MAPPED OUT

Hosted by Lauren Loreto & Aurrie Hicks

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179

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Dec 2025

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EN-US

About the show

Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it. Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach. Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.

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60 recent

December 16, 202537 min

Stop #22: Why the Smartest Funnels Start with a Quiz

If you’ve been sitting on a quiz idea for months (or… 18 months 👀), this is your sign. Today, Lauren and Aurrie map out how to launch a quiz scrappy , use it as a data engine (not just a cute lead magnet), and build the “wings” after it’s already in the air. From results-first planning to routing logic, landing pages, email segmentation, and IG-era distribution (hello, ManyChat), this episode is your no-excuses quiz playbook. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, we cover: Why the quizzes that win are the ones that actually get launched (messy action > perfect funnels) Quiz types that convert Simplifying language so beginners can answer (no “macro” talk if your audience is brand-new) Where your quiz should live What happens after the quiz: result pages, personas, and non-salesy CTAs that still convert & email segmentation 101 Retargeting + lookalikes: using quiz data beyond email (especially for e-comm) Modern distribution ideas Timestamps 2:17 – The perfectionism trap (especially for designers) + why you’ve gotta ship it 4:14 – The #1 quiz unlock 6:10 – Simplify the language or your quiz dies (aka “don’t lead with macros”) 7:03 – E-comm vs service quizzes: product match vs assessment (and why both work) 8:29 – Where to steal inspo: Interact’s industry examples (juice cleanses, real estate, relocation) 12:40 – Routing logic without spiraling: scoring, branching, follow-the-path 16:49 – “Close the loop” psychology + how to set expectations upfront (no scammy vibes) 19:11 – Best practice: build a landing page on your site to house + promote the quiz 20:38 – After-the-quiz strategy 23:07 – Email automation + segmentation 25:30 – Paid ads + retargeting 27:05 – List hygiene + re-engagement: quizzes as a “come back” hook Navigator’s Resources (mentioned) Interact (quiz builder + examples by industry + lead capture + logic tools) Use our link to get started: https://get.tryinteract.com/jkx44i3di07w ChatGPT (help with scoring + routing logic planning) ManyChat (DM-based distribution: “comment X and we’ll send the quiz”) Pinterest placements (quiz visibility + evergreen discovery) Meta Ads (retarget quiz-takers + build lookalike audiences) Landing page embed strategy (quiz housed on your site for better ownership + conversion control) Meet Your Co-Pilots Lauren Loreto — Founder, Brand Good Time® Expert in content marketing and web design Website: brandgoodtime.com • Instagram: @brandgoodtime Aurrie Hicks — Founder, Hopson Rae Expert in digital content and brand strategy Website: hopsonrae.com • Instagram: @hopsonrae 🎧 Listen & Subscribe Follow MAPPED OUT wherever you get your podcasts. P.S. Want the step-by-step version, templates, and links we referenced? Join The Flight Deck: www.mappedoutpod.com/newsletter

December 9, 202558 min

Stop #21: Josh Haynam on Building a 100M-Lead Product, 12 Years of Bootstrapping, and Why Speed Beats Perfection

Every industry has one person quietly powering the success of thousands of brands—and in the quiz-funnel world, that person is Josh Haynam , Co-Founder & CEO of Interact , the quiz builder behind 100M+ leads , 1.3B quiz views , and some of the biggest brands and creators online. Bootstrapped, profitable, and still founder-led after 12 years, Interact has survived four waves of VC-backed competitors—not because it had the most features, but because Josh bet everything on relationships, product clarity, and human psychology . In this episode, Josh shares how he built a tech company that refuses to chase shiny objects… and still wins. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, Josh walks us through: ⚡ How Interact survived—and outperformed—VC competitors for 12 years ⚡ The psychology behind quizzes (and why we’re now in the “Instagram Age”) ⚡ Why the best founders move fast—and why perfection is killing your results ⚡ How Interact scaled to $3.3M ARR with only 9 team members ⚡ What 8,000+ customer conversations taught him about modern marketing ⚡ What’s coming next for Interact’s design updates ⏰ TIMESTAMPS 3:38 – Competing with VC-backed copycats and why Interact chose relationships over features 8:23 – The real history of quizzes (yes, it starts in 1700s Irish pubs) 12:41 – Why agency partners, copywriters, and designers (“the Rich Pauls”) became Interact’s growth engine 16:11 – The shiny objects they did chase—and why they walked away 17:46 – What “ROI” actually looks like for quiz funnels 21:09 – What Josh is learning from today’s top creators generating 140K+ leads 27:18 – Building a no-ego team and the role of coaching inside the company 30:30 – Why quarterly offsites changed everything for their remote culture 33:06 – What’s coming in Interact’s design refresh 35:01 – Where quizzes are headed in the next 5 years 41:00 – Why founders over 30 struggle with speed—and how to fix it 48:29 – Josh’s 90-Day Marketing Playbook if he were starting Interact today 52:48 – HIGH / LOW / STOW 🔗 CONNECT WITH JOSH HAYNAM LinkedIn: Josh Haynam Interact: tryinteract.com 👩‍✈️ MEET YOUR CO-PILOTS Lauren Loreto Founder, Brand Good Time Instagram: @brandgoodtime LinkedIn: linkedin.com/in/laurenloreto Aurrie Hicks Founder, Hopson Rae Instagram: @hopsonrae LinkedIn: linkedin.com/in/aurriehicks 🎧 LISTEN & SUBSCRIBE Follow Mapped Out wherever you get your podcasts.

November 11, 202528 min

Stop #20: How to Build a Founder-Led Newsletter People Actually Read (and Share)

Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick history, what’s working now, and a simple way to structure a newsletter people actually look forward to. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, we cover: A (very) fast history of newsletters and why the “personal blog energy” is back The #1 rule: your newsletter must solve a specific problem (not “updates”) How to create a predictable format readers recognize on sight Founder tone without the “dear diary” trap: storytelling that serves the reader Tools, workflows, and idea capture so you never face a blank page Where Substack fits (and when to start there) Timestamps 0:48 – Why we’re obsessed with newsletters (and why this pairs with a Season 2 tactical episode) 3:04 – The quick history: from Roman “daily acts” to Substack’s blog-era revival 6:38 – ROI, owned channels, and where email still wins for both e-comm and services 8:42 – Start here: define the problem your newsletter solves (real examples) 11:22 – Format > vibes: building a predictable structure your audience can scan 14:10 – Lauren’s format teardown (campaign breakdowns, “second bests,” poll, light CTA) 16:21 – Aurrie’s format teardown (cultural tie-ins + signature recipe closer) 18:46 – Brand voice without oversharing: micro-stories that pull weight 23:00 – The capture system: docs, notes, Slack to self, saved IG folders 26:55 – Substack as a no-friction starting line (and why “messy action” wins) 27:35 – What’s next: list growth ideas and a tease for our quiz-powered episode Your Mapped Out Moment (homework) Audit your newsletter (or the one you’re about to start): Problem: What specific problem does it solve for readers? Write one sentence. Name/Promise Match: Does the title clearly signal that problem? Format: Lock a repeatable skeleton (e.g., Hook → Deep Dive → Second Bests → Wildcard → Quick CTA). Hook & Shareability: What’s the forward-worthy angle this week (story, hot take, or “steal this” template)? Friction-free Setup: Pick your platform (Substack is great to start) and set up a running idea dump (Doc/Notes/Slack). Navigator’s Resources (mentioned) Substack (easy start + built-in discovery) A simple capture stack: Google Doc + Notes app + “DM to self”/Slack channel Reader poll at the end of each send (tiny habit, big signal) Meet Your Co-Pilots Lauren Loreto — Founder, Brand Good Time® Expert in content marketing and web design Website: brandgoodtime.com • Instagram: @brandgoodtime Aurrie Hicks — Founder, Hopson Rae Expert in digital content and brand strategy Website: hopsonrae.com • Instagram: @hopsonrae 🎧 Listen & Subscribe Follow MAPPED OUT wherever you get your podcasts—and don’t miss the next stop in Season 3 as we keep unpacking the real-world playbooks modern brands are using to grow. P.S. Want the step-by-step version, templates, and links we referenced? Join The Flight Deck : www.mappedoutpod.com/newsletter

November 4, 202555 min

Stop #19: Ari Murray on Building Go-To-Millions, Making Media Human Again, and the Power of Personality in Marketing

Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the creator of Go-To-Millions , one of the most-loved newsletters in marketing, she’s redefining how founders build audiences—with honesty, humor, and a healthy dose of exclamation marks. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, Ari shares how she: Went from answering customer service emails to leading growth for iconic DTC brands. Built Go-To-Millions from 400 early subscribers to 50,000+ loyal readers—without ever “playing the algorithm.” Turns humor and humility into her biggest brand differentiators. Balances honesty and hype in sponsored content (and what brands often get wrong about trust). Learned the real cost of inflexibility in e-commerce marketing—and how to pivot when things go off-script. Keeps her content consistent while juggling motherhood, a career in growth, and one very viral marketing household. If you’ve ever wondered how to build an audience around authenticity—or how to stay relevant when the internet moves faster than your strategy—this episode maps out the playbook. ⏰ TIMESTAMPS 3:45 – What customer service teaches you about human behavior 7:20 – Branding, tone, and what “thank you!” says about your company 10:24 – The voice behind Go-To-Millions : how Ari found her tone 15:50 – Building audience momentum from scratch 20:00 – Sponsorships, transparency, and what makes readers actually trust you 25:10 – How to grow a newsletter when you don’t have a million followers 38:40 – What most DTC brands get wrong about flexibility 45:10 – Why “newness” is the most underrated Black Friday strategy 49:10 – Life with The Marketing Millennials (and how their creative partnership works) 51:15 – What’s next for Go-To-Millions 52:20 – Ari’s High / Low / Stow 🔗 CONNECT WITH ARI MURRAY Website: gotomillions.co LinkedIn: Ari Murray 👩‍✈️ MEET YOUR CO-PILOTS Lauren Loreto Founder of Brand Good Time Instagram: @brandgoodtime LinkedIn: Linkedin.com/in/laurenloreto Aurrie Hicks Founder of Hopson Rae Instagram: @hopsonrae LinkedIn: Linkedin.com/in/aurriehicks 🎧 Listen & Subscribe Follow Mapped Out wherever you get your podcasts.

October 28, 202545 min

Stop #18 | Out of Home Marketing - Meeting Your Customers Where They Actually Are

Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown light poles. This episode reframes how we think about out-of-home marketing in a digital-first world and challenges the myth that social media alone will launch your brand. If you've been pouring all your energy into TikTok, Instagram, or paid ads hoping for overnight success, this episode will shift your perspective. Lauren and Aurrie share real examples of major brands that started with grassroots, physical marketing tactics—and why meeting your customers in the real world might be exactly what your brand needs. Episode Highlights [00:00:55] Building on Ashley's flyer strategy and why out-of-home marketing deserves more credit [00:04:10] The TikTok slow burn myth—why going viral isn't a launch strategy [00:11:23] How Glossier built a beauty empire without traditional advertising [00:23:15] Red Bull's guerrilla marketing playbook—from college campuses to extreme sports [00:40:56] The eyeball surgeon billboard fail—when out-of-home goes wrong [00:43:04] Love Shack Fancy's pink Bronco—creative out-of-home done right Key Brands & Examples Discussed Glossier - Built through community and word-of-mouth before scaling digitally Red Bull - Guerrilla marketing at college campuses and extreme sports events Love Shack Fancy - Custom pink Bronco as mobile brand experience Sprinter (Kylie Jenner's beverage brand) - Celebrity-backed product with instant recognition Various CPG startups navigating the TikTok landscape Resources Mentioned Startup CPG Slack community TikTok Shop and TikTok Live features The four-phase TikTok success wheel (Shop → Affiliate → Organic Content → Live Stream) Connect With Us Meet Your Hosts Lauren Loreto Founder of Brand Good Time Expert in content marketing and web design Website: brandgoodtime.com Instagram: @brandgoodtime Aurrie Hicks Founder of Hopson Rae Expert in digital content and brand strategy Website: hopsonrae.com Instagram: @hopsonrae Have questions about out-of-home marketing or want to share your own guerrilla marketing wins? Our DMs are open! Visit mappedoutpod.com to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights, visuals, and examples from each episode. Subscribe wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode! #MappedOutPodcast #OutOfHomeMarketing #GuerrillaMarketing #MarketingStrategy #BrandBuilding #Grassroots #TikTokMarketing #CPGMarketing #SocialMediaStrategy #MarketingPodcast #DigitalMarketing #BrandGrowth

October 21, 202550 min

Stop #17 | How Ashley Chang Bootstrapped Sundays Into a Million-Dollar Mission

Every big brand starts in the trenches—and Ashley Chang is living proof that grassroots growth still wins. After watching her mom leave a software-engineering career to raise a family, Ashley made it her mission to build a future where no one has to choose between work and home. The result: Sundays —a company helping parents “scale their lives, not just their work.” ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, Ashley shares how she: Personally interviewed 1,000+ parents before writing a single line of code. Printed flyers, taped them to telephone poles in San Francisco, and built her first customer base from there. Bootstrapped her company methodically to the $1 million mark—without a dime of traditional funding. Turned human connection (not algorithms) into Sundays’ most powerful marketing channel. If you’ve ever felt like you “need funding to grow,” this one proves how far resourcefulness, empathy, and great storytelling can take you. Timestamps 0:48 – Meet Ashley Chang: from Carta & Collective Health to starting Sundays 4:56 – Why she interviewed 1,000+ parents before launching 9:08 – Version 1: the “email-and-text” MVP that taught her everything 11:08 – Bootstrapping 101: blue flyers, printers, and San Francisco telephone poles 14:00 – LinkedIn as Sundays’ secret growth engine 17:10 – The hardest choices in a bootstrapped startup (and how she made them) 27:10 – Building a team of 30 moms—and why human connection beats AI 35:36 – How becoming a mom herself changed her mission 45:16 – Ashley’s High / Low / Stow 🔗 Connect with Ashley & Sundays Website: withsundays.com LinkedIn: Ashley Chang Instagram: @with_sundays Meet Your Hosts Lauren Loreto Founder of Brand Good Time Expert in content marketing and web design Website: brandgoodtime.com Instagram: @brandgoodtime Aurrie Hicks Founder of Hopson Rae Expert in digital content and brand strategy Website: hopsonrae.com Instagram: @hopsonrae 🎧 Listen & Subscribe Follow Mapped Out wherever you get your podcasts—and don’t miss the next stop in Season 3 as we continue unpacking how the industry’s best marketers built their brands from the ground up.

September 25, 20252 min

Season 3 Trailer: MAPPED OUT™

We are SOOOOO back!! Aurrie and Lauren sit down for a few mins to share what's to come for Season 3. We are SO EXCITED and cannot wait to share more about who is joining us, very soon. → Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic. Meet Your Hosts Lauren Loreto Founder of Brand Good Time Expert in content marketing and web design Website: brandgoodtime.com Instagram: @brandgoodtime Aurrie Hicks Founder of Hopson Rae Expert in digital content and brand strategy Website: hopsonrae.com Instagram: @hopsonrae Connect With Us Newsletter: mappedoutpod.com/newsletter Instagram: @mappedoutpod Email: wheelsup@mappedoutpod.com Subscribe wherever you get your podcasts, and don't forget to leave a review if this season helped you level up your marketing game.

August 5, 202522 min

Stop #16: Season 2 in the Rearview | Goal Check-Ins, Growth Spurts & What's Coming Next

Welcome back to Mapped Out! Lauren and Aurrie are wrapping up Season 2 with a bang—diving into what made this season special, sneaking a peek behind the curtain of what's coming in Season 3, and giving you the mid-year goal check-in you didn't know you needed. If you've been wondering whether your goals still align with where you're headed (or if you're crushing them so hard you need to level up), this episode is your permission slip to realign and refocus. → Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic. Episode Highlights [00:00:33] Season 2 recap: 15 episodes of deep-dive marketing strategies and why this format was a game-changer [00:01:28] Why Season 2 felt like a mini marketing playbook—and how we took action from these conversations too [00:05:49] Season 3 sneak peek [00:09:52] Mid-year pulse check: Are your goals still aligned and what's shifted? [00:15:29] Lauren's ad campaign update: 1,000+ downloads, new funnels, and approaching that 3,000 subscriber goal [00:18:33] Aurrie's merch launch: Using Printify for made-to-order success (link dropping this week!) Meet Your Hosts Lauren Loreto Founder of Brand Good Time Expert in content marketing and web design Website: brandgoodtime.com Instagram: @brandgoodtime Aurrie Hicks Founder of Hopson Rae Expert in digital content and brand strategy Website: hopsonrae.com Instagram: @hopsonrae Episodes Referenced Stop #1: Goal Planning (still their most downloaded episode!) Stop #3: Mapping Out the Funnel (perfect diagnostic when things feel stuck) Season 2 as a whole: LinkedIn founder presence, copywriting deep-dives, customer journey mapping, swag shop setup, and more tactical playbooks Real Business Updates Lauren's Ad Results: 1,000+ downloads on lead magnet, strong engagement, almost at 3,000 email subscribers (500 away from goal) Aurrie's Merch: Samples approved, using Printify, link launching this week Team Growth: Lauren added 2 new team members since beginning of year Goal Crushing: Both hosts hitting and exceeding their original bingo card goals Your Homework Leave a review wherever you listen to podcasts Share your biggest takeaways from Season 1 or 2 Mid-year goal audit: Go back to your goals—are they still aligned? Need to level up? Got connections? Know any CMOs, founders, or marketers at household name brands? We'd love an intro for Season 3! Connect With Us Newsletter: mappedoutpod.com/newsletter Instagram: @mappedoutpod Email: wheelsup@mappedoutpod.com Subscribe wherever you get your podcasts, and don't forget to leave a review if this season helped you level up your marketing game—we'll see you at the next stop for Season 3 this fall! #MappedOutPodcast #SeasonFinale #GoalSetting #BusinessGrowth #MarketingStrategy #PodcastRecap #Season3Preview #MidYearGoals #MarketingPodcast #FounderLife

July 15, 20251 hr 4 min

Stop #15: The Safety Net Your Client Onboarding is Missing with Sarah Still

Welcome back to Mapped Out! Lauren and Aurrie are diving into the unsexy but absolutely critical world of client onboarding. If you've ever wondered why some businesses are sales machines but can't figure out their churn rate, this episode breaks down exactly how to nail the handoff from "yes" to delivery—and why this phase is actually your most important marketing. → Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic. Episode Highlights [00:01:17] Why client onboarding IS marketing and the most important marketing you'll ever do [00:03:39] How mature businesses handle the gap between "yes" and delivery [00:05:23] The hidden costs: It's 5-25x more expensive to acquire new customers than retain existing ones [00:07:45] The three critical layers: Trust transfer, experience design, and team empowerment [00:13:05] Meet Sarah from Vivid Impact Partners with expert insights from scaling an agency to almost $10M [00:29:26] The trust transfer breakdown and why signing contracts is the starting line, not finish line [00:32:27] The "we vs. I" language trap that keeps founders stuck in every client relationship [00:39:00] Metrics that matter: From trust transfer to team empowerment KPIs Meet Your Hosts Lauren Loreto Founder of Brand Good Time Expert in content marketing and web design Website: brandgoodtime.com Instagram: @brandgoodtime Aurrie Hicks Founder of Hopson Rae Expert in digital content and brand strategy Website: hopsonrae.com Instagram: @hopsonrae Meet The Guest Sarah – Vivid Impact Partners Founder of Vivid Impact Partners Strategic partner to agencies ready to scale without chaos Mission: Helping agencies grow with clarity, confidence, and zero founder bottlenecks Website: vividimpactpartners.com LinkedIn: Sarah at Vivid Impact Partners Brands & Examples Mentioned Handwrytten – Used as part of a high-touch onboarding experience to send automated, branded handwritten notes and birthday cards to new clients. Monday.com – A project management tool leveraged to streamline due dates and internal workflows across onboarding and offboarding stages. Slack – Employed with custom SOPs and pinned templates for seamless sales-to-delivery handoffs, internal team communication, and proactive client updates. ChatGPT – Used to analyze client sentiment from onboarding surveys and improve internal processes with clearer feedback patterns. HoneyBook – Utilized to automate offboarding workflows and schedule client satisfaction surveys post-project. AI Note Takers (like Fireflies or Fathom) – Suggested to summarize client calls and reduce knowledge gaps in the trust transfer process. Google Drive – Central hub for branded onboarding documents, client resources, and experience design touchpoints. Connect With Us Subscribe wherever you get your podcasts, and don’t forget to leave a review if this episode helped you tighten up your client process—we’d love to hear from you! #MappedOutPodcast #ClientOnboarding #RetentionStrategy #MarketingOps #ClientExperience #BusinessGrowth #AgencyLife #FounderLife #ServiceBusiness #CustomerSuccess #MarketingPodcast

July 8, 202548 min

Stop #14: Thinking Bigger Than Mugs & Pens: A Merch Strategy that Turns Swag Into Sales w/ Amanda Hofman

This week Lauren and Aurrie dive deep into the world of branded merchandise strategy with guest expert Amanda Hoffman from Go to Market Studio. This episode breaks down why traditional merch tactics are failing and how to create a strategic approach that actually builds your brand instead of ending up in landfills. --> Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic. Episode Highlights [00:02:19] Why 73% of promotional products end up in landfills within one year [00:04:36] The trap of "logo drops" and why bulk ordering is so 1990s [00:08:15] How merch strategy should mirror your brand strategy and values [00:14:23] Choice vs. bulk: Why offering options dramatically reduces waste [00:15:23] The psychology behind making merch that doesn't end up in the trash [00:18:33] How to figure out what merch will actually make an impact for your brand [00:26:31] The choice principle: Why personalization beats bulk every time [00:33:51] Print-on-demand vs. bulk ordering ROI considerations [00:36:19] Sustainability metrics as brand reputation protection [00:46:17] The mapped out moment: Three action steps for strategic merch What You'll Learn Why most companies treat merch as an afterthought and how to flip that mindset The four pillars of strategic merch: choice, brand differentiation, values alignment, and strategic purpose How to move from "logo drops" to lifestyle-based merchandise that people actually want The difference between disposable vs. sustainable merch strategies Real examples of brands doing merch strategy brilliantly (and why it works) How to measure merch success beyond "how many did we give away" The adjustment protocol for when your merch strategy isn't working Creative ways to incorporate your brand messaging into physical products Meet Your Hosts Lauren Loreto Founder of Brand Good Time Expert in content marketing and web design Website: brandgoodtime.com Instagram: @brandgoodtime Aurrie Hicks Founder of Hopson Rae Expert in digital content and brand strategy Website: hopsonrae.com Instagram: @hopsonrae Meet The Guest Amanda Hofman - Go to Market Studio Co-Founder & CEO of Go to Market Studio Expert in sustainable, strategic branded merchandise Website: gotomarket.studio LinkedIn: Amanda Hofman (with one F) Brands & Examples Mentioned Bucc-ee’s (nostalgia-driven merch mastery) Chuy’s restaurant (creative taco cat t-shirts) Book of the Month (strategic bookmark messaging) Calendly (functional ring light swag) SeaKeeper (clever maritime-themed messaging) Seaside (exclusivity and lifestyle branding) Goody (choice-based gifting platform) Salty Dog Cafe (location-based nostalgia) Connect With Us Have questions about merch strategy? Our DMs are open! Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic. Subscribe wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode! #MappedOutPodcast #MerchStrategy #BrandedMerchandise #PrintOnDemand #SustainableMerch #BrandStrategy #MarketingPodcast #BusinessGrowth #BrandConsistency