What Financial Advisors Need to Know About Sustainable Investing - Jenny Coombs [Sustainable Investing Educator]
In this episode, Belle Osvath, CFP®, talks with Jenny Coombs, Head of Content and Development at the U.S. Sustainable Investment Forum and adjunct professor at the College for Financial Planning, about sustainable investing and how financial advisors can approach the topic with clients. Jenny breaks down the differences between ESG integration, values-based investing, and impact investing. She explains how sustainable investing has evolved, why greenwashing remains a concern, and what may be keeping advisors from discussing these strategies with clients despite growing interest. The conversation also explores how sustainable investing extends beyond stocks into fixed income, real estate, and private equity. Jenny discusses what advisors should look for when evaluating sustainability claims, including the importance of measurable outcomes and understanding the risks involved. Belle and Jenny also look at the role investment capital plays in rural America, from the expansion of data centers to private equity's impact on local businesses. They discuss how these investments can shape communities and why long-term economic sustainability deserves consideration. For financial planners, Jenny's message is simple: sustainable investing doesn't require reinventing your practice. Learning more about the available strategies and asking clients the right questions can help advisors incorporate risk considerations, personal values, and investment objectives into the financial planning process. Guest Links U.S. Sustainable Investment Forum: https://www.ussif.org/ Sustainable Investing Educational Roadmap: Free three-part educational series available through the U.S. Sustainable Investment Forum.: https://www.ussif.org/education/new-the-sustainable-investing-roadmap-series-for-financial-advisors SRIously Speaking (Jenny's Blog): https://sriouslyspeaking.substack.com/ Jenny Coombs' Website: https://www.jennycoombs.com/ Recommend a Podcast Guest 👉 https://www.surveymonkey.com/r/PWXHTV7 The Smarter Planner Podcast is produced by the Financial Planning Association National Capital Area Chapter (FPA NCA) for educational purposes only. Belle Osvath and FPA NCA do not endorse specific individuals, firms, products, or services mentioned.


