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The Obvious Choice

The Obvious Choice

Hosted by Steven Lewis

Episodes

66

Latest episode

Nov 2024

Language

EN-AU

About the show

A podcast for consultants, coaches and other business owners who want to position themselves as the obvious choice for their clients. Advice and insights from experts on how to achieve visibility, authority and positioning in your market.

Listen to episodes

60 recent
July 8, 2024Episode 18 min

How to convince your sceptics

Laurie from Omaha asks how she can convince sceptics to become music teachers who follow the method she teaches.

July 8, 2024Episode 24 min

Why, Reader, why, why, why, why?

Newsletter takeover week continues. Today, Rebecca asks how to find out what her clients really, really want.

July 9, 2024Episode 33 min

What if this email sucks?

Advice to a newsletter subscriber about raising the engagement rate for their email marketing.

July 11, 2024Episode 44 min

The Dragons’ question: vanity or sanity?

A reader asks, Why is my website traffic high but my conversion rate low?Get your copy of the email newsletter from taleist.agency/newsletter.

July 11, 2024Episode 54 min

Aliens, AI and you

Personality-driven content has never been more important than it is now we're being swept into a fast-moving river of AI-generated shite.Get your copy of Taleist's email newsletter at https://taleist.agency/newsletter.Yamini Naidu's book X Factor: Unleash Your Presenting Superpower is at https://yamininaidu.com.au/product/x-factor-unleash-your-presenting-superpower/

July 15, 2024Episode 64 min

Your clients might not be who they think

What your clients tell you they want (and who they are) might not be true. Why?Get your email newsletter from https://taleist.agency/newsletter/New York Times 100 best books of the 21st century: https://www.nytimes.com/interactive/2024/books/best-books-21st-century.html

July 16, 2024Episode 74 min

Revealed: Your most valuable teacher

The easiest way to test marketing theories in the real world (and why Simon Sinek is a charlatan).Get your copy of the Taleist newsletter direct to your inbox at https://taleist.agency/newsletterChatGPT Mastery is at https://taleist.agency/chatgpt-course/More about The Road to Hell, Nick Asbury’s book about Simon Sinek here: https://www.linkedin.com/posts/stevenlewissydney_theroadtohell-purpose-brandpurpose-activity-7218488959616659456-UkCX/

July 23, 2024Episode 84 min

This guy is being conned. Are you?

Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter

July 23, 2024Episode 96 min

Ever felt like this?

When you can't give a genuine and convincing answer to the question "Why you?" your clients will opt for someone who can or they'll make you compete on price.YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletterGoodSAM app: https://www.goodsamapp.org/

July 24, 2024Episode 106 min

Your USP might not be what you think

YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/

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