Soulful Sales With Ruth Poundwhite

Hosted by Ruth Poundwhite

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Jun 2026

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Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way. Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite

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June 12, 202656 min

#96: How AI Connectors Are Freeing Up Our Creativity (A Roundtable Discussion)

When it comes to automating my business, I've always been a little bit behind. Not by choice, just because my brain isn't quite wired that way. But AI has genuinely changed everything for me, and I'm so excited to share this conversation, where six of us talk about how we're using AI connectors to automate our businesses.One of the women on this call has cut her Zapier bill to almost zero. Another is drafting AI customer support replies before she's even read the tickets. We're all at different levels of tech, but we're all making it work for the real work we need to do in our businesses.With Destini Copp, Liz Stapleton, Monica Froese, Jodi Bourne, Steph Blake and Ruth Poundwhite.In this roundtable conversation, we dive into the practical ways AI connectors (also known as MCPs) are helping us simplify workflows, uncover powerful business insights, and free up more time for creativity. From email marketing and customer support to content creation and analytics, we're sharing real examples of what's working right now.What excites me most isn't the automation itself, it's what becomes possible when we spend less time stuck in admin and more time thinking strategically, creating, and serving our communities. Whether you're already experimenting with AI or you're just getting started, I think this conversation will spark plenty of ideas for your own business.🎧 Tune in to hear:AI connectors and MCPs explainedReplacing manual workflows with automationSmarter email marketing insightsAI-powered customer support systemsFreeing up time for creativity and strategy[00:01:21]"So much so that I'm feeling a whole new level of creativity, and really being the strategist and the CEO of my business, and no longer being stuck in all the work that would overwhelm and paralyze me, which is just incredible."[00:22:15]"But for me, what's such a game changer, as someone who ... Well, like Monica said right at the start, like some of us are less, um, we're, we're a bit more behind in terms of the automating."[00:24:18]"All of this stuff when we are individual business owners, like, is in our heads, taking up space and energy, and it's just exhausting sometimes trying to figure it out, and we don't even know what we don't know."[00:24:44]"If you can dream it, you can build it now."[00:45:52]"I think it's important for everybody to kind of think from this different mindset of like, how can we simplify this? What can we automate? Like, we don't have to be working as hard as we're doing, especially not now."[00:46:01]"It's allowing me to focus on that and creativity, whereas I can see how much the bottleneck is, was me having to... Not, not my, by my own fault, but, like, there's so much on our shoulders when we're running a whole business."[00:46:21]"I feel like I've unlocked or potentially unleashed a sense of my creativity and just like, yeah, I'm a strategist, and it's just, like, it's incredible."[00:46:33]"It's just so exciting. It's like it unlocks this new level of genius that you can tap into now that you don't have to worry about all this other stuff."[00:47:59]"I mean, that's just, uh, you can do it from anywhere. Like, you're driving down the road. It's so crazy, and all those time savers, like, they free up all this mental crap."[00:52:03]"We are, we are, w- we've done a look and make buying choices depending on what has an MCP."[00:53:39]"You can copy the transcript, put it into your Claude or even ChatGPT, although I recommend Claude because it really, uh, allows you to connect all these things together."Links:My AI Sales Pages Workshop (happening this month)Aligned AI LabFREE AI goodies from the Weird Hermits mastermind members 🤖Liz’s video: How To Back Up Thrivecart Learn CoursesSteph’s Blockbuilder tool (affiliate link)Monica: 7 Ways the Kit MCP Is Making My Email Marketing SmarterDestini: How I Built an Automated Monday Kit Growth Report (Kit MCP + Claude)How to Use the Kit MCP to Build an Email Analytics Dashboard⭐️ Ends Jun 16: Workshop on How To Build Sales Pages, Freebies & Tripwires With AIBuild sales pages, freebie landing pages & tripwire pages with AI, in your voice & your visual style, in a fraction of the time. By the end of the workshop you'll have the full workflow ready to use, plus a hands-free method for getting AI to write and edit the code so you never touch HTML yourself.QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

June 5, 202615 min

#95: How to Make Your Freebies Actually Pay (& Why One Freebie Won't Cut It)

Most of us think of freebies as list-building tools. But the smartest thing I've done in my business is to start thinking of them as the first step in my sales process. Not in a gross, pushy way that stops them being helpful, but in a way that actually serves my right people AND my business, by designing them to naturally lead to sales of my offers.In this episode, I’m sharing why I’ve completely shifted the way I think about freebies, and how AI has made it easier than ever to experiment without adding more work to my plate. Rather than relying on one freebie to do everything, I’ve been creating more targeted freebies that connect naturally to the offers I want to sell and the results my audience wants most.I’ll walk you through how to create freebies that deliver a quick, meaningful win while also setting up a more intentional customer journey. Whether you’re starting with your very first freebie or looking to improve the results from the ones you already have, I hope this episode gives you permission to simplify, experiment, and create a freebie strategy that works for both you and your business.🎧 Tune in to hear:Why one freebie isn't enoughFreebies as part of your sales processCreating micro wins that lead to offersUsing AI to speed up freebie creationSimple ways to test and refine your strategy[6:49] ''I really want to encourage you to think about creating these kind of micro freebies in that way. So something that can give someone a really, really quick win, but that is also very tied to something that you want to sell in your business.''[9:10] "Giving people too much in a freebie is actually going to increase the chances that they do nothing with it."[11:14] "It can also be just a shift in the messaging of the landing page on the freebie to make it more tied to the reason they're opting in."Links:Strategic Freebies Get It Done Week (free trial offer ends Jun 8)Episode #85: One Signature Offer or Multiple Offers? How to Choose What Works for YouAligned AI LabSoulful Sales Society Membership⭐️ Ends Jun 16: Workshop on How To Build Sales Pages, Freebies & Tripwires With AIBuild sales pages, freebie landing pages & tripwire pages with AI, in your voice & your visual style, in a fraction of the time. By the end of the workshop you'll have the full workflow ready to use, plus a hands-free method for getting AI to write and edit the code so you never touch HTML yourself.QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

May 29, 202625 min

#94: The Fears That Came Up Launching My Brand New Offer

Launching something new can bring up a LOT, even when you’re experienced, even when you know what you’re doing, and even when the launch is actually going well!In this behind-the-scenes episode, I’m sharing the real mindset wobbles, fears and overthinking that came up for me while launching my brand-new membership, the Aligned AI Lab.I talk about the fear of not being “expert enough,” the nervous-system stretch of launching something new, the decision to create a second membership, and the tiny details I found myself overthinking instead of focusing on what really mattered.🎧 Tune in to hear:Why it's normal for new launches to bring up big feelingsHow I reframed not being an AI expert into a selling pointWhy tiny launch decisions can steal so much energyThe power of making decisions before fear kicks inWhy your job during a launch is to keep showing up and trust the plan💭 [05:08] "When there's a lot of new stuff all at one time, your nervous system is obviously gonna think, hang on a minute, danger, danger - this is not familiar, this is new territory! So fears will show up."💭 [09:14] "Sometimes working through this mindset stuff can actually be marketing gold, which I hadn't expected."💭 [22:48] "Is that worth your time and energy or would your time and energy be better spent elsewhere? And elsewhere can also include resting and clearing your mind from this launch if you need a bit of a break from it as well."Links mentioned:The New Aligned AI LabThe Soulful Sales SocietyThe Aligned AI SummitEpisode #93: How Claude Ran My Last Sale⭐️ Ends Jun 16: Workshop on How To Build Sales Pages, Freebies & Tripwires With AIBuild sales pages, freebie landing pages & tripwire pages with AI, in your voice & your visual style, in a fraction of the time. By the end of the workshop you'll have the full workflow ready to use, plus a hands-free method for getting AI to write and edit the code so you never touch HTML yourself.QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

May 22, 202620 min

#93: How Claude Ran My Last Sale

Last year, I ran a Black Friday sale of daily deals… and the workload was a lot.A few weeks ago, I ran another eight-day sale with new offers, new sales pages and lots of moving pieces - while deep in marathon prep and recovery - and this time, I genuinely had fun doing it.In this episode, I’m sharing what changed, including how I used Claude to turn a messy, overwhelming project into a step-by-step plan that actually felt doable.I’ll also share why the real magic isn’t just asking AI to write things for you, but training it properly, using it to reduce cognitive load, and letting it support the way your brain actually works.Plus, I’m introducing my new offer, the Aligned AI Lab, created to help you use AI in practical, values-led ways that support your capacity, sales and business.🎧 Tune in to hear:How I ran an eight-day low-ticket sale with way less overwhelmHow Claude helped manage the project with a special documentWhy AI brand training makes such a big differenceThe one habit shift that has changed the way I work with AIWhy this has changed the way I’ll sell going forward💭 [09:42] - "I took all that stuff that would be messily arranged in my brain and I just let it go and gave it to Claude."💭 [14:27] - "I am an online business expert who has been doing this for what, 18 years? And that is the way I want for you to apply AI - not as something to waste your time and get overwhelmed with, but to actually take over the stuff in your business and carry that cognitive load and the marketing load so that you have more time to go and sell more, reach more people, have more fun in your business and rest more."💭 [16:14] - "I actually think there's so much better things we can be doing with AI than just focusing on content."Links mentioned:The New Aligned AI LabThe Bot Shop (see the AI tools I sold during my sale)Join my free community for the Claude Show & Tell replayEpisode #89: Why We Ditched ChatGPT for Claude - And the Use Cases That Blew Our Minds (Part 1)Episode #90: How Claude is Actually Running Our Businesses (Part 2)Wispr Flow (affiliate link)⭐️ Ends Jun 16: Workshop on How To Build Sales Pages, Freebies & Tripwires With AIBuild sales pages, freebie landing pages & tripwire pages with AI, in your voice & your visual style, in a fraction of the time. By the end of the workshop you'll have the full workflow ready to use, plus a hands-free method for getting AI to write and edit the code so you never touch HTML yourself.QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

May 15, 202616 min

#92: My Email List Shrank (Here's What I'm Doing About It)

In this episode I share something vulnerable: that my email list has not been growing. In fact, it has been shrinking. I'll walk you through exactly what has gone wrong and the strategy I'm using to turn it around.I’m sharing the real numbers and feelings behind noticing that my list had shrunk, why it actually made sense after running a summit, and why unsubscribes are not always a problem to fix. But I’m also getting honest about where I hadn’t been paying enough attention, and the systems and strategies I’m putting in place now to grow my list in a way that leads to real sales, not just vanity metrics.🎧 Tune in to hear:Why my email list shrank, and the unsubscribe reality I acceptWhy list growth can become a vanity metric if you’re not also looking at salesWhy I built an AI-powered dashboard to help me track list growth and unsubscribesWhat to do after spikes to make list growth actually sticks💭 [02:12] - "Whenever you do anything that brings in a nice chunk of people, you are always going to have a little bit of a increased exodus of some of those people afterwards. And it really is nothing to worry about."💭 [07:09] - "If I can't see it, I can't fix it. If I'm not seeing that things are shrinking, I can't do anything about it and be more intentional."💭 [14:47] - "Don't spiral about people unsubscribing after an influx because it's normal, but build those systems systems in place. Put those welcome emails in place, put the right fit offers in place to help improve the chances of those people becoming clients over time."🔗 Links Mentioned:Upcoming AI/Claude resources (including the Claude Brand Workshop)Free Claude workflow training (replay inside the Skool group, limited time) New AI Bot Shop (including the Welcome Sequence Builder) Quietly Ambitious Skool CommunityStart your own Skool community (affiliate link) The Extra 10K Experiment Soulful Sales Summit Soulful Sales Society (activate your free trial)⭐️ Ends Jun 16: Workshop on How To Build Sales Pages, Freebies & Tripwires With AIBuild sales pages, freebie landing pages & tripwire pages with AI, in your voice & your visual style, in a fraction of the time. By the end of the workshop you'll have the full workflow ready to use, plus a hands-free method for getting AI to write and edit the code so you never touch HTML yourself.QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

May 1, 202658 min

#91: Difficult Clients, Refunds, and the Dark Side of Entrepreneurship - A Conversation with My Mastermind

It is very easy to feel alone when something goes wrong in your business - a refund request that feels personal, a client who turns on you, a payment that fails and goes quiet, or something bigger that knocks the wind out of you. But these things happen to all of us, and talking honestly about them is one of the most helpful things we can do.This one is a Weird Hermits mastermind roundtable on the less glamorous side of running an online business. We get into the hardest client situations we have navigated, our different refund policies and the philosophies behind them, how we handle failed payments and payment plan ghosters, the contracts and terms that have saved us, and the mindset shifts that help us stay regulated when things go sideways.With Kate Kordsmeier, Destini Copp, Jordan Gill, Faith Mariah, Liz Stapleton and Ruth Poundwhite.🎁 Click here for a free bundle of goodies from the Weird Hermits 🎁 🎧 Tune in to hear:The hardest client situations each of us has navigated (including one that shocked us all to hear)How each of us approaches refund policies, and why there is no one right answerPayment plans, failed payments, and the conversation most people avoidWhy contracts, terms, and clear checkout language matter more than you thinkMindset shifts for the moments that feel huge but look smaller in hindsight💭 [09:00] "Sometimes in the moment, these things are so huge and so difficult and we don't know how to deal with it, or how to take this what feels like an attack on us. And then it's no big deal when you look back. We can laugh about it. It's all part of the journey." - Ruth💭 [41:06] "Sometimes giving refunds has been a way of closing things out that actually feels good. It doesn't always have to feel like your boundaries are being pushed over. It can feel like this is a relationship that needs to end." - Faith💭 [43:23] "At a certain point, the energetic leak and how negative and scarce it made my mindset was just like - this is not worth it. I gotta just walk away." - Kate⭐️ Ends Jun 16: Workshop on How To Build Sales Pages, Freebies & Tripwires With AIBuild sales pages, freebie landing pages & tripwire pages with AI, in your voice & your visual style, in a fraction of the time. By the end of the workshop you'll have the full workflow ready to use, plus a hands-free method for getting AI to write and edit the code so you never touch HTML yourself.QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

