Episodes
399
Latest episode
Aug 2026
Language
EN
Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.
On this episode of skucast, Bobby Lehew chats with commonsku Content Marketing Manager and skucast executive producer Ritika Chhikara about Ask skucast, the free AI tool built on 350+ episodes of the show, how it was built, and what distributors are already asking it.
On this episode of skucast, Bobby Lehew chats with Thumbprint founder and CEO Tom Rector about the road to $100 million, preparing for AI agents, and why leadership is presence.
On this episode of skucast, Bobby Lehew talks with sales coach and fractional executive Nicole McNamee about finding hidden spend in existing accounts, breaking through sales ceilings, and the habits that turn prospecting into growth.
On this episode of skucast, Bobby Lehew and Charlie Moscoe interview each other on the state of AI in promo, skubot's return, and what's shipping on the roadmap for the rest of the year.
On this episode of skucast, Bobby and Bella Chamoun-Ko run through the mid-year update: Q2 releases, the new AI suite, and a look at what's coming next quarter.
On this episode of skucast, we pull the highlights from a webinar with three PPAI Top 100 distributors — Sandy Gonzalez (MadeToOrder), Michael Wolaver (Magellan Promotions), and Robert Fiveash (Brand Fuel) — on what unlocked their growth, why culture fit beats book of business, and the calls that got them onto the list.
On this episode of skucast, Kara Parkinson, commonsku's SVP of Marketing and a veteran of Apple, Intuit, Nestlé, and PepsiCo, shares the creative brief she's drafting for merch buyers, the difference between category thinking and context thinking, and what makes a distributor pitch land with a CMO.
On this episode of skucast, Elevate Gifting founder Erika Athanas explains why she banned the words "promo" and "swag" from client conversations, how she built a global distribution partner network through years of trial and error, and how a commonsku Backpack newsletter sparked an eight-shop website rebuild.
On this episode of skucast, commonsku's Outside Sales Director Maria Acquarola talks strategic growth for promo distributors, the seven-touch cadence that cuts through email fatigue, and the partnership reframe for solving order problems in the promotional products industry
On this episode of skucast, commonsku's new Chief AI Officer Bobby Lehew talks treating AI as team (not tools), customer intelligence, and the AI reset moment for the promotional products industry
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Marvette Lacy, PhD
Michael Michelini: Global Internet Businessman in China, Asia
Jason Graystone & Akil Stokes
Phil Rogacki & Jared Abrojena
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