She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

Hosted by Andee Hart

Business Marketing Entrepreneurship Education

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Episodes

144

Latest episode

Nov 2026

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EN-US

About the show

Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday. She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure. Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches. Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand. This show will provide answers to questions like: How do I get my products onto boutiques shelves and retail stores? What is the best way to start selling wholesale? How do I use Faire Market to grow my product business? How do I sell without feeling salesy or pushy? How do I grow my product-based business consistently? What sales strategies actually work for makers and handmade sellers? How do I grow past selling my products on Etsy? What are some demand generation strategies for my product launches? How do I overcome imposter syndrome as a small business owner? How do you integrate faith in business? If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place. Settle in and learn the art of selling differently.

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60 recent

November 11, 2026Episode 24412 min

Ep 244: 4 Ways to Use AI as Your First Marketing Hire for a Wholesale Brand

Send us Fan Mail Hiring a part-time marketing assistant can run several thousand dollars a month. For many product makers, that cost is the only thing between them and showing up for their ideal retailers every week. In this episode, Andee walks through four AI workflows that cover most of what that hire would do for a wholesale brand. She shows how to turn one piece of content into a month of marketing, write retailer-focused product descriptions, research stores and draft personal pitches, and find the gaps your competitors leave open. AI handles the blank page. You keep final approval on everything. The Four Workflows at a Glance 1. Content repurposing. Pick one main piece of content each week. Ask AI for social captions, an email, a short video script, and quote lines in your brand voice. Pick your favorites and polish them. 2. Product descriptions. Start with your real product facts. Add what a retailer needs to know: who their customer is, how the product sells, and how it will perform on their shelf. Ask for a retailer-focused description and a search-friendly title built on the words boutique owners type. Check every fact before you update your listings. The same product can get fresh angles for holiday, January self-care, and Valentine's Day. 3. Retailer research and pitch emails. Ask AI for 10 to 20 retailers aligned with your brand. Confirm each store's contact details yourself. Then get a quick read on each store: its vibe, what it carries, its aesthetic, and who its customer is. Save that research. Draft a short personal email that matches your best-fit product to the store. Review every email and add a personal touch. 4. Competitor gap analysis. Pick three to five brands in your category on Faire that sell to your target retailers. Compare hero images, product descriptions, price points, case packs, minimums, product range, and retailer reviews. Then ask where the gap is between your brand and theirs. Key Takeaways • AI replaces the blank page and the busy work. It does not replace your judgment, your taste, or your voice. You approve everything before it goes out. Resources & Links 👉🏼 Join the the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

November 4, 2026Episode 24310 min

Ep 243: How to Avoid the January Slump: 3 Wholesale Fixes to Make Right Now

Send us Fan Mail October and November can feel like the best months your wholesale business has ever had. Then January arrives and your Faire shop goes quiet. In this episode, Andee explains why the January slump is a pattern, not bad luck, and shows you three fixes that work only if you start now: give retailers a reason to buy in January, book January orders before December, and keep your outreach alive through the holidays. Key Takeaways • Retailers are recovering in early January. They are counting inventory, paying bills, and starting taxes. They are also flush with cash, and late-January winter markets are coming, so you want to be in front of the lull. • If your whole line reads as autumn and holiday, there is nothing for her to reorder in January. Ask what a retailer wants on her shelf after the holidays. • You may not need new products. Update titles, photos, and descriptions to reposition what you already have: self-care, cozy winter, organization, fresh starts, Valentine's Day, Galentine's, birthdays, everyday gifting, and early Easter. • Ask about January while you have her attention. A small restock of best sellers or a ready-made Valentine's or winter bundle she approves now and receives later helps her plan. • Outreach stops when fulfillment takes over. A few minutes a week fixes it: about 10 new retailers and one follow-up, on a set day like Tuesday. • Write your January emails and build your retailer list before December so January 2nd means hitting send, not starting from zero. Resources Mentioned • Retail Ready Wholesale Challenge : a five-day challenge delivered through a private podcast, so you can listen while you pack orders. • Related: Ep 241 - Holiday Wholesale Reorders: 3 Things to Send Your Retailers This Week Resources & Links 👉🏼 Join the the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

October 28, 2026Episode 24234 min

Ep 242: Perfectionism in Business: How to Stop Chasing Perfect and Start Moving (with Rachel Brooks)

Send us Fan Mail Perfectionism rarely looks like a problem. It looks like high standards, long hours, and a business that keeps growing. In this episode, Andee talks with Rachel Brooks, faith-fueled entrepreneur, author of Chasing Perfection: A Journey to Healing, Fitness, and Self-Love, and host of The Confident Woman podcast. Rachel shares how three different people told her to write a book before she believed it, why she released it in the middle of the pandemic against advice to wait, and what she learned when she reached the top of her field and felt empty. Then she walks through how she helps women simplify their businesses so the work grows with them. If you are tired and still pushing, this conversation gives you a place to start. KEY TAKEAWAYS • Perfectionism often works as a mask for insecurity. Rachel describes it as a survival response to past failures and old roles that shows up as performance and ambition. • The pause before publishing is usually a question of enoughness. Replace "perfect" with "good enough" and notice what you are afraid the audience will say about you. • Achievement can quietly become identity. If your worth rides on output, finishing never feels like enough, and you may reach the top and feel nothing. • A business built backward from a fixed end goal can trap you. Rachel says your ideal client is a version of you, and if you do not let that version grow, your business cannot grow either. • Start by stopping. Look at what costs you the most time and stress, decide what to drop or revisit later, and ask what life you started the business to build. • Flip the script: the seed is being, the growing is doing, and the harvest is having. Being comes first. RESOURCES MENTIONED • Chasing Perfection: A Journey to Healing, Fitness, and Self-Love by Rachel Brooks • Rachel's website • Rachel's Substack • Grab Rachel's free resource: Your Permission Slip Your Permission Slip, a free private letter with an optional audio for the woman who has spent so much time doing, producing, proving, and being who everyone else needs her to be that she may have forgotten she’s allowed to pause. It’s an invitation to stop trying to immediately fix everything or figure out exactly what comes next, and instead give yourself permission to pause, to be, and to begin again. Resources & Links 👉🏼 Join the the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

October 21, 2026Episode 2416 min

Ep 241: Holiday Wholesale Reorders: 3 Things to Send Your Retailers This Week

Send us Fan Mail A boutique owner is standing in her stock room right now, making a list of what to reorder for her holiday season. The question is whether your brand is on it. Retailers set their holiday shelves well before the rush hits you, and the vendor who wins the reorder is the one who made it easy and showed up in her inbox first. In this episode, Andee gives you three specific things to send your retailers this week, plus the follow-up question that replaces "just checking in." Key Takeaways • Holiday reorders are decided early. By the time you feel the holiday rush, her shelves are already set, so the work happens now. • Lead with value. Open the "Here's What's Selling" email with useful information, not "Do you need to reorder?" Share your three best sellers and why they work in a shop like hers. • Take the thinking off her plate. A ready-made bundle with a "just reply yes" next step removes the decisions about what to order and how much. • Size the bundle as a restock, not an opening order. If your case packs or reorder minimums are too big, holiday is a good reason to fix them. • Send a sell-through kit. A styled photo, a couple of lines she can say to customers, display ideas, and gift angles help her sell what she already bought. When your product moves fast in her store, she reorders. • Replace "just checking in" with a clear question that includes an easy out. Resources & Links 👉🏼 Join the the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

October 14, 2026Episode 2406 min

Ep 240: 3 Sales Strategies Nobody Talks About (And Why They Work)

Send us Fan Mail Everybody tells you to follow up, know your numbers, and take better product photos. This week, Andee shares three sales strategies that rarely make the list because they are quiet. They do not feel like selling, and they work better than half the tactics you have been told to try. After 17 years in sales, Andee has found that the moves that close deals are the small human ones that make it easy for a buyer to say yes, and just as easy to say no. Key Takeaways ● A maybe costs more than a no. It keeps you hoping, following up, and holding inventory for someone who may never buy. ● Give your buyer permission to say no. When she does not feel cornered, the decision becomes hers, and many come back with a yes. ● Sell the very next step. Replace "place an opening order" with "want me to send our three best sellers to try?" ● A wholesale path of small yeses can look like this: reply to an email, view a short lookbook, try a sample set, place a small opening order. ● The moment after a purchase is when a buyer trusts you most. Send her something that helps