The Amazon Strategist Show

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Episodes

135

Latest episode

Jun 2026

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EN-US

About the show

The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!

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June 5, 2026Episode 713 min

The Insurance Industry Is Broken for Ecommerce Sellers

Most Amazon sellers treat insurance as a box to check.According to Rohit Nair, Founder & CEO of Assureful, that's exactly why so many ecommerce brands end up overpaying, underinsured, or exposed to unnecessary risk.In this episode, John Cavendish sits down with Rohit to break down how product liability insurance actually works, the costly mistakes sellers make when buying coverage, and why traditional insurance models haven't caught up with modern ecommerce. If you sell on Amazon, Walmart, TikTok Shop, Shopify, or any ecommerce marketplace, this conversation could save you thousands of dollars per year.What You'll Learn Why Amazon sellers are required to carry insurance The difference between product liability and general liability insurance Why many ecommerce brands are paying for coverage they don't need How insurance brokers and underwriters actually work The hidden cost of monthly insurance financing Why annual revenue projections often create insurance problems How usage-based insurance pricing could reduce costs for sellers Common insurance mistakes that can leave products uninsured Key Takeaways✔ Most ecommerce businesses buy insurance designed for traditional companies, not online sellers. ✔ Revenue forecasting can lead to overpaying or becoming underinsured. ✔ Product liability coverage is one of the most important protections for Amazon sellers. ✔ Insurance should scale with your business, not with inaccurate annual projections.Featured GuestRohit Nair Founder & CEO, AssurefulA former ecommerce operator who scaled multiple brands before launching an AI-native insurance company built specifically for ecommerce businesses. Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

May 22, 2026Episode 617 min

How Ecommerce Brands Use AI Automation to Scale Faster

Most ecommerce businesses respond to growth the same way:Hire more people.Juan Montero says that approach is already outdated.In this episode, John Cavendish sits down with Juan Montero, CEO of Flowgrama, to break down how AI automation systems are replacing repetitive operational work, reducing overhead, and helping founders scale without adding unnecessary headcount.This conversation goes deep into AI workflows, internal tools, Claude, Zapier, operational systems, and how businesses can become truly “AI-ready” in 2026.What you’ll learn in this episode• Why most businesses scale inefficiently • The difference between workflow automation vs true AI systems • Why Zapier alone is not enough anymore • How AI internal tools are replacing repetitive VA work • How founders can build AI-first operations • Why AI systems can outperform larger support teams • The future of AI employees and operational infrastructure • How businesses are using AI for LinkedIn content, lead generation, and support • Why companies need to become “AI-ready” nowKey Takeaways Hiring more people does not always solve operational problems AI systems can reduce overhead dramatically The best businesses are restructuring operations around AI Founders who delay AI adoption risk falling behind competitors Guest: Juan Montero CEO & Founder of Flowgrama AI Automation Engineer helping businesses scale smarterConnect with Juan and FlowgramaYoutube: https://www.youtube.com/@flowgramawww.flowgrama.comConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

May 15, 2026Episode 513 min

Why Most Businesses Are Using AI Completely Wrong

Most businesses are still using AI like a chatbot.Juan Montero says that’s the biggest mistake founders are making in 2026.In this episode, John Cavendish sits down with Juan Montero, CEO of Flowgrama, to break down how AI automation is actually being used inside real businesses to reduce manual work, automate customer support, cut operational chaos, and scale without adding headcount.If you’re only using ChatGPT to write emails, this episode will completely change how you think about AI.What you’ll learn in this episode• How founders are using AI to automate operations • Why most businesses implement AI incorrectly • How AI customer support systems actually work • The difference between ChatGPT usage vs real AI automation • Why AI can now replicate your brand voice naturally • How businesses are reducing support workload with AI agents • The best AI tools for operations, content, and development in 2026 • Zapier vs custom AI systems: which one should you use? • How founders can scale without hiring more employeesKey Takeaways AI is moving beyond chatbots into full operational systems Customer support is one of the biggest automation opportunities Modern AI tools can now sound human and match brand tone Businesses that adopt AI workflows early gain massive leverageGuest: Juan Montero CEO & Founder of Flowgrama AI Automation Engineer helping businesses scale smarterConnect with Juan and FlowgramaYoutube: https://www.youtube.com/@flowgramaConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

