Marketing, Magic, & The Messy Middle: Wickedly Branded

Hosted by Beverly Cornell

Business Marketing Entrepreneurship

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Episodes

192

Latest episode

Aug 2026

Language

EN-US

About the show

About Marketing, Magic & the Messy Middle: Wickedly Branded® Marketing, Magic & the Messy Middle: Wickedly Branded® is a conversational podcast for women building businesses with purpose, impact, and heart. Hosted by Brand Evolution Strategist Beverly Cornell, each episode feels less like an interview and more like sitting down for coffee with brilliant women who are creating meaningful change in the world. Every conversation explores four themes: ✨ The Spark What inspired the guest to start their business, pursue their calling, or make a pivotal change in their life or career. 🌀 The Messy Middle The challenges, pivots, failures, lessons, and unexpected moments that shaped their journey. The part of entrepreneurship we don’t talk about enough. 📣 Marketing & Visibility How they share their message, build trust, grow their audience, and navigate the realities of showing up in today’s world. 👑 Legacy The impact they hope to leave behind, the change they’re creating, and what matters most as they continue to evolve. Beverly is known for bringing warmth, curiosity, and genuine connection to every conversation. Rather than following a rigid interview format, she shares stories, reflections, and insights alongside her guests, creating authentic discussions that feel relatable, inspiring, and deeply human. And yes, there may occasionally be a magic wand involved. Because building a business is serious work, but that doesn’t mean we can’t have fun along the way. What guests can expect: A relaxed, conversational experience. I love asking thoughtful questions, sharing observations, and exploring the real stories behind the business. My goal is to create a space where guests feel comfortable, seen, and celebrated while sharing lessons that will inspire our audience. Join us every Tuesday and Thursday for new episodes! If you want to be a guest , visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application, or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs. Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.

Listen to episodes

60 recent

August 20, 2026Episode 642 min

Coherence Over Alignment: Building a Brand That's True to You | Camille Miller

Send us Fan Mail What if the identity you built to survive isn't the one meant to lead you forward? In this episode of the Wickedly Branded Podcast , Beverly Cornell sits down with Camille Miller , founder of the Soul Professional Movement, a global business incubator spanning six continents and 51 countries, to explore what it really takes to lead and brand from a place of truth instead of performance. Camille shares her journey from nonprofit executive to accidental movement-builder, starting an underground "coffee club" for soul-led entrepreneurs in 2015 that has since grown into a thriving, self-sustaining community of over 14,000 members. She opens up about the identity shifts that shaped her path: divorce, reinvention after 50, and the constant work of getting out of her own way to lead rather than just do. Together, Beverly and Camille unpack the difference between alignment and coherence, why knowing your direction isn't the same as your nervous system actually believing it, and how narrative "shimmering threads" connect our life experiences into a story worth telling. They talk about the power of using your community's own language instead of manufacturing your own, why stepping in front of your brand can humanize it instead of diminishing your team, and what it means to build something meant to outlast you. This conversation is a reminder that real branding starts with identity work, and that the most powerful thing you can do is become the person capable of leading the vision you already carry. Key Marketing Topics 1. Alignment vs. Coherence Alignment is knowing your direction; coherence is your nervous system actually believing it. Camille explains why real growth requires both, and how subconscious "earning ceilings" quietly sabotage ambitious founders. 2. Your Shimmering Threads Are Your Brand Every life experience carries a thread connecting your values to your work. Camille shares how identifying hers, being deeply understood, shaped both her business and the movement she's building. 3. Let Your Community Write Your Copy Rather than manufacturing brand language, Camille mines client calls and testimonials for the exact words people use to describe their transformation, making messaging resonate far more than polished marketing-speak ever could. Read our blog! Follow Camille! Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

August 18, 2026Episode 539 min

The Story Behind the Scroll: Social Strategy | Michelle Park

Send us Fan Mail What if the brands that feel the most "visible" online are actually the ones with the least strategy behind them? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Michelle Park , founder of Brand New Animals Agency , to talk about what actually separates a brand with a social presence from one with real, sustainable growth. Hint: it is not more posting, more polish, or more platforms. Michelle shares how a personal Instagram account for her daughter unexpectedly grew to 15,000 followers in two months, and how that experience taught her the power of authentic storytelling long before she turned it into a career helping fashion, beauty, and lifestyle brands find their voice. Together, Beverly and Michelle explore the emotional and strategic side of social media, from why looking too perfect online is now a liability instead of a goal, to why most brands are testing nothing, tracking nothing, and wondering why their content is not converting. They dig into the real difference between hooks that feel manipulative and stories that feel human, and why founders willing to show up messy on camera consistently outperform the ones who stay polished and hidden. This conversation is a powerful reminder that visibility without strategy is just noise. Sometimes the most powerful move is slowing down, finding your real story, and building a system that lets that story do the work. Key Marketing Topics 1. Authentic Storytelling Outperforms Polished Content When content feels too curated, audiences disengage. Michelle shares how her most awkward, unedited posts consistently outperform her most polished ones, and why real connection beats perfection every time. 2. Strategy Is What Turns Presence Into Growth Posting content is not the same as having a plan. Real growth comes from testing formats, tracking what performs, and building a system around content pillars instead of guessing at what to post next. 3. Your Story Is Your Competitive Advantage Every founder has a "shimmering thread," the personal narrative that connects everything they do. Finding and telling that story consistently is what turns an audience into people who trust, remember, and choose your brand. Read our blog! Follow Michelle! Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

August 13, 2026Episode 442 min

Say No First: The Bold Client Attraction Secret | Andrea Waltz

Send us Fan Mail What if the biggest thing holding your business back isn't your strategy… but your relationship with the word "no"? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Andrea Waltz, bestselling co-author of Go For No and a leading expert on rejection and resilience. For over 20 years, Andrea has helped entrepreneurs and sales professionals see rejection not as the end of a conversation, but as a path to greater confidence and far more yeses. Together, they explore what it takes to build a memorable brand around an unconventional idea, why asking for what you want is a muscle you have to train, and how founders — especially women — can reclaim their power through the "sacred no." From the biggest rejection that changed Andrea's career to the marketing lessons buried inside every "no," this conversation will change how you think about visibility, courage, and growth. Key Marketing Topics 1. The Courage to Ask Is a Marketing Superpower Most entrepreneurs avoid asking for what they want because they fear rejection, but Andrea's "Go For No" philosophy reframes asking as a practice you build over time. The more comfortable you get with hearing no, the more opportunities — clients, partnerships, press — you create for your brand. 2. Your "No" Is Just as Powerful as Your "Yes" Beverly's concept of the "sacred no" shows that protecting your time and energy from the wrong clients is what makes room for the right ones. Saying no to bad-fit prospects isn't a loss — it's a filter that strengthens your brand and your bottom line. 3. Take a Point of View and Let Your Brand Be Unmistakably You Andrea and Beverly agree that playing it safe is the fastest way to blend in. Leaning fully into your personality and perspective — even when some people won't get it — is what makes your brand memorable and magnetic to the right audience. Read Our blog! Follow Andrea! Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

August 11, 2026Episode 344 min

Stop Guessing: Build Operational Clarity That Scales | Kati Peterman

Send us Fan Mail What if the biggest gap in your business isn't strategy — it's structure? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Kati Peterman, founder of Your FRX, to unpack how fractional executive leadership helps founders close the operational gaps that quietly stall growth. Kati shares the story of the pivot that launched her business, when her team told her, "we will go where you go" and how that moment of trust shaped her approach to core values, structure, and leadership. Together, Beverly and Kati dive into why data (not fear) should drive your decisions, how real collaboration beats the "me monster," and why knowing your KPIs can hand you back your freedom. Key Marketing Topics 1. Clarity and Core Values Are Non-Negotiable Core values aren't wall decorations, they're the filter for every hire, fire, and big decision. When your values are truly clear, even the hardest choices become an easy yes. 2. Data Beats Fear Every Time Imposter syndrome and doubt show up most right when you're leveling up. Pulling real data, your "glimmers" of evidence, lets you separate genuine risk from noise and move forward with confidence. 3. Collaboration Is a Win-Win, Not a Me Monster The best partnerships come from asking what the other person needs, not just pushing your own message. Leading with fulfillment and curiosity turns collaboration into lasting, referral-generating relationships. Read Our Blog! Follow Kati Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

