Episodes
394
Latest episode
Jun 2026
Language
EN
Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.
On this episode of skucast, Kara Parkinson, commonsku's SVP of Marketing and a veteran of Apple, Intuit, Nestlé, and PepsiCo, shares the creative brief she's drafting for merch buyers, the difference between category thinking and context thinking, and what makes a distributor pitch land with a CMO.
On this episode of skucast, Elevate Gifting founder Erika Athanas explains why she banned the words "promo" and "swag" from client conversations, how she built a global distribution partner network through years of trial and error, and how a commonsku Backpack newsletter sparked an eight-shop website rebuild.
On this episode of skucast, commonsku's Outside Sales Director Maria Acquarola talks strategic growth for promo distributors, the seven-touch cadence that cuts through email fatigue, and the partnership reframe for solving order problems in the promotional products industry
On this episode of skucast, commonsku's new Chief AI Officer Bobby Lehew talks treating AI as team (not tools), customer intelligence, and the AI reset moment for the promotional products industry
On this episode of skucast, City Paper CEO Stephanie Friedman talks walking away from a multimillion-dollar contract, vulnerable leadership, and how a 129-year-old family business grew from $13M to $32M
Bobby Lehew covers Q1 platform updates, skucamp's move to Montréal, and AI features shipping inside commonsku for promo distributors
On skucast’s latest episode, VP of Technology Dileshni Jayasinghe reveals how AI is accelerating feature development for promotional products distributors.
On skucast’s latest episode, Danny Rosin of Brand Fuel about leading PPAI, the landmark carbon study, and why promotional products need more punk rock energy.
On skucast’s latest episode, Caleb Gilbertson and Colin Loughran share Imprint Engine's playbook for global scale, plus AI champions and the leadership split.
On commonsku’s latest episode, Mark McCormack reveals the formula for finding million-dollar accounts in plain sight, plus the future of POD and AI.
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