SocialMinds - A Social Media Marketing Podcast

Hosted by SocialChain

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Episodes

318

Latest episode

May 2026

Language

EN-GB

About the show

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

Listen to episodes

60 recent

June 15, 2026Episode 31326 min

Owning Owned: Why organic is the power play of a unified marketing strategy with Tinder, Primark and Channel 4

Organic gets written off every few years. Too slow. Too hard to measure. But for Tinder, Primark and Channel 4, owned content is anything but an afterthought. In this panel, SocialChain's Eve Young sat down with Madeline Riley, and Aaron Gillies to unpack how organic has become a creative engine for cultural relevance, community connection and smarter paid decisions. From repeatable formats to reactive comments, pressure tests to IRL moments engineered for the feed, the session proved that the best organic strategies build the brand, shape the work and tell you what people actually care about. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

May 18, 2026Episode 31217 min

SOCIAL IN SIX [104]

The waitlist for SocialMinds LIVE x Meta 2026 is still open! (For now...) Don't hang about, register to join us on 27 May in London: https://www.socialchain.com/socialminds-live-meta-2026/ On this episode of Social in Six, account manager Rachel Lea is back in the studio with Mil to break down the six key updates marketers need to know. This time, that includes Instagram expanding its crackdown on duplicate content beyond Reels, and testing new carousel caption formats to enable more structured storytelling. They're also unpacking TikTok's latest moves, from a new ad-free subscription tier in the UK to added keyword controls that could reshape how content shows up in search. Plus, YouTube begins testing AI-powered search with its new "Ask YouTube" feature, and Threads leans into real-time engagement with live chats built around cultural moments. Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

May 11, 2026Episode 31134 min

How loveholidays Is Challenging the Travel Category by Thinking Creativity-First | Jasmine Dye, loveholidays

At MAD//North, we spoke with loveholidays about its shift to a challenger mindset. In this episode, we continue the conversation with Jasmine Dye, Senior Social Media Manager, to explore how that mindset is brought to life across social, influencer, paid and community. In this episode, we explore what it takes for a brand to get people talking in a crowded category and how the "loveholidays twist" shapes creative decisions. Expect to learn how creators are now part of the creative process, not just a channel, and how the Book What You Love campaign is leaning into niche, hobby-led creators. We also unpack what success looks like beyond traditional metrics and how trust is evolving in an AI-driven travel landscape. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

April 20, 2026Episode 31020 min

SOCIAL IN SIX [103]

SocialMinds LIVE is back for a fourth sellout event in London on 27 May! Join the waitlist: https://www.socialchain.com/socialminds-live-meta-2026/ On this episode of Social in Six, our social media manager Emily Harrison is back with Mil in the studio to break down the six key updates social marketers should know about. First up, two key updates from Meta including a major sales-focused update to Reels and a new feature that uses AI to diversify your creative in seconds. Instagram comments also get a handy upgrade, and TikTok has some big budget new ad options. Plus, Pinterest finally introduces boosting for Pins, and LinkedIn says articles are key for optimising for AI discovery on the platform. Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

April 8, 2026Episode 30954 min

How Primark Is Turning Store Colleagues Into Creators To Take Their Global TOV Local | Maria Duncan, Social Media and Community Management Officer, Primark

For years, brands have tried to maintain one consistent voice on social. But the most engaging content today comes from people, not polished brand posts. Primark has leaned into that shift with its colleague-generated content programme, training store teams to become creators and tell stories from a local perspective. In this episode, we're joined by Maria Duncan, Social Media & Community Management Officer at Primark, and Chelsea Noronha, Strategist at SocialChain, to go behind the scenes on how it works from strategy to rollout and what they're learning so far. Expect to hear what sparked the programme, how stores bring their own personalities to content, the guardrails that keep it on brand, and why employee voices might be the key to social that actually connects. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com

March 16, 2026Episode 30816 min

SOCIAL IN SIX [102]

On this episode of Social in Six, SocialChain's senior account manager Taylor Mitchell joins Mil in the studio to unpack the hottest social headlines. This time that includes the news that Meta is experimenting with ads for its chatbot Meta AI and a big measurement update that should make reporting easier. Plus, TikTok has rolled out its Local feed to the US, Pinterest shares tips for better ad creative, and creators are speaking out against Instagram's controversial shopping feature. Finally, X has quietly launched a new tool in the hopes of curbing inappropriate Grok usage. Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

February 16, 2026Episode 30743 min

How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg

Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has happened for the UK's largest fruit cider brand – namely, the launch of its refreshed creator and influencer strategy last spring. Since then, the brand has been on a mission to entice its core audience of young adults and maintain salience for shoppers in the Beer and Cider aisle through savvy partnerships with creators. In this episode, we're joined once again by Kopparberg's senior customer marketing manager Nancy Dales to deep dive the role of creators in bringing creativity (one of Kopparberg's brand pillars) to life on social. Expect to learn why Kopparberg had to learn to let go when handing over the creative reins, what it takes to get internal buy-in for your riskiest campaign ideas, and how to sustain cultural relevance outside of your busiest sales period. Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

January 19, 2026Episode 30618 min

SOCIAL IN SIX [101]

It's our first Social in Six episode of 2026! This time our social media manager Emily Harrison is joining Mil to unpack all the latest and greatest from the world of social. First up, they're breaking down what brands need to know about X's ongoing AI image controversy, plus a handful of Instagram updates including: Customise Your Algorithm, an official launch for its new CTV app, and a so-called "likes recession". Elsewhere, YouTube has a new post format for Shorts, and Mil and Em unpack why Pinterest is increasingly becoming Gen Z's favourite platform. Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

January 5, 2026Episode 30548 min

How Argos turned nostalgia into social currency | Aimée Scanlon, Social Media Lead, Argos

When Argos's social team set out to level up their social channels a year ago, they had their work cut out for them. Now, their TikToks are pulling in views by the millions. Whether it's dance trends on the shop floor or the account's ongoing beef with Currys, your childhood favourite retailer has viewers hooked. In this episode, we chat to Aimée Scanlon, Social Media Lead at Argos, to unpack how the high street giant rewired decades of catalogue culture into a community-first, creator-style social presence. From making colleagues the stars of the show to turning TikTok comments into strategy gold, Aimée shares why employee-generated content outperforms product content, why you should treat the comments section like your boss, and what it takes to modernise nostalgia without becoming a museum piece.

December 10, 2025Episode 30457 min

What Pinterest Predicts 2026 Says About the Future of Trends | Louise Foley, Director of Marketing, Europe – Pinterest

2025 was the year of sardine tees, filthy martinis and red leather – but we already knew that thanks to Pinterest Predicts' trend forecasts for Fisherman Aesthetic, Pickle Fix, and Cherry Coded. For 2026, Wilderkind, Poetcore, and FunHaus are among the many trend predictions our favourite visual discovery engine has in store for us this year. To tell us about how brands, marketers and creators can all leverage this year's biggest vibes, we're joined once again by Pinterest's Director of Marketing, Louise Foley. Expect to discover why your audience is turning to imaginative escapism, why trends are growing 4.4x faster than seven years ago, and the difference between a shoppable and a successful trend. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com Pinterest Predicts - https://business.pinterest.com/en-gb/pinterest-predicts