May 1, 2026Episode 419 min

Why Most Amazon Ads Never Scale Profitably

Most Amazon sellers think low ACOS means success.Elizabeth Greene says that’s exactly why many brands get stuck.In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down the real reason Amazon brands plateau, why scaling “profitable” campaigns can quietly destroy growth, and how to actually build an ad strategy that increases both market share and profitability.What you’ll learn in this episode• Why low ACOS campaigns can hurt long-term growth• The hidden difference between scaling ad sales vs total sales• Why auto campaigns alone won’t build organic ranking• How to structure Amazon PPC campaigns strategically• The real role of exact match campaigns for ranking• Why many sellers get trapped in the “growth vs profitability” cycle• How to lower TACOS without tanking organic rankKey TakeawaysLow CPCs do not automatically equal profitable growthOrganic ranking still matters in 2026Amazon ads should have different strategic purposesMarket share growth requires intentional ranking campaignsThe Big InsightA profitable ACOS does not always mean a profitable business.If your ads only grow ad sales instead of total sales, your brand eventually hits a ceiling.GuestElizabeth GreeneCo-Founder, JunglrConnect with Elizabeth and Junglr:https://junglr.comFacebookLinkedinInstagramXConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

April 24, 2026Episode 311 min

Everyone Is Using AI Wrong for Amazon Ads

AI is everywhere in Amazon selling.But most sellers are using it completely wrong.In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down what AI can actually do for Amazon ads — and where it completely fails.What you’ll learn in this episode• Why AI outputs are often “AI slop” without expertise• The biggest mistake sellers make when using AI tools• How to actually use AI to improve Amazon ads performance• Why expertise still matters more than automation• The right way to build AI-powered systems for your business• How AI + human strategy creates better results than either aloneKey TakeawaysAI is powerful, but not autonomousGarbage in = garbage outAI works best when guided by real expertiseMost sellers expect AI to replace thinking, not enhance itThe Big InsightAI doesn’t replace experts.It amplifies them.If you don’t know what “good” looks like, AI won’t help you get there.GuestElizabeth GreeneCo-Founder, JunglrHelping Amazon brands scale past 8 figures with data-driven ad strategiesConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

April 17, 2026Episode 213 min

Stop Relying on Amazon FBA in 2026 (You’re Losing Money) | Supply Chain Secrets

Amazon FBA isn’t as simple as it used to be.In this episode, John Cavendish talks with Burak Yolga (Co-Founder & CEO of Forceget) about why relying only on Amazon’s ecosystem could be costing you serious money — and what smart sellers are doing instead.What you’ll learn in this episode• Why you should NOT rely only on Amazon fulfillment (MCF risks)• The hidden costs of Amazon AWD, AGL, and inventory delays• How slow check-ins are killing your cash flow• Why inventory can sit unsellable for weeks inside Amazon• The real advantage of using your own 3PL• How brands are saving thousands by restructuring fulfillment• Why omnichannel supply chains are the futureKey InsightsAmazon is optimizing for data, not your profitabilityInventory delays = locked cash + lost salesFBA alone is no longer enough to scaleFlexible supply chains win in 2026Real Example from the EpisodeSome sellers have $100K+ worth of inventory stuck in Amazon warehouses, unable to sell due to slow check-ins and internal transfers.The Big ShiftThe most successful brands today are:✔ Building their own supply chain✔ Using independent 3PLs✔ Expanding beyond Amazon✔ Taking control of inventory and fulfillmentGuestBurak YolgaCo-Founder & CEO, ForcegetExperts in global logistics, fulfillment, and supply chain optimizationConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

April 10, 2026Episode 110 min

Why 25% of Amazon Sellers Are Quitting (And How to Survive)

Amazon sellers are facing a brutal reality in 2026:Rising shipping costs. Higher FBA fees. Shrinking margins.In this episode, John Cavendish sits down with Burak Yolga, Co-Founder & CEO of Forceget, to break down what’s really happening in global supply chains and how eCommerce brands can survive.What you’ll learn in this episode• Why shipping prices are rising again (and what’s coming next) • The real impact of geopolitics on Amazon sellers • How to reduce landed costs and protect your margins • Why relying only on Amazon FBA is becoming risky • The hidden costs most sellers ignore (HTS codes, duties, storage) • Why omnichannel selling is no longer optional • How Amazon’s new payout changes affect your cash flowKey Takeaways Shipping volatility isn’t over yet Amazon fees + ads + coupons are eating margins Sellers must optimize supply chain AND diversify channels Cash flow is becoming one of the biggest risks in eCommerce Why This MattersAccording to Burak, up to 25% of mid-level Amazon sellers are leaving the market due to rising costs and competition.This is no longer a side hustle.It’s a full-scale business or nothing.GuestBurak Yolga Co-Founder & CEO, Forceget Experts in global sourcing, freight, and supply chain optimizationConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

April 3, 2026Episode 329 min

Amazon Product Strategy: When to Launch New SKUs vs Scale Existing Ones

Most Amazon brands don’t fail.They plateau.In Part 2, John Cavendish sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down why growth slows down and what brands must do to keep scaling.From product launch cadence to identifying new opportunities, this episode dives into the real strategy behind sustained Amazon growth.In this episode you’ll learn• Why Amazon product catalogs eventually plateau • When to focus on optimization vs launching new products • How top brands decide when to scale or expand • Why some brands need aggressive SKU launches • How to use keywords, competitors, and reviews to find new opportunities • The role of brand lifecycle in product strategy • What types of brands should invest in Amazon growthColin also shares a powerful take on AI:Why real product photos and videos will outperform AI-generated content as the market becomes saturated with low-quality visuals.Key TakeawayYou can’t scale forever on the same products.At some point, growth requires new SKUs, new ideas, and better positioning.Guest - Colin Plotica Founder & CEO, Movement RetailMovement Retail helps brands grow on Amazon through product strategy, development, and long-term partnerships.If you're an Amazon seller trying to break past a plateau, this episode will help you understand when to optimize and when to expand.Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

March 27, 2026Episode 3113 min

How to Test & Launch Winning Amazon Products (Before You Scale)

Most Amazon sellers don’t fail because of ads.They fail because the product isn’t good enough.In Part 1, John sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down how top brands actually develop, test, and validate new products before scaling.This episode dives deep into real-world product development strategies used by manufacturers and Amazon-focused brands.In this episode you’ll learn• How to validate product ideas using real Amazon data• Why customer reviews are the ultimate product test• How to test products before committing to large inventory• The step-by-step process from idea → product → launch• Why you can’t “market” a bad product into success• How small batch testing reduces risk• The role of aggressive early ad spend in product validation• When to kill a product vs improve itColin also shares how his team works directly with manufacturers to:• Rapidly iterate products based on real feedback• Fix product issues using customer reviews• Launch test batches before scaling inventoryKey TakeawayYou can’t out-market a bad product.Amazon customers will tell you the truth fast and brutally.The smartest brands test early, iterate quickly, and let real customer feedback guide decisions.GuestColin PloticaFounder & CEO, Movement RetailMovement Retail helps brands scale on Amazon through product development, strategy, and long-term partnerships.Connect with Colin and Movement RetailWebsite: https://movementretail.comFacebook: https://www.facebook.com/people/Movement-RetailLinkedin: https://www.linkedin.com/company/movement-retailInstagram: https://www.instagram.com/movementretailConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

March 20, 2026Episode 3017 min

How Amazon Sellers Pay Less Tax (Cash vs Accrual Explained)

Most Amazon sellers don’t have a tax problem.They have a timing problem.In Part 2, John continues the conversation with Matt Remuzzi, Owner of CapForge Accounting, breaking down one of the most important concepts in ecommerce finance:Cash vs accrual accounting.This single shift can dramatically impact how much tax you pay — without changing your actual profit.In this episode you’ll learn• The difference between cash and accrual accounting• Why ecommerce businesses should track both• How timing affects your reported profit• How inventory impacts your tax bill• Why growing brands benefit from cash-based tax reporting• How to legally reduce your taxable income• Why most sellers overpay taxes without realizing it• How proactive tax planning saves more than reactive filingMatt also explains why ecommerce sellers should:• Use accrual accounting for decision-making• Use cash accounting for tax optimizationThe same numbers, different timing — very different outcomes.GuestMatt RemuzziOwner, CapForge AccountingCapForge specializes in bookkeeping, tax strategy, and advisory for ecommerce businesses.Connect with Matt and CapForgeFacebook: https://www.facebook.com/capforgeLinkedIn: https://www.linkedin.com/company/58977659/admin/feed/postsInstagram: https://www.instagram.com/capforge_bookkeepingConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...