Brand & Market - Turning Airbnb Listings into Legacies

Hosted by Ali Haney, AirBnb Host

Business Entrepreneurship

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121

Latest episode

Oct 2026

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About the show

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

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60 recent

October 21, 202633 min

121: Assisted Living to Boutique Hotel: an Update on My Next Project (Hopefully!)

How is my first boutique hotel project coming along? In today’s episode, I provide a much-needed update on my assisted living to boutique hotel conversion project. I’m diving into some of the small challenges we’ve faced along the way, plus what we envision for the project. Time-stamps: The boutique hotel conversion project (1:21) Why we’re not pursuing the historical tax credits (5:50) Our second walk-through and renovation estimate (10:45) 20% off Lodgify (17:46) Our final walk-through and submitting the LOI (18:52) Our vision for the branding and project overall (24:32) Mentioned in This Episode: Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1 Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

October 14, 202610 min

120: How Airbnb’s New “Direct Booking” Feature Is Misleading and How to Truly Book Direct

Have you heard about Airbnb’s new “direct booking” incentive? In today’s episode, I’m explaining what’s changing with the platform and how it’s still not the most beneficial option for short-term rental owners. Plus, what true direct booking looks like and how to set it up for your rental business. Time-stamps: What is a direct booking to Airbnb? (3:26) How actual direct booking avoids Airbnb fees (3:57) 20% off Lodgify (5:15) Using Lodgify to set up your direct booking site (6:22) Mentioned in This Episode: Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1 Episode 82: Why Now is the Right Time to Implement a Direct Booking Site for Your Short-Term Rental: podcasts.apple.com/us/podcast/82-why-now-is-the-right-time-to-implement Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

October 8, 202637 min

119: Uncovering My Limiting Beliefs as a Short-Term Rental Owner

Are you holding your own business back? In today’s episode, I’m diving into how I discovered that the biggest constraint in my short-term rental branding business might just be me. Plus, other takeaways from my recent experience at the Action Academy mastermind retreat. Time-stamps: What I expected from the Action Academy mastermind retreat (1:41) Discovering my actual limiting belief (4:05) My limiting belief was holding back my business (12:46) 20% off Lodgify (18:03) Have the hard partnership questions early (19:10) Sweat equity can be a cage (21:06) Using AI to strategically elevate the client experience (28:04) Mentioned in This Episode: Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1 Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

October 7, 202622 min

118: A Birthday Episode with My Daughter, Huxley

Today’s episode is a special one. It’s a birthday interview with my daughter, Huxley! Enjoy this short and sweet talk about her experiences with starting second grade, what she wants to be when she grows up, and her dreams for the year ahead. Time-stamps: Meet the birthday girl, Huxley (1:20) Huxley’s favorite memories of the past year (3:15) Starting second grade (5:35) What Huxley wants to be when she grows up (7:09) What Huxley wants for her 8th birthday (8:21) How Huxley wants to help with Brand & Market (13:57) What Huxley wants to do in the next year (15:41) Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

September 30, 202655 min

117: The Future of Real Estate Investing with Gideon Spencer

How can you build a reputable name for yourself in hospitality and real estate? In today’s episode, I’m joined by investor Gideon Spencer. We’re taking a look into his journey of building a real estate portfolio and rockstar team, plus how he is developing AI technology to help with his business and investments. Time-stamps: Meet Gideon (1:12) Starting a rental portfolio with a 4-plex (3:36) Gideon’s recommended reading list (8:07) Deciding to invest in commercial real estate (10:43) Bringing value to potential partners (14:39) Building a rockstar hospitality team (20:45) 20% off Lodgify (24:51) Raising capital the first time and beyond (25:56) The value in having a personal brand (30:56) From boutique hotels to micro-resorts (35:13) Using AI to improve deal flow (41:51) Keeping up with AI technology development (45:45) The AI side of Gideon’s business (50:40) Mentioned in This Episode: Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1 Crushing It in Apartments and Commercial Real Estate by Brian Murray: amazon.com/dp/B01N6DKA10 Short Term Rental, Long Term Wealth by Avery Carl: amazon.com/dp/1947200445 Connect with Gideon: Instagram: instagram.com/gideonspencer_ The Hunt for Incredible Podcast: podcasts.apple.com/us/podcast/the-hunt-for-incredible Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

