Revenue Brothers

Hosted by Growblocks

Business Management

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Apr 2025

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About the show

What happens when a VC and a CEO come together? – They nerd out about all things revenue. And they don’t always agree. Raul Porojan of Project A Ventures and Toni Hohlbein of Growblocks are the Super Revenue Brothers. In every episode they dissect and debate current issues in B2B SaaS, and offer solutions on how to solve them No matter if you’re an early-stage startup or a scaling unicorn – you’ll always learn something new.

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50 recent

April 7, 2025Episode 5124 min

Why you missed Q1 I #050

If you’re scrambling to justify a weak Q1 to your board, start here.Because you’re not alone, and you’re probably blaming the wrong things.In this episode, Toni and Raul dissect why so many revenue teams are falling short. They cover everything from unrealistic quotas and planning blind spots to the hidden dangers of action bias and over-experimentation (looking at you, AI-obsessed founders). They also dive into why “just one more deal” isn’t a strategy, how founder-led magic doesn’t scale, and why your reps are probably single-threading deals with fake champions.

March 31, 2025Episode 5028 min

Con or Cure: Planning I #049

Is planning your best weapon or your biggest waste of time? Depending how you do it, it’s probably both.In this episode, Toni and Raul unpack the paradox of startup planning. Spoiler: it's not about having a perfect plan, it's about building a fast loop for better decisions. They explain why founders get stuck chasing outdated roadmaps, how most "plans" are investor theater, and why the real power lies in the act of planning itself.

March 24, 2025Episode 4926 min

Inbound, Outbound, and Prisonbound I #048

Corporate espionage, bribery, and fist-fighting customers? Just another day in SaaS sales!In this episode, Toni and Raul swap wild startup war stories—from the Deel vs. Rippling spy case to real-life "hookers and blow" closers—and explore just how blurry the line gets between hustle and handcuffs.

March 17, 2025Episode 4823 min

Why your Enterprise BDR motion sucks I #047

Trying to force your mid-market BDR playbook into enterprise deals? That's why you're failing.In this episode, Toni and Raul tackle the common misconceptions about enterprise BDR motions. They explain why activity metrics don't matter anymore, why your junior SDRs are struggling, and how the AE-BDR relationship fundamentally changes at the enterprise level.Learn why enterprise BDRs need to think like strategic account managers, not cold callers, and why understanding the "Game of Thrones" approach to stakeholder mapping is crucial for breaking into large accounts.

March 11, 2025Episode 4723 min

When Founders Choose Business Over Unicorns I #046

Stuck between building something that makes sense and chasing unicorn status? You're not alone.In this episode, Toni and Raul get real about the growing number of founders who are saying "screw the metrics" and just building good businesses instead. But here's the catch - your investors signed up for unicorns, not profitable mid-size companies.We're diving into this messy, often unspoken tension that's reshaping how founders think about success. Why are metrics suddenly taking a backseat? What happens when your definition of "winning" changes midway through the journey? And how do you navigate that awkward conversation with your board?

March 3, 2025Episode 4622 min

The Reason Your Personalization Sucks I #045

Think your "Hey {FName}" and "I see you went to {University}" messages are winning you deals? Think again.In this episode, Toni and Raul dismantle the myths of modern personalization and reveal why most attempts fall flat. They explore the three critical layers of real personalization, why AI can't (yet) replicate human relevance, and how spending 10 minutes on a genuinely tailored message beats sending 100 automated ones.If you're sick of crickets after your outreach campaigns and want to know what still works when everyone else is letting robots do the talking, this one's for you.

February 24, 2025Episode 4523 min

Founder's guide to Sales Weirdos I #044

Your sales team seems weird: they stretch the truth, party hard, and break every process you create. But there's a method to the madness.In this episode, we dive into what really makes salespeople tick. From why your best reps think like entrepreneurs to how 'wonderful weirdos' often outperform polished professionals.Learn why hiring MBAs for early sales roles backfires, how to harness unconventional personalities instead of fighting them, and why getting close to your sales team matters more than perfect processes.

February 17, 2025Episode 4431 min

Your Comp Plan Sucks I #043

All your sales reps hit 150% quota, but cash flow is down, and churn is up. How can that be? It’s because your comp plans suck.In this episode, we share the real (and often messy) stories behind sales compensation plans gone wrong - and what actually works. Learn why "make it simple" is the hardest advice to follow, how to prevent gaming without complex rules, and why taking away commission is worse than never giving it in the first place.|

February 10, 2025Episode 4327 min

The only 3 Buyer Personas you need to know I #042

Ever wonder why some buyers jump on every new tool while others wait until their business is on fire before making a move? In this episode, we dive into the psychology of tech buyers and break down the three types you'll meet: the perfectionist, the procrastinator, and the pragmatist, as well as practical selling strategies for each.Essential listening for anyone in B2B tech sales who wants to understand what really makes their buyers tick.

February 3, 2025Episode 4226 min

Nailing Founder-led Sales I #041

When should founders stop being their company's best salesperson? We break down the art of transitioning from founder-led sales to a sales team, sharing practical triggers for timing, hiring tips, and common pitfalls to avoid. A must-listen for founders planning their next phase of growth