April 24, 20261 hr 0 min

#90: How Claude is Actually Running Our Businesses (Part 2)

In this second conversation on Claude (you can listen to the first one here, in any order) the Weird Hermits mastermind dive deeper into what Claude skills actually are, share more use cases (dynamic sales pages that update themselves, testing your own GPTs and skills, SEO workflows, dispatching tasks from your phone while watching TV), explain the difference between Claude Chat, Cowork and Code, and end with a genius little exercise: take this transcript (linked from the show notes), feed it into Claude, and ask it which of these ideas would work for YOUR business.With Destini Copp, Liz Stapleton, Monica Froese, Kate Kordsmeier, Jodi Bourne, Steph Blake and Ruth Poundwhite.Click here for a bundle of FREE AI goodies from the Weird Hermits mastermind members 🤖🎧 Tune in to hear:How we use Claude to publish blog posts, emails, social content and even self-updating pagesThe systems we’ve created that Claude can run without usAn explanation of what Claude skills actually are (and why they beat custom GPTs)The difference between Claude Chat, Cowork and Code - and when to use eachUsing Claude for cognitive load, not just efficiency - the smallest use cases that save your brain💭 [17:53] "It's helping us do things not just faster, but better. I'm not just interested in efficiency for efficiency's sake." - Kate💭 [25:32] "People don't understand this - it is actually running your business for you. That is the piece I think so many people miss." - Steph💭 [47:11] - "I'm a capable human. There's a lot of stuff I could figure out myself. Am I overwhelmed a lot of the time? Yes. Do really small things sometimes seem absolutely huge to me? Yes, all the time. So using AI for that side of things is really, really helpful.” - Ruth⭐️ Ends Jun 16: Workshop on How To Build Sales Pages, Freebies & Tripwires With AIBuild sales pages, freebie landing pages & tripwire pages with AI, in your voice & your visual style, in a fraction of the time. By the end of the workshop you'll have the full workflow ready to use, plus a hands-free method for getting AI to write and edit the code so you never touch HTML yourself.QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

April 17, 202652 min

#89: Why We Ditched ChatGPT for Claude - And the Use Cases That Blew Our Minds (Part 1)

I have been having the most exciting conversations behind the scenes lately with my mastermind about what Claude is capable of. So many of us have made the switch from ChatGPT to Claude and are honestly doing mind blowing things with it. So I thought to myself, why are we keeping this private? I invited some of my mastermind buddies onto the podcast to talk about exactly what is going on and the exciting ways we are using Claude.In this discussion we talk about what’s different about Claude vs ChatGPT, Claude skills and what they can do, use cases for Claude Cowork (like organising files, editing graphics, creating sales pages, SEO audits & more), plus honest limitations and things that are still a work in progress - because nobody can keep up with how fast this is all moving.With Destini Copp, Monica Froese, Kate Kordsmeier, Jodi Bourne and Ruth Poundwhite. Click here for a bundle of FREE AI goodies from the Weird Hermits mastermind members 🤖🎧 Tune in to hear: Claude vs ChatGPT differences Using skills to automate workflows Cowork for real-time task execution Building sales pages & assets fast Limitations and learning as you go💭 [03:00] - “You don't have to do it all when it comes to AI, but think of something that would genuinely take some work off your plate and start with that.”💭 [10:20] - “When I am working on a marketing campaign with Claude, it asks me so many questions upfront that the response is actually legitimate and something I can execute on, and it gives me way better ideas.”💭 [35:18] - “I try to challenge myself now when I have to accomplish something. What is the anything I have to do, and do I really have to be the one to do it?”Links:Click here for a bundle of FREE AI goodies from the Weird Hermits mastermind members 🤖Ruth’s AI Support TeamMonica’s community - Empowered AI Collective™ (aff link)Kate’s Scale Smart with AI (aff link)Destini’s growth bottleneck quizJodi’s AI servicesThe Claude FB group Jodi mentioned⭐️ Ends Jun 16: Workshop on How To Build Sales Pages, Freebies & Tripwires With AIBuild sales pages, freebie landing pages & tripwire pages with AI, in your voice & your visual style, in a fraction of the time. By the end of the workshop you'll have the full workflow ready to use, plus a hands-free method for getting AI to write and edit the code so you never touch HTML yourself.QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

April 10, 202615 min

#88: How I Use AI to Tighten My Launch Emails and Sell More

What if you didn't need to write new launch emails every time you relaunch an offer? What if the emails you already have, with a little bit of AI assisted tweaking, could actually perform better than anything you would write from scratch? That is what this episode is all about: saving time and energy each time you relaunch your offer.In this episode, I’m sharing how I actually use AI to refine and improve my existing launch emails rather than constantly starting from scratch. This is about making your launches more sustainable, especially if your energy or capacity fluctuates, while still keeping your voice and heart at the centre of your messaging.I also walk you through simple, practical ways to analyse what’s already working, tweak what’s not, and build a repeatable process that gets better over time. This isn’t about replacing your creativity - it’s about supporting it, so you can sell more with less effort and more ease.🎧 Tune in to hear: Using AI to improve existing emails Auditing calls to action and messaging Spotting gaps and missed objections Refining subject lines and performance Selling sustainably without starting over💭 [02:03] - “I repurpose content rather than starting from scratch, and I schedule it all in advance so that it is selling for me, without me actively being visible while I'm launching. So in times of bad health, bad mental health, laid-back launching has been really important to the way I run my business.”💭 [14:00] - “Rinsing and repeating is really beneficial for you as a business owner to improve your messaging, to improve the way that you write your emails and the way you sell in your emails.”💭 [14:20] - “Don't let AI do all the writing for you. It's really, really important that your voice and personality are still in there, which is where training AI comes in handy as well.”Links:Join the $7 trial of the Soulful Sales Society Membership for the Laidback Launching Get It Done Week AND access to the AI Sales Email Toolkit⭐️ Ends Jun 16: Workshop on How To Build Sales Pages, Freebies & Tripwires With AIBuild sales pages, freebie landing pages & tripwire pages with AI, in your voice & your visual style, in a fraction of the time. By the end of the workshop you'll have the full workflow ready to use, plus a hands-free method for getting AI to write and edit the code so you never touch HTML yourself.QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

April 3, 202624 min

#87: How I Use AI in My Business to Save Energy and Sell More Sustainably

As someone with limited energy and a brain that can so easily get stuck in overthinking and self-doubt, AI has genuinely changed the way I run my business. In this episode, I'm sharing five ways that I use AI to build more support behind the scenes so that selling and showing up feels lighter and more sustainable.I’m sharing how I actually use AI in a real, grounded way. I don't use it to replace me; it's a tool that can support me. For me, it’s about having something to help me get started when I feel stuck, reduce decision fatigue, and take action without overthinking everything. I talk about how I’ve built AI into my business in a way that supports my capacity and helps me keep momentum, even on low-energy days.I also explore how AI can help you reflect, spot patterns, and even support you through those inevitable moments of self-doubt. This isn’t about doing more - it’s about doing what matters, with the right kind of support behind you.🎧 Tune in to hear: Getting past blank page syndrome Reducing decision fatigue with AI Building imperfect sales momentum Using AI to uncover insights and patterns Supporting yourself through self-doubt💭 [04:37] - "The truth is that AI has been a godsend to me as someone with a lower capacity to run my business than I have ever had before."💭 [10:58] - "As business owners, it is exhausting having to make all of the decisions by ourselves, and AI has been so, so helpful for me with reducing that decision fatigue and helping me take faster action, which in turn helps me to test different ideas and get the real data back to see what is working."💭 [21:43] - "The point is that you use it in any way that helps you get unstuck, stops you spiralling, and helps you either let it go or get moving again and building that momentum again."Links:AI Support TeamAligned AI Summit ReplaysSoulful Sales Society Membership⭐️ Ends Jun 16: Workshop on How To Build Sales Pages, Freebies & Tripwires With AIBuild sales pages, freebie landing pages & tripwire pages with AI, in your voice & your visual style, in a fraction of the time. By the end of the workshop you'll have the full workflow ready to use, plus a hands-free method for getting AI to write and edit the code so you never touch HTML yourself.QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.