Tent Talk

Hosted by Farmers Market Pros

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Episodes

379

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Aug 2026

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About the show

Tent Talk is a podcast for farmers' market managers, farmers, food makers, and anyone who counts on farmers' markets as a source of income. Please join us as we interview farmers' market experts, talk about ways to improve local food communities, and provide you with tips on building a successful farmers' market business. Tent Talk is produced by Farmers Market Pros.

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60 recent

September 7, 202635 min

Ep 377: Telling Our Stories | Farmer Rachel Wilson's Produce Happy Hours

Regenerative farmer Rachel Wilson is a woman of many projects. She consults with food systems groups and is a founding partner of Tomorrow's Homestead in Gilbertsville, Pennsylvania, incubating and supporting small scale producers. At her Wild Heart Farm she grows a variety of produce and sells it in a variety of ways: at an urban Philadelphia farmers market, and at her innovative After Hours Produce Club in local bars. Her approach to taking fresh food to people where they are is a story we're happy to share. Listen in as we discuss: Starting small and growing a farm Ditching handshake deals for detailed contracts Why farmers markets weren't part of the plan How a passionate market team enticed her to stay Popping up at local bars to attract new shoppers SAVE THE DATE: It's conference time, January 20 - 23, 2027. Registration details coming soon.

August 31, 202647 min

Ep 376: Telling Our Stories | Making the Personal Public with Sara & Vinnie Cann

Around here, we understand all the joys and all the challenges inherent in a Mother Daughter Duo business. At Birdie's Batch, Vinnie Cann buys the local fruit and makes the award-winning jams and her daughter Sara Cann bakes the cookies and crostatas that they sell at markets in New York's Hudson Valley. Sara also manages the marketing and media side, or did until a health crisis meant that she had to hand off some things. When current best practices call for storytelling and sharing founders' personalities, how to draw the line between the personal and the public. Listen in to this episode to hear how they manage it all, including: Dividing the duties in family business Tips for purchasing from local farmers: just buy it al lDeciding much personal information to share How a market community responded to a health crisis Selling yourself along with your product

August 24, 202648 min

Ep 375: Telling Our Stories | Cheng Fang Says "Pay What You Can"

This Wednesday, August 26th, more than 100 restaurants around the world will participate in Global Pay What You Can Day. At farmers markets in Southern California, Cheng Fang of Vegan Mirai has sold his vegan sushi since 2022, charging on a pay what you can basis every day. Cheng finds that his model provokes thought, intentionality, sometimes a little hostility, and increases a feeling of community. Listen in on our conversation while we discuss his experience and his plans for what's next, including: How market managers react to atypical businesses Discovering how customers decide what to pay Using transparency to keep followers engaged and supportive Training staff to explain your product and payment system Testing whether the money will follow if you do what you love

August 17, 202639 min

Ep 374: Telling Our Stories | North Union's Kawai Bitto: This Job Stinks

Add an annual fundraiser centered around garlic farmers and garlic-infused foods to an already full schedule of 8 weekly farmers markets, and you can see how operations director Kawai Bitto's job stinks. It's just a play on words, of course, one that North Union Farmers Market uses to promote Cleveland's 16-year old (and counting) Garlic Festival. Join us as Kawai tells us the story of the festival and the many ways that North Union celebrates and supports local farmers. We'll talk about: Using an annual event to support year-round market operations Maintaining a strict producer-only policy as a mission How North Union Farmers Market certifies its producers Partnering with local organizations to incubate new farmers How garlic ice cream, popsicles and soap attract raving fans

August 10, 202653 min

Ep 373: Telling Our Stories | The Tale's In The Mail

We're talking this season about Telling Our Stories and if there's one place that farmers markets and participants really can control the narrative it's in our email newsletters. These weekly updates remind folks to come to market, update them on special events, new products and what's in season and keep them coming back. Listen in this week as we discuss the ways to make your newsletters most effective and take the dread out of that weekly deadline: Prioritizing the 2 C's: Consistency and Content Keeping your newsletter fresh and relevant Using the most effective timing for calls to action Including farmers and vendors in your newsletter stories Including the vital info: your farmers market's day, time and location

August 3, 20261 hr 11 min

Ep 372: Telling Our Stories | Managing Your Media with Justine Marzoni-Mead

Between National Farmers Market Week happening now and the hazards of eating lettuce, farmers markets are a hot topic and the media has come calling. It's exciting that they want to share our perspectives on things. Still, is all press good press? How do you know who's looking for an authentic story and who's angling for clickbait? In today's episode we welcome Justine Marzoni-Mead, one of our original Tent Talk co-hosts, back to the podcast. Justine's career path lead from market hot sauce vendor to Farmers Market Pro to Public Relations Pro. She's the perfect person to help us learn the best ways to be sure that reporters get our stories right, and keep coming back for more. Listen in as we talk about: Designating a market spokesperson Being prepared with talking points and photos How to develop relationships with local media reps Making it easy for local associations to promote your market What to know when it's time to hire a PR professional

July 27, 202640 min

Ep 371: Telling Our Stories | Time To Talk Back

There's a lot of talk about farmers markets right now. We're on the front line of food safety. With big box grocery prices climbing we're now often the better bargain. National Farmers Market Week is upon us. Of course, more attention brings enthusiastic reviews and also clickbait and uninformed experts. So now, more than ever, we need to be speaking up, sharing tales from the tents, and educating our target audience: everyone who eats. In this new season of Tent Talk, Telling Our Stories, farmers, makers, farmers market managers and even some shoppers will recount their market journeys. We'll be suggesting some of the best ways that you can share your stories and respond to inaccurate reports. And we'll look at how we can all work together to be sure the important points get made, again and again. Tune in to this first episode of the new season as we discuss: When challenges are also opportunities, or how to discuss poop soup Keeping an eye on what's being said To respond or not to respond, that is the question Tuning in to what the public thinks, and sharing what we know

June 1, 202636 min

Ep 370: Past Tents, Future Tents | Celebrating Market Days

Celebrating all the things is an easy way to remind ourselves that we have the best (albeit weirdest) job in the world. We work really hard, whether the public knows it or not. So for vendors, farmers and market teams, a little frivolity can go a long way in making people feel recognized and in relieving the pressure that we're under as we monitor regulations, manage conflict and deal with traffic. If we're also cutting a little cake or getting a bouquet handed to us it can really change the day. Listen in as we talk about everyday celebrations. It's easy to find things to celebrate Recognition of birthdays and anniversaries mean a lot Sharing your team's accomplishments reminds the public that there IS a team Start now to plan bigger celebrations like National Farmers Market Week

May 25, 202638 min

Ep 369: Past Tents, Future Tents | Now We're Cooking

Farmers markets do everything they can to bring people to the market to shop. And sometimes we go beyond our grocery store in the street identity to make it more fun to stick around. Programming can mean dancing and demos, crafts and cooking. The best weekly offerings tie into fresh food and benefit our farmers. Tune in to this episode to get some new ideas Booking music that complements rather than distracts Making sure cooking demos use market ingredients Spreading the word about your special events Letting kids convince their parents to come back Teaching people to cook makes them more likely to shop Shout out to the Dallas Farmers Market cooking demo by L.A. Farm Girl (pictured) coming up June 11th

May 18, 202653 min

Ep 368: Past Tents, Future Tents | Live From InTents: The Future Is Analog with David Sax

Even in the age of AI and digital deliveries, farmers markets are growing. People hunger for personal connection, real food and the quality that only comes from human creativity and craft. In this episode recorded live at the 2026 InTents National Farmers Market Conference, Catt Fields White and author David Sax discuss how markets can leverage the power of analog to retain loyal shoppers and make life better. Listen in and consider: • What bookstores, typewriters and farmers markets have in common • The response to high tech is high touch • Farmers markets as cultural touchstones • Emphasizing service and hospitality • The comfort of community in chaotic times