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Small Business Talk For Coaches With Cathy Smith

Small Business Talk For Coaches With Cathy Smith

Hosted by Cathy Smith

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Episodes

100

Latest episode

Aug 2026

Language

EN-AU

About the show

Small Business Talk for Coaches with Cathy Smith Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business. 🎙 Weekly episodes 📈 Practical tips and tools 🤝 Built for coaches like you Need help growing your business? Get free resources, the book, and program at coachesmarketingroadmap.com.au Follow for updates and fresh episodes.

Listen to episodes

60 recent
August 13, 202644 min

How to Learn to Speak as a Coach

Your audience can tell when you are reading. And they switch off faster than you think. Whether you are speaking on stage, appearing on a podcast or presenting online, knowing your content is not enough. The real skill is making your audience feel like they are the most important people in the room. In episode 360 of Small Business Talk for Coaches, Cathy talks with Andrew Hurteau about what separates a prepared speaker from an engaging one and why confidence, connection and storytelling matter far more than getting every word right. If speaking makes you nervous, you rely heavily on notes or you want to become a more confident and engaging speaker, this conversation is packed with practical insights you can use straight away. 🎧 Listen now and learn how to speak in a way people actually want to hear.  Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

August 6, 202617 min

Conversations that Lead to Coaching Clients

What if your next coaching client is not on social media? 🤔 Most coaches spend hours creating content, hoping the next post will bring their next client. What if the real opportunity is sitting in conversations you have already started? In this episode, Cathy Smith shares the 3 conversations that lead to coaching clients, why follow up is not being pushy and how one simple shift can turn existing connections into paying clients. 🎧 Listen now and start having the conversations that grow your coaching business.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

July 30, 202619 min

You Built the Trust. Another Coach Got the Client

What if you did all the work to build trust, only for another coach to get the client when they were finally ready to buy? People do not buy because you are ready to sell. They buy because they are ready to solve a problem and they trust you can help. In this episode of Small Business Talk for Coaches, Cathy Smith shares a personal buying experience that reveals why the person who creates the need is not always the person who gets the sale. If people are listening, watching and learning from you but choosing someone else when they are ready to buy, this episode may explain what is happening. You might be sick of your message, but your potential clients are still out there waiting for you. Press play. The client who is not ready today may be closer than you think.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

July 23, 202615 min

The Coaching Mistake You Dont Know You Are Making

🎧 What if the biggest coaching mistake isn't asking the wrong question... it's asking the next one too soon? Many coaches are so focused on asking powerful questions that they accidentally interrupt the very moment a breakthrough is about to happen. In this episode, Cathy explores one of the most overlooked coaching skills: recognising when to stop talking, hold the silence and listen beyond the story. Discover how noticing patterns, allowing space and using three simple words, "Tell me more," can lead to deeper insights and more transformational coaching conversations. If you want your clients to experience bigger breakthroughs with fewer questions, this episode is one you won't want to miss. 🎧 Listen now.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

July 16, 202637 min

How To Turn Your Leadership Skills into a Coaching Business

🎧 Thinking about leaving corporate to start a coaching business? Making the leap is about far more than getting certified. It is about shifting your identity, building confidence, creating a personal brand and learning how to run a business, not just coach. In this episode, Cathy Smith chats with leadership coach Shirley Sutton about turning decades of corporate leadership and HR experience into a thriving coaching business. They explore the mindset shifts, challenges and lessons that come with leaving the security of corporate life. Why personal branding matters more than ever and how to build a coaching business that reflects who you really are. Listen now and discover what it really takes to make the transition from corporate leader to successful coach. 🎧Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

July 9, 20269 min

Why Generalists Get Overlooked

Ever tried to sell everything and ended up selling nothing? In this episode, Cathy shares the simple burger shop story that explains why clear, specific messaging makes it easier for coaching clients to say yes. You will discover why narrowing your focus does not lose clients, how the right people recognise themselves faster, and why recognition will always beat persuasion. 🎧 Listen now and find out how to make your message easier to understand and easier to say yes to.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

July 2, 202615 min

What do you See?

What if the biggest thing holding you back isn't your strategy, your skills or the market... but the way you see the world? In this episode, Cathy Smith explores Stephen Covey's powerful concept that "the map is not the territory" and why 2 people can experience the same situation but see completely different possibilities. Through stories from Tony Robbins, the recent ICF coaching event, everyday examples and practical coaching insights, you will discover how confirmation bias shapes your decisions, your marketing and your results. If you're ready to stop looking for evidence of why you can't and start seeing what's actually possible, this episode will change the way you think.  🎧 Listen now.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

June 25, 202636 min

Midlife Hormonal of Performance

🎧 Do you keep waking up at 3am? Forgetting words mid sentence? Walking into a room and wondering why you are there? If you are a coach or business owner in your 40s, 50s or beyond, it may not be stress, burnout or lack of motivation. It could be hormonal change.   In this eye opening episode, Cathy Smith sits down with perimenopause and menopause coach Dorota to uncover the hidden performance costs of midlife hormonal change and how it impacts confidence, focus, energy, sleep and business performance. You will discover why so many high performing women feel like they are suddenly struggling, what is really happening in the body and practical ways to support yourself through this stage of life. If you have ever wondered, "What is wrong with me?" this conversation may provide the answers you have been looking for. 🎉 Press play and learn how to work with your body, not against it, so you can continue to thrive in business and life. This version leads with curiosity, recognisable symptoms and the emotional question many women are asking themselves. It is designed to stop the scroll and encourage downloads.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

June 18, 202613 min

Stories Sell. Are you using them?

🎧 Why can you remember a story from 20 years ago... yet forget what someone told you yesterday? Because stories stick. Facts fade. And if you are struggling to attract coaching clients, that simple truth could be costing you business. In this episode, Cathy Smith shares a family story about a buried treasure that nobody could find and reveals why stories are one of the most powerful tools in coaching, marketing and sales. If people are not remembering your message, connecting with your content or taking the next step, the problem may not be what you are saying. It may be how you are saying it. Discover why stories sell, why they build trust faster than facts and how the right story can help potential clients see themselves in your message. 🎧 Listen now and learn how to turn everyday stories into powerful coaching conversations and marketing that people actually remember. 🎉 Press play.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

June 12, 202611 min

The Tree That Fell. What Marketing Can Teach Us About Growth

🎧 What if your marketing did not fail? What if it simply became something else? In Episode 351, Cathy Smith shares a powerful story about a fallen tree and what it can teach coaches about marketing, growth and momentum. Because when a webinar flops, a launch feels flat or a post gets no engagement, it is easy to call it a failure. But what if that one idea gave you confidence, content, insight, conversations and the next clue? This episode will help you stop mourning what did not work and start seeing the value, lessons and opportunities already growing underneath. 🎉 Listen now and discover why nothing in your marketing is wasted.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

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