How Diane Brickner Grew Peace Hills Insurance From 3 Employees to $500M in Premium
Host Callan Harrington sits down with Diane Brickner, Retired President and CEO of Peace Hills Insurance, to break down how a company with no profit for its first 10 years became consistently profitable for more than three decades. Diane shares the unlikely story of how Peace Hills started from three people, an idea, and a dormant insurance charter to become a company with over 350 employees and half a billion in annual premiums.Diane explains why she walked away from a rising career at Royal Insurance to build something new and how broker relationships became the foundation of lasting profitability. She talks about underwriting brokers as carefully as the business itself, becoming Canada's first female insurance company CEO, and the culture work that kept turnover low for decades. Her advice on leading by consensus and staying true to yourself is grounded in real decisions made over 40 years.If you want a real look at how relationships and culture build a durable insurance company, this conversation is worth your time.Key topics covered:[00:00] Intro[01:32] Asking shareholders for capital survival[03:38] From losses to 15 million profit[04:12] Canada's first female insurance CEO[04:57] Leaving Royal for risky startup[08:03] How they pulled off the impossible[10:17] Signing 24 brokers before launch[13:31] Surviving the 1987 tornado disaster[16:07] Building a claims service reputation[19:04] Fostering culture through Christmas stockings[23:39] The letter that changed everything[26:28] Stepping into a mentor's shoes[30:03] The secret to profitable growth[33:16] Why brokers get emotional about Peace Hills[37:15] Evolving as CEO alongside the company[41:04] Career advice worth rememberingConnect with Diane Brickner on LinkedIn: linkedin.com/in/diane-brickner-b6a80711?originalSubdomain=caSubscribe to The Insurance Growth Lab for more tactical insights from insurance industry leaders who are driving real growth results.




