
Emerging Trends in Real Estate: Deep dive into the PwC / ULI report
Institutional investors are in the business of predicting the future, and one of their most valuable resources is the PwC Emerging Trends in Real Estate report. Produced jointly with the Urban Land Institute (ULI) and drawing on perspectives from approximately 1,500 industry leaders and other real estate investment professionals, the 48th edition was released during ULI’s annual Fall Meeting in Miami. Alongside such similar publications as the AFIRE Mid-Year Pulse Report, the report provides a clear picture of emerging market trends, investment opportunities, and the forces shaping the real estate landscape. To take a closer look at the 2027 edition, AFIRE podcast host Gunnar Branson spoke with PwC’s Emerging Trends Chair Andrew Alperstein and Peter Pollini, Financial Services Industry Leader at PwC US. LINKS: PwC Emerging Trends in Real Estate 2027 report https://www.pwc.com/us/en/industries/... AFIRE Mid-Year Pulse Report https://www.afire.org/summit/2026midy... Watch more episodes of the AFIRE podcast at our website or on YouTube. https://www.afire.org/podcast/ Register for AFIRE Events, like our Winter Conference on Feb. 15-17, 2027 in Miami. https://www.afire.org/events/upcoming... https://www.afire.org/events/winter27/ Interested in sponsoring AFIRE content? Check out our sponsorship options. https://www.afire.org/sponsorship/ KEY MOMENTS: 00:00 Introduction 01:35 2027 title: “You Have to Work For It” 03:10 Results of new sentiment survey 04:15 New consensus around buying 06:30 New environment of US political risk 07:40 High rates and cost of operating 09:00 Survey methodology 12:05 Competition for allocation 13:20 Infrastructure performance 15:00 Data center and hyperscaler roadblocks 16:45 Capital migration away from multifamily and industrial 17:30 Effects of demographic changes 20:15 Energy investing priorities 22:50 Effects of political climate 24:20 Affordable housing legislation 26:20 Highlighted markets for 2027 29:35 Interest in data centers 32:15 Surprising trends for 2027 34:00 Position of real estate in the new economy 35:30 Continued story of growth in US 36:30 Closing thoughts DISCLAIMER The publisher of the AFIRE Podcast is not engaged in providing tax, accounting, or legal advice through this publication. No content published in the AFIRE Podcast is to be construed as a recommendation to buy or sell any asset. Some information included in the AFIRE Podcast has been obtained from third-party sources considered to be reliable, though the publisher is not responsible for guaranteeing the accuracy of third-party information. The opinions expressed in the AFIRE Podcast are those of its respective contributors and sources and do not necessarily reflect those of the publisher.














