Business Growth Tips for Your VA & OBM Business: Soulpreneur Scaling Stories

Hosted by Andrea Elibero I Business Coach for Virtual Assistants & OBMs

Business Entrepreneurship

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Episodes

150

Latest episode

Oct 2026

Language

EN-US

About the show

You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow. This podcast helps virtual assistants, online business managers, & done for you service pros identify their unstructured expertise and build it into a signature method, so they can stop trading hours for dollars and start running a business that pays them for outcomes. With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to move from unstructured expertise to a clear method, intentional positioning, and sustainable growth. We'll cover questions like: Why do I keep attracting clients for work I've outgrown? How do I know if I'm ready to specialize? Should I force myself into industry labels or create my own positioning? Why do I keep downplaying what I'm actually good at? How do I stop working 50+ hour weeks at the same income level? How do I raise my rates without losing all my clients? Is my offer wrong, or is it my audience? Should I quit my business or just evolve it? Why are people excited about my work but not buying? How do I know if this is fear or real misalignment? How do I make decisions from clarity instead of desperation? What makes this podcast different: I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change. This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs. Ready to turn your unstructured expertise into a signature method? Press play.

Listen to episodes

60 recent

October 19, 2026Episode 14818 min

148. What's Your Revenue Cap? Take the Free Quiz | Uncap Your Revenue

Why are you stuck at the same income every month, even though you are doing everything right? If you are a VA, OBM, or done-for-you service provider trying to hit a bigger revenue goal, this episode will help you figure out what is actually capping your income. Because the move you assume you need, more clients, higher rates, more marketing, is often not the thing that will actually get you there. I walk through four real scenarios you will probably see yourself in, why you can work so hard and still solve the wrong problem, and how to find the one change that would make the biggest difference. In this episode: ✨ Why more clients often won't get you to your income goal ✨ When an income dip is a structure problem, not a marketing problem ✨ How to tell if your business model fits the life you actually want ✨ Why you can do all the right things for the wrong problem ✨ How to find the one change that moves the needle most 🔓 Find out exactly what's capping your income with my free tool, Uncap Your Revenue . It takes 5 minutes! 🔎 Or book a Free Offer Strategy Session and I'll map the 2 to 3 shifts to make first! Send us Fan Mail Your income shouldn't be capped by your capacity. FREE RESOURCE Uncap Your Revenue: Find out what's capping your revenue & what to tackle first. BOOK A FREE OFFER STRATEGY SESSION Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours. WORK WITH ME Expansion : 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours. Website | Instagram | Threads | YouTube Podcast produced and edited with love by @FerAssists

October 12, 2026Episode 14714 min

147. My Goal as Your Coach Is to Get Fired

My goal as your coach is to get fired. Not tomorrow, I like paying my rent, but I want to work myself out of a job. If you are a VA, OBM, or done-for-you service provider who runs to your coach, your community, or Google every time you have a business decision to make, this episode is about the one skill that actually builds a successful business: trusting yourself. Because the best decision for someone else, or for your coach, is not always the best decision for you. I share the pattern I kept seeing in my early podcast interviews, why so much coaching advice quietly backfires, and the questions I teach my clients to ask themselves before they make a move. In this episode: ✨ Why depending on your coach for every decision keeps you stuck ✨ The pattern that made service providers start their businesses over ✨ Why the best advice for someone else can be wrong for you ✨ The questions that build real self-trust in your decisions ✨ How to use your intuition without it being woo 🔓 Find out what's actually capping your income with my free tool: Uncap Your Revenue 📩 I read every message, come find me on Instagram! @soulfulbizcoachandrea Send us Fan Mail Your income shouldn't be capped by your capacity. FREE RESOURCE Uncap Your Revenue: Find out what's capping your revenue & what to tackle first. BOOK A FREE OFFER STRATEGY SESSION Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours. WORK WITH ME Expansion : 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours. Website | Instagram | Threads | YouTube Podcast produced and edited with love by @FerAssists

October 5, 2026Episode 14640 min

146. Why Email Is the Easiest Marketing for Done-for-You Service Providers w/ Jocelyn Montemarano

Think email marketing is not for you because you are too busy doing client work? If you are a VA, OBM, or done-for-you service provider, this conversation might change your mind. I sat down with email and funnel strategist Jocelyn Montemarano to talk about why email is actually the lowest-lift way for service providers to get booked out, no viral reels or daily talking-head videos required. We get into why done-for-you buyers hire completely differently than coaching clients, and the kind of content that actually gets a busy CEO to decide to hire you. Jocelyn shares the lead magnet mistake that quietly attracts people who will never buy your service, the three lead magnets that work best for done-for-you providers, and why your emails should be short and simple, not dissertations. She also walks through Email Studio, her app that turns a voice note into a client-converting email in minutes, so staying consistent feels doable even on your busiest week. Connect with Jocelyn Montemarano: Website Instagram Threads Free 5 Styles of Client-Converting Emails 💌 Email Studio is the app I send my clients to when they want a client-converting email from a quick voice note. Jocelyn's running a deal right now, $199 for the first 100 members, only 30 spots (affiliate link) 🔎 Want help turning your expertise into a premium offer? Book a free offer strategy session Send us Fan Mail Your income shouldn't be capped by your capacity. FREE RESOURCE Uncap Your Revenue: Find out what's capping your revenue & what to tackle first. BOOK A FREE OFFER STRATEGY SESSION Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours. WORK WITH ME Expansion : 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours. Website | Instagram | Threads | YouTube Podcast produced and edited with love by @FerAssists

September 28, 2026Episode 14519 min

145. Sell Your Offer Before You Feel Ready (Confidence Comes Later)

How much of your business are you putting on hold because you do not feel confident or ready yet? If you are a VA, OBM, or done-for-you service provider sitting on an offer you keep tweaking, this episode is for you. Because here is the truth: confidence does not come before you act, it comes after. Knowing you can do the work is not the same as feeling ready to sell it, and waiting to feel ready can keep you stuck for months. I share some genuinely embarrassing stories of doing things before I was ready as a shy, introverted person, why confidence is a result and not a personality trait, and the one low-pressure move that builds real confidence fast. In this episode: ✨ Why knowing you can do the work isn't the same as feeling ready to sell it ✨ Why confidence is a result of action, not a personality trait ✨ The low-pressure first step that builds real confidence fast ✨ How to tell when you actually are not ready yet ✨ Why you can't tweak or journal your way to a confident offer 🔎 Sitting on an offer you're scared to sell? Book a free offer strategy session and I'll map the 2 to 3 shifts to make first: dancingleafsolutions.com/offer-strategy-session 📩 I read every message, come find me on Instagram! Send us Fan Mail Your income shouldn't be capped by your capacity. FREE RESOURCE Uncap Your Revenue: Find out what's capping your revenue & what to tackle first. BOOK A FREE OFFER STRATEGY SESSION Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours. WORK WITH ME Expansion : 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours. Website | Instagram | Threads | YouTube Podcast produced and edited with love by @FerAssists

