practices to large upfront fees and lengthy contracts, we discuss why doing your research matters. If you’ve been asking yourself, “How do I choose an offshore virtual assistant without getting locked into the wrong arrangement?”, this episode will give you some practical things to consider. Finally, we look at the rapidly changing relationship between virtual assistants and AI. With AI agents already replacing some tasks traditionally performed by people, we discuss why AI doesn’t necessarily mean the end of virtual assistance. Instead, the skills VAs need are likely to evolve, with people increasingly using AI and automation to create efficiencies within Australian small business. The challenge is making sure those efficiencies don’t come at the expense of appropriate oversight, risk management or the people within your business. Key Takeaways: Learn about the culture of the country you’re outsourcing to, particularly how cultural differences can influence communication, feedback and whether someone feels comfortable saying they don’t understand. Understand your own leadership and communication style before choosing a VA, and consider whether their behavioural profile suits both you and the tasks you need completed. Don’t automatically choose the cheapest VA provider. Understand how the VA is being paid, what support and matching processes are provided, and whether the arrangement aligns with your expectations around ethical outsourcing. Be cautious about large upfront engagement fees and long-term contracts, particularly if you haven’t had an opportunity to properly assess whether the VA and service model are right for your business. Think strategically about AI rather than assuming it should replace people. AI and virtual assistants can work together to create efficiencies, but businesses still need human oversight and a clear understanding of the risks involved. To connect with Kristy and her team you can find their website here: https://virtualelves.com.au/ Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/ We’d love to hear from you! Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

August 1, 202619 min

Are You the Bottleneck in Your Small Business

Join the waitlist for The Australian Small Business Show Club by clicking here. Hello and welcome to this week's episode of The Australian Small Business Show. In this episode we explore one of the biggest barriers to sustainable growth for an Australian small business: becoming the bottleneck in your own business. As business owners, it's easy to believe that staying involved in every decision protects quality and customer service, but over time it can actually limit growth, create frustration for your team, and leave you working longer hours than ever. We discuss the warning signs that suggest you've become the bottleneck and why recognising them early is critical if you want to build a business that can grow beyond your own capacity. We unpack the common habits that create bottlenecks, including struggling to delegate, insisting on approving every decision, and unintentionally training your team to rely on you for everything. We also discuss why many Australian small business owners delay hiring or outsourcing for too long, the impact of previous bad hiring experiences, and how introducing buffer roles, virtual assistants, team leaders or outsourced support can remove pressure while allowing the business to continue delivering excellent customer service. Have you ever found yourself asking, "Why is my business growing but I still feel busier than ever?" If so, this episode is for you. We share practical strategies to help you identify where your time is really being spent, decide which responsibilities only you should retain, and confidently delegate the rest. The goal isn't to remove yourself from your business altogether, but to ensure you're focusing on the work that creates the greatest value while building a business that isn't limited by the number of hours you can personally work. Key Takeaways: Learn how to identify the warning signs that you've become the bottleneck in your business. Discover why control, delayed delegation and constant sign-off can unintentionally slow business growth. Understand how introducing buffer roles, virtual assistants or outsourced support can free up your time. Learn why hiring or outsourcing earlier can support sustainable business growth without immediately committing to full-time employees. Discover how choosing your ideal role in the business helps create greater freedom while continuing to deliver exceptional customer service. Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/ We'd love to hear from you! Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

July 25, 202619 min

Should I Enter Business Awards?

Join the waitlist for The Australian Small Business Show Club by clicking here. If you've ever wondered whether entering business awards is worth the time, effort and investment, this episode is for you. Hello and welcome to this week's episode of The Australian Small Business Show. Business awards can be a powerful way to build credibility, generate publicity and open doors for your Australian small business, but not every award is worth entering. In this episode we explore the real value of business awards, the different types of awards available, and how to determine whether they're the right fit for your business growth strategy. We share our own experiences of entering, winning and learning from business awards over the years, including the networking opportunities, marketing benefits and business credibility that can come from recognised and respected awards. We also discuss the importance of choosing awards with genuine merit, rather than those that simply require you to pay for recognition, and why the application process itself can be a valuable business exercise. If you've been asking yourself "Should I enter business awards, and how do I choose the right ones?" this episode will help you understand what to look for, how to prepare a strong application, and how business awards can become part of your broader PR and marketing strategy for your Australian small business. Key Takeaways: How to decide whether business awards are the right opportunity for your business. The difference between credible awards and "pay-to-play" award programs. Why respected business awards can strengthen your marketing, reputation and customer trust. How the application process can help you identify strengths and gaps within your business. Practical tips for selecting the right award categories and preparing a compelling submission. Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/ We'd love to hear from you! Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

July 18, 202617 min

What is PR and Why Does Your Small Business Need It?

