Find partners
Biz & Tech Podcasts — Collaboration Platform
Menu
Submit Podcast
She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

Hosted by Andee Hart

BusinessMarketingEntrepreneurshipEducation
WebsiteRSS feed

Episodes

131

Latest episode

Aug 2026

Language

EN-US

About the show

Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday. She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure. Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches. Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand. This show will provide answers to questions like: How do I get my products onto boutiques shelves and retail stores? What is the best way to start selling wholesale? How do I use Faire Market to grow my product business? How do I sell without feeling salesy or pushy? How do I grow my product-based business consistently? What sales strategies actually work for makers and handmade sellers? How do I grow past selling my products on Etsy? What are some demand generation strategies for my product launches? How do I overcome imposter syndrome as a small business owner? How do you integrate faith in business? If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place. Settle in and learn the art of selling differently.

Listen to episodes

60 recent
August 19, 2026Episode 23214 min

Ep 232: How to Quit Your Job and Sell Your Products Full-Time: The 3-Move Salary Roadmap

Send us Fan Mail If you’ve ever done the late-night math on your product business — added up a strong sales weekend, multiplied it out, and wondered if it could ever replace your paycheck — this episode is your roadmap. Andee breaks down why product income feels so unpredictable and why the answer isn’t to sell more. It’s to change the shape of your revenue so it stops behaving like a lucky streak and starts behaving like a salary. Drawing on her own story of quitting a 17-year sales career in 2023 after she started wholesaling her candle brand, she walks through the exact three moves that turn scattered, one-off sales into steady, recurring income. Key Takeaways • Your income problem is usually a shape problem, not an amount problem — one-off sales start you back at zero every single month. • Name your “replacement number” before you do anything else: your monthly take-home pay plus what your job quietly covers (health insurance, retirement, withheld taxes). • You almost certainly can’t replace a salary one random stranger at a time — you’ll burn out first. The closest thing to a paycheck in a product business is a repeat account, not a customer. • Price retail-ready with math, not fear: your wholesale price should be roughly half your retail price and still leave you profit. If it doesn’t, that’s information you need now — while it’s cheap to fix. • Land one account and you learn the script; by the fifth, you’ve built a machine that produces predictable orders whether or not you felt inspired that week. Resources Mentioned The Retail Ready Challenge ($25) — walks you through how to find, pitch, and win your first or next wholesale account. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

August 12, 2026Episode 23141 min

Ep 231: A Retailer & Wholesale Brand Owner on What Really Sells with Lauren Rauter

Send us Fan Mail Lauren Rauter has one of the rarest vantage points in the product world: she’s both a retailer and a brand. She opened her boutique, Rock Paper Scissors, in downtown Franklin, Tennessee back in 2003 — and then turned two decades of retail-floor instinct into a thriving wholesale business now spanning three brands. In this episode, she pulls back the curtain on how living on both sides of the sale shapes everything: what she makes, how she prices it, how she shows up on Faire, and how she treats the retailers who carry her. It’s a masterclass in selling from the buyer’s point of view — plus an honest, funny look at imposter syndrome, pivoting through hard seasons, and building a business alongside her family. KEY TAKEAWAYS ● Build from the buyer’s side of the table. Before you make a product, ask what a retailer will actually reorder — not just what looks cute in a flat lay. If you’d get stuck with it, so will they. ● Price for the customer you actually have. The “right” price isn’t the highest or the lowest — it’s the one your specific buyer says yes to. Know your niche and price into it. ● On Faire, story sells before product does. Buyers decide in seconds based on your look, your lifestyle, and the feeling you evoke. Merchandise your page like a shop window. ● Loyalty is built one thank-you at a time. Reorders come from retailers who feel genuinely appreciated — treat every order like an honor, because it is. ● Pivoting is what keeps you alive. Every hard season (recession, COVID, a lost account) pushed Lauren into a new revenue channel. Don’t give up — adjust. GUEST OFFER FOR SHE SELLS DIFFERENTLY LISTENERS Use code ANDEE10 on Faire for 10% off orders of $150+ — valid across all three of Lauren’s brands: Rock Paper Scissors , Pip & Co., and Pop Squish Co. WHERE TO FIND LAUREN ● Instagram (store + brand): @therockpaperscissors ● Instagram (wholesale/retailer-facing): @rockpaperscissors.thebrand ● Website: https://www.rockpaperscissor.com/ Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

