Speakernomics

Hosted by National Speakers Association

Business Arts

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Episodes

301

Latest episode

Oct 2026

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About the show

The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.

Listen to episodes

60 recent

November 3, 202635 min

Sell Outcomes, Not Speeches

NSA Member Lois Creamer joins Speakernomics to reveal how speakers can book more business and boost profits, even in a shifting industry. Don’t miss these practical strategies to sharpen your speaking business and stand out in a competitive market.* Discover why selling outcomes, not speeches, is crucial for attracting clients*Learn how to leverage CRM systems and stay consistent with follow-up—especially during slow seasons*Get actionable tips on qualifying prospects and handling the money conversation early*Find out why chasing trends can dilute your brand and how to deepen your unique expertise instead* Explore ways to maximize your intellectual property through aftercare, case studies, and multiple revenue streamsBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

October 27, 202626 min

Podcasting for Referrals

Find out how a top speaker leverages podcasting to grow his business and stay relevant in the industry. Bill Cates shares actionable tips and real examples to help you boost your speaking career. *The evolution of Bill Cates’ podcast strategy and why he stayed focused on his target market* Using podcast interviews to build business relationships and secure speaking engagements* Tools and AI resources used for content creation, promotion, and repurposing* Leveraging podcasting for referrals, sponsorships, and added revenue streams* Practical advice for speakers getting started with their own podcast and maximizing its impactBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

October 20, 202636 min

Together We Grow

Discover how Marcey Rader, CSP, built and scaled a thriving speaking and coaching business by leveraging a team approach. In this episode, learn smart hiring, efficient delegation, and the realities of managing a bench of specialist coaches.* Why Marcey splits her business 50/50 between speaking/training and coaching/consulting*How she recruited and structured a diverse team of specialist coaches* The importance of hiring people who complement your skill set and love the work you don't*Lessons learned from onboarding, contracts, and setting payment terms* Guardrails, video applications, and mindset strategies for building a scalable business modelBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

October 13, 202635 min

One Step Toward Your Summit

Create truly memorable keynote experiences that drive real change for your audience. Hall of Fame speaker Allison Shapira shares practical lessons learned from unexpected places, including summiting Kilimanjaro and a local spin class.* Techniques for building instant community and connection with any audience* The value of strategic authenticity and how to apply it on stage* Why repeating core stories and experiences matters for impact* How to ensure your speech inspires measurable action afterward* Handling feedback and adapting your approach for maximum relevance and believabilityBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

October 6, 202632 min

Stop Duct Tape Operations

Get your speaking business in order with practical insights from Kara Barnes, founder of Backstage Ops. Learn the essentials to streamline your operations and maximize your on-stage and behind-the-scenes success.* Why speakers need strong systems and strategic alignment before choosing software or staff* The dangers of “duct tape operations” and how to avoid patchwork business practices* The importance of reliable triggers and digital to-do lists for daily efficiency* How to hire and structure your support staff for maximum impact (including when to bring in a fractional COO)* The key to converting stage opportunities into long-term business growth through clear backend processesBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

September 29, 202641 min

Break Through Your Ceiling

Learn key strategies to break through your speaker business income ceiling with legendary industry insights. Ford Saeks shares proven methods to help speakers position themselves for greater impact and long-term success.* Why you shouldn’t tie your identity to your delivery method—and what to focus on instead* The biggest mistakes speakers make early on (and how to avoid speaker parasites)* How to define and communicate your true value proposition, even with intangible results* Building multiple revenue streams and creating a menu of services beyond keynote speaking* Using digital footprint, AI, and video skills to stay relevant and in demand in a changing marketplaceBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

September 22, 202636 min

Your Story Sells

Discover how to elevate your speaking business with the power of personal storytelling in today’s fast-changing landscape. Award-winning Broadway producer Nick Demos breaks down the essential layers of great stories and how to leverage them for real-world impact.* Why storytelling—not just information—is your most valuable currency now* The 5 layers of storytelling: physical, emotional, internal, wisdom, universal truth* How to find and refine your everyday, relatable stories to connect with any audience* Practical exercises and frameworks to sharpen your signature stories* Using storytelling as a strategic tool for business and sales successBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

September 15, 202640 min

Branding Builds Legacy

Legendary business leader and music mogul Dr. Matthew Knowles joins Speakernomics to reveal the principles behind his multi-industry success. Discover how expertise, branding, and relentless self-advocacy fuel a profitable speaking business.* How Dr. Knowles pivoted from medical sales to managing global music icons* The importance of 10,000 hours and mastering your craft* Techniques for building a powerful personal brand and owning your intellectual property* Why failures are your biggest opportunities for growth* Health advocacy lessons every entrepreneur and speaker should knowBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

September 8, 202627 min

Use AI Right

Discover how AI can transform your speaking business in this episode of Speakernomics. Discover practical strategies to level up your marketing, branding, and proposals without getting overwhelmed by technology.* Overcoming AI overwhelm and starting with practical steps for speakers* Creating custom GPTs to maintain brand consistency in marketing* Using AI tools to develop authentic branding and unique speaker identity* Leveraging AI for tailored, industry-specific proposals and outreach* Avoiding the pitfalls of poor prompting and using AI as a collaborative assistantBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

September 1, 202639 min

Priced By Impact

Unlock the real value behind your speaking business with economic insights from expert Sung Pak. Gina dives in to help you set prices, understand your worth, and deliver maximum impact.* The difference between optimal and maximum value in your speaking business* How to determine your pricing beyond the typical market rate* Factoring intrinsic value and audience needs into your speaking fees* Avoiding the pitfalls of comparison and pricing perception* Using storytelling to connect with and deliver tangible value to different audiencesBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices