The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Hosted by Ali Haney, AirBnb Host

Business Entrepreneurship

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100

Latest episode

Jun 2026

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About the show

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

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60 recent

June 10, 202623 min

99: Steal This Manychat Funnel for Your Short-Term Rental

Have you considered using Manychat to generate leads for your short-term rental? In today’s episode, I’m sharing what Manychat is, plus the three steps I’d take to get started with using it for my properties.Time-stamps:I want to feature you on Brand & Market’s 100th episode! (0:48)Wednesday Wins (2:15)Using Manychat (5:01)My favorite feature in Manychat (6:50)Create a local guide with insider knowledge (9:33)20% off your annual subscription of Lodgify (13:16)Offer a discount code (14:19)Share a giveaway code (19:08)Mentioned in This Episode:Manychat: manychat.comLeave me a voicemail for the 100th episode of Brand & Market: speakpipe.com/brandandmarketUse code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyAligned Hospitality Management: alignedhm.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

June 3, 202643 min

98: Marketing Your Short-Term Rental In 2026: The Spider Web Strategy

Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book.Time-stamps:I want to feature you on Brand & Market’s 100th episode! (1:00)Wednesday Wins (3:26)What’s changed about marketing (5:45)The marketing spider web model (7:40)The discovery phase (10:20)The trust-building phase (17:02)20% off your annual subscription of Lodgify (20:48)The conversion phase (31:08)Continue to market after they’ve booked (38:40)Mentioned in This Episode:Leave me a voicemail for the 100th episode of Brand & Market: https://www.speakpipe.com/brandandmarketEpisode 53: How I’ve Earned a Perfect 5 Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/53-how-ive-earned-a-perfect-5-star-rating-on-myUse code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifySweet Adventures: Boutique Vacation Rental Management: sweetadventures.netSeth Bolt: instagram.com/drsethboltTori Bolt: instagram.com/toriboltConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

May 27, 202643 min

97: Industrial Flex Spaces: A Passive Rental Opportunity for Short-Term Rental Owners with Yasha Wells

Have you considered expanding your portfolio outside of short-term rentals? In today’s episode, I’m talking with capital raiser Yasha Wells about opportunities available for investors in industrial flex spaces. Plus, how to invest in these properties without having to do all the work typical of a short-term rental. Time-stamps:Meet Yasha Wells (1:47)The transition from realtor to capital raiser (3:50)Choosing to focus on industrial flex properties (6:26)Yasha’s previous experiences with short-term rentals (13:44)How private equity can create passive income (17:54)Understanding what private equity is (20:01)20% off your annual subscription of Lodgify (21:29)How to find and connect with a potential operator (22:32)Advice on becoming someone who raises capital (28:26)One of Yasha’s best success stories (32:57)When Yasha lost access to her Instagram (35:30)How to be the best in your brand and market (41:14)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyIf I Had $50k to Invest… Here’s Exactly Where I’d Put It: investors.blueprintindustrialcapital.com/if-i-had-50k-to-invest Before You Invest in a Real Estate Deal, Ask These 10 Questions: investors.blueprintindustrialcapital.com/tenquestionstoaskConnect with Yasha:Website: blueprintindustrialcapital.comInstagram: instagram.com/_yashawellsLinkedIn: linkedin.com/in/yashawellsYoutube: youtube.com/@yashawellsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

May 20, 202636 min

96: How I Analyze A Real Estate Listing for Short-Term Rental Opportunities [Case Study]

How do I analyze a listing? In today’s episode, I’m walking you through a step-by-step example of my process to determine whether a short-term rental is going to be profitable or not. I’m analyzing a current listing for a Gatlinburg property.Time-stamps:Wednesday Wins (2:52)The property I’m analyzing today (9:16)Researching the property on AirDNA (11:55)Accessing comparable properties (14:08)20% off your annual subscription of Lodgify (17:46)Comparing predictions with BNBCalc (18:48)Comparable properties on BNBCalc (21:14)Broader market research (23:38)One last look at the data (32:37)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 093: A Birthday Episode with My Husband, Caleb: podcasts.apple.com/us/podcast/93-a-birthday-episode-with-my-husband-calebVictoria House Sevierville: victoriahousesevierville.comAirDNA: airdna.coBNBCalc: bnbcalc.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

May 13, 202630 min

95: Building a Micro-Resort: Elysian Case Study [Part 5]

What does it take to bring our micro-resort vision to life? In today’s episode, I’m sharing a behind-the-scenes look into the next step for our Elysian property: adding another unit, Sol. Tune in to hear why the mirror house is perfect for our micro-resort, plus the potential challenges of getting it there.Time-stamps:Wednesday Wins (0:43)Background on the Elysian micro-resort and Luna (4:53)Envisioning Sol, the mirror house (6:35)20% off your annual subscription of Lodgify (14:20)My experience at the ÖÖD House warehouse (15:23)Executing the vision: how to get Sol to Elysian (23:57)Mentioned in This Episode:Zack Metcalf on Instagram: instagram.com/zackmetcalf_Stay INTRVL Joshua Tree: instagram.com/stayintrvlEpisode 69: Buying For Short-Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/69-buying-for-short-term-rental-opportunities-elysianUse code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

