SimpleBiz360™ Podcast

Hosted by Jeffrey Mason

Business Arts Books

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Episodes

451

Latest episode

Aug 2026

Language

EN-US

About the show

The SimpleBiz360™ Podcast focuses on inspiring continuous improvement. Our content features "One Minute One Question" shorts, interviews, and monologues designed to ignite contemplation, and action.

Listen to episodes

60 recent

August 12, 2026Episode 1880 min

What continuous improvement ideas are you absorbing through everyday life experiences? OMOQ #188

My son-in-law is a DJ, so he constantly needs to have fresh content to use as transition segues. As a result, he processes everyday life situations as possible opportunities for content, and he is really good at it. If we follow that same mindset, we can bump into life experiences that are actually transferrable to our businesses in the form of continuous improvement. All we have to do is pay attention, listen, filter, and then creatively transfer these observances to our own businesses.Support the show

August 9, 2026Episode 1871 min

Is politeness part of your business equation? OMOQ #187

As vendors, we are in the business of winning customers to our side. Being polite was a given during the 1900’s. However, nowadays politeness is being dismissed, and replaced by speed of mission. When was the last time you took a step back and looked for politeness in your dealings with customers? If you don’t find it, we highly encourage you to view politeness as a sign of respect for potential customers, current customers, and associates. Your repeat and referral business will appreciate it.Support the show

August 5, 2026Episode 1860 min

Is your company being intentional during the first 30 seconds of customer engagement? OMOQ #186

We live and work in a world that is so fast paced, that we only have about 30 seconds to make a good first impression. What are you doing with that first 30 seconds with a potential customer? Are you planning this out? Are you rehearsing the dialogue? Are you considering human interest, and human relations principles as you manage your team, and their handling of first impressions?Support the show

July 31, 2026Episode 1850 min

Are you creating customer expectations based on actual deliverable history? OMOQ #185

Deliverables must equate to what expectations were promised. Otherwise, promises made are nothing more than empty words that often create negative customer experiences. Too many negative experiences, and your company will be on the next bus to the business boneyard. We encourage you to make sure the Omelette delivered to table # 9, looks just like the picture in the menu. We encourage you to make sure promises are reinforced by a proven track record of delivering what you promise, not what you think you will deliver, or what you hope to deliver. Support the show

July 28, 2026Episode 1840 min

Does your company ever attempt to replace complication with simplification? OMOQ #184

Sometimes when we try and fix a customer problem, we bump into the discovery that we are making things confusing, and complicated for customers. How cool would it be if a team of employees were to go out and look at every aspect of the business, and uncover other opportunities to exchange complication with simplification? This could be a fun summertime project. Simplicity is admired by most customers.Support the show

July 24, 2026Episode 1830 min

Are you a problem solver, or problem sweeper? OMOQ #183

The business landscape is littered with scads of operators that tend to sweep issues under the rug, rather than roll up their sleeves and try to fix issues. Problem sweepers are a dime a dozen. Sweepers are easy to find, but solvers are a rare commodity in today’s world of apathetic workers. Next time you’re confronted with a difficult issue, we encourage you to look at it as an opportunity in disguise. Issue resolution allows a worker to develop new problem-solving skill sets. Problem solvers win the hearts of associates and customers, and they can command higher salaries than sweepers.Support the show

July 21, 2026Episode 1821 min

Are your customers receiving your full attention, or partial attention? OMOQ #182

People feel disconnected and uncomfortable when they’re having a conversation with someone who is only half listening. What amazes me, is how many times we choose to do this in business. Why? If you are trying to win a potential customer to your side, why would you only give them half of your attention in the process? If this is you…perhaps you should think about paying full attention to someone who might be spending money with your company.Support the show

July 17, 2026Episode 1810 min

Do you look customers in the eye when you’re speaking to them? OMOQ #181

Eye to eye contact builds connectivity during a business conversation. Looking down, or looking away creates customer uneasiness, feelings of alienation, and heightened skepticism. Teach, train and manage, consistent eye to eye contact with buyers, and watch your customer loyalty increase.Support the show

July 14, 2026Episode 1801 min

Does your internal terminology match your external customer terminology? OMOQ #180

Creating customer confusion is one of the quickest ways to eliminate potential repeat and referral business. To avoid falling into this trap, one of the easiest fixes is to make sure your company is using the same terminology whether you’re talking to an associate, or a customer. This will ensure seamless conversations, comprehension clarity and margin protection.Support the show

July 10, 2026Episode 1790 min

How many customer touchpoints are woven into you average transaction? OMOQ #179

Each touchpoint creates an opportunity for a customer impression. However, very few owners, or executives, have ever counted the number of touchpoints in an average transaction. With that said, it’s hard to manage customer satisfaction if you can’t identify and measure satisfaction. Impressions are good and bad, and research shows it takes about 10-12 positive impressions to erase one bad impression. Maybe it’s time to start charting, training and managing touchpoints? If not, then buckle up, because your are on a road that will take you anywhere it wants to go!Support the show

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SimpleBiz360™ Podcast

About the show

Listen to episodes

What continuous improvement ideas are you absorbing through everyday life experiences? OMOQ #188

Is politeness part of your business equation? OMOQ #187

Is your company being intentional during the first 30 seconds of customer engagement? OMOQ #186

Are you creating customer expectations based on actual deliverable history? OMOQ #185

Does your company ever attempt to replace complication with simplification? OMOQ #184

Are you a problem solver, or problem sweeper? OMOQ #183

Are your customers receiving your full attention, or partial attention? OMOQ #182

Do you look customers in the eye when you’re speaking to them? OMOQ #181

Does your internal terminology match your external customer terminology? OMOQ #180

How many customer touchpoints are woven into you average transaction? OMOQ #179

Is this your show?

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