Subtle Sales

Welcome to Subtle Sales

Hello and welcome to this mini training on creating warm, subtle sales inside of your business. My name is Daje and I am your instructor for this course. I'm excited to bring you a framework that I have been using since 2016 to attract consistent sales and conversions. This framework, which I call the three post launch, is a story-based approach that allows you to position your offerings, paint a vision for impact, and create a sincere invitation that people actually say yes to.

Key Ingredients for Success

As we explore the Three-Post Launch content framework, it’s important to first explore the ingredients that will ensure your success.Having the mindset that you are only adopting a plug-and-play approach without deep care and intention will not yield the results you’re looking for! To really see this framework shine, we must embrace the role of the storyteller and be open to acquiring new skills in the process.In this module, we will explore the key ingredients that will ensure your success with Subtle Sales.

The Anatomy of the Framework

The first post of this framework invites you to think like a storyteller and share what is most alive for you in this current moment as it pertains to your work. This is the post where you describe what you see and feel, inviting others to join in the conversation by asking, "Is anyone else feeling that too?”

Crafting the First Post

The first post of this framework invites you to think like a storyteller and share what is most alive for you in this current moment as it pertains to your work. This is the post where you describe what you see and feel, inviting others to join in the conversation by asking, "Is anyone else feeling that too?”

Crafting the Second Post

The second post of this framework explores envisioning the future we desire to live in. It is about identifying the gap that exists in the lives of our audience and painting a picture of how things could be as it pertains to our work and medicine.. By painting a vivid picture of what this future looks like, we create a compelling vision that has the potential to resonate with our audience. We show them how our product / service can transform their lives and bring about the change they seek.

Crafting the Third Post

The third post in this framework is where we invite our audience into the future state that we proposed in the second post. It is where we place our call to action, inviting them to take the next step towards the solution we offer. This is where we bridge the gap between inspiration and action. Through a compelling call to action, we can guide our audience towards the transformation they desire.

Measuring Your Success

It’s true. Sometimes, focusing on metrics and measuring “success” can sometimes feel mechanistic. However, it is so supportive for determining where and how to spend our time and what to share in our marketing. A sustainable approach to measuring the success of our sales processes and marketing invites us to look beyond vanity metrics and popularity data and focus on deeper metrics such as shares, comments, and direct messages as indicators of resonance. Having the capacity for multiple iterations and the willingness to adapt and tweak campaigns based on feedback will support your relationship with metrics and ultimately inspire deep connection and the kind of resonance that leads to sales.

Finetuning Your Process