May 6, 202624 min

94: Balancing Real Estate and Hospitality: How I Create Profit By Hosting With Lodgify

Are you in the short-term rental business for real estate or hospitality? Maybe both? In today’s episode, I’m sharing how I use the property management system Lodgify to create a profitable short-term rental business while prioritizing guest experience. Time-stamps:Wednesday Wins (1:01)The early check-in story that inspired today’s episode (3:57) One unified inbox (10:23)20% off your annual subscription of Lodgify (12:18)Automated messaging (13:21)Direct booking (16:47)Communication with cleaners and stakeholders (19:21)Mentioned in This Episode:Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyIan Joseph Branching Out Newsletter: ianjoseph.myflodesk.com/branching-outEpisode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-throughConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

April 29, 20261 hr 3 min

93: A Birthday Episode with My Husband, Caleb

Happy birthday to my husband, Caleb! In this episode, we reflect on our year of investing in short-term rentals and our newest property, Luna. Plus, our future goals for our short-term rental business. Time-stamps:Perspective on our newest property, Luna (2:55)Thoughts on the interior and exterior design of Luna (21:24)Reaction to the branding and expansion of Elysian (30:39)Our short-term rental dreams (41:15)Renovations on the Kentucky property (49:00)Caleb’s favorite part of the year (56:52)Caleb’s birthday wish (1:01:00)Mentioned in This Episode:Stay at Elysian: stayatelysian.comElysian on Instagram: instagram.com/stayatelysianConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

April 22, 202647 min

92: This App Is Changing How You Invest In Short-Term Rentals: Matt Sanderson of strIQ 2.0

What if you could find your next rental property in just a few minutes? In today’s episode, returning guest Matt Sanderson tells us about the upgrade of his app, strIQ. Plus, how strIQ will help short-term rental owners and investors find and purchase their next properties. Time-stamps:Introducing strIQ and strIQ 2.0 (1:33)Using strIQ to compare your rental comps (4:25)The development of strIQ 2.0 (10:55)Searching for properties across markets (14:52)StrIQ success stories (19:29)Purchasing properties with capital partners (24:57)The story behind trusted partners on strIQ (26:42)Investing through a capital partner program (35:05)You don’t need a mega property to make money (38:19)Become a founding member with strIQ (44:33)Mentioned in This Episode:Become a strIQ Founding Member: striq.com/joinEpisode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-gameUse code “ali20” for 20% off the strIQ app: striq.com/pricingConnect with Matt:Website: striq.comInstagram: instagram.com/mattsandersontxBook A Call: striq.com/contact-striqConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

April 15, 202649 min

91: Level Up Your Listing: 2026 Recap And Being Named A Rising Star

How much can your short-term rental business change in a year? I’m proof that things can change a LOT. In today’s episode, I’m recapping my experience at Level Up Your Listing 2026, plus my huge news… I’m a rising star! Time-stamps:What is Level Up Your Listing? (1:00)How LUYL 2025 changed my trajectory (4:28)Connections made at LUYL (6:47)Lodgify (26:29)Educational opportunities (27:57)Mindset work (33:10)I’m a rising star (37:06)Mentioned in This Episode:Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 88 Interior Design for Short-Term Rentals with Brianna of Brianna Michele Interiors: podcasts.apple.com/us/podcast/interior-design-for-short-term-rentals-with-briannaEpisode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-gameEpisode 35 Level Up Your Listing 2025: podcasts.apple.com/us/podcast/level-up-your-listing-from-setbacks-to-success-in-realVictoria House: victoriahousesevierville.comBrian Hatcher: instagram.com/hatch_capitalKatie Johnson: instagram.com/strlaw.with.katieBen Wolff: instagram.com/iambenwolffFunk It Interiors: instagram.com/funkitinteriorsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

April 8, 202628 min

90: Pricing Strategies for Short-Term Rentals & Tools To Keep Your Calendar Full

If I’m being honest, this has been a slow booking season. But I’m not going to panic. Listen in to today’s episode as I re-analyze my pricing strategy for my short-term rentals and see what I can learn from my price management tools.Time-stamps:Implementing a dynamic pricing strategy (2:05)Adjusting price settings in PriceLabs (6:07)Far-out and last-minute pricing (10:23)Lodgify (12:30)Learning from the neighborhood data (13:47)Orphan day pricing (19:25)My strategy for when my calendar isn’t full (20:48)Mentioned in This Episode:Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyPriceLabs: hello.pricelabs.co/homepage/v1AirDNA: airdna.coConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling