SimpleBiz360™ Podcast

Hosted by Jeffrey Mason

Business Arts Books

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Episodes

455

Latest episode

Aug 2026

Language

EN-US

About the show

The SimpleBiz360™ Podcast focuses on inspiring continuous improvement. Our content features "One Minute One Question" shorts, interviews, and monologues designed to ignite contemplation, and action.

Listen to episodes

60 recent

September 6, 2026Episode 1950 min

Does your company manage issues with band aids or deep-dive fixes? OMOQ #195

Customer issues often repeat themselves, and carry the same characteristics time over time. Knowing this, does your company address the deeper problem of why issues are repetitive and reoccurring, or do you just try and fix the current issue without a deep dive? Imagine what your business would look like if you took aim at never having the same problem happen a second time? Maybe it’s time to set up issue resolution protocols that fix the deeper problems causing customer dissatisfaction? Support the show

September 4, 2026Episode 1940 min

Does your company deliberately aim at exceeding customer expectations? OMOQ #194

Expectations are a grossly overlooked aspect of modern business. Some companies never address expectations for customers, while many companies set few expectations. As a result, these types of businesses can easily go about servicing customers when, and how it is convenient for the business. However, best-in-class companies actually publish expectations, and then take aim at providing service that exceeds those stated expectations. This mindset will surprise customers, satisfy them, and pave the road ahead for healthy repeat and referral transaction rates. Maybe it’s time to start aiming at this classic best-on-class service mindset? Support the show

August 30, 2026Episode 1930 min

Do you search for the reasons why customers stopped doing business with your company? OMOQ #193

Search is the optimal word. Customers will very rarely tell you that they are leaving, and why they are leaving. You have to go find the information, filter it, investigate, and then fix it. The cost to reinvent a lost customer is far too expensive to do on a routine basis. The road to customer loyalty is paved by not making the same mistake twice. Your future is an four R (RRRR) proposition. Retain. Repeat. Refer. Reap. Support the show

August 26, 2026Episode 1920 min

Does your company pay for repairing self-inflicted mistakes on customer jobs? OMOQ #192

It sounds like a funny question right? The truth is, many companies try to pass self-inflicted repair costs onto customers. This video highlights one of the many times I’ve seen it play out in real life with customers. If you want to win customers to your cause, and grow your repeat and referral business, then we suggest you pay the bill for repairing mistakes you have made. Charging the customers, and hiding the repair cost in some other line item, will only lose you positive reviews, and cripple the health of your future business. Support the show

August 23, 2026Episode 1910 min

Are standard operating procedures part of your company? OMOQ #191

It feels like this concept has taken a backseat over the past few decades. However, standard operating procedures are a great way to regiment your business so that you can train new associates, deliver better customer satisfaction, and create profitable guard rails for your business. If you have never sat down and mapped out the standardization of your procedures, we would highly recommend you doing so. It can be a fun project, and can really cut down on margin erosion, while creating better customer service. Support the show

August 19, 2026Episode 1900 min

Does your business correspondence contain courtesy, purpose, and action? OMOQ #190

If you’re groping as to how to begin and end an email, or phone conversation, following the CPA method will take the anxiety out of the process. Simply inject an opening salvo of courtesy, then outline the reason you are corresponding with the customer, and then conclude by stating the action you are asking the customer to complete. It’s simple, quick, fail safe, and admired by readers. If you stick to this simple CPA method, your business correspondence style will stand out as best-in-class. Support the show

August 16, 2026Episode 1890 min

How do you show genuine interest in the lives of your customers? OMOQ #189

Verbally cutting to the chase has become an acceptable business norm. However, in doing so, we often bypass opportunities to ask our customers about their lives. If we know they’ve battled illness, or tragedy, or have been on cool vacations, or have taken time off, wouldn’t it be nice just to ask them how they’re doing with any of those subject matters? Don’t you think they would appreciate that? Next time you default to start cutting to the chase, pause, and strongly consider asking a couple human interest questions to demonstrate your interest in their world. Support the show

August 12, 2026Episode 1880 min

What continuous improvement ideas are you absorbing through everyday life experiences? OMOQ #188

My son-in-law is a DJ, so he constantly needs to have fresh content to use as transition segues. As a result, he processes everyday life situations as possible opportunities for content, and he is really good at it. If we follow that same mindset, we can bump into life experiences that are actually transferrable to our businesses in the form of continuous improvement. All we have to do is pay attention, listen, filter, and then creatively transfer these observances to our own businesses. Support the show

August 9, 2026Episode 1871 min

Is politeness part of your business equation? OMOQ #187

As vendors, we are in the business of winning customers to our side. Being polite was a given during the 1900’s. However, nowadays politeness is being dismissed, and replaced by speed of mission. When was the last time you took a step back and looked for politeness in your dealings with customers? If you don’t find it, we highly encourage you to view politeness as a sign of respect for potential customers, current customers, and associates. Your repeat and referral business will appreciate it. Support the show

August 5, 2026Episode 1860 min

Is your company being intentional during the first 30 seconds of customer engagement? OMOQ #186

We live and work in a world that is so fast paced, that we only have about 30 seconds to make a good first impression. What are you doing with that first 30 seconds with a potential customer? Are you planning this out? Are you rehearsing the dialogue? Are you considering human interest, and human relations principles as you manage your team, and their handling of first impressions? Support the show