August 6, 2026Episode 213 min

From Experience to Authority: How to Build a Body of Work That's Truly Yours

Send us Fan Mail You have the experience, the certifications, the client wins — so why is it still hard to explain what makes you different? In this episode of Marketing Magic: The Messy Middle , Beverly Cornell breaks down the difference between having a lot of experience and building an actual body of work. Drawing on her own winding career — from ad agencies and Chrysler to military moves and motherhood — Beverly shares a practical framework for recognizing your recurring beliefs, the patterns beneath the problems you solve, and the "shimmering thread" connecting your story. Plus, a simple exercise to help you find the center of gravity for everything you've built. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

August 4, 2026Episode 14 min

Authority Era: Season 10 Trailer | Beverly Cornell

Send us Fan Mail You've built the business, done the work, and earned the experience — so why doesn't your brand reflect it? In Season 10 of Marketing, Magic & the Messy Middle , host Beverly Cornell (founder of Wickedly Branded) moves beyond brand evolution into Authority Era: turning years of experience into a recognizable body of work. Explore The Evolution Gap, narrative coherence, and the "shimmering thread" that connects your story to your business — through solo episodes and conversations with women building visibility, authority, and legacy on their own terms. Follow us! Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

July 28, 2026Episode 1311 min

The Evolution Gap: When Your Brand Hasn’t Caught Up to You

Send us Fan Mail What if the tension you feel in your business is not confusion, but evidence that you have evolved? In this solo episode of Marketing, Magic, and the Messy Middle , Beverly Cornell explores what she calls The Evolution Gap , the distance between who you have become and how you are currently showing up in the world. This episode builds on the season’s conversations around brand evolution and the great disconnection, going deeper into why so many consultants, coaches, service providers, and women founders feel hesitation, resistance, underpricing, overdelivering, or discomfort around visibility even after years of experience. Beverly shares how this gap showed up in her own business, from wanting the work to speak for itself to realizing her self-concept had not caught up with her wisdom, leadership, and the transformation she was creating for clients. She explains how growth without reflection, success without recalibration, and old messaging that still “works” can quietly keep your brand rooted in an earlier chapter. This episode is an invitation to pause and ask: does your brand reflect the woman you have become, or the woman who was still proving herself? Through personal stories, client insights, and the lens of the Brand Spark Experience, Beverly shows why deeper clarity is not a vague marketing buzzword. It is the intentional work of reconnecting with your story, values, lived experience, current season, and the impact you are here to create. If your message, visibility, offers, pricing, or confidence feel out of sync, this episode will help you understand why. The gap does not close with more content, another tactic, or another platform. It closes with deeper clarity, and that clarity is what helps you step into your next chapter with more confidence, authority, and alignment. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

July 16, 2026Episode 1142 min

Build the System: Business Growth Without Chaos | Jody Layne

Send us Fan Mail What if the real reason your business feels chaotic… is not your marketing at all? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Jody Lane, founder of Accelerated Medical Practices, to talk about why hormone, functional medicine, and wellness clinic owners often struggle to grow consistently, even when they are incredible at what they do. Jody shares her unexpected path from entrepreneurship to digital marketing, then into the hormone and functional medicine space after seeing firsthand how life-changing this work could be. After helping grow a clinic from $500,000 to $4.2 million, she now helps clinic owners stop guessing what is broken in their business and build systems that support sustainable growth. Together, Beverly and Jody explore why revenue is often the last place to start, not the first. They talk about positioning, operations, workforce, client experience, leadership, and the real reason so many business owners become overwhelmed by growth. This conversation is a powerful reminder that passion alone is not enough to build a business that lasts. You need clear systems, strong leadership, aligned messaging, and the courage to build a business that actually fits the life you want. Key Marketing Topics 1. Revenue Growth Starts With Business Systems Many clinic owners jump straight to marketing when they want more revenue, but Jody explains why that can create more churn if the rest of the business is not aligned. Sustainable growth starts with positioning, operations, team structure, client experience, and then revenue strategy. 2. Clear Positioning Attracts the Right Clients Jody’s niche in hormone and functional medicine gives her message power because it is specific, lived, and deeply connected to her real experience. When business owners stop trying to serve everyone, their marketing becomes easier to understand, easier to trust, and easier to act on. 3. Leadership Shapes the Client Experience Your team cannot create a strong client experience if the systems behind the scenes are chaotic. Beverly and Jody discuss how better leadership, clearer expectations, and healthier internal processes create a stronger business from the inside out. Follow Jody LinkedIn Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

July 9, 2026Episode 1043 min

Fix This First: Marketing Strategy That Converts | Kanika Vasudeva

Send us Fan Mail What if the reason your business feels complicated… is because your clarity has not caught up to your growth? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Kanika Vasudeva to talk about what really drives predictable growth for service-based business owners. Hint: it is not more content, more visibility, or more effort. Kanika shares how a deeply personal family season pushed her out of corporate life and into entrepreneurship, where she quickly learned that clarity was not optional, it was the thing that attracted better clients, stronger opportunities, and more aligned growth. Together, Beverly and Kanika explore the emotional and strategic side of business growth, from overthinking offers and hiding behind busywork to guarding your calendar, creating spaciousness, and building systems that allow your business to grow without you becoming the bottleneck. This conversation is a powerful reminder that doing more is not always the answer. Sometimes the most profitable move is getting clearer, simplifying what you offer, and creating the capacity to lead your business with confidence. Key Marketing Topics 1. Brand Clarity Creates Better Client Attraction When your message is unclear, more visibility will not fix the problem, it will only amplify the confusion. Kanika shares how every layer of clarity helped her attract more aligned clients and build stronger momentum in her business. 2. Busywork Can Hide the Real Growth Work Perfecting automations, overthinking offers, and tweaking behind-the-scenes systems can feel productive, but they often become a safety zone. Real growth happens when business owners stop hiding from promotion, connection, and clear sales conversations. 3. Calendar Design Is a Marketing Strategy Your calendar reveals what your business is actually built around. By protecting CEO time, connection time, promotion time, and personal non-negotiables, you create the spaciousness needed for better decisions, stronger visibility, and sustainable growth. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

July 7, 2026Episode 951 min

Play Bigger: Money Blocks, Purpose, and Alignment | Lark Galley

Send us Fan Mail What if your money stress isn’t really about money at all? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Lark Dean Galley to explore the emotional, energetic, and deeply personal side of money. Lark helps high-earning women bring order to their finances, uncover hidden money blocks, and close the gap between what they earn and the life they actually experience. Lark shares her powerful journey from growing up in poverty to becoming a top global sales leader, business owner, author, and guide for women who are ready to shift their relationship with money. After the heartbreaking loss of her son, Lark’s work evolved into a deeper mission: helping women understand their patterns, trust their inner authority, and create more peace, purpose, and possibility in their lives. Together, Beverly and Lark talk about money mindset, human design, alignment, pricing fears, people-pleasing, overgiving, and why so many women struggle to fully claim the value of their work. This conversation is a reminder that money is not just a spreadsheet issue. It is a story, a pattern, a tool, and often, an invitation to step into deeper self-trust. Key Marketing Topics 1. Money Blocks Affect How You Price, Sell, and Show Up Many women undercharge, overdeliver, or avoid selling because of old stories about money, value, and worth. When those hidden blocks stay unexamined, they quietly shape your marketing, your offers, and your confidence. 2. Alignment Creates More Authentic Marketing Lark shares how human design can help entrepreneurs understand how they are wired to make decisions, build relationships, and grow their businesses. When your marketing matches your energy and purpose, it becomes easier to show up consistently without forcing strategies that were never meant for you. 3. Your Story Builds Trust and Authority From childhood experiences to business lessons and personal transformation, your story shapes the way people connect with your brand. When you understand the deeper thread behind your work, your marketing becomes more human, memorable, and magnetic. Follow Lark LinkedIn Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker