Six Figure Flower Farming

Hosted by Jenny Marks

Business Entrepreneurship Arts Education

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107

Latest episode

Jun 2026

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60 recent

June 15, 202629 min

106: How We Structure Our Flower CSA For Profit and Retention

A cut flower CSA or subscription can bring steady cash flow, predictable harvest planning, and stronger customer retention, but only if it’s structured in a way that ACTUALLY works for your farm. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through how her flower farm built a profitable flower subscription program around peak production months, clear pickup dates, simple bouquet systems, and premium crops like ranunculus, peonies, and dahlias. Simplifying your cut flower CSA can make it easier to sell, harvest, and manage without adding unnecessary stress or labor. Jenny explains how straight bunches can be more profitable than complicated mixed bouquets, how pickup locations affect efficiency, and why customer clarity, weekly communication, and thoughtful pricing are key to building a flower farming business that feels more sustainable season after season. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  

June 8, 202628 min

105: How to Cut Your Harvest Time by 30–50% (Without Hiring More Help)

Is harvesting your cut flowers taking up your entire day? In this episode of the Six Figure Flower Farming podcast, Jenny Marks walks through the small but powerful systems that helped her flower farm cut harvest time in half, from reducing wasted steps in the field to bunching as you harvest, counting rubber bands ahead of time, and building a simple harvest plan. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

June 1, 202620 min

104: 5 Silent Profit Leaks on Small Flower Farms

Most flower farmers don’t realize how much money they’re losing through small, everyday decisions that quietly chip away at profit margins. In this episode of the Six Figure Flower Farming Podcast, Jenny breaks down five of the biggest profit leaks on small flower farms, including growing too many varieties, underpricing flowers, overproduction, overspending without a plan, and managing too many sales channels at once. If your flower farming business feels busy but not truly profitable, this episode will help you identify what’s holding your farm back. From smarter flower farm crop planning to sustainable flower farm growth strategies, Jenny shares practical ways to simplify your systems, improve flower farm profitability, and make more intentional business decisions. You’ll learn how to use sales data, pricing strategies, and streamlined sales channels to build a more profitable flower farming business without adding more work to your plate. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  

May 25, 202623 min

103: Most Flower Farmers Waste Their First $5K — Here’s What I’d Do Instead

A lot of flower farmers waste their first few thousand dollars on things that feel productive… but don’t actually make them money. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down exactly how she would spend her first $5k to $10k if she was starting over from scratch on a flower farm today. From used coolers and Caterpillar tunnels to crop selection, marketing, and learning where to invest your time instead of cash, this episode is packed with practical flower farming business advice that can save you thousands. If you’ve been overwhelmed by all the tools, infrastructure, and “must haves” in flower farming, this conversation will help you slow down and think strategically about profitability, return on investment, and building a sustainable flower farm business step by step. Jenny also shares the biggest spending mistakes she sees flower farmers make, why proof should come before infrastructure, and how education and mentorship can dramatically speed up your growth. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

May 18, 202656 min

102: Success With On-Farm Workshops And Experiences With Niki Of Flourish Flower Farm

Workshops can be one of the most profitable and fulfilling sales outlets on your flower farm… but only if you treat them like a real business. In this episode, Jenny sits down with Niki Irving of Flourish Flower Farm to break down how to host on-farm workshops that actually make money. From pricing and tracking true costs to creating a high-end customer experience, this conversation covers what it really takes to run successful, repeatable workshop systems that support sustainable farm business growth. Find Niki OnlineCheckout Niki's Instagram: @flourishflowerfarmCheckout Niki's website: www.flourishflowerfarm.com Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  

May 11, 202616 min

101: Why Your Prices Might Feel "Too High" (And Why They Aren't)

If your bouquet prices make you hesitate or feel “too high,” this episode is your reminder that the problem usually isn’t the number… it’s the discomfort. Most flower farmers are underpricing because they’re basing decisions on their own budget instead of their ideal customer. You’re not just selling stems, you’re selling an experience, and your pricing should reflect the value, transformation, and kind of buyer you actually want to attract. We also dig into what your prices really need to cover to build a sustainable flower farm business. Overhead, labor, slow weeks, and growth all have to be accounted for, or you end up subsidizing your customers. Underpricing doesn’t make you more competitive, it makes your business fragile. When you price with intention, you create margin, attract better customers, and build a calmer, more profitable farm.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  

May 4, 202621 min

100: Copy This Marketing Strategy To Grow Your Flower Farm Fast

Most flower farmers are chasing more Instagram followers… but that’s not what actually builds a profitable, sustainable flower farm. In this episode, Jenny Marks breaks down the shift from “rented” attention on social media to owned attention through email marketing... and why your email list is one of the most valuable business assets you can build. From algorithm-proof communication to higher open rates and repeat sales, this is about creating a system that works even when social media doesn’t. If you’ve been stuck in “hope marketing” or struggling to turn followers into paying customers, this episode shows you how to build real relationships that drive consistent flower sales and long-term growth.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  

April 27, 202634 min

99: Hard Truths About Hiring On A Flower Farm

Hiring on a flower farm can feel like a breaking point… but it’s usually a growth signal! If you’ve been stretched thin, stuck doing everything yourself, or watching quality slowly slip while demand keeps rising, this episode walks through exactly when it’s time to hire and how to do it in a way that actually grows your flower farm business.  Clear roles, simple SOPs, and intentional onboarding turn chaos into consistency, so your farm can run without everything depending on you. This episode digs into building a strong team culture, giving employees ownership, and why even great hires won’t fix broken systems. If you want a more profitable, sustainable flower farm without burning out, stable hiring procedures is the foundation you need.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note    

April 20, 202650 min

98: Wholesaling On Small Acreage with Sarah from Eda Creek

If you’ve ever assumed wholesale only works for big farms, this episode might change your mind. Jenny sits down with Sarah from Eda Creek Farm, who’s running a highly efficient, mostly wholesale business on just half an acre. From selling through a flower market collective to building strong florist relationships, this conversation pulls back the curtain on what’s actually possible when you focus on quality, consistency, and smart crop strategy.   Find Sarah Online:Follow Sarah on Instagram: @edacreekfarmCheck out her Website: www.edacreekfarm.com Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note      

April 13, 202625 min

97: Your Mixed Bouquet Recipes Are Probably Too Complicated (And What To Do Instead)

If bouquet making is eating up your entire day... it’s a systems problem. Jenny walks through how simplifying your mixed bouquet recipes can dramatically increase efficiency, reduce decision fatigue, and boost profit margins without growing a single extra stem. Instead of cramming in every flower on the farm, she shares why 3 to 5 ingredient recipes, batch harvesting, and repeatable systems are the key to faster production and more consistent, sellable bouquets for farmers markets and retail. This episode breaks down practical flower farming strategies like building bouquets assembly line style, harvesting with intention, and factoring labor into your pricing so your time actually pays you back. The big takeaway is simple: structure creates speed, and speed protects your profit. If you’re ready to streamline your bouquet production and build a more sustainable, profitable flower farm business, this one will change how you approach your entire workflow.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note            