
EP 95: Tom Cortese of Counter Service
In this episode, Christian Giordano welcomes his cousin, Tom Cortese, Co-Founder of Peloton and CEO of Counter Service, for a conversation about building businesses, challenging convention, and applying lessons learned in one industry to an entirely different one. Tom shares his journey from helping revolutionize the at-home fitness experience with Peloton to taking on a new challenge in the restaurant industry with Counter Service. Along the way, he and Christian discuss innovation, operational efficiency, leadership, and what it takes to turn an ambitious idea into a successful business. And, of course, with family on both sides of the microphone, the conversation gets personal, too. Tune in for an episode about the value of thinking differently, no matter the industry. https://counterservice.com/ Episode highlights: (03:04) Family roots, Italian heritage, and the entrepreneurial spirit (12:47) What architects get wrong and why faster collaboration matters (14:33) How Peloton and Mancini Duffy began working together (18:03) The scrappy story behind Peloton's first retail store (23:01) How John Foley pitched the original Peloton idea (30:19) Building Peloton from scratch through teamwork, persistence, and innovation (36:31) The moment Tom realized Peloton could become a success (41:47) Peloton's IPO, COVID-19, and explosive growth (47:23) Leadership changes and Tom's difficult decision to leave Peloton (53:03) Partnering with Chipotle founder Steve Ells to launch Counter Service (59:33) Reinventing fast food with fresh ingredients and smarter supply chains (1:01:31) Using technology to reduce food waste and grow the restaurant business (1:05:54) How AI is changing restaurant operations and business decisions