September 21, 2026Episode 14414 min

144. Why You're Making Your Offer "Safe" Instead of Better

Have you ever gotten excited about a new offer, then quietly made it smaller, simpler, and more familiar, and told yourself you were just refining it? If you are a VA, OBM, or done-for-you service provider, this episode is about the sneaky psychology of offer creation, and how to tell the difference between actually refining your offer and shrinking it because it feels safer for you to sell. Because sometimes the changes we call strategic are really just fear in disguise, keeping us in the old version of our business. So how do you know what is driving your revisions? And how do you package your expertise without shrinking back into comfort? I share a client story you will probably see yourself in, and the questions to ask before you make your offer any smaller. In this episode: ✨ The difference between refining your offer and shrinking it ✨ Why offer creation brings up so much fear and self-doubt ✨ The question that reveals if you're playing it safe ✨ How to tell normal growth discomfort from fear holding you back ✨ Why the offer you need next won't feel like the safest one 🔎 Not sure if you're refining or shrinking your offer? Book a free offer strategy session and I'll map the 2 to 3 shifts to make first: dancingleafsolutions.com/offer-strategy-session 📩 I read every message, come find me on Instagram! Send us Fan Mail Your income shouldn't be capped by your capacity. FREE RESOURCE Uncap Your Revenue: Find out what's capping your revenue & what to tackle first. BOOK A FREE OFFER STRATEGY SESSION Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours. WORK WITH ME Expansion : 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours. Website | Instagram | Threads | YouTube Podcast produced and edited with love by @FerAssists

September 14, 2026Episode 14316 min

143. Are You Undercharging? 3 Signs Your Rates Need to Go Up

Are you undercharging? If you are a VA, OBM, or done-for-you service provider who feels weird about your rates, this episode walks through three clear signs it is time to raise them. Raising your rates is not always as simple as just charging more, and I pulled these signs from three real client conversations about pricing. The tricky part is telling the difference between a real pricing problem and just being uncomfortable with a bigger number. So if you have been wondering whether you are leaving money on the table, listen in for the three signs and exactly what to do about each one. In this episode: ✨ The quiet sign it's time to charge more ✨ How to tell a pricing problem from pricing fear ✨ Why your audience might be capping your income ✨ How to raise your rate so clients say yes fast ✨ The question that settles whether you're undercharging 🔎 Not sure if you're undercharging? Book a free offer strategy session and I'll map the 2 to 3 shifts to make first: dancingleafsolutions.com/offer-strategy-session 📩 I read every message, come find me on Instagram! Send us Fan Mail Your income shouldn't be capped by your capacity. FREE RESOURCE Uncap Your Revenue: Find out what's capping your revenue & what to tackle first. BOOK A FREE OFFER STRATEGY SESSION Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours. WORK WITH ME Expansion : 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours. Website | Instagram | Threads | YouTube Podcast produced and edited with love by @FerAssists

September 7, 2026Episode 14216 min

142. Stop Investing in the Wrong Problem in Your Business

The most expensive mistake in your business is investing in the right thing at the wrong time. If you are a VA, OBM, or done-for-you service provider about to spend money on sales coaching, a marketing program, or ads, this episode could save you from investing in the wrong problem. Marketing is an amplifier, not a fix, so if your offer is fuzzy, more marketing just puts more of the wrong eyeballs on it. So how do you know if you are ready to invest in marketing? What foundations do you actually need first? And why does a clear offer make everything after it easier? I walk through the order to building your business so you stop lighting money on fire. In this episode: ✨ Why marketing and sales coaching often solve the wrong problem ✨ Why marketing is an amplifier, not a fix ✨ The foundations you need before you invest in marketing ✨ The chain reaction a clear offer sets off ✨ How to lead a discovery call instead of waiting to be told what to do 🔎 Book a free offer strategy session and I'll map the 2 to 3 shifts to make first 📩 I read every message, come find me on Instagram! Send us Fan Mail Your income shouldn't be capped by your capacity. FREE RESOURCE Uncap Your Revenue: Find out what's capping your revenue & what to tackle first. BOOK A FREE OFFER STRATEGY SESSION Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours. WORK WITH ME Expansion : 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours. Website | Instagram | Threads | YouTube Podcast produced and edited with love by @FerAssists

August 31, 2026Episode 14112 min

141. The 3 Shifts Changing How Service Providers Grow

There are three shifts happening in the done-for-you industry right now, and most VAs, OBMs, and service providers have not caught onto them yet. If you have already built a solid business but the way you have been running it no longer fits how you want to grow, these shifts are for you. They point to a future where you can grow your income without stacking on more clients and hours. What does a more flexible business model actually look like? Why is an offer ecosystem replacing one-off and tiered services? And why is being fully booked becoming a worse flex than having space in your calendar? I share the three shifts I am seeing and how getting ahead of them puts you way ahead. In this episode: ✨ Why there is no single right way to grow a done-for-you business ✨ The move from one-off and tiered services to an offer ecosystem ✨ Why fully booked is becoming a worse flex than open calendar space ✨ How to grow revenue from the expertise you already have ✨ Why your business is allowed to evolve as you do 🚀 Ready to grow your income without adding more hours? Expansion is my 6-month coaching program where we build your offer ecosystem together: https://www.dancingleafsolutions.com/expansion/ 📩 I read every message, come find me on Instagram! Send us Fan Mail Your income shouldn't be capped by your capacity. FREE RESOURCE Uncap Your Revenue: Find out what's capping your revenue & what to tackle first. BOOK A FREE OFFER STRATEGY SESSION Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours. WORK WITH ME Expansion : 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours. Website | Instagram | Threads | YouTube Podcast produced and edited with love by @FerAssists

August 24, 2026Episode 14015 min

140. What Assumption Is Sabotaging Your Business Goals?

Thinking about building an agency to get out of implementation? Before you hire anyone, this episode might change your mind. So many VAs, OBMs, and done-for-you service providers make big moves like building a team, launching a course, or changing their niche based on a hidden assumption they never actually questioned. You want more strategy and less implementation, so you assume you need an agency, because that is what everyone else did. But what if the goal is right and the path is wrong for you? I share the questions I asked two clients who both wanted an agency, why they each landed somewhere completely different, and how to tell the difference between what you want and what you think you have to do to get it. In this episode: ✨ Why you confuse your goal with the path to get there ✨ How to spot the assumptions hiding behind your business decisions ✨ Why everything works, but not everything works for you ✨ The shift from I have to to I could ✨ Why the day-to-day matters more than the results 🍃 Grab my FREE Slow Morning Studio , a five-day email experience to get clear on what you actually want 📩 I read every message, come find me on Instagram! Send us Fan Mail Your income shouldn't be capped by your capacity. FREE RESOURCE Uncap Your Revenue: Find out what's capping your revenue & what to tackle first. BOOK A FREE OFFER STRATEGY SESSION Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours. WORK WITH ME Expansion : 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours. Website | Instagram | Threads | YouTube Podcast produced and edited with love by @FerAssists

August 17, 2026Episode 13922 min

139. The Offer Ecosystem That Breaks the Link Between Time and Income

Think you have an offer suite? If you are a VA, OBM, or done-for-you service provider selling 10, 20, or 30 hour retainer packages, you might actually have one offer in different sizes, and that is why you keep hitting the same income ceiling. In this episode I get into the offer ecosystem, four different offers that work together so you stop selling your time and start selling transformation. What is the difference between a menu of services and a real ecosystem? Why is a non-hourly retainer the shift most service providers are missing? And how do you keep clients in your world instead of resetting to zero every time one leaves? If you want a business with somewhere to grow, this is the structure. In this episode: ✨ Why your offer suite might really be one offer in three sizes ✨ The four offers that make up a real offer ecosystem ✨ Why a non-hourly retainer breaks the link between time and income ✨ How a maintenance offer keeps clients from resetting to zero ✨ The difference between more offers and an ecosystem ☎️ Book Your Free Business Audit 📩 I read every message, come find me on Instagram! Send us Fan Mail Your income shouldn't be capped by your capacity. FREE RESOURCE Uncap Your Revenue: Find out what's capping your revenue & what to tackle first. BOOK A FREE OFFER STRATEGY SESSION Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours. WORK WITH ME Expansion : 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours. Website | Instagram | Threads | YouTube Podcast produced and edited with love by @FerAssists