Sporticast

Hosted by Sportico

Business News Sports

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Episodes

604

Latest episode

Oct 2026

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About the show

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Listen to episodes

60 recent

November 5, 202631 min

Atlanta Braves Give MLB and Union CBA Talking Points

Hosts Scott Soshick and Kurt Badenhausen dig into Mark Walter shopping the Cadillac F1 team, as he unwinds his sports empire with sales of his stakes in the Los Angeles Lakers and Chelsea FC. The hosts also dissect the Atlanta Braves' latest financial results, which offer data points for both the union and league in their upcoming labor battle. Finally, they break down Sportico’s newly released look at the NBA’s 20 highest-paid players, who are set to earn a combined $1.5 billion from salaries and endorsements this season. Learn more about your ad choices. Visit megaphone.fm/adchoices

November 3, 202630 min

Sports at the Ballot Box / Walter's Next Sports Sale?

Scott and Eben discuss the various ways sports intersects with Tuesday's election. They also talk about the sale of another Mark Walter sports asset, and a championship for the Golden State Valkyries. Learn more about your ad choices. Visit megaphone.fm/adchoices

October 29, 202630 min

Cricket Economics: Inside the Indian Premier League's Booming Business

Scott and Eben speak with colleague Justin Birnbaum about Sportico's Indian Premier League cricket valuations. They break down the history of the league, what it borrowed from the NFL and F1, and why revenue multiples are so high. Learn more about your ad choices. Visit megaphone.fm/adchoices

October 27, 202633 min

Brewers Take World Series Lead / NBA Takes Prediction Market Money

Scott and Eben discuss the Milwaukee Brewers' early lead in the World Series. They also talk about a new series of NBA partnerships, and a sports impact from the surprising Brazil presidential elections. Learn more about your ad choices. Visit megaphone.fm/adchoices

October 22, 202634 min

The NFL Has a New Revenue Stream / NBA in Mexico City?

Scott and Eben discuss the NFL's new—bigger—investment ambitions. They also talk about the Brewers' "Timeless Ticket" mea culpa, the NBA's Mexico City talk, and sports vs. the S&P 500.  Learn more about your ad choices. Visit megaphone.fm/adchoices

October 20, 202634 min

How the Milwaukee Brewers Bungled $1,000 Timeless Tickets

Scott and Eben discuss the fallout from the Milwaukee Brewers' $1,000 "Timeless Ticket" fiasco. They also discuss Jalen Hurts' injury, the expansion of the College Football Playoff and the rise of the unfireable coach.  Learn more about your ad choices. Visit megaphone.fm/adchoices

October 15, 202629 min

Baseball Hypotheticals On Dodgers Payroll, Free MLB Tickets

Scott and Eben discuss the latest in the MLB playoffs. They also talk through some hypotheticals about the Dodgers owners, free MLB tickets, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

October 13, 202635 min

The Man City Question, Plus MLB Playoffs Roll On

Scott and Eben discuss the looming punishment for Man City, after the club was found guilty on 114 charges of violating financial fair play rules.  Learn more about your ad choices. Visit megaphone.fm/adchoices

October 8, 202634 min

Can the Premier League Thrive Without World’s Biggest Stars?

Lev Akabas, Justin Birnbaum, and Jacob Feldman fill in on the Sporticast today. They break down Sportico’s annual list of the world’s highest paid soccer players and discuss the fact that the strongest club league globally only has one of the 10 top-earning stars. They also explore the latest news on NBA Europe, one of the biggest sports business success stories of the year in the WNBA, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

October 6, 202627 min

Lesson From The Owner's Box w/ David Rubenstein

Eben and Jacob speak with David Rubenstein, Carlyle co-founder and Baltimore Orioles owner, about his new book, which details his purchase of the MLB team and takeaways from conversations with other owners across sports. They discuss the rise of franchises as an asset class, the profile of modern buyers, and how live entertainment might fare in our AI-dominated future.  Learn more about your ad choices. Visit megaphone.fm/adchoices