What the Wealth?

Hosted by Kendall Strampel

Business

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Episodes

161

Latest episode

Feb 2026

Language

EN-US

About the show

What The Wealth is a weekly conversation that helps ambitious women master business, sales, & brand strategy while becoming the million-dollar woman who can hold wealth, leadership, love & life without self-abandonment. Build true freedom, not just revenue.

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60 recent

February 24, 202642 min

Episode 18: Building a 7 Figure Business as a Mom of 3 With Casie Ludeman

What if the next level of your business didn’t require you to abandon your life to build it?In this episode, I sit down with my client Casie (mom, CEO, and absolute powerhouse) to unpack what it actually looks like to scale to record-breaking months while raising babies, running a home, and leading with both grace and grit.If you’ve been telling yourself you’ll go all in “when things calm down” , this episode will lovingly call you forward.Follow Casie Jo: @casiejericho

February 16, 202615 min

Episode 17: How to Leverage Perfectionism to Grow

Overcorrection & Perfectionism: Your Greatest Liability or Your Scaling Edge?Perfectionism gets a bad reputation.And honestly? Sometimes it deserves it.In this episode, we’re talking about the real relationship women have with overcorrection and perfectionism in business especially when it comes to content creation, offer building, and visibility.Because here’s the truth:For high-capacity women, overcorrection isn’t random.It’s a trauma response.It’s a control strategy.It’s a safety mechanism.It shows up as: • Rewriting the caption 12 times • Refilming the reel because your voice cracked • Delaying the launch because it’s “not ready yet” • Tweaking the offer again instead of selling itAnd if you’re not careful?It becomes the bane of your existence.You stall. You hesitate. You self-edit your power.But here’s the reframe:That same instinct to refine, improve, optimize, and tighten?That’s also what creates elite execution.That’s what builds clean systems.That’s what sharpens messaging.That’s what scales companies fast and far.In this episode, I’m breaking down: • When overcorrection is fear… and when it’s mastery • How perfectionism sabotages visibility • How to use refinement as a precision tool instead of a procrastination tactic • The mindset shift that turns “never enough” into “continuously optimized”If you’re a woman building something big and you feel caught between high standards and self-sabotage this conversation will change the way you see yourself.Your perfectionism isn’t the problem. how you weild it is.

January 13, 202620 min

Episode 16: Finding your Edge & Mastering Your Messaging

Most coaches aren’t struggling with content.They’re struggling with clarity.If you feel like your posts are “fine” but forgettable…If your page gets watched but not trusted…If you’re tired of sounding like everyone else in your industry…This episode is for you.In this training, I break down how to find your edge through messaging—the thing that makes people instantly understand what you stand for, who you’re for, and why you’re the authority.We’re not talking about clever hooks or trendy phrases.We’re talking about the core message that:Shapes how people perceive youMakes your content hit harderTurns attention into demandI walk you through a simple but confronting exercise to help you:Identify the belief your audience keeps lying to themselves aboutArticulate your point of view with convictionStop blending in and start leadingFollow me for more

November 25, 202539 min

Episode 15: Finding Your Unique Edge with Will Gironde

In this episode of Strive for Strength, host Kendall Strampel sits down with entrepreneur and industry leader Will Girone for a powerful conversation on integrity, strategy, and what it truly takes to build wealth in the coaching space. Kendall and Will recently shared the stage at the AR Funnels event, where their aligned perspectives and no-fluff approach to business instantly clicked.Tune in as they dive into high-level thinking, the mindset behind scaling, and the real conversations that visionary coaches need to hear. If you’re ready to collapse time, simplify your next steps, and learn from two leaders who have built with intention and integrity—this episode is for you.Will Girone: https://www.instagram.com/willgirone/

November 18, 202535 min

Episode 14: How to Create an Offer That Sells like Hot Cakes

Most coaches think they have a content problem.. Or a sales problem.But truthfully? They have an offer problem.In this episode, I break down why your lack of clarity around your offer not your content strategy or DM scripts is what’s keeping you from converting. You’ll learn how to define a clear promise, articulate transformation in a way your audience feels, and align your delivery with what you actually sell.If you’ve ever said, “I just need more leads” or “my content isn’t converting,” this one’s going to sting a little but it’s exactly what you need to hear to fix the real issue: your offer.

