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Simple Profit with Tu Le

Building $1M+ membership-based businesses with Tu Le

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Last Episode Date: 25 November 2024

Total Episodes: 22

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EP22: Harvard Case Studies: How Scandinavian Airlines Went From $17M Loss to $600M Profit
25 November 2024
EP22: Harvard Case Studies: How Scandinavian Airlines Went From $17M Loss to $600M Profit

Join Tu live at the Harvard Business School campus as he deep dives in the case study of CEO Jan Carlson's remarkable turnaround of Scandinavian Airlines in the 1980s: from losing $17M a year to netting $600M in just 5 short years. Timestamps: 02:10 The Birth of My Studio 03:05 Case Study: Scandinavian Airlines Turnaround 07:12 The Importance of Trust in Leadership 08:35 Effective Communication for Leaders 13:31 The Trust Triangle 15:41 Reflecting on Leadership Blind Spots Want to streamline and optimize your business? Visit us and schedule a free demo of MyStudio to see how our tools can help you achieve similar results at www.mystudio.io

17 min
EP21: Harvard Business School Lessons- "Friendly Fire"
7 November 2024
EP21: Harvard Business School Lessons- "Friendly Fire"

Join Tu live from the Harvard Business School campus as he embarks on the Owner President's Management Program. In this episode of the Simple Profit Podcast, Tu shares insights from a captivating case study of the tragic 1994 friendly fire incident involving US military aircraft and explore its parallels with communication and leadership in business. Key takeaways revolve around setting clear expectations, communication protocols, and establishing core processes within an organization. Tune in to learn how these lessons can help you build and manage a successful business. Timestamps: 02:19 Case Study: Friendly Fire Incident 07:43 Key Takeaways and Leadership Lessons 11:49 Conclusion and Next Episode Teaser Want to streamline and optimize your business? Visit us and schedule a free demo of MyStudio to see how our tools can help you achieve similar results at www.mystudio.io

12 min
EP20: Helping CEO Zac Reznik Increase His Revenue 50% in 6 Weeks
25 October 2024
EP20: Helping CEO Zac Reznik Increase His Revenue 50% in 6 Weeks

In Part 2 of this series CEO Zac Reznik briefs Tu on his latest progress since their last episode, and shares how he implemented Tu's strategy to increase Tenacity Martial Arts' revenue by 50% in just 6 weeks. Learn about event-based marketing, leveraging local PTAs, and other ways to generate leads and trials for your business. Timestamps: 03:45 Financial Challenges and Revenue Goals 11:46 Pricing and Competitive Analysis 18:48 Five Ways to Get Students 19:05 Leveraging Current Students for Referrals 20:40 Creating and Distributing VIP Cards 23:31 Gorilla Marketing Tactics 24:32 Building Relationships with PTAs 30:16 Handling Special Needs Students 33:39 Optimizing Storefront and Foot Traffic Want to streamline and optimize your business? Visit us and schedule a free demo of MyStudio to see how our tools can help you achieve similar results at www.mystudio.io

38 min
EP19: Helping CEO Zac Reznik Grow From 20 to 100 students in 12 months at Tenacity Martial Arts
18 September 2024
EP19: Helping CEO Zac Reznik Grow From 20 to 100 students in 12 months at Tenacity Martial Arts

Can Tu help a new business owner grow from 20 to 100 martial art students in 12 months? Follow the journey of Zac Reznik, owner of Tenacity Martial Arts as he navigates the challenges of a new business with the help of Tu's expertise. In this episode Tu and Zac discuss everything from securing commercial real estate, managing startup costs, to lease negotiation and clever promotional tactics. Join us as we follow Zach's progress in this 12-part series that aims to transform Tenacity Martial Arts! Timestamps: 02:09 Zac's Financial and Family Background 05:04 Finding the Perfect Location 08:02 Financial Realities and Negotiations 17:02 Cutting Costs and Managing Expenses 21:52 Calculating Operating Expenses 24:16 Understanding Cash Flow and Expenses 25:20 Setting Student Enrollment Goals 26:58 Marketing Strategies for Student Enrollment 32:17 Special Events and Retention Strategies 37:11 Tracking Progress and Future Plans Want to streamline and optimize your business? Visit us and schedule a free demo of MyStudio to see how our tools can help you achieve similar results at www.mystudio.io

39 min
EP18: Mike Moh’s Journey from Hollywood to Owning Multi-Location Martial Arts Schools
27 August 2024
EP18: Mike Moh’s Journey from Hollywood to Owning Multi-Location Martial Arts Schools

In this episode of the Simple Profit, Tu welcomes Mike Moh, a movie star known for portraying Bruce Lee in Quentin Tarantino's 'Once Upon a Time in Hollywood. and founder of LVLUP Martial Arts. Mike shares his journey from starting martial arts at 12 years old, to operating three successful martial arts schools in Wisconsin, and balancing a film career. Learn about Mike's business insights, and his strategic approach to expanding his business while maintaining a dual career. Timestamps: 00:32 Meet Mike Mo: Martial Artist and Film Star 01:38 Mike Mo's Martial Arts Journey 03:22 From Martial Arts to Hollywood 07:22 Landing the Role of Bruce Lee 09:53 Behind the Scenes with Quentin Tarantino 15:08 Balancing Acting and Martial Arts School 17:03 Starting a New Journey in Madison 17:41 Balancing Martial Arts and Acting 18:07 Growing the Martial Arts School 18:36 Negotiating and Expanding 19:48 Moving to a Larger Space 24:28 Rebranding and Opening New Locations 27:49 Building a Strong Team 33:00 Future Goals and Reflections Want to streamline and optimize your business? Visit us and schedule a free demo of MyStudio to see how our tools can help you achieve similar results at www.mystudio.io

36 min
EP17: How We Tripled Our Revenue Using Data at InCourage Martial Arts
7 August 2024
EP17: How We Tripled Our Revenue Using Data at InCourage Martial Arts

In this episode of The Simple Profit Podcast, Tu reveals the transformative business decision that catapulted InCourage Martial Arts' revenue from $1.8 million to an impressive $5.4 million. Tu dives deep into overcoming an identity crisis, rebranding the business, using data to make smart decisions, revamping the curriculum, and simplifying the business model—a combination that played a key role in this remarkable success story. Timestamps: 02:19 Finding the Perfect Name: InCourage Martial Arts 04:40 Curriculum Insight: Focusing on Kids 10:11 Marketing and Studio Design Transformation 13:57 Simplifying the Business Model Want to streamline and optimize your business? Visit us and schedule a free demo of MyStudio to see how our tools can help you achieve similar results at www.mystudio.io

16 min
EP16: Growing USK Karate to Multi-Locations with David Alvas
25 June 2024
EP16: Growing USK Karate to Multi-Locations with David Alvas

Navigating Business Success: From Martial Arts to Financial Fitness Join Tu as he interviews David Alvas, President and CEO of USK Karate and Founder of FinancialFitnessFocus.com. David shares his journey from training in martial arts at a young age to owning successful multi-locations. Learn about his strategies for overcoming financial hardships, building a robust team, and his approach to financial fitness that has been pivotal in his entrepreneurial journey. Timestamps: 00:24 Meet David Alvas: Martial Arts Journey 02:29 Early Beginnings in Martial Arts 04:59 From Passion to Profession 08:51 Becoming a Martial Arts School Owner 13:50 Navigating Financial Challenges 21:46 Opening a Second Location: The Initial Decision 22:05 Learning from Industry Mistakes 23:20 Building a Strong Team 24:00 The Journey to the Second Location 24:20 Overcoming Team Challenges 26:22 Choosing the Right Staff 32:00 Partnerships and Business Structure 37:44 Financial Fitness Focus: Helping Others 41:17 Key Business Advice and Final Thoughts

45 min
EP15: Harvard Case Study: Should I Open a Second Location?
12 June 2024
EP15: Harvard Case Study: Should I Open a Second Location?

In this episode of the Simple Profit Podcast, host Tu Le uses the Harvard Business School's Case Study Method to explore critical decisions when expanding a business. Tu also raises important questions about readiness, risk, and leadership capabilities necessary for business expansion. Timestamps: 01:24 Meet Amanda Johnson and Her Dilemma 02:31 Evaluating the Candidates: Liam vs. Julie 04:09 The Case for Liam 06:24 The Case for Julie 10:20 The Bigger Picture: Is Amanda Ready? 11:47 Leadership and Business Processes 14:30 The Importance of an Emergency Time Fund

16 min
EP14: Insights from Harvard Business School That Tripled My Net Income
17 May 2024
EP14: Insights from Harvard Business School That Tripled My Net Income

Join us on The Simple Profit Podcast as Tu Le unveils key insights from his transformative experience at Harvard Business School. In this episode, Tu shares how the lessons learned during his time at HBS enabled him to triple his business’s net worth. Discover the unique benefits of the case study method, the enriching impact of campus life, and the invaluable diversity of perspectives he encountered in the classroom. Tu also explores how these experiences have shaped his approach to business leadership and decision-making. Timestamps: 01:41 The Power of Case Study Method at HBS 05:17 Life on the Harvard Business School Campus 07:12 Diverse Perspectives in the Classroom 09:14 Applying Harvard Lessons to Business Leadership 10:19 The Importance of Perspective in Decision Making 13:33 Teaser for Next Episode For more tools to efficiently manage your business, check out MyStudio's powerful membership management software at ⁠⁠⁠⁠www.mystudio.io⁠⁠⁠⁠.

14 min
EP13: Brannon Beliso: Scaling to a Second Martial Arts School
8 May 2024
EP13: Brannon Beliso: Scaling to a Second Martial Arts School

In this engaging episode of the Simple Profit Podcast, host Tu Le welcomes Brannon Beliso, an influential entrepreneur and speaker with 35 years of experience in running and consulting businesses. Brannon, who is the owner of the multi-million-dollar One Martial Arts School, joins us to share his compelling journey from operating a DJ booth to founding and scaling a martial arts empire. His approach focuses on cultivating disruptive practices that align with the purpose and drive profitability. Learn from two entrepreneurs who have turned harsh business lessons into successful expansions. Delve into how robust systems, strong mentorship, and an empowering culture are pivotal in driving business growth. Explore the strategic decisions that shaped their business philosophies and how effective staffing and resilience played a role in navigating challenges, including operating through the pandemic. Connect with Brannon Beliso: ⁠www.BrannonBeliso.com⁠ ⁠Success Never Sleeps Podcast⁠ Timestamp: 03:41 The Turning Point: From DJ Booths to Martial Arts Dojos 07:24 A Harsh Lesson in Business and the Birth of One Martial Arts 13:22 Scaling the Business: The Journey from One to Multiple Locations 19:43 Embracing Systems and Mentorship for Business Growth 24:37 The Philosophy of Business Success and Future Aspirations 29:15 The Journey to Systemizing Everything 30:35 Expanding Beyond the First Location 33:13 The Importance of Branding and Culture 43:26 Staffing Strategies for Success 48:55 Navigating Business During the Pandemic 51:03 Reflecting on Expansion and Personal Priorities For more tools to efficiently manage your business, check out MyStudio's powerful membership management software at ⁠⁠⁠⁠www.mystudio.io⁠⁠⁠⁠.

56 min
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