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Talemaking

A podcast for consultants, coaches and other business owners who want to position themselves as the obvious choice for their clients. Advice and insights from experts on how to achieve visibility, authority and positioning in your market. 

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Last Episode Date: 4 November 2024

Total Episodes: 61

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Making five figures with ChatGPT
4 November 2024
Making five figures with ChatGPT

Most people wouldn’t think of doing this to make money with ChatGPT, but it’s a genius approach if you’re working alone, especially in a small business.Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

6 min
The great SEO rip-off
23 October 2024
The great SEO rip-off

It suits Google and SEO “experts” for Google to appear mysterious, but Google is not a great mystery and nor is SEO.No BS SEO: What Works, What Doesn't, and What's a Total Myth: https://www.obvious-choice.comDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

4 min
No BS SEO: What Works, What Doesn't, and What's a Total Myth
22 October 2024
No BS SEO: What Works, What Doesn't, and What's a Total Myth

Winning at SEO means free leads from Google, but there’s a hell of a lot of bullshit talked about SEO. How do you know what’s what?It suits Google and SEO “experts” for Google to appear mysterious, but Google is not a great mystery and nor is SEO.No BS SEO: What Works, What Doesn't, and What's a Total Myth: https://www.obvious-choice.comDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

4 min
The silly word that means everything to you
19 October 2024
The silly word that means everything to you

Get your positioning right and finding and converting clients becomes much easier, but what exactly is “positioning” and why is it so important?YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-egDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

6 min
The dumbest way to compete
15 October 2024
The dumbest way to compete

This lawyer shows you the dumbest possible way to position yourself in your marketing if you’re an expert, consultant or business owner.See the post and read the breakdown: https://taleist.agency/marketing-advice/dumbest/Hear my advice on positioning yourself on the Smashing the Plateau podcast: https://smashingtheplateau.com/episodes/how-to-master-effective-positioning-and-understand-your-market-featuring-steven-lewis/Take YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-egDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

7 min
The real secret to positioning yourself as the expert (it’s NOT what you think!)
14 October 2024
The real secret to positioning yourself as the expert (it’s NOT what you think!)

Do you find yourself competing on price because your ideal clients don’t understand your value? The problem is in your positioning, and the solution is here:My episode of Smashing the Plateau: https://smashingtheplateau.com/episodes/how-to-master-effective-positioning-and-understand-your-market-featuring-steven-lewis/And here:YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-egDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

3 min
How much is this worth?
6 October 2024
How much is this worth?

Here’s a simple way to calculate the value of a course on email newsletters, as well as to think about the difference between an expense and an investment.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

3 min
Best time of day to send email newsletters
4 October 2024
Best time of day to send email newsletters

This is a quick (and perhaps surprising) answer to the frequently asked question of when you should send your email newsletter.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

2 min
The funny way to nail your offers
3 October 2024
The funny way to nail your offers

When it comes to nailing offers by using an email newsletter, you can learn a lot from stand-up comedians.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

3 min
Beware your false idols
2 October 2024
Beware your false idols

Copying your competitors can be tempting but how do you know what to copy and how can you present something to the world that no one can copy?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

5 min
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