Join the waitlist for The Australian Small Business Show Club by clicking here. If you've ever wondered whether public relations (PR) is only for big brands or businesses in crisis, this episode is for you. Hello and welcome to this week's episode of The Australian Small Business Show. In this episode we explore what PR really is, why it matters for Australian small business owners, and how it can become a powerful part of your marketing strategy. We unpack the common misconceptions around PR and explain why earning media coverage, podcast interviews and industry recognition can help you build credibility, reach new audiences and grow your influence without relying solely on paid advertising. We discuss how PR fits into your broader marketing ecosystem, why it works best alongside your existing content and social media efforts, and how strategic media opportunities can improve your authority with both search engines and AI tools. We also share practical advice on choosing the right media outlets, crafting effective pitches, leveraging industry awards, and making the most of every PR opportunity you earn. Have you been asking yourself how you can stand out in a crowded market without spending a fortune on advertising? This episode answers that question by showing how Australian small business owners can use thoughtful, targeted PR to compete with much larger businesses, build trust faster, and position themselves as recognised experts in their field. Our special guest is Erin Huckle, founder of Chuckle Communications, a boutique PR consultancy helping small businesses and thought leaders increase their visibility through strategic public relations. Erin specialises in earned media, podcast opportunities and personal brand building. Connect with Erin via her website at https://chucklecommunications.com or on LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ and be sure to check out her podcast, PR with Purpose , for practical PR advice and strategies. Key Takeaways: Understand what public relations is and how earned media differs from paid advertising. Learn why PR is an essential part of the marketing mix for Australian small business owners. Discover how strategic PR builds credibility, authority and trust with customers, search engines and AI platforms. Find out how to pitch yourself effectively to journalists and podcast hosts by making their job easier. Explore practical ways to maximise every PR opportunity through amplification, website credibility and ongoing marketing. Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/ We'd love to hear from you! Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

July 11, 202622 min

The 5 Point Mid-Year Reset for You and Your Small Business

Join the waitlist for The Australian Small Business Show Club by clicking here. If you've been wondering how to reset your Australian small business for a stronger second half of the year, this episode is for you. Hello and welcome to this week's episode of The Australian Small Business Show. The start of a new financial year is the perfect opportunity to pause, reflect and reset. In this episode we share our practical five-point mid-year reset framework to help Australian small business owners review what's working, identify what's no longer serving the business, and create a clear plan for the months ahead. Whether you're feeling energised or simply trying to keep up, this conversation will help you take stock and move forward with purpose. We explore five key areas every Australian small business owner should review at this time of year: your numbers, your goals, your team, your operations, and yourself as the business owner. We discuss reviewing your profit and loss, budgeting for the year ahead, improving cash flow, reassessing marketing spend, and ensuring your financial decisions are based on real data rather than wishful thinking. We also look at why your business goals should continue to align with your personal goals, how to reconnect and re-engage your team, and why now is the time to review systems, processes and the role AI can play in improving operational efficiency. Have you been asking yourself, "How do I know if my business is still on the right track halfway through the year?" We answer that question by sharing practical strategies you can implement immediately, including reviewing supplier terms, reassessing your ideal clients, identifying operational improvements, preparing for upcoming changes such as Payday Super, and ensuring your business remains sustainable without sacrificing your own wellbeing. Sometimes the biggest improvements come not from making massive changes, but from making intentional adjustments in the areas that matter most. Key Takeaways: Review your financial performance, profit and loss, cash flow and budget before making decisions for the new financial year. Reassess your business goals to ensure they remain realistic, achievable and aligned with your personal priorities. Reconnect with your team by communicating updated goals, reviewing team structure and preparing for upcoming workplace changes such as Payday Super. Audit your business operations by reviewing systems, subscriptions, marketing activities, processes and opportunities to use AI more effectively. Prioritise your own wellbeing by creating sustainable routines that support you as the business owner, because a healthy business starts with a healthy leader. Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/ We'd love to hear from you! Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

July 4, 202624 min

Pricing Strategies to Combat the Rising Cost of Doing Business

Join the waitlist for The Australian Small Business Show Club by clicking here. If you're wondering how to respond to the rising cost of running an Australian small business without simply increasing your prices, this episode is for you. Hello and welcome to this week's episode of The Australian Small Business Show. The cost of doing business continues to rise for Australian small business owners. From software subscriptions and supplier price increases to wage growth, superannuation changes and new compliance obligations, business owners are feeling the pressure from every direction. In this episode, we explore practical pricing strategies that can help protect profitability while continuing to deliver value to your customers. We discuss why regularly reviewing your pricing should become part of your annual business planning, rather than something that only happens when costs become unsustainable. We also explore alternative approaches including restructuring your offers, reviewing your service model, identifying areas of over-servicing, streamlining processes and understanding which parts of your customer experience truly add value. If you're managing Australian small business finance, these strategies can help improve profitability without compromising customer relationships. If you've been asking yourself, "How do I increase my prices without losing customers?" or "What can I do if I can't increase my prices?", this episode provides practical strategies to help you make confident decisions. We also share tips on communicating pricing changes effectively, explaining the value you provide, preparing for customer questions and approaching price increases with confidence rather than apology. Key Takeaways: Review your pricing strategy every year instead of waiting several years between price increases. Consider restructuring your products or services to better balance value, profitability and customer expectations. Identify areas of over-servicing and remove activities that customers don't actually value. Review your business processes and eliminate unnecessary steps that increase your cost of delivery. Communicate price increases confidently by focusing on the value you provide and preparing for customer questions in advance. Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/ We'd love to hear from you! Subscribe to The Australian Small Business Show newsletter by visiting our website here: https://www.theaustraliansmallbusinessshow.com.au/ Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.