
EP630: Sweepstakes Gaming: Trends, Player Behaviour & AI | Alexandre Tomic
How is sweepstakes gaming evolving, and what can player data tell us about the market’s next phase?In this interview, Alexandre Tomic, Founder of Alea, discusses the growth of sweepstakes gaming, changing player behaviour, emerging gaming verticals and the role of AI in market research. He also explores how player preferences differ between sweepstakes and real-money gaming, including the growing importance of mobile. Ahead of his upcoming keynote at SiGMA World Rome, Tomic shares why reliable, up-to-date data matters for game providers and studios navigating a fast-changing market.













