Stop The Scroll with Brianna Doe

Hosted by Brianna Doe

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May 2026

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About the show

Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is. Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage. Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it. Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/ Verbatim’s website: https://weareverbatim.com

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51 recent

May 28, 202641 min

Do you know what good marketing looks like?

Not all marketers are created equal and not all AI is created useful.In this episode, Brendan Hufford, founder of Growth Sprints, joins me for a marketer therapy session on taste, intuition, and the hidden risks of over-relying on AI in marketing. From building a 100-day challenge to experimenting with your gut, we break down what it really takes to create work that resonates and how to protect your passion while doing it.Highlights:(00:00) Introduction(00:37) Meet Brendan Hufford: teacher turned growth expert(00:53) Foundations vs. AI: why taste matters more than ever(02:04) Learning from grunt work to develop instincts(04:27) Brendan’s taste in content & hobbies that inspire creativity(09:09) Lessons from film, storytelling, and pattern recognition(10:03) LinkedIn feeds, AI hype, and misleading content(13:25) Connecting ideas and building marketing fundamentals(15:28) Advice for marketers being told “just use AI”(22:18) 100-day projects & experimentation as growth tools(26:08) The pitfalls of shortcut-driven content and grift culture(39:53) DIY vs. DIFY: protecting your hobbies and passionResources:Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Brendan’s LinkedIn: https://www.linkedin.com/in/brendanhufford/ Growth Sprints LinkedIn: https://www.linkedin.com/company/growth-sprints/ Growth Sprints Website: https://growthsprints.co/

May 7, 202627 min

Why being on camera demands a version of you that doesn't exist yet

Not everyone who shows up online gets seen equally. And most of us are too busy optimizing our content to notice the structure underneath.In this episode, Rayna van Beuzekom, founder of Crux Content, joins me to get into who actually gets to be visible on the internet — and why. We talk about how professional norms, code switching, and platform culture quietly shape who feels permitted to show up fully, and what happens to your content when you don't. We also get into what the camera does to personality, why AI has no taste, and what it actually takes to build an audience that trusts you.Highlights:(00:00) The 100x personality rule(00:30) Meet Rayna van Beuzekom(01:13) What Crux Content does(01:58) Growing up on YouTube and what that shaped(05:11) Professionalism vs. personality in B2B content(06:52) What parts of your life belong in your content?(13:05) Know your audience before you make video content(14:28) Awkward on camera: reps or confidence?(17:05) What makes someone instantly more watchable(22:29) AI’s actual role in video production(25:40) What B2B brands should know before testing videoResources:Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Rayna’s LinkedIn: https://www.linkedin.com/in/raynavb/ Discover Crux Content: https://www.linkedin.com/company/crux-content GAWX Art (YouTube): https://www.youtube.com/@GAWX Andrew Paul (Youtube): https://www.youtube.com/@AndrewPaul1

April 23, 202630 min

Your product isn't the differentiator anymore (your brand is)

Every B2B product is starting to look the same. Features are converging, AI is making it easier to ship software overnight, and the noise on LinkedIn has never been louder. So what actually sets a brand apart?David Walsh, three-time founder and CEO of Limelight, joins me to break down why brand, personality, and creator-led marketing are becoming the only real competitive advantages in B2B. We get into the rise of micro-creators, the authenticity debate around AI-generated content, and why most companies are leaving influencer marketing on the table. Highlights:(00:00) Meet David Walsh(01:18) Limelight's evolution and biggest lessons (04:45) How LinkedIn content has shifted (05:30) The rise of micro and niche creators (07:00) LLM visibility and the new shelf life of content (10:15) Why brand is the only moat left (12:30) Employee advocacy as the starting point (17:00) What's actually performing on LinkedIn (18:30) Can you be authentic and still use AI? (21:00) How to define authenticity in content (24:30) Vibe coding a SaaS product in 45 minutes (28:30) What's next for LimelightResources:Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Follow David on LinkedIn: https://www.linkedin.com/in/david-walsh-limelight/Check out Limelight’s website: https://www.limelighthq.com

April 16, 202637 min

How to turn a viral moment into a community

Most viral content spikes and disappears. Some of it actually builds something.In this episode, Sophie Miller, founder of Pretty Little Marketer, joins me to get into what separates the two. We break down her big door, small room framework - the strategy behind content that casts a wide net without losing the plot - and why virality and intention don't have to be opposites.We also get into the vanity metrics debate and why your platforms aren't interchangeable - each one is its own room in your marketing house with its own audience, its own goal, and its own rules.Oh, and there's her upcoming conference called Everybody Hates Marketing. Sign me up!Highlights:(00:00) The “Big Door, Small Room” content strategy(02:07) How Pretty Little Marketer took off(07:53) Why virality doesn’t build authority(08:21) Planning content around business goals(10:10) Community > Views(18:27) Viral vs. memorable content(22:42) Turning viral content into a funnel(29:07) Everybody Hates MarketingResources:Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Follow Sophie on LinkedIn: https://www.linkedin.com/in/sophiealicemiller/Pretty Little Marketer: https://www.prettylittlemarketer.com/Register for the Everybody Hates Marketing Conference: https://www.prettylittlemarketer.com/everybody-hates-marketing

