StrategyCast

Hosted by Lori Jones from Avocet Communications

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Episodes

594

Latest episode

Jul 2026

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About the show

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

Listen to episodes

60 recent

July 7, 2026Episode 59840 min

Why Authenticity Is Becoming Marketing's Biggest Competitive Advantage, feat. Jennifer Reichenbacher

As AI reshapes marketing, the brands that win won't be the loudest. They'll be the ones customers trust. Discover how authenticity, transparency, and customer experience are becoming the keys to long-term growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:36 Targeting office coffee drinkers07:00 Building trust through demos09:53 Importance of customer validation15:01 Trust, transparency, and service loop18:13 Educating customers about credit fees19:58 Balancing digital budget and AI testing23:19 Understanding AI and user preferences26:46 Balancing AI with human input30:57 Working with embedded payments partners33:20 Trust issues with influencer marketing==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

June 30, 2026Episode 59729 min

How Marketing Leaders Stay Strategic Under Crushing Pressure, feat. Debbie Qaqish

Crushing pressure can trigger reactive habits, but great marketing leaders rise above. In this StrategyCast episode, learn powerful techniques to sharpen your thinking, boost team alignment, and stay focused on the big picture even when the pressure feels nonstop.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:11 Corporate pressure and AI impact08:14 Getting perspective for growth11:54 Balancing team dynamics and pressures16:49 Carla Johnson's innovation strategy20:11 Breathing and mindfulness techniques22:33 Business impact of reactive leadership25:45 Simple stress management tips==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

June 23, 2026Episode 59620 min

The Trust Gap That's Costing Brands Customers

Is your brand's promise falling flat? In this episode, we reveal how today’s buyers demand proof, not just words. Learn the secrets to closing the trust gap, building lasting credibility, and turning every touchpoint into a reason customers keep coming back!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:04 Discussing the trust recession10:28 Trust beyond marketing's control15:25 Developing the trust architecture18:57 Introducing Big O Tires19:52 Building trust in the tire industry25:33 Building Trust through Consistency==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

June 16, 2026Episode 59537 min

How Smart Marketers Use AI Without Losing Trust, feat. Fred Wiechmann

Is AI helping your marketing, or quietly damaging customer trust?In this episode of StrategyCast, Lori Jones sits down with Fred Wiechmann to explore how marketers can use AI to improve efficiency without sacrificing authenticity, trust, or meaningful customer relationships.Discover why the most successful brands put strategy before technology, how to avoid common automation mistakes, and practical ways to use AI to enhance human connections instead of replacing them. Learn how to build stronger customer relationships while staying true to your brand and creating long-term loyalty.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:43 Balancing AI with human connection08:02 Long-term strategic planning10:13 Importance of clear communication strategy14:52 Getting a quote via AI assistant17:38 Importance of inclusivity in parks19:48 Understanding customer needs and decisions24:57 Miley's inclusive playground journey28:08 Focusing on customer insights31:06 Focusing on top of the funnel34:13 Airline rebooking for frequent flyers==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

June 9, 2026Episode 59430 min

The 3-Part Workflow Behind Irresistible Brand Messaging, feat. Kate DiLeo

Struggling to create brand messaging that actually converts? In this episode, brand strategist Kate DiLeo shares her 3-part workflow for building irresistible brand messaging that captures attention, builds trust, and drives measurable growth.Learn how to craft a stronger value proposition, identify meaningful differentiators, improve your brand positioning, and create messaging that helps buyers quickly understand why they should choose you.We also explore how to use AI without losing your brand voice, why most AI-generated messaging falls flat, and how the Brand Trifecta framework helps marketers create messaging that resonates and converts.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:04 Identifying the brand trifecta07:16 Clarifying your brand's differentiators10:47 Creating product differentiation16:47 Identifying target customer personas18:41 Tips for creating brand taglines22:04 Using AI for audience insights25:30 Revising a company's messaging==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

June 2, 2026Episode 59333 min

How Top Brands Use AI Agents to Dominate Their Markets, feat. Boobesh Ramadurai

What does it take to move from AI hype to real marketing wins? In this episode, you’ll see how leading brands put AI agents to work for smarter strategy, faster results, and campaigns that build authentic trust.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:45 Understanding AI integration in businesses06:15 Integrating AI in marketing systems10:45 Optimizing Meta campaigns with AI12:46 AI's role in marketing evolution17:32 The importance of brand trust22:31 Customer perspective on ad content23:46 Different types of audience preferences28:16 Defining and solving business problems==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

May 26, 2026Episode 59238 min

How Top CMOs Use AI Marketing to Drive Real Business Impact, feat. Mark Abramowitz

Struggling to prove the value of AI in your marketing? Get practical insights on building systems, measuring outcomes, and gaining C-suite buy-in.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:14 The power of platform architecture07:55 Joining Data IQ as CMO12:44 AI-driven improvements at Roche15:12 Key elements for AI success20:37 Business outcomes in the AI era25:00 Building an integrated marketing system26:20 AI tools boosting sales efficiency31:42 Embracing AI in Marketing35:47 Building trust in AI companies==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

May 19, 2026Episode 59114 min

Why Your Marketing Strategy Fails When Creativity Outpaces Credibility

Stop losing buyers to skepticism! This episode breaks down how companies slip when bold ideas overshadow real proof. Learn the blueprint for building trust, stand out by being believable, and turn your operations into the greatest confidence builder.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:00 Understanding the modern buyer journey09:51 Avoiding abstract branding pitfalls11:00 Adapting to Market Changes==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

May 12, 2026Episode 59026 min

The Synthetic Customer Strategy for High-Performing Campaigns, feat. Matt Wilkinson

Imagine never losing sight of your buyer’s needs, no matter how complex the campaign. In this StrategyCast episode, learn how synthetic customers can transform your approach, pressure-test your messaging, and help you create high-performing campaigns that win trust!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:10 Using AI for customer representation10:01 Understanding customer needs with AI12:19 Developing customer personas with AI15:43 Understanding customer insights19:03 Using AI to Improve Products23:34 Updating website messaging for personas==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

May 5, 2026Episode 58929 min

Stop Slapping AI Tools on Bad Strategy (Here’s What to Do Instead), feat. Steve Chitwood

Why do top marketing teams still struggle with game-changing personalization and AI, even with all the right tools? In this episode of StrategyCast, we're exposing the powerful architectural shifts that make Martech strategies truly deliver. Give your brand the edge it deserves!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:35 Gap in enterprise marketing tools07:47 Marketing challenges and optimization09:29 Discussing marketing engagement tools12:50 Understanding the ambition gap16:37 Understanding the maq framework20:27 Data processing and governance practices22:50 AI governance and responsibility==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!