November 11, 202536 min

Episode 13: From Teacher to Living in Bali Making 30K Months

In this episode, Ken sits down with WWBA Mastermind student Brittany Rocheleau, to unpack her journey from classroom teacher to building a thriving online business while living in Bali and earning over $30K months.They dive into what it really looks like to walk away from stability, navigate self-doubt, and embrace the messy middle of entrepreneurship. Brittany shares the highs, lows, and lessons from her transition, proving that success isn’t always linear, but it’s always worth it.Ken and Brittany also explore the human side of mentorship, the belief, guidance, and real conversations that go beyond strategy or curriculum. Because sometimes, it’s not about learning another tactic... it’s about being surrounded by people who’ve done it before and refuse to let you play small.

November 4, 202519 min

Episode 12: You're Niching Down All Wrong

Everyone’s obsessed with finding their niche — but the truth is, demographics don’t buy.Psychographics do.In this episode, Kendall breaks down why your brand doesn’t need a hyper-specific niche; it needs a high-caliber mindset match.You’ll learn how to identify the belief systems, behaviors, and emotional patterns that make a client a perfect fit and how to embody the standards that magnetize them in.If you’ve been trying to attract “your ideal client” and it’s still not landing… this one will change how you think about marketing forever.Follow me on ig

October 28, 202524 min

Episode 11: Getting More Done Daily as an Online Coach

Most entrepreneurs don’t have a time problem they have a focus problem. In this episode, I breaks down how to use constraint as your most powerful weapon in business. Learn how to eliminate scattered energy, master time blocks that actually work, and create ruthless efficiency in your day so you can move with precision, not pressure. This is how you become unstoppable not by doing more, but by doing what matters with power and clarity.Grab Million dollar moves hereFollow me on ig !

October 14, 202516 min

Episode 10: Systems that took me from $10k to $200k+ a month

I didn’t scale because I journaled harder — I scaled because I stopped winging it.In this episode, I’m pulling back the curtain on the real infrastructure behind a multiple-six-figure month business:The task systems that track what actually mattersThe content machine that runs without youThe calendars that protect your energy instead of draining itAnd the team dynamics that create execution without chaosBut it’s why I can run a multi-seven-figure brand and still have white space in my week.Want my exact Content System Guide that helps my clients create high-converting content in under 2 hours a week?→ DM me the word “GUIDE.”💼 Want the Project Management System my clients use to scale clean and hit $100k+ months without burnout?→ DM me the word “MILLIONS.”

October 7, 202535 min

Episode 9: Running a seven figure business when life is lifing ( life update, social media chaos, fires and new relationships)

There’s a season every entrepreneur hits the one where it looks like everything’s falling apart. I'm lifting the hood to talk about my life LIFING in this season. The team’s shifting, the systems aren’t clicking, the identity you built your business on suddenly doesn’t fit anymore.But underneath the chaos… you’re actually being built for your biggest breakthrough yet.In this episode, I’m sharing the story of the season where it all started to click — but only after I stopped resisting the rebuild.We’ll talk about:How to navigate the “identity gap” when you’re no longer who you were, but not yet who you’re becoming.The mindset that turned my stall into setup.How to tell if you’re in a real growth season (even when it looks like contraction).If you’ve been craving momentum but everything feels like it’s falling apart this episode is your permission slip to trust the rebuild.References in the podcast: Join my Sales Masterclass → DM me “seat” ON IG Dive into my Brand Masterclass → DM me “brand” on InstagramOr start with the Story Selling Mini Course → [LINK]