April 9, 202627 min

The brands winning on TikTok have a backstage pass you don't know about

TikTok Shop looked like the next obvious move - until it wasn't.In this episode, Gabrielle Noakes, E-commerce manager at Dixxon Flannel, joins me to get into what actually happens when a brand tries to rebuild its entire e-commerce strategy for TikTok. We break down why their limited edition drop model completely flopped, what they learned about how TikTok Shop users actually shop, and what it takes to build trust on a platform overrun with scam accounts and fraud ads.We also get into something most brands don't talk about: the behind-the-scenes support TikTok quietly offers bigger brands that smaller ones never see, and what that actually means for the platform.Highlights:(00:00) Meet Gabrielle Noakes(02:10) Why TikTok Shop didn’t work for their core strategy(04:05) Limited drops vs. impulse buying - how people shop online(06:20) What actually sells on TikTok Shop(08:30) The strategy that failed on TikTok(11:15) The audience mismatch problem(14:40) Trust is a massive challenge on TikTok Shop(22:10) The bigger shift: You can’t copy-paste strategyResources:Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Gabrielle’s LinkedIn: https://www.linkedin.com/in/gabrielle-noakes/ Check out Dixxon Flannel.: https://www.dixxon.com/

April 2, 202627 min

Is the comment section the most underrated tool in social listening?

Comment sections used to be an afterthought. Now they shape how content spreads, how brands are perceived, and what actually sticks online.In this episode, I’m joined by Brett Dashevsky, co-founder of Siftsy, to get into how comment sections have evolved into one of the most influential (and chaotic) signals on the internet. We break down how reactions, memes, and tone in the comments can drive perception in real time — and why most brands still don’t know how to read what’s actually being said.We also get into the challenge of analyzing sentiment at scale, and how tools like Siftsy are trying to make sense of it.Highlights:(00:00) Meet Brett Dashevsky(01:18) The Siftsy origin story(08:17) What brands don’t know about the comment section(11:57) Why comments aren’t just “positive” or “negative”(14:38) Decoding memes, emojis, and pictures in the comments(16:51) The comment section as a community(20:00) What BookTok’s comment sections reveal(22:14) Who runs the comments? The audience(24:17) Showing up with intention in the commentsResources:Hear more from Brianna in the Stop the Scroll Newsletter: https://briannadoe.substack.com/Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/ Brett’s LinkedIn: https://www.linkedin.com/in/brettdash/Discover Siftsy: getsiftsy.comCheck out Creator Economy NYC: https://creatoreconomynyc.com/

March 26, 202632 min

Who actually decides when you’re ‘cancelled’?

Cancel culture shows up fast — and disappears just as quickly. Some people lose everything. Others barely flinch.In this episode, Qetsiyah Jacobson, founder of Unserious, joins me to get into what actually determines who gets “cancelled” and who doesn’t. We break down the role of fanbases, parasocial loyalty, and the infrastructure behind someone’s brand — and why the same behavior can have completely different outcomes depending on who you are.From Chris Brown to Sydney Sweeney, we look at what survival actually requires, and where the line between accountability and self-preservation starts to blur.Highlights(00:00) Meet Qetsiyah Jacobson(02:15) Does society forgive misogyny?(04:04) Why Armie Hammer and Kevin Spacey have stayed canceled(06:51) Sydney Sweeney and the power of fanbases vs. fame(15:23) The fall of Nicki Minaj(18:16) Kanye West and why some apologies just don’t work(20:30) Performative apologies vs. genuine accountability(25:58) What the fear of being canceled means for internet culture(29:30) Tactics for improving public imageResources:Hear more from Brianna in the Stop the Scroll Newsletter: https://briannadoe.substack.com/Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/ Qetsiyah’s LinkedIn: https://www.linkedin.com/in/qetsiyahjacobson/Unserious Agency: https://www.unserious.agency/

March 19, 202612 min

Why I made a show about internet culture

The internet shapes how we think, share, and connect — but most of us never stop to ask why. In this episode, I get into what Stop the Scroll is about, why I made it, and the kinds of questions we're digging into this season.Highlights:(00:00) Introducing Stop the Scroll(01:09) How media impacts society(01:33) What to expect from the show(03:28) Who the podcast is made for(04:07) How this podcast got its title(09:19) Creating community between the viral moments(11:05) What this show can do for listenersResources:Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/LinkedIn: https://www.linkedin.com/in/brianna-doe/ Verbatim’s website: https://weareverbatim.com

March 19, 20261 min

This is Stop the Scroll with Brianna Doe

Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.Resources:Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/LinkedIn: https://www.linkedin.com/in/brianna-doe/ Verbatim’s website: https://weareverbatim.com

February 11, 202522 min

B2B INFLUENCER MARKETING STRATEGIES! Val Riley on Effective Partnerships and LinkedIn Success | Ep 41

In this episode of Stop the Scroll, host Brianna Doe speaks with Val Riley, VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing.=========================================Best Moments:(01:27) Unbounce's acquisition of Insightly and their complementary offerings(03:00) Criteria for selecting influencers for B2B partnerships(05:52) Structuring influencer partnerships on a quarterly basis(08:43) Focus on LinkedIn as the primary platform for B2B influencer marketing(10:11) The importance of allowing influencers to maintain their authentic voice(13:50) The growing significance of humor and personality in B2B marketing(16:00) Predictions and excitement for influencer marketing in 2025(17:12) Strategies for finding the right influencers for B2B partnerships(19:35) The potential for dedicated influencer relationship roles in marketing teams=========================================Guest Bio:Val Riley is the VP of Marketing at Unbounce, a leading platform for creating high-converting landing pages. With experience managing marketing for both Unbounce and Insightly, Val has valuable insights into B2B influencer marketing, particularly in the SaaS space.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!