August 5, 2026Episode 23032 min

Ep 230: The Legal Foundations Every Product Brand Needs to Scale

Send us Fan Mail You can pour years into building a product brand — the name, the packaging, the look customers recognize on sight — and never stop to ask whether any of it is actually yours to keep. In this episode, attorney Amber Gilormo, founder of The Boutique Lawyer, breaks down the legal foundations every product-based business needs before it scales: the one protection she tells every client to set up first, what a real wholesale contract has to cover, and the single most common (and most expensive) mistake she sees product sellers make. It’s a plain-English, zero-jargon conversation about turning “the scary business stuff” into the very thing that lets you sell with confidence. KEY TAKEAWAYS • Form your LLC first. It’s the firewall between you personally and your business’s debts and liabilities — and the peace of mind that lets you actually dig into growth. • A contract isn’t distrust; it’s a service to your buyer. Clear wholesale terms (pricing tiers, minimums, net terms, damaged or late shipments, returns and restocks) protect the relationship and help it grow. • Selling B2B raises the stakes. Bigger orders mean more money on the table when something goes wrong, so clarity in your wholesale agreement matters more than ever. • Clear your brand name before you scale. Search it before someone else’s trademark forces a costly rebrand — and remember, two similar names can coexist if you’re not in the same space (Dove Chocolate vs. Dove Soap). • Awareness is 90% of the battle. Use free tools to spot issues early so you can act on your timeline — not someone else’s cease-and-desist. • Protection creates boldness. When your legal house is in order, you feel safe enough to take the risks growth requires — and you’re set up for a clean exit if you ever sell. RESOURCES MENTIONED • The Boutique Lawyer — contract template shop, free quarterly legal magazine (fall issue: intellectual property), and legal newsletter • Instagram: @theboutiquelawyer • Website: theboutiquelawyer.com • trademarkclear.com — free, AI-based trademark search Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

July 29, 2026Episode 22933 min

Ep 229: Grow Your Business Without Social Media: The “Anti-Social” Strategy That Built 7 Figures

Send us Fan Mail Holly Haynes built a 7-figure business — and eventually retired both herself and her husband — without ever leaning on daily posting or dancing on reels. A former Fortune 500 strategist who started her company in the middle of the 2020 pandemic while working full-time and raising twins, Holly built everything around a simple idea: social media is the sidecar, not the engine. In this episode, she breaks down her “anti-social” approach — the home base, email, SEO, and offline strategy that actually move revenue — and the mindset shift that lets quiet, sustainable marketing outsell the hustle. KEY TAKEAWAYS • Social media is a sidecar, not the engine. Before you post another thing, look at your data and ask where your sales actually came from. • Build a “home base” — one piece of consistent long-form content (podcast, blog, YouTube, Substack) on the platform you genuinely enjoy — then repurpose it outward. • Email is a sales engine. Holly credits 71% of her revenue to email and trains her list to expect (and reply to) her. • SEO now includes AI. Create content that answers buyer questions and objections so search engines — and tools like ChatGPT — recommend you to the right people. • Redefine success around the life you want first, then build the business and systems to fund it. Boundaries and rest can grow revenue, not shrink it. RESOURCES & LINKS MENTIONED • The Antisocial Shift — Holly’s free private podcast walking through her framework Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

July 22, 2026Episode 22812 min

Ep 228: Burnt Out or Plateaued? Check These 3 Business Foundations First

Send us Fan Mail Andee is recording this one from the road, driving home from a weekend in Nashville with a friend she had not seen in years. What started as a kitchen-table conversation about a career crossroads turned into the clearest explanation she has given of the PEG method: the three foundations she believes every business is built on, and the reason so many good business owners stall out without ever understanding why. If your business has plateaued, if growth feels heavier than it should, or if you have quietly wondered whether you are even in the right lane, this episode gives you language for it. It is short, it is honest, and it will probably make you want to call someone who knows you well. KEY TAKEAWAYS • Passion, experience, and God-given talent are the three foundations that let you build a standard of excellence. Remove one and the whole thing gets wobbly, no matter how good your strategy is. • Missing passion does not make you bad at the work. It makes you burn out doing it, because entrepreneurship is a roller coaster and passion is what carries you through the dips. • Experience is developable and it is not measured in years. It is measured in whether you have enough of it to hold a standard of excellence. • God-given talent is the one you cannot manufacture, and it is the one you are worst at spotting in yourself. The people closest to you have been telling you what it is for years. • A plateau is often a foundation problem wearing a strategy costume. Before you buy another course, audit which of the three is actually missing. • Capability is not the same as calling. You can be good at something and still be in the wrong lane. schedule a 1:1 call with Andee here. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

July 15, 2026Episode 22710 min

Ep 227: Your "Slow" Month Might be your Best One (but You're Ignoring this One Thing)

Send us Fan Mail Ever feel like you’re working hard on your shop but just guessing at what actually moves the needle? In this quick episode, Andee pulls back the curtain on the one thing most product-based business owners avoid — their data — and shows why that avoidance is quietly capping their growth. Through two real client stories, she reveals how the right numbers turn “I think” into “I know,” and how that shift creates clarity, strategy, and sales. This is a permission slip to stop flying blind, told with zero shame (Andee’s been guilty of it too). KEY TAKEAWAYS • You can’t grow strategically or sustainably while ignoring your data — guessing isn’t a strategy. • A high conversion rate on low views is a hidden goldmine: people already want the product; it just needs more eyes. • Optimize listings with the keywords retailers actually search, then test the conversion rate in 2–4 weeks to confirm visibility went up without conversion dropping. • Your assumptions about your business (“that month is always slow”) are often wrong — the data tells the real story. • Don’t ignore the data, but don’t hate it either. It’s the source of clarity and strategic direction. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

July 8, 2026Episode 22621 min

Ep 226: The Wholesale CEO Mindset: 5 Shifts Every Product Business Owner Needs

Send us Fan Mail 👉🏼 Apply for the Faire Accelerator Most product-based business owners who struggle with wholesale aren't struggling because their products aren't good enough. They're struggling because they're still operating from the wrong identity. In this episode, Andee Hart names the maker-to-CEO gap that quietly caps wholesale growth, and delivers five practical, identity-level shifts to close it. Key Takeaways • The gap between makers who stall and wholesale brands that grow is rarely about products — it's about identity. • Your wholesale pricing must be built from COGS up, not from feelings or competitor comparison. If a retailer keystones your price and your margins collapse, you have a foundation problem. • Writing out your product's 'retail case' — why a boutique owner needs it, what it does for her customers and her bottom line — is the fastest way to replace hope with certainty. • A sales system doesn't have to be complicated. Answer five questions: Who am I targeting? How am I reaching out? What am I saying? How am I following up? What does my Faire shop do to convert? • You don't build confidence first and act later. You build the system, and the confidence comes from the action. Resources Mentioned Episode 224: Stop Losing Money Faire Market: 2 Pricing Hacks That Protect Your Margins Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

July 1, 2026Episode 22517 min

Ep 225: How to Break Through to Your First $100K in Wholesale Revenue

Send us Fan Mail If you've been hustling to grow your wholesale revenue and still feel stuck, this episode is going to stop you in your tracks — in the best possible way. Andee Hart breaks down exactly why most product-based sellers stall out before hitting $100K in wholesale, and what separates the sellers who break through from the ones who stay stuck. This isn't a motivational pep talk. It's a roadmap, complete with real math, practical shifts, and an honest look at what a $100K wholesale business actually requires. Key Takeaways • The gap between where you are and $100K in wholesale is not a hustle gap. It is a strategy gap. • $100K sellers are not doing more things. They are doing the same things consistently, with a system behind them. • Retention is as important as acquisition. If you have 50 accounts reordering twice a year at $500 each, that is $50,000 in revenue from buyers you already have. • You cannot build a $100K wholesale business on guesswork. Knowing your average order value, your reorder rate, and your top-performing products is where the strategy starts. • The Faire 5 Framework moves through three phases: Foundation, Content Engine, and Flywheel. Each phase compounds on the last. Ready to reach your first (or next $100k) on Faire? Apply for the Faire Accelerator here. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

June 24, 2026Episode 22415 min

Ep 224: Stop Losing Money Faire Market: 2 Pricing Hacks That Protect Your Margins

Send us Fan Mail If you've been opting into Faire market events and wondering why the orders aren't moving the needle, the answer probably isn't your products. It's your pricing. In this episode, Andee breaks down the two math hacks that allow product-based business owners to offer the Faire market discount confidently, attract new retail buyers, and still walk away with real profit. This is not a theory episode. You'll leave with a framework you can apply to your actual product line today. Key Takeaways • The market discount is not meant to come out of your profit. It should be a planned line item in your pricing from day one. • The Discount Stack Method teaches you to build your pricing from the bottom up: starting with your cost of goods, adding your target margin, then layering in your maximum potential discount before you ever set a retail price. • Every product in your Faire shop needs an internal floor price, which is the absolute minimum wholesale price you will accept, regardless of what discount is applied. • Before every Faire market event, audit your product list against your floor prices. Exclude anything that would fall below that number, or raise the base price before the event goes live. • Volume is only valuable when your margin is intact. Lots of orders at a loss is not a win. Looking to grow to your first (or next) $10k month on Faire? Join the Faire Accelerator waitlist. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

June 17, 2026Episode 22234 min

Ep 223: How to Price Your Products So Buyers Say Yes with Jan Touchberry (Pt 2)

Send us Fan Mail If you have ever looked at your own pricing and felt a knot of guilt, this episode is going to feel like a conversation you needed to overhear. In Part 2 of Andee's talk with Jan Touchberry, they get specific about the thing most product based business owners quietly wrestle with: charging what their work is actually worth. They dig into why women in particular tend to undercharge, how to price around the buyer's return instead of your own costs, and why reaching for a discount can quietly cost you more than it earns. It is honest, practical, and full of reframes that change how you look at your next price. Episode highlights [00:00] The guilt that shows up the moment you set a price, and why we talk ourselves down. [03:50] The Proverbs 31 reframe: how charging your worth connects to provision and generosity. [09:39] Why you should sell the transformation, not the deliverable, told through a real wholesale example. [13:00] The $45 hat story: how strong branding gives you permission to charge more. [29:23] The pricing move that beats discounting every single time. Key takeaways 1. Price from the buyer's return on investment, not just your cost of goods. Start with the transformation your product creates, then work backward to a number that reflects it. 2. Your branding sets the price expectation before you say a word. When your visual presence matches who you serve, charging more feels earned instead of awkward. 3. Undercharging is often a control problem in disguise. You cannot guarantee a client does the work, and pricing low to feel responsible for their results only teaches people to undervalue what you offer. 4. Discounting trains the market to see you as the cheap option. If cash flow is the concern, offer a payment plan instead of cutting your price. 5. Your price is not permanent. Revisit it at least once a year, survey your ideal buyers, and do not be afraid to raise it as your value and the market shift. Resources and references mentioned • Part 1 of this conversation, on scarcity and provision thinking • Proverbs 31 episode (referenced in the pricing mindset discussion). • Base44, the AI "vibe coding" tools mentioned for building sales pages and calculators. • Jonathan Mast's AI training referenced for landing page prompts • Jan Touchberry, host of the Marketing Without Socials podcast Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts

Wealth, Yoga , Wine

Wealth, Yoga , Wine

Valerie Hail

BusinessEntrepreneurshipInterviews guests
The Dan Abrams Podcast

The Dan Abrams Podcast

Mediaite

BusinessInterviews guests
The Michael Harrison Interview

The Michael Harrison Interview

PodcastOne

BusinessInterviews guests
The Modern Stock & Options Trading Show

The Modern Stock & Options Trading Show

Russ Mathews

Business

Business Creators Radio Show with Adam Hommey

Business

Business Creators Radio Show With Adam Hommey

Business