
S4 Ep58: Revolutionizing Direct Mail through Intelligent Automation and Scalable Supply Chains with Brent Hagan, Chief Supply Chain Officer of Lob
This week on Tech Can’t Save Us, host Paul David is joined by Brent Hagan, Chief Supply Chain Officer of Lob, the direct mail automation platform that bridges software and physical execution. Lob lets businesses send personalised, data-driven mailpieces at scale, backed by a nationwide print and delivery network that Brent oversees end to end. They discuss how direct mail, long seen as a slow, legacy channel, is being rebuilt to run at the speed and precision of digital marketing. Brent explains what it means to build the operational backbone of an automated mail platform, from manufacturing and partner networks to analytics and warehouse automation. He also unpacks the launch of Lob Logistics, a new offering that combines shipments and improves pricing across the physical mail supply chain, and how Lob keeps tight control of quality and lead times across a distributed partner network. The conversation covers Lob’s shift towards a vertical supply chain model, including bringing materials procurement and middle-mile freight in-house to unlock margin, and how Brent weighs risk against opportunity when making major capital decisions. Brent also shares lessons from his career across Amazon’s robotic fulfilment and sortation networks and Deliverr through its acquisition by Shopify, including leading an 800-person team in a 24/7 operation, and why vision-casting and making customer centricity relevant to every team remain at the heart of how he leads. Find more about Lob here: https://www.lob.com/ Follow Brent Hagan here: https://www.linkedin.com/in/brent-hagan-530284173/















