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SimpleBiz360a„¢ Podcast

The SimpleBiz360™ Podcast highlights customer-pleasing, overlooked and ignored business principles rooted in common sense. Each 10-20 minute release strives to deliver insightful questions, impactful ideas, and infotainment quality. 

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Last Episode Date: 23 May 2024

Total Episodes: 241

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23 May 2024
Episode #240: EXPERIENCE ECONOMY SERIES PART 6 - MEASURING

Today we wrap up our six-part series on The Experience Economy.Subjectivity rules the landscape of this economy, so measuring the results of your efforts is challenging. The proof of success will be evident with healthier repeat transaction, and referral rates. The five-phas...

5 min
16 May 2024
Episode #239: EXPERIENCE ECONOMY SERIES PART 5 - MULTIPLYING

Today we cover the GAME CHANGER! Period. End of the paragraph. End of the chapter. End of the story. The Experience Economy rewards professionals that consistently perform these three, simple actions. 80% of vendors regularly fail at this. By doing these things, you aut...

4 min
9 May 2024
Episode #238: EXPERIENCE ECONOMY SERIES PART 4 - MAPPING

Installment number four, of our six-part series, examines customer micro-journeys.Businesses often create dozens of small, customer experiences during the transaction process. It is in these small segments of the purchase that favorable impressions can be won, or lost. Bette...

10 min
2 May 2024
Episode #237: EXPERIENCE ECONOMY SERIES PART 3 - MODELING

Our third installment of the Experience Economy series is all about finding commonality in a sea of uniqueness. The golden thread of the Experience Economy is to pre-answer common questions before our customers ask them. Getting ahead of our buyers allow us to demonstrate u...

5 min
25 April 2024
Episode #236: EXPERIENCE ECONOMY SERIES PART 2 - EMBRACING

Join us for the second installment of our six-episode series about the Experience Economy.What is the epicenter of our corporate goals and objectives? Do we have our priorities pointing at the right target? Where does customer perception fit into the puzzle of our operationa...

5 min
18 April 2024
Episode #235: EXPERIENCE ECONOMY SERIES PART 1 - ACKNOWLEDGING

Join us for the first installment of our six-episode series about the Experience Economy.What is the Experience Economy? How does it operate? What does it look, and feel like? What do other voices have to say? In this kick-off show we share 10-12 other voices that help us bu...

7 min
11 April 2024
Episode #234:THE UPTICK IN BUSINESS GHOSTING

“Ghosting” is a societal trend that is taking up more office space then ten, twenty or thirty years ago.Today we find various businesses choosing to ignore difficult customer questions, concerns, issues, and tedious follow through. Buyer frustration continues to mount, a...

4 min
4 April 2024
Episode #233: OVERCOMING WORKPLACE SPINIPULATORS

Crafty, cagey, cunning, corrupt, and creative, SPINIPULATORS are a unique breed of business people that cause workplace havoc.This show offers some tangible ways to survive the ultimate workplace troublemaker. In these five minutes we define the character cocktail that combi...

5 min
28 March 2024
SimpleBiz360 Podcast - Episode #232: SHARING OUR LEARNED BUSINESS LESSONS

This show touches on the “WISE” versus the “WISER.”Valuable business stories are one of the greatest gifts we can share with others. This week, we invite story-telling to be part of your life. It’s never too late to start paying insight forward. Step out, and share...

4 min
21 March 2024
Episode #231: IS YOUR COMPANY OTP OR ITP?

“Stinkin’ Thinkin” can stagnate companies, leading to unnecessary financial woes, and possible extinction.High-achieving companies are usually habitual, best-practice chasers! Whereas, the “We’re just fine the way we are” companies, often watch the hungry, and ea...

5 min
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