The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Hosted by Ali Haney, AirBnb Host

Business Entrepreneurship

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101

Latest episode

Jun 2026

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About the show

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

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60 recent

July 8, 202623 min

103: How I Use 5-Star Reviews To Market My Short-Term Rental

Are you making the most of your 5-star reviews? Today I’m sharing a replay of episode 53, which is all about utilizing your short-term rental’s 5-star reviews throughout your marketing. Tune in for action steps beyond simply just posting the reviews to your Instagram story.This episode originally aired as episode 53 on July 23, 2025.Time-stamps:Why you need to ask for 5-star reviews (5:56)How to ask for a 5-star review (10:19)20% off your annual subscription of Lodgify (13:30)What to do with your 5-star reviews on Airbnb (15:37)Reviews aren’t just for marketing (18:24)When you earn less than 5 stars (19:58)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

July 1, 202628 min

102: Bringing Your Short-Term Rental To Life With Brand Activations

You’ve got your colors, logo, and fonts, now what? In today’s episode, I’m diving deeper into branding and brand activations: the secret to bringing your brand experience to life. Plus, I’m sharing a number of real-life examples for short-term rentals, boutique hotels, and personal brands. Time-stamps:Wednesday Wins (0:50)Defining brand activations (2:09)Examples of brand activations (3:40)How my clients have done brand activation (8:23)20% off your annual subscription of Lodgify (14:15)Brand activation for boutique hotels (15:16)Brand activation for personal brands (19:52)Creating your own brand activations (22:14)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyAcadia Evergreen Retreat: acadiaevergreenretreat.comThe Homestead at Cunningham Creek on Airbnb: airbnb.com/roomConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

June 24, 202621 min

101: Email Marketing For Your Short-Term Rental: Is StayFi Worth It?

When it comes to email marketing for your short-term rental, what makes it worth your while? In today’s episode, I’m taking a deeper look into StayFi, a WiFi marketing platform commonly used by short-term rental owners. I’m sharing whether or not I think StayFi is worth it, and what other email marketing platforms I’d consider as well. Time-stamps:Wednesday Wins (0:57)What is StayFi and how do rates work? (2:15)Why StayFi isn’t the best for your branding (5:55)Could StayFi hurt your deliverability rates? (7:27)20% off your annual subscription of Lodgify (10:20)You can’t connect with guests before they book (11:27)StayFi vs. traditional email marketing platforms (13:33)Would I choose StayFi or a traditional platform? (17:52)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-marketEpisode 98: Marketing Your Short-Term Rental in 2026: The Spider Web Strategy: podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026Episode 31: Why Your Real Estate Business Needs to Utilize Email Marketing: podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-emailConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

June 17, 202628 min

100: Celebrating 100 Episodes of Brand & Market!

Cheers y’all! Today we are celebrating 100 episodes of the Brand & Market Podcast! I’m telling the story of how the podcast has evolved over time, the re-brand and coaching commitment that changed my entire trajectory, plus shouting out some of the amazing clients that I’ve had the privilege of working with because of the podcast. Time-stamps:Listener voicemails (0:42)A podcast just wasn’t for me (5:05)I started the Ali Rae Haney Show (7:41)20% off your annual subscription of Lodgify (13:07)Hiring Gaffin Creative and re-branding to Brand & Market (14:09)The Podcasting for Business Program changed my entire trajectory (17:12)Hitting my stride with the podcast (20:30)What’s next? (23:30)Client shout-outs (24:15)Mentioned in This Episode:Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 9: From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem: podcasts.apple.com/us/podcast/9-from-0-to-trust-how-to-implement-the-7-11-4-ruleOversubscribed by Daniel PriestleyConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

June 10, 202623 min

99: Steal This Manychat Funnel for Your Short-Term Rental

Have you considered using Manychat to generate leads for your short-term rental? In today’s episode, I’m sharing what Manychat is, plus the three steps I’d take to get started with using it for my properties.Time-stamps:I want to feature you on Brand & Market’s 100th episode! (0:48)Wednesday Wins (2:15)Using Manychat (5:01)My favorite feature in Manychat (6:50)Create a local guide with insider knowledge (9:33)20% off your annual subscription of Lodgify (13:16)Offer a discount code (14:19)Share a giveaway code (19:08)Mentioned in This Episode:Manychat: manychat.comLeave me a voicemail for the 100th episode of Brand & Market: speakpipe.com/brandandmarketUse code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyAligned Hospitality Management: alignedhm.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

June 3, 202643 min

98: Marketing Your Short-Term Rental In 2026: The Spider Web Strategy

Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book.Time-stamps:I want to feature you on Brand & Market’s 100th episode! (1:00)Wednesday Wins (3:26)What’s changed about marketing (5:45)The marketing spider web model (7:40)The discovery phase (10:20)The trust-building phase (17:02)20% off your annual subscription of Lodgify (20:48)The conversion phase (31:08)Continue to market after they’ve booked (38:40)Mentioned in This Episode:Leave me a voicemail for the 100th episode of Brand & Market: https://www.speakpipe.com/brandandmarketEpisode 53: How I’ve Earned a Perfect 5 Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/53-how-ive-earned-a-perfect-5-star-rating-on-myUse code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifySweet Adventures: Boutique Vacation Rental Management: sweetadventures.netSeth Bolt: instagram.com/drsethboltTori Bolt: instagram.com/toriboltConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

May 27, 202643 min

97: Industrial Flex Spaces: A Passive Rental Opportunity for Short-Term Rental Owners with Yasha Wells

Have you considered expanding your portfolio outside of short-term rentals? In today’s episode, I’m talking with capital raiser Yasha Wells about opportunities available for investors in industrial flex spaces. Plus, how to invest in these properties without having to do all the work typical of a short-term rental. Time-stamps:Meet Yasha Wells (1:47)The transition from realtor to capital raiser (3:50)Choosing to focus on industrial flex properties (6:26)Yasha’s previous experiences with short-term rentals (13:44)How private equity can create passive income (17:54)Understanding what private equity is (20:01)20% off your annual subscription of Lodgify (21:29)How to find and connect with a potential operator (22:32)Advice on becoming someone who raises capital (28:26)One of Yasha’s best success stories (32:57)When Yasha lost access to her Instagram (35:30)How to be the best in your brand and market (41:14)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyIf I Had $50k to Invest… Here’s Exactly Where I’d Put It: investors.blueprintindustrialcapital.com/if-i-had-50k-to-invest Before You Invest in a Real Estate Deal, Ask These 10 Questions: investors.blueprintindustrialcapital.com/tenquestionstoaskConnect with Yasha:Website: blueprintindustrialcapital.comInstagram: instagram.com/_yashawellsLinkedIn: linkedin.com/in/yashawellsYoutube: youtube.com/@yashawellsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

May 20, 202636 min

96: How I Analyze A Real Estate Listing for Short-Term Rental Opportunities [Case Study]

How do I analyze a listing? In today’s episode, I’m walking you through a step-by-step example of my process to determine whether a short-term rental is going to be profitable or not. I’m analyzing a current listing for a Gatlinburg property.Time-stamps:Wednesday Wins (2:52)The property I’m analyzing today (9:16)Researching the property on AirDNA (11:55)Accessing comparable properties (14:08)20% off your annual subscription of Lodgify (17:46)Comparing predictions with BNBCalc (18:48)Comparable properties on BNBCalc (21:14)Broader market research (23:38)One last look at the data (32:37)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 093: A Birthday Episode with My Husband, Caleb: podcasts.apple.com/us/podcast/93-a-birthday-episode-with-my-husband-calebVictoria House Sevierville: victoriahousesevierville.comAirDNA: airdna.coBNBCalc: bnbcalc.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

May 13, 202630 min

95: Building a Micro-Resort: Elysian Case Study [Part 5]

What does it take to bring our micro-resort vision to life? In today’s episode, I’m sharing a behind-the-scenes look into the next step for our Elysian property: adding another unit, Sol. Tune in to hear why the mirror house is perfect for our micro-resort, plus the potential challenges of getting it there.Time-stamps:Wednesday Wins (0:43)Background on the Elysian micro-resort and Luna (4:53)Envisioning Sol, the mirror house (6:35)20% off your annual subscription of Lodgify (14:20)My experience at the ÖÖD House warehouse (15:23)Executing the vision: how to get Sol to Elysian (23:57)Mentioned in This Episode:Zack Metcalf on Instagram: instagram.com/zackmetcalf_Stay INTRVL Joshua Tree: instagram.com/stayintrvlEpisode 69: Buying For Short-Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/69-buying-for-short-term-rental-opportunities-elysianUse code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

May 6, 202624 min

94: Balancing Real Estate and Hospitality: How I Create Profit By Hosting With Lodgify

Are you in the short-term rental business for real estate or hospitality? Maybe both? In today’s episode, I’m sharing how I use the property management system Lodgify to create a profitable short-term rental business while prioritizing guest experience. Time-stamps:Wednesday Wins (1:01)The early check-in story that inspired today’s episode (3:57) One unified inbox (10:23)20% off your annual subscription of Lodgify (12:18)Automated messaging (13:21)Direct booking (16:47)Communication with cleaners and stakeholders (19:21)Mentioned in This Episode:Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyIan Joseph Branching Out Newsletter: ianjoseph.myflodesk.com/branching-outEpisode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-throughConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling