Creator News Live: Discussing the latest tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Hosted by Jeff Sieh

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Aug 2026

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Creator News Live keeps you up-to-date on what's happening in the world of the creator economy! We discuss the latest creator tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

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August 14, 202656 min

He Took the Deals Everyone Else Laughed At (And Won)

What if the opportunity everyone else is laughing at is exactly the one you should be paying attention to? -------------- Billy Thorpe built his business by taking the small video deals other creators dismissed, then figuring out how to make the math work through speed, consistency, and a repeatable system. Billy shares why creators should question the unwritten rules in their industry, focus on profit instead of impressive revenue numbers, and build direct relationships with customers instead of depending entirely on a platform. We also get into repeat business, finding new revenue inside work you’re already doing, knowing when “enough” really is enough, and why staying adaptable matters when your business inevitably changes. Key Points Don’t automatically dismiss an opportunity because other people think it’s too small, cheap, or weird. Test industry “rules” for yourself instead of assuming someone else’s numbers apply to your business. Look at profit and efficiency, not just the price of an individual deal or your total revenue. Build systems that let you do the same work faster without sacrificing what the customer actually needs. Own your customer relationships so losing a platform doesn’t mean losing your entire business. Look for additional ways to monetize work you’ve already created, including usage rights, formats, and other platforms. Repeat customers can be more valuable than constantly finding and selling new ones. Decide what “enough” looks like for you instead of letting someone else’s income or workload define success. AI can help you get more value from your own knowledge and experience, but trust and real human experience are essential to product content. Resources Billy Thorpe: Website | YouTube | Billy's Facebook Group Zac Brown: Website | Podcast | Book ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting , visual marketing , and producing podcasts and live videos . Additionally, as a seasoned speaker , I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

August 7, 202658 min

How to Write and Actually Ship Your First Book (No Publisher)

What actually turns “I should write a book someday” into a finished book you can hold in your hands? --------------- Lisa DiNoto Glassner , founder of The Castle Run and author of The runDisney Companion , shares how she took years of experience in a very specific niche and turned it into her first self-published book, without waiting for an agent, publisher, or anyone else’s permission. Lisa breaks down how a simple outline made the project manageable, why your experience may be more valuable than traditional credentials, and how she kept control of the entire publishing process. She also explains how she funded the project through trusted brand partnerships, protected her readers’ trust, and built a larger business ecosystem around the book. Key Points: Your experience and repeated reps can be the credentials you need to write the book. Turn the idea into something tangible by creating an outline and breaking the book into manageable sections. Control scope by remembering who the book is for and accepting that you don’t have to say everything in one book. Self-publishing can give you ownership of the entire process, from your ISBN and editing to distribution and sales. Consider flat-fee partnerships with brands you already trust instead of relying solely on affiliate commissions. Protect reader trust by recommending partners organically and being clear about your financial relationships. When writing about a brand you don’t own, be thoughtful about trademarks, intellectual property, disclaimers, and how you reference that brand. Build beyond the book with companion resources, email capture, podcasts, and other ways to bring readers into your own audience. You don’t need to know every part of publishing before you start. You need confidence that you can learn what you don’t know. Resources: The runDisney Companion is officially out today! Grab Lisa’s new book and learn everything you need to know to plan, prepare for, and experience a runDisney race weekend: https://thecastlerun.com/book/ More from Lisa DiNoto Glassner: The Castle Run: https://thecastlerun.com/ Companion Resources and Reader Bonuses: https://thecastlerun.com/companion Instagram: https://www.instagram.com/thecastlerunner Publishing Resources Mentioned: Lulu: https://www.lulu.com/ BookFunnel: https://bookfunnel.com/ Bowker: https://www.bowker.com/ Connect with Zac Brown: Zac Brown Creative Solutions: https://zacbrowncreativesolutions.com/ and The Zac Brown Show Podcast ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting , visual marketing , and producing podcasts and live videos . Additionally, as a seasoned speaker , I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

July 31, 20261 hr 0 min

How to Build a Community That Lasts 10 Years (Not Just an Audience)

Building an audience is one thing. Building a community that keeps showing up year after year is something else entirely. Mike Potter has spent two decades growing the For Mac Eyes Only podcast and the last ten years turning those listeners into the thriving community behind MacStock Conference & Expo. In this conversation, he shares the lessons he's learned from creating an event people genuinely want to return to. Mike explains why the best communities are built around shared experiences instead of endless content, how unplanned hallway conversations often become the most valuable part of an event, and why authenticity matters more than chasing someone else's engagement strategy. Whether you're dreaming about hosting your first meetup or creating a stronger connection with your audience online, you'll come away with practical ideas for building something that lasts. Key Points: Start small. Meetups and mastermind groups can grow into thriving communities over time. Design events around connection, not just presentations. The "hallway track" often creates the biggest impact. Give people space between sessions so conversations can happen naturally. Traditions and recurring rituals help transform attendees into returning community members. Partnerships create stronger long-term relationships than traditional sponsorships. Perfection isn't the goal. Great communities remember the experience, not the small things that went wrong. Invite passionate people to share what they care about most instead of assigning topics. Stay true to your own communication style instead of copying someone else's community strategy. Resources: MacStock Conference & Expo: Website | Youtube | Mastodon For Mac Eyes Only: Website | YouTube | Mastodon Zac Brown: Website | Podcast ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting , visual marketing , and producing podcasts and live videos . Additionally, as a seasoned speaker , I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

July 25, 20261 hr 1 min

AI Is a Dial, Not a Switch (How Creators Win in the AI Era)

What if the real question isn't whether to use AI, but where to use it? ------------ Mike Schmitz believes the best creators aren't choosing between AI and human creativity. They're learning where AI adds value, where it gets in the way, and how their own taste remains the one thing no tool can replicate. Mike shares his "AI is a dial, not a switch" philosophy, introduces his Creativity Flywheel for turning ideas into original work, and explains how a personal knowledge management system can help creators build better content over time. We also explore Obsidian, second brains, AI-assisted writing, and why consistently creating, not just collecting ideas, is what develops your unique voice. Key Points: AI is a dial, not a switch. The key is knowing which parts of your creative process to hand off and which to protect. Your taste, judgment, and voice are what make your work stand out in a world of AI-generated content. The Creativity Flywheel: Capture, Curate, Connect, Cultivate, and Create. A second brain should help you generate ideas, not become another place to store information you'll never use. AI works best when it's given your own notes, ideas, and context instead of a blank page. Publish consistently. Creating regularly is how you develop your taste and sharpen your creative instincts. Remove friction when capturing ideas, but add intentional friction when deciding which ideas deserve your attention. Resources: Mike Schmitz: Website | YouTube | Focused Podcast | Bookworm Podcast Check out his LifeHQ , a Life Operating System inside Obsidian ! Paul Gowder: Website | Facebook | Powwows.com Paul's got an awesome Facebook Challenge going on right now! Books Mentioned Steal Like an Artist by Austin Kleon Co-Intelligence by Ethan Mollick How to Read a Book by Mortimer J. Adler and Charles Van Doren Atomic Habits by James Clear The Power of Habit by Charles Duhigg Tiny Habits by BJ Fogg Triggers by Marshall Goldsmith ------------ Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting , visual marketing , and producing podcasts and live videos . Additionally, as a seasoned speaker , I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

July 10, 202652 min

The AI Back Office That Does the Work Creators Hate

What if the biggest opportunity with AI isn't creating more content, it's getting your time back? ---------------------- Jennifer Bennett believes most creators are using AI in the wrong place. Instead of replacing your creativity, she shows how AI can become the back office that quietly handles the repetitive work, keeping you from doing your best work. In this episode, Jennifer shares her Human-Driven AI Integration Method, explains why you should train AI like an employee instead of treating it like a search engine, and reveals the systems that help creators reclaim their mental bandwidth. We also cover AI agents, documenting your processes, feeding your core values to AI, and practical ways to automate the admin work that drains your week while keeping your voice and relationships at the center of your business. Key Points: Train AI like a new employee, not a tool you can "set and forget" Document your processes before buying more AI software Solve the biggest mental bottleneck first, not just the biggest time drain Build AI agents around your own "source of truth" instead of letting them search the web Create systems before software; the best tools won't fix a broken workflow Keep the human touch where it matters most: relationships, judgment, and real presence Resources: Jennifer Bennett : https://getdesky.com/ Find Your Bottleneck Quiz: https://quiz.getdesky.com/ Book a Strategy Call: https://link.playmakerscrm.com/widget/booking/AoAxWr6lqGPRShwB9siU The Maximum Leverage Brief (LinkedIn Newsletter): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7455330621217820672 Demo Jennifer's AI Speaking Research Tool: https://demo.getdesky.com Zac Brown : https://zacbrowncreativesolutions.com/ Zac's Book: An Accidental Education: What I've Learned So Far : The Zac Brown Show Podcast: https://podbay.fm/p/the-zac-brown-show ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting , visual marketing , and producing podcasts and live videos . Additionally, as a seasoned speaker , I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

July 3, 202657 min

Why The Best Conversations Need You to Shut Up

What separates a memorable interview from one people forget the moment it ends? ------------- Matt Stagliano believes it isn't about asking better questions; it's about learning when to stop talking. Drawing from more than 25 years of interviewing and his new book, Speak Less, Get More , Matt shares a simple framework for leading conversations that create trust, reveal better stories, and leave a lasting impact. We explore his PODS interview framework, the power of silence, why great hosts shine the light on their guests instead of themselves, and how AI helps him save hours each week while keeping the human side of his business front and center. Whether you host a podcast, lead sales calls, or simply want better conversations, this episode is full of practical ideas you can put to work right away. Key Points: The PODS framework: Preparation, Orientation, Discovery, and Sendoff Why listening is more valuable than asking more questions How the "three-beat rule" encourages guests to share deeper insights The difference between overperforming and drifting as an interviewer Why great hosts illuminate their guests instead of themselves How thoughtful editing preserves the natural rhythm of a conversation Practical ways AI can reduce administrative work without replacing creativity Why creators should train AI like a new employee, not treat it like a search engine Common challenges nearly every creative faces, including self-doubt and isolation Why building a business that supports your creative work requires learning when to say no Helpful Links: Our Amazing Guest: Matt Stagliano : Website | Podcast | Substack His Manual on Claude: Getting Good at Claude: The Setup System His Book: Speak Less, Get More My two other must-read podcasting books: The Audience Is Listening by Tom Webster Profit from Your Podcast by Dave Jackson My wonderful Co-host: Kira Pogge: Website | Podcast | Substack ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting , visual marketing , and producing podcasts and live videos . Additionally, as a seasoned speaker , I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

June 19, 202653 min

Creator Skills AI Can't Steal

What happens when AI can write posts, create images, and sound increasingly human? What's left that truly belongs to you? In this AMA-style episode, Paul Gowder and I take the hot seat to explore two creator advantages that technology can't replicate: your story and your community . We discuss why personal experiences, unique perspectives, and genuine human connection are becoming even more valuable in a world filled with AI-generated content, and how creators can use AI as a tool without losing their authentic voice. We also answer audience questions on everything from building an email list and growing a community to Facebook Professional Mode, Meta Verified, networking at conferences, creator burnout, and the daily habits that help creators stay visible and connected. If you're trying to figure out what skills will matter most in the AI era, this episode offers a practical roadmap for building something that algorithms can't take away. Key Takeaways: Your personal experiences and perspective are the one thing AI can't replicate Use AI to organize ideas and save time, but keep your stories and voice your own Build an email list because social platforms will always change the rules Consistency matters more than perfection when growing a community The best networking opportunities often come from stepping outside your comfort zone Focus on serving your audience first, then create products and offers based on their needs Community burnout is real, so create systems, take breaks, and find people who support you Live video remains one of the fastest ways to build trust and genuine connections If you're starting from scratch, build an email list and create content consistently Meta Verified can provide valuable support and account recovery options for creators ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting , visual marketing , and producing podcasts and live videos . Additionally, as a seasoned speaker , I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

June 13, 202654 min

YouTube Just Changed Everything: What Creators Need to Do Now

What happens when YouTube starts answering questions instead of just serving up videos? ---------------------- In this episode, Jerry Potter joins us to break down one of the biggest waves of YouTube updates creators have seen in years. From the new Ask YouTube AI search experience to major changes in how Shorts are evaluated and monetized, Jerry explains what these updates actually mean for creators, solopreneurs, and small business owners. We explore how AI-powered search could affect long-form content, why visual demonstrations may become even more important, and what creators should be doing to make their videos more discoverable in a world where viewers increasingly want answers instead of search results. We also discuss YouTube's growing focus on viewer satisfaction, including shares, rewatches, and engagement signals that go beyond watch time. Plus, Jerry shares his take on YouTube Shorts, AI-powered remixing tools, creator bonuses, and his Done By Lunch framework for focusing on high-return activities instead of chasing every new feature. Key Takeaways: Ask YouTube could increase the value of videos that answer questions visually Create content for humans, not algorithms, even as AI becomes more involved in search Visual demonstrations may become more important than ever in an AI-powered YouTube ecosystem Shares, rewatches, and viewer satisfaction are becoming stronger indicators of content quality YouTube Shorts now rewards viewer completion and satisfaction more than simple views Don't chase every new feature; focus on the activities that create the highest return on effort A narrow niche helps YouTube find the right audience faster Build content that serves your business long after it's published Long-form YouTube content remains one of the strongest high-leverage assets for creators and entrepreneurs Resources: Jerry Potter: Website | Youtube | Podcast Paul Gowder: Website | Facebook | 10 Day Facebook Challenge ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting , visual marketing , and producing podcasts and live videos . Additionally, as a seasoned speaker , I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

June 8, 202650 min

Your Facebook Account Is One Click Away From Being Gone

If your Facebook profile disappeared tomorrow, what would happen to your business? In this episode, Facebook community expert Paul Gowder joins us to break down the biggest account security threats creators and business owners are facing right now. From sophisticated phishing scams and account takeovers to unexpected comment restrictions, Paul shares the practical steps you can take today to protect your profile, pages, and community before something goes wrong. We also explore Meta Verified, two-factor authentication, backup admin strategies, and what creators should do if they lose access to their accounts. Plus, Paul shares his early thoughts on Meta's new Forum app, what it means for Facebook Groups, and several Facebook growth tactics that are working right now, including conversation-based posts, Professional Dashboard insights, and engagement habits to increase reach. Key Takeaways: Turn on two-factor authentication, Advanced Protection, and Meta Verified to secure your account Never click suspicious Facebook links, attackers are using legitimate-looking workflows to gain access Add a backup admin and regularly audit who has access to your pages and Business Manager Build an email list because Facebook can take away access to your audience at any time Focus on conversation-driven content and use Facebook's Professional Dashboard to guide your growth Links, Recs & Resources: Paul Gowder: Website | Facebook | Powwows.com Don't Have a Daily Facebook Routine? Check out Paul's 10 Day Challenge! Facebook's New Forum App (IOS Only) Paul uses this tool to capture emails from FB Groups Zac Brown: Website | Podcast | Instagram ---------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting , visual marketing , and producing podcasts and live videos . Additionally, as a seasoned speaker , I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

May 31, 202654 min

Stop Asking AI Questions. Start Giving It Jobs

What if the biggest mistake creators are making with AI isn’t using the wrong tool… it’s using the right tool the wrong way? ---------------------- In this episode, Mike Allton , host of The AI Hat Podcast and one of the leading voices in practical AI for business, explains why most creators and solopreneurs are leaving the majority of AI’s value on the table. Instead of treating AI like a smarter search engine, Mike argues that we should be building specialized assistants that handle repeatable work, save time, and act more like members of our team. Mike shares the mindset shift that changed his own business, from asking AI questions to creating an AI Chief of Staff that understands his goals, workload, and priorities. We unpack the friction audit process he teaches organizations, how to identify the tasks that create the most administrative drag, and why every creator should start thinking about AI as a team of digital workers rather than a chatbot. If you’ve been wondering how to move beyond prompts and start building real systems, this episode is packed with practical examples and actionable ideas. Key Takeaways Stop using AI as a search engine and start using it as a specialized assistant Run a friction audit to identify repetitive tasks that waste time each week Build AI workers around specific jobs instead of one giant all-purpose chat Create an AI Chief of Staff that understands your goals, priorities, and bandwidth Use AI to handle podcast preparation, research, meeting prep, and reporting Ask AI to interview you when building a custom assistant or agent Store instructions and knowledge separately so your AI assistants can evolve over time Use projects, notebooks, and knowledge bases to reduce hallucinations and improve accuracy Choose one AI platform and learn it deeply instead of jumping between tools Pay for your AI tools if you’re using them for business and want access to advanced features Save time on administrative work so you can spend more time on creative and strategic work Think of AI as your first hire, not just another piece of software Resources Mike Allton : Website | Podcast | LinkedIn | Agorapulse Check out Mike's Friction Audit Template Zac Brown : Website | Instagram | Podcast (Now on YouTube!) Mike and I are both speaking at Digital Wichita on June 18-19! (Come say Hi!) ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting , visual marketing , and producing podcasts and live videos . Additionally, as a seasoned speaker , I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.