September 23, 202618 min

116: Where Social Media Fits Into Your STR Marketing Strategy

You can post great content to social media, but then what? In today’s episode, I’m looking at how social media fits into your overall short-term rental marketing strategy. Instead of just planning what to post, I’m helping you decide what you want each post to do for your rental. Time-stamps: Your future guest probably isn’t ready to book yet (1:58) Your marketing strategy is a spiderweb (4:11) 20% off Lodgify (8:12) Your social media is for discovery and connection (9:17) Create an easy “next yes” (10:56) Why a quality direct booking site matters (12:49) Get your future guest onto something you own (14:13) Where to start with your STR marketing (16:26) Mentioned in This Episode: How Should You Be Marketing Your STR? Quiz: https://quiz.tryinteract.com/#/67b64381e7fc2f0015f9ad97 Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1 25% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-market Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

September 17, 202620 min

115: Why Hospitality Founders Need to Be in Their Content

Are you willing to be on camera? In today’s episode, I’m sharing a hard truth: people connect with other people. And in order for people to better connect with your hospitality brand, they have to get to know the person behind the experience (you!). Time-stamps: Your property’s strength is in the human connection (3:11) Being in the content doesn’t mean making the content ABOUT you (5:37) 20% off Lodgify (9:57) What you, the founder, should actually talk about in your content (11:03) Founder content builds familiarity before the reservation (14:54) “I’m awkward on camera” (16:30) This is where b-roll becomes your best friend (18:08) Mentioned in This Episode: Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1 30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

September 16, 20268 min

114: A Birthday Episode with My Son, Jackson

Today’s episode is a special one. It’s a birthday interview with my son, Jackson! Enjoy this short and sweet talk about his experience with starting kindergarten, his favorite memories from the past year, and his plans for turning 6. Time-stamps: Starting kindergarten (1:09) When Jackson grows up, he wants to be… (3:19) Jackson’s 6th birthday celebration (4:02) Jackson’s favorite memory from the last year (6:15) Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

September 9, 202624 min

113: How To Actually Create Content with Your Short-Term Rental Brand Strategy

You’ve got your brand strategy, you’ve determined your content pillars, but getting started with creating content still feels… next to impossible. In today’s episode, I’m showing you how I take a brand strategy and turn it into actual reels, carousels, stories, and more that your ideal guest will actually care about. I’ll show you how to stop treating content pillars as just topics and start using them as a means to generate endless content. Time-stamps: Start with the guest in mind (2:13) Breaking down content pillars to create content (6:03) 20% off Lodgify (11:29) Content for a personal brand in hospitality (12:33) Layer in your brand voice (17:25) Utilize b-roll footage (19:56) The content formula (22:18) Mentioned in This Episode: Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1 30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast Episode 111: Building Your Dream STR Portfolio with Zack Metcalf: podcasts.apple.com/us/podcast/111-building-your-dream-str-portfolio-with-zack-metcalf Episode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-through Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

September 2, 202631 min

112: What We’d Do If We Took Over Your Instagram Tomorrow [Short-Term Rental Instagram Audit]

How are you marketing your short-term rental on Instagram? In today’s episode, I’m walking you through a mini audit and what I’d do if I took over as your social media manager tomorrow. We’re diving into every detail of your account setup and content, plus how to create an easy booking process for your ideal guest. Time-stamps: Name field (3:45) Bio (6:36) Profile photo (8:38) Link (10:47) Highlights (14:10) Pinned posts (20:05) Overall feed (23:14) Calls to action (24:12) Brand consistency (25:25) The content gap analysis (26:26) Using b-roll content (27:16) The 10-second stranger test (29:52) Mentioned in This Episode: 30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!