Stacy Ennis: The Power of Nonfiction: How a Book Can Advance Your Business Mission, Leadership & Values
“If you really focus on the reader and creating something meaningful and impactful and excellent... it has longevity and shelf life and continued work to do out in the world well beyond you.” — Stacy EnnisIn this episode of the Sunlight Tax Podcast, I sit down with Stacy Ennis to explore what it really takes to write and publish a nonfiction book that grows your business, strengthens your brand, and creates lasting impact. We discuss the publishing process, book coaching, traditional publishing vs. self-publishing, and why integrity, strategy, and a clear message matter more than simply getting a book into the world.Stacy shares practical insights from years of helping authors craft books that not only sell, but also make a meaningful difference—offering valuable guidance for anyone considering writing a business book or becoming a published author.Also mentioned in today’s episode:00:10 Introduction to Stacy Ennis and her background01:00 Stacy’s journey from childhood reading to publishing expert02:36 Her experience in publishing and ghostwriting03:24 Working with authors with a bigger mission04:49 The ROI of writing a book and trust building05:56 Trusting Stacy’s expertise after a trust-breaking experience07:43 The importance of mission and impact in writing09:04 The strategic value of a book for influence and marketing10:33 Shelf life and longevity of well-done work12:24 Reflections on the author journey and publishing routes14:36 Exploring traditional, self, and hybrid publishing16:36 The evolving landscape of publishing and author education18:24 Why hybrid and self-publishing are viable options20:28 The role of a book in business, trust, and influence24:18 The transformative process of organizing ideas27:37 The impact of writing on personal and business growth28:58 The importance of creative health and deep thought31:16 Rebuilding self-trust through the writing process32:44 The societal and professional importance of authorship33:01 Stacy’s resources and podcastIf you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences.About Stacy Ennis:Stacy Ennis is a best-selling author, book coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes impacting more than 100 books in her 17-plus years in publishing; ghostwriting for a Nobel Prize winner in medicine; and leading as executive editor of Sam’s Club’s Healthy Living Made Simple, a publication that reached around 11 million readers. Stacy’s work and writing have been featured in Yahoo!, Inc., Insider, Publisher’s Weekly, Katie Couric, and the TEDx stage. Stacy is also the host of the podcast Beyond Better and holds a master’s in writing and editing from the University of Cincinnati.Check Out Stacy Ennis’ Work:* 10 Things You Should Know Before Writing a Nonfiction Book free resource* Author Influence Circle* Direct link to book a call with Stacy to chat about their book* Instagram @stacyennis* LinkedIn: Stacy Ennis* Study mentioned on the episodeEpisode Links:Check out my program, Money BootcampGet my Tax Help on SubstackGet your FREE visual guide to tax deductionsOrder my book: Taxes for Humans: Simplify Your Taxes and Change the World When You’re Self-Employed Get full access to Taxes For Humans at sunlighttax.substack.com/subscribe
