The Artisan CEO

Hosted by Abby Grace Springmann

Business Entrepreneurship Arts

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Aug 2026

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About the show

You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft. You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing! And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you. Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.

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60 recent

August 25, 202618 min

One Bad Review

On this episode, we’re talking about what happens when you receive negative feedback or a bad review. We’ll be covering why it hits so hard, when to actually listen, and when to let it go. Resources mentioned: Baumeister, R. F., Bratslavsky, E., Finkenauer, C., & Vohs, K. D. (2001). Bad is stronger than good. Review of General Psychology, 5(4), 323–370. Rozin, P., & Royzman, E. B. (2001). Negativity bias, negativity dominance, and contagion. Personality and Social Psychology Review, 5(4), 296–320. Fauchart, E., & Gruber, M. (2011). Darwinians, communitarians, and missionaries: The role of founder identity in entrepreneurship. Academy of Management Journal, 54(5), 935–957. Luca, M. (2011, rev. 2016). Reviews, reputation, and revenue: The case of Yelp.com. Harvard Business School Working Paper 12-016. Yin, D., Bond, S., & Zhang, H. (2010). Are bad reviews always stronger than good? Asymmetric negativity bias in the formation of online consumer trust. ICIS 2010 Proceedings. Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263–291; Novemsky, N., & Kahneman, D. (2005). The boundaries of loss aversion. Journal of Marketing Research, 42(2), 119–128. Abby's Instagram: https://www.instagram.com/abbygracespringmann/ abbygrace.co/podcast Coaching with Abby: https://abbygracephotography.com/coaching

July 21, 202617 min

Raising a dead IG back to life

On this episode, I’m sharing my in-progress attempts to resurrect my mostly-dead instagram account. I’ll be oversharing the details on tactics I’ve tried, what happened when I went mini viral, and what I’ll be trying next as I do my best to reengage the 25k followers I’ve accrued after 15 years on the app. Resources mentioned: Avarie Lewis’ Trial Reels course- https://stan.store/CoachAvarie/p/my-trial-reels-strategy YAP Challenge with Jessie Jean- https://jessijean.com/challenge Abby's Instagram: https://www.instagram.com/abbygracespringmann/ abbygrace.co/podcast Coaching with Abby: https://abbygracephotography.com/coaching

May 1, 202626 min

Here’s why you actually procrastinate (it’s not bc you’re lazy)

On this episode, we’ll be talking about procrastination- that frustrating habit we all wish we didn’t do of putting off til tomorrow what we likely could have done today. We’ll be digging into the psychology of WHY we dally, why it’s NOT usually a laziness issue, and how to pinpoint the deeper reasoning behind the delays to help you get unstuck and on your way towards the finish line. Resources mentioned: Cal Newport: https://calnewport.com/the-procrastinating-caveman-what-human-evolution-teaches-us-about-why-we-put-off-work-and-how-to-stop/ Procrastination Psychology article: https://www.ie.edu/center-for-health-and-well-being/blog/procrastination-psychology-effects-causes-strategies/ The Nature of Procrastination research paper: https://www.researchgate.net/publication/6598646_The_Nature_of_Procrastination_A_Meta-Analytic_and_Theoretical_Review_of_Quintessential_Self-Regulatory_Failure Why People Procrastinate article: https://solvingprocrastination.com/why-people-procrastinate/ Season 4, Episode 8 "My Marketing Playbook: https://podcast.abbygracephotography.com/s4-e8 Abby's Instagram: https://www.instagram.com/abbygracespringmann/ abbygrace.co/podcast Coaching with Abby: https://abbygracephotography.com/coaching

April 21, 202623 min

Overthinking is Costing You Time + Money

On this episode, we’ll be talking about what to do when you’re stuck at a roadblock or obstacle in your business and can’t see your way forward. We’ll be digging into why we end up frozen and how to move past analysis paralysis to get you unstuck and back on track. Resources mentioned: Brands That Book Podcast Episode: https://daveyandkrista.com/btb-abby-grace-episode-30/ The Goal Digger Podcast: https://jennakutcherblog.com/80/ Abby's Instagram: https://www.instagram.com/abbygracespringmann/ abbygrace.co/podcast Coaching with Abby: https://abbygracephotography.com/coaching

December 3, 202535 min

How to relocate your photography business - an interview with Angie McPherson

On this episode, I’m interviewing fellow brand photographer Angie Janine, talking all about growing a photography business in a brand-new city. We’ll be covering the “quiet groundwork” Angie did before her recent move to a completely different part of the country, and her momentum-builder content strategy once she landed, and together we’re exploring the question, “If you had to start in a new market tomorrow, what should you do first?” Resources mentioned: Angie's website - https://angiemcpherson.com/ Angie's Instagram - https://www.instagram.com/angiejanine/ Angie's Podcast - https://angiemcpherson.com/podcast Abby Grace Instagram - https://www.instagram.com/abbygracephoto/ abbygrace.co/podcast

November 5, 202531 min

The Art of a Brand Story - an interview with Brittany Dewberry

On this episode, we’re diving into the art of telling your brand story. We’ll be covering what a brand story actually is, how it differs from your bio or elevator pitch, and how crafting yours can help you sell without ever feeling “salesy.” We’ll also be answering the question of “How do you talk about what you do without sounding like a walking resumé?” Resources mentioned: BRITEbrand Studio - https://britebrandstudio.com/ Your Brand Story Blueprint - https://www.britebrandstudio.com/brandstory BRITEbrand's Instagram - https://www.instagram.com/britebrandstudio Abby Grace Instagram - https://www.instagram.com/abbygracephoto/ abbygrace.co/podcast

August 28, 202522 min

7 Signs You’re Undercharging — And Losing Profit

On this episode, we’ll be talking about the pricing red flags that MANY photographers are waving without ever realizing it. We’ll be covering how you’re probably undercharging, and why your clients actually WANT to pay higher prices for what you offer. Make sure you hit subscribe so you never miss an episode, as we get into the seven red flags you might be flying. Resources mentioned: Chair Whimsy Chair Whimsy Instagram abbygrace.co/template Rest by Alex Pang Abby Grace Instagram abbygrace.co/podcast

July 10, 202544 min

Google Can’t Find You? SEO Magic with Sara Dunn

On this episode, I’m talking with search engine expert Sara Dunn of Sara Does SEO all about how to get found on Google. Sara is dropping some serious wisdom and practical insight into steps you can take TODAY to increase your visibility on search engines, along with a few unexpected sources of traffic you’ve probably overlooked. Resources mentioned: Sara Does SEO Season 4, Episode 8 - My Marketing Playbook Ubersuggest Sara's Instagram Abby Grace Instagram abbygrace.co/podcast

June 30, 202521 min

How you’re self-sabotaging your marketing

On this episode, we’re talking about how you might be self-sabotaging your own marketing by clinging to the old, 'what used to work' marketing strategies of yore. We’ll be covering why what got you here won't get you there—and how to adapt a fresh approach you’re actually excited to walk out from week to week. Resources mentioned: Cal Newport Season 3, Episode 2 - Go Home, Imposter Syndrome- You're Drunk abbygrace.co/podcast

March 18, 20254 min

Let's restart (Season 6 trailer)

We're hitting the "restart" button after a series of life events led to a six-month podcast hiatus- a quick explainer on where we've been and what's been going on, and why I'm all the more fired up as a result to get this podcast into your ears on a regular basis.