Marketing, Magic, & The Messy Middle: Wickedly Branded

Hosted by Beverly Cornell

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178

Latest episode

Jun 2026

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EN-US

About the show

Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell 💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently. With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed consultants, coaches, and creatives streamline their marketing efforts. Together, we'll identify where to focus your branding energy and eliminate wasted time on ineffective tactics. Let’s get started on your journey to clarity and connection! What to Expect Each Week Every Tuesday , we have insightful, fun, and honest conversations about marketing, branding, and business growth. 🌟 The Sparks: Business and Brand Breakthroughs We jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact. 🔥 Branding, Visibility, and Marketing That Feels Right Marketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are. 🎩 The Magic Hat: Fun and Unexpected Questions Our magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too. ✨ The Magic Wand: Looking Back and Looking Ahead With a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind. Who This is For If you're feeling overwhelmed and overworked by the marketing grind, you're in the right place. You started your business with passion, but now seek more alignment, clarity, and traction. Perhaps you've DIY’d your brand and experimented with various strategies to find what truly works. Here’s what we believe: ✨ Your brand magic is already in you. You don’t need to hustle harder, you need clarity, confidence, and a strategy that fits you. Whether you're a coach, consultant, or creative entrepreneur who wants to stand out, attract the right clients, and market in a way that feels good, this podcast was made for you. Why Tune In? 💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are. New episodes drop every Tuesday . Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you. If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application, or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs. Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.

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June 16, 2026Episode 545 min

Stop Playing Safe: Brand Visibility That Builds Alignment | Cailen Ascher

Send us Fan MailWhat if your marketing feels hard because you’re still playing the safe version of yourself?In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Cailen Ascher, founder of The Self-Led Woman, to explore what it really means to build a business from soul alignment, voice, values, and visibility.Cailen shares her journey from yoga and early entrepreneurship into business mentorship for heart-led coaches who want to grow profitable, meaningful businesses without forcing themselves into someone else’s formula. Together, Beverly and Cailen talk about the messy, beautiful evolution of entrepreneurship, especially for women who are balancing motherhood, purpose, visibility, and the desire to create work that actually feels like them.This conversation dives into why branding is identity work, why voice is often the hardest part for women to claim, and how visibility becomes easier when your message is rooted in what you deeply believe. Beverly and Cailen also explore the difference between building from your zone of competence and building from your zone of magic.If you’ve been feeling the nudge to show up more fully, speak more honestly, and build a business that reflects who you truly are, this episode will feel like the permission slip you didn’t know you needed.Key Marketing Topics1. Brand Visibility Starts With VoiceMany women are clear on their vision and values, but struggle to use their voice in a visible way. When you begin sharing your truth with more confidence, your marketing becomes more magnetic because people can feel the person behind the brand.2. Alignment Makes Marketing Feel More NaturalCailen’s Sacred Self Alignment framework connects vision, voice, values, and vibe as both a personal and business strategy. When your marketing reflects who you really are, decisions become easier, messaging feels stronger, and your audience can connect with you more deeply.3. Your Brand Grows When You Stop Playing SafeSafe messaging may feel comfortable, but it often blends into everything else your audience sees. Beverly and Cailen talk about the power of owning your perspective, leaning into your mission, and building a brand that reflects your real work, not the watered-down version.Follow Cailenhttps://www.linkedin.com/in/cailenascher/ Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker

June 2, 2026Episode 335 min

What If Everything Starts With Inner Purpose? | Audrey Seymour

Send us Fan MailWhat if the answer you've been searching for isn't out there at all?In this episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell sits down with Audrey Seymour, Master Certified Coach, founder of Clear Change Group, and co-author of the upcoming book True Purpose: Unleash the Power of the Person You're Meant to Be.With a background in mathematics, software engineering, and leadership, Audrey shares the unexpected journey that led her from high-pressure tech environments to helping leaders reconnect with their purpose, inner wisdom, and authentic direction.Together, Beverly and Audrey explore why so many high-achieving women become disconnected from themselves, how people-pleasing and perfectionism quietly fuel burnout, and why visibility starts long before you ever post on social media.This conversation is a powerful reminder that your most meaningful work happens when you stop building from the outside in and start leading from the inside out.Key Marketing Topics1. Authentic Visibility Starts with Inner AlignmentMany entrepreneurs struggle with visibility because they are trying to market a version of themselves that doesn't fully reflect who they are. When your message is rooted in purpose and personal truth, marketing becomes more natural, magnetic, and sustainable.2. Your Brand Is an Expression of Who You AreAudrey shares how discovering her purpose transformed her brand messaging, positioning, and client attraction. The strongest brands are built when identity, purpose, and marketing work together.3. Burnout Is Often a Branding ProblemMany business owners build businesses around expectations rather than alignment. When your work, message, and values are disconnected, marketing feels heavier and growth becomes harder to sustain.Read Our Blog!Follow AudreyLinkedInWebsite: ClearChangeGroup.com Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker

May 19, 2026Episode 238 min

Turn Your Book Into Brand Authority | Michele DeFilippo

Send us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.What if the book you’re writing is already shaping your brand before anyone reads a single page?In this episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell sits down with Michele DeFilippo, owner of 1106 Design, to talk about what most entrepreneurs misunderstand about self-publishing, authority, and protecting their creative work.Michele brings decades of publishing experience to the conversation, from her early days in typesetting to building a full-service book design and publishing firm that has helped produce more than 4,000 books. Together, Beverly and Michele unpack why professional editing, thoughtful book design, and strategic production matter so much, especially for business owners who want their book to build trust, credibility, and long-term authority.They also explore the messy middle of publishing today, including how authors can avoid low-quality shortcuts, protect their rights and revenue, and create a book that feels aligned with their larger brand. For entrepreneurs, consultants, coaches, speakers, and thought leaders, this conversation is a reminder that a book is more than a project. It is part of your brand ecosystem, your reputation, and the legacy you are building.Key Marketing Topics1. Your Book Is a Brand Authority AssetA book can do more than share your ideas. When created with strategy, quality, and intention, it can build trust, strengthen your positioning, and help potential clients understand your expertise before they ever work with you.2. Professional Publishing Builds CredibilityReaders make fast judgments about a book based on the cover, interior design, editing, and overall presentation. Michele explains why a professionally produced book should never look amateur, especially when it is connected to your business, thought leadership, or legacy.3. Strategic Content Can Become a Bigger Body of WorkBeverly and Michele discuss how blogs, thought leadership, and core content pillars can eventually become a book. When entrepreneurs create content with consistency and intention, they build a library of ideas that can support SEO, visibility, authority, and future publishing opportunities.Read Our Blog! Follow MicheleLinkedIn1106 Design Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker

May 12, 2026Episode 29 min

Episode 1: From Freelancer to Legacy Brand

Send us Fan MailWhat happens when the business you started for freedom starts to feel too small for the woman you’ve become?In this solo episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell opens Season 9 with a deeply personal and powerful conversation about the move from accidental entrepreneur to established expert, and why so many successful midlife women feel a growing disconnect between the business they built and the brand they are still showing the world.Beverly shares how her own business began out of necessity when she married an active-duty soldier and needed to take her marketing career on the road. Like so many women, she started with what she had: experience, resourcefulness, grit, and a willingness to figure things out. That early freelance season mattered. It created freedom, income, agency, and opportunity.But at some point, the business grows up.What began as flexible work becomes a body of work. What began as client service becomes wisdom, discernment, and transformation. What began as self-employment becomes the foundation for impact, wealth, influence, and legacy.This episode explores the tension that happens when a woman has grown in expertise, leadership, and confidence, but her brand is still speaking from an earlier season. Beverly unpacks why that gap happens, including survival branding, identity lag, over-functioning, and loyalty to the version of the business that helped you get started.She also shares what a legacy brand really is. It is not just a prettier logo, polished website, or more elevated aesthetic. It is a deeper, truer expression of your current voice, values, standards, boundaries, and the impact you want to create now.If you have been pricing like a pair of hands when you are really selling wisdom, marketing yourself with language that no longer fits, or feeling like your brand still reflects the woman who started the business instead of the woman leading it now, this episode is for you.Because the brand that got you here deserves gratitude and honor, but it may not be the brand that carries your legacy forward. Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker

May 12, 2026Episode 14 min

Season Trailer — Brand Evolution | Beverly Cornell

Send us Fan MailWhat happens when the business you built no longer fits the woman you’ve become?Welcome to Season 9 of Marketing, Magic and the Messy Middle: Wickedly Branded®. In this solo trailer episode, Beverly Cornell introduces the theme of the season: brand evolution.This season is for midlife female consultants, coaches, creatives, and service-based founders who are moving from freelancer to legacy business. These are women who have built something real, served clients well, and created success, but now feel a disconnect between who they have become and how their brand is still showing up in the world.Beverly shares why many women are not struggling because they are bad at marketing. They are struggling because they have changed. Their leadership has matured. Their standards have shifted. Their work has become deeper and more nuanced. Now their messaging, visibility, offers, pricing, and brand presence need to catch up.Throughout Season 9, Beverly explores the messy middle of brand evolution, including the great disconnection, the evolution gap, outdated messaging, visibility resistance, and the shift from freelancer to legacy brand.If your business looks successful from the outside but feels misaligned underneath, this season is for you. Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker

May 6, 2026Episode 156 min

Season Wrap-Up: Staying Long Enough to Let It Blaze | Beverly Cornell

Send us Fan MailWhat actually creates lasting momentum in marketing and business?In this Season Wrap-Up episode of Marketing Magic & The Messy Middle, Beverly Cornell reflects on the deeper thread running through every chapter of the revised edition of Marketing for Entrepreneurs and what it truly means to build a business with steadiness, alignment, and trust.This conversation is not just about marketing strategy.It is about staying.Throughout this season, we explored messaging, visibility, repetition, trust, follow through, rhythm, and momentum. But underneath every episode was a deeper truth: sustainable growth comes from staying connected to what matters long enough for recognition and trust to build naturally.Beverly also shares why revising Marketing for Entrepreneurs became part of her own evolution as a founder and introduces her upcoming 2026 book, Brand Magic.Because building a meaningful brand is about more than visibility.It is about creating a business that feels like home.Read Marketing for Entrepreneurs!Revised EditionShop on Amazon: https://a.co/d/02BEL4H7Questions about the revised edition? https://a.co/d/06dtKQ2eOriginal EditionShop on Amazon: https://a.co/d/0eBn7jHuQuestions about the original edition? https://a.co/d/06c6PDiA Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker

May 6, 2026Episode 149 min

Momentum Lives in the Follow Up Part 13 | Beverly Cornell

Send us Fan MailWhy do so many meaningful business conversations quietly fade before momentum has a chance to build?In Episode 13 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 13 of the revised edition of Marketing for Entrepreneurs and explores one of the most overlooked parts of sustainable marketing: follow up.This conversation is not about pressure or persistence tactics.It is about continuity.Beverly shares why follow up becomes powerful when it is rooted in care, presence, and relationship instead of urgency or performance.She also explores how trust deepens through ongoing conversations and why many opportunities are not lost because of lack of alignment, but because life simply moved on.Because momentum rarely comes from constantly starting over.It grows by continuing what has already begun.Read Marketing for Entrepreneurs!Revised EditionShop on Amazon: https://a.co/d/02BEL4H7Questions about the revised edition? https://a.co/d/06dtKQ2eOriginal EditionShop on Amazon: https://a.co/d/0eBn7jHuQuestions about the original edition? https://a.co/d/06c6PDiA Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker

May 6, 2026Episode 139 min

Being Consistent and Captivating Part 12 | Beverly Cornell

Send us Fan MailWhy do some pieces of content quietly stay with people long after they read them?In Episode 12 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 12 of the revised edition of Marketing for Entrepreneurs and explores the difference between simply being consistent and becoming truly captivating.This conversation is not about creating louder content.It is about creating deeper connection.Beverly shares why consistency builds recognition, but captivation creates emotional attachment and why the most magnetic content carries perspective, lived experience, and emotional specificity.She also explores how audiences instinctively connect to voices that feel grounded, congruent, and fully lived-in instead of polished for performance.Because captivating content does more than inform.It helps people feel understood.Read Marketing for Entrepreneurs!Revised EditionShop on Amazon: https://a.co/d/02BEL4H7Questions about the revised edition? https://a.co/d/06dtKQ2eOriginal EditionShop on Amazon: https://a.co/d/0eBn7jHuQuestions about the original edition? https://a.co/d/06c6PDiA Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker

May 6, 2026Episode 1214 min

The Magic of Repetition Part 11 | Beverly Cornell

Send us Fan MailWhy does repeating your message sometimes feel more vulnerable than creating something new?In Episode 11 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 11 of the revised edition of Marketing for Entrepreneurs and explores why repetition is one of the most powerful forces in branding and marketing.This conversation is not about saying more.It is about staying with what matters long enough for people to recognize it as yours.Beverly shares why so many thoughtful entrepreneurs quietly resist repetition and how audiences rarely absorb a message the first time they encounter it.She also explores how familiarity creates trust, why repeated language becomes part of your reputation, and how consistency allows your audience to begin associating certain beliefs and phrases directly with you.Because repetition is not redundancy.It is recognition.Read Marketing for Entrepreneurs!Revised EditionShop on Amazon: https://a.co/d/02BEL4H7Questions about the revised edition? https://a.co/d/06dtKQ2eOriginal EditionShop on Amazon: https://a.co/d/0eBn7jHuQuestions about the original edition? https://a.co/d/06c6PDiA Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker

May 6, 2026Episode 1114 min

Building Trust Before the Sale Part 10 | Beverly Cornell

Send us Fan MailWhy do some people feel ready to work with you long before they ever book a call?In Episode 10 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 10 of the revised edition of Marketing for Entrepreneurs and explores how trust is actually built in marketing.This conversation is not about persuasion tactics or quick conversions.It is about staying power.Beverly shares why trust forms slowly through repetition, familiarity, consistency, and the steady experience of your presence over time.She also explores the three layers of trust: recognition, resonance, and reinforcement and why audiences often feel connected to your work long before they publicly engage with it.Because trust is rarely built in one piece of content.It is built through accumulated experience.Read Marketing for Entrepreneurs!Revised EditionShop on Amazon: https://a.co/d/02BEL4H7Questions about the revised edition? https://a.co/d/06dtKQ2eOriginal EditionShop on Amazon: https://a.co/d/0eBn7jHuQuestions about the original edition? https://a.co/d/06c6PDiA Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker