Small Business Talk For Coaches With Cathy Smith

Hosted by Cathy Smith

Business Education Arts Books

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Episodes

100

Latest episode

Nov 2026

Language

EN-AU

About the show

Small Business Talk for Coaches with Cathy Smith Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business. 🎙 Weekly episodes 📈 Practical tips and tools 🤝 Built for coaches like you Need help growing your business? Get free resources, the book, and program at coachesmarketingroadmap.com.au Follow for updates and fresh episodes.

Listen to episodes

60 recent

November 5, 202617 min

Why do you forget your coaching skills when you start marketing?

You help your clients recognise their limiting beliefs, challenge their thinking and take action. So why are you sitting at your computer rewriting the same social media post for the fifth time? As a coach, you already know how to listen, connect and ask powerful questions. Yet the moment you start marketing your coaching business, something changes. Suddenly, you are worried about sounding professional, saying the right thing or what other coaches might think. In Episode 372 of Small Business Talk for Coaches , Cathy Smith explores why coaches forget their most valuable communication skills when marketing themselves and how to bring those natural conversations back into their marketing. Discover how to stop talking at an audience, start connecting with the people you genuinely want to help and make your marketing feel less like selling and more like you. Because your next marketing breakthrough might not come from learning something new. It might come from using what you already know. Listen now! Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

October 29, 202612 min

You Know What to Do. So Why Aren't You Doing It

Would you let your coaching clients get away with the excuses you make to yourself? You know you need to follow up, reconnect with people and make time for marketing. You coach others through the same hesitation. Yet your own email stays unsent and the time you set aside for your business goes to somebody else. In this episode of Small Business Talk for Coaches, Cathy Smith turns the mirror around. Explore what you might be avoiding, why your own commitments keep slipping and how to use your coaching tools on yourself. Are you protecting yourself from failure, or could you be protecting yourself from success? Listen now and turn the coaching tools you use with your clients towards your own business. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

October 22, 202623 min

How to Use AI to Create Webinars That Actually Connect

How to Use AI to Create Webinars That Actually Connect | Episode 370 AI can help you create a webinar in a fraction of the time. But will anyone actually want to attend it, stay engaged or take the next step towards working with you? With AI making content creation easier than ever, webinars are starting to look and sound remarkably similar. More slides, more information and more automation don't necessarily mean more coaching clients. In this episode of Small Business Talk for Coaches , Cathy Smith is joined by Nyrie Roos from Explosion Marketing to explore how coaches can use AI to create webinars and online events that genuinely connect with their audience. Discover why live demonstrations can be more powerful than perfectly polished presentations, how to use AI without losing your personality and why having the right strategy matters more than having the latest technology. We also explore the changing world of AI, including what's happening with custom GPTs and why coaches need to think carefully about the systems they rely on. Because AI can help you create the content, but it's the conversations and connections that create opportunities for coaching clients. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

October 15, 202613 min

When AI gives you everything except what you need

I asked AI to save me time. Instead, it sent me down a rabbit hole that cost me an hour and nearly my sanity! More ideas. More suggestions. More enthusiastic encouragement. And absolutely no closer to what I actually needed. Sound familiar? In this episode of Small Business Talk for Coaches , I share how my AI brainstorming session went spectacularly off track, what a dramatic Bathurst 1000 fuel disaster taught me about trusting technology and why coaches need to think beyond the answers AI gives them. When does a tool designed to save us time actually start costing us time? Because sometimes AI isn't failing at all. It's doing exactly what we asked. And that's the problem. Listen to this episode to get the real answer. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

October 8, 202619 min

How to Show Your Coaching Expertise Without Bragging

“I am just a coach.” How often do you play down your expertise because you don’t want to sound as though you are bragging? What feels ordinary to you could be exactly what a potential client needs. Your qualifications tell people what you have studied. Your stories, insights and experience help them understand how you can help. Are you sharing those or hoping people will work it out for themselves? In this episode, Cathy Smith explores how to use your clients’ words, draw on the experience you already have and stop underselling your contribution. Learn how to show people what you bring to coaching without feeling you have to prove yourself. 🎧 Listen now and find a more comfortable way to talk about why someone would work with you. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

October 1, 202622 min

They Are Interested in Coaching. Why Haven't They Booked?

“That sounds exactly like what I need. Send me the details.” You do. Then silence. Before you question your price or rewrite your offer, consider what that potential client took away from your conversation. In this episode, Cathy Smith shares how she walked away from one car dealership and bought the same product from another. The difference offers a valuable lesson for coaches whose promising enquiries go quiet. Explore the three kinds of trust behind a coaching decision: trust in you, your process and themselves. Learn how to help potential clients picture working with you, make room for their unspoken questions and agree on a clear next step. They felt understood. Did they leave understanding? 🎧 Listen now and take one practical idea into your next client conversation. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

September 24, 202643 min

Stop Waiting for the LinkedIn Algorithm to Find You

You can post consistently on LinkedIn and still hear crickets. Because posting is only one part of the puzzle. If you are waiting for the algorithm to put your content in front of the right people at exactly the right time, you are relying on hope rather than strategy. In this episode, Cathy Smith is joined by LinkedIn and marketing growth expert Sarah Hughes to unpack what actually creates client conversations on LinkedIn. They talk about building the right network, using shared connections, strengthening your profile, reaching out without awkward cold DMs and creating content that sounds like you rather than a marketing department. You will also hear why your LinkedIn profile matters beyond LinkedIn itself and how the right strategy can help people find you through Google and AI search. 🎧 Stop waiting for the algorithm to find you. Start using LinkedIn as the relationship building tool it was meant to be. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

September 17, 202613 min

Why Your Marketing is Not Growing

Your marketing may not be failing. You may just be starving it of the conditions it needs to grow. In this episode of Small Business Talk for Coaches , Cathy shares a lesson from two veggie beds growing side by side. Same soil. Same seedlings. Same care. One thrived. One struggled. The difference was sunlight. And that is exactly what can happen with your marketing. Before you ditch the strategy, change platforms or chase another shiny tactic, look at what is happening around it. Is your message clear? Are enough people seeing it? Are you being consistent? Is your marketing actually leading people into conversations? 🎧 Listen in before you throw out a strategy that may simply need more light. What part of your marketing is sitting in the shade? Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

September 10, 202616 min

Why Good Coaches Still Struggle to Get Clients

You know you are good at coaching. Your clients get results and they love working with you. Why, then, does attracting consistent clients still feel so hard? The problem is not your coaching ability. Being an excellent coach and knowing how to build a successful coaching business require different skills. In this episode, Cathy reveals why visibility alone is not enough, why your warm network holds more opportunities than you realise and how clearer messaging, real conversations and consistent follow up can turn interest into clients. If you are tired of posting, waiting and wondering what you are doing wrong, this episode will show you where to focus next. 🎧 Listen now and discover the practical business skills that help good coaches get clients. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

September 4, 202614 min

The Follow Up Gap - Are Clients Slipping Away?

Most coaches assume silence means no. Often, it simply means not yet. Your next coaching client may already be in your world. Someone who attended the webinar, replied to an email, had a discovery call or quietly raised their hand and then disappeared. In this episode of Small Business Talk for Coaches, Cathy explores the follow up gap that could be costing you clients and why staying connected does not have to feel pushy, awkward or salesy. Because sometimes the problem is not getting more leads. It is what happens to the ones you already have. 🎧 Listen now and take a look at who might already be waiting in your world. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.