Small Business Talk For Coaches With Cathy Smith

Hosted by Cathy Smith

Business Education Arts Books

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Episodes

100

Latest episode

Aug 2026

Language

EN-AU

About the show

Small Business Talk for Coaches with Cathy Smith Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business. 🎙 Weekly episodes 📈 Practical tips and tools 🤝 Built for coaches like you Need help growing your business? Get free resources, the book, and program at coachesmarketingroadmap.com.au Follow for updates and fresh episodes.

Listen to episodes

60 recent

September 4, 202614 min

The Follow Up Gap - Are Clients Slipping Away?

Most coaches assume silence means no. Often, it simply means not yet. Your next coaching client may already be in your world. Someone who attended the webinar, replied to an email, had a discovery call or quietly raised their hand and then disappeared. In this episode of Small Business Talk for Coaches, Cathy explores the follow up gap that could be costing you clients and why staying connected does not have to feel pushy, awkward or salesy. Because sometimes the problem is not getting more leads. It is what happens to the ones you already have. 🎧 Listen now and take a look at who might already be waiting in your world. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

August 27, 202612 min

Preparation Becomes Procastination

You keep telling yourself it is not ready yet. The offer needs one more tweak. The website needs another change. The post needs a better graphic. Yet what if all that preparation is the very thing keeping clients away? In this episode of Small Business Talk for Coaches, Cathy Smith shares the surprising result of a pottery class experiment and explores the point where preparation quietly becomes procrastination. She also reveals how coaches can appear busy and visible on social media while still avoiding the conversations that build a business. If you have an idea, offer or message sitting on your computer waiting to be perfect, this episode is for you. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

August 20, 202620 min

Are You Making It Safe for Clients to Ask?

Your potential coaching clients may already want your help. Have you made it feel safe enough for them to ask? They are reading your posts, visiting your website and considering booking a call. Then doubt steps in. Will I be pressured? Will my question sound silly? What happens if I reach out? After a surprising peck at her office window, Cathy recognised the missing step between attracting attention and receiving the enquiry. 🎧 Listen now and discover whether your marketing is opening the door or giving potential clients another reason to stay silent. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

August 13, 202644 min

How to Learn to Speak as a Coach

Your audience can tell when you are reading. And they switch off faster than you think. Whether you are speaking on stage, appearing on a podcast or presenting online, knowing your content is not enough. The real skill is making your audience feel like they are the most important people in the room. In episode 360 of Small Business Talk for Coaches , Cathy talks with Andrew Hurteau about what separates a prepared speaker from an engaging one and why confidence, connection and storytelling matter far more than getting every word right. If speaking makes you nervous, you rely heavily on notes or you want to become a more confident and engaging speaker, this conversation is packed with practical insights you can use straight away. 🎧 Listen now and learn how to speak in a way people actually want to hear. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

August 6, 202617 min

Conversations that Lead to Coaching Clients

What if your next coaching client is not on social media? 🤔 Most coaches spend hours creating content, hoping the next post will bring their next client. What if the real opportunity is sitting in conversations you have already started? In this episode, Cathy Smith shares the 3 conversations that lead to coaching clients, why follow up is not being pushy and how one simple shift can turn existing connections into paying clients. 🎧 Listen now and start having the conversations that grow your coaching business. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

July 30, 202619 min

You Built the Trust. Another Coach Got the Client

What if you did all the work to build trust, only for another coach to get the client when they were finally ready to buy? People do not buy because you are ready to sell. They buy because they are ready to solve a problem and they trust you can help. In this episode of Small Business Talk for Coaches , Cathy Smith shares a personal buying experience that reveals why the person who creates the need is not always the person who gets the sale. If people are listening, watching and learning from you but choosing someone else when they are ready to buy, this episode may explain what is happening. You might be sick of your message, but your potential clients are still out there waiting for you. Press play. The client who is not ready today may be closer than you think. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

July 23, 202615 min

The Coaching Mistake You Dont Know You Are Making

🎧 What if the biggest coaching mistake isn't asking the wrong question... it's asking the next one too soon? Many coaches are so focused on asking powerful questions that they accidentally interrupt the very moment a breakthrough is about to happen. In this episode, Cathy explores one of the most overlooked coaching skills: recognising when to stop talking, hold the silence and listen beyond the story. Discover how noticing patterns, allowing space and using three simple words, "Tell me more," can lead to deeper insights and more transformational coaching conversations. If you want your clients to experience bigger breakthroughs with fewer questions, this episode is one you won't want to miss. 🎧 Listen now. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

July 16, 202637 min

How To Turn Your Leadership Skills into a Coaching Business

🎧 Thinking about leaving corporate to start a coaching business? Making the leap is about far more than getting certified. It is about shifting your identity, building confidence, creating a personal brand and learning how to run a business, not just coach. In this episode, Cathy Smith chats with leadership coach Shirley Sutton about turning decades of corporate leadership and HR experience into a thriving coaching business. They explore the mindset shifts, challenges and lessons that come with leaving the security of corporate life. Why personal branding matters more than ever and how to build a coaching business that reflects who you really are. Listen now and discover what it really takes to make the transition from corporate leader to successful coach. 🎧 Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

July 9, 20269 min

Why Generalists Get Overlooked

Ever tried to sell everything and ended up selling nothing? In this episode, Cathy shares the simple burger shop story that explains why clear, specific messaging makes it easier for coaching clients to say yes. You will discover why narrowing your focus does not lose clients, how the right people recognise themselves faster, and why recognition will always beat persuasion. 🎧 Listen now and find out how to make your message easier to understand and easier to say yes to. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.

July 2, 202615 min

What do you See?

What if the biggest thing holding you back isn't your strategy, your skills or the market... but the way you see the world? In this episode, Cathy Smith explores Stephen Covey's powerful concept that "the map is not the territory" and why 2 people can experience the same situation but see completely different possibilities. Through stories from Tony Robbins, the recent ICF coaching event, everyday examples and practical coaching insights, you will discover how confirmation bias shapes your decisions, your marketing and your results. If you're ready to stop looking for evidence of why you can't and start seeing what's actually possible, this episode will change the way you think. 🎧 Listen now. Support the show: https://smallbusinesstalk.com.au/ See omnystudio.com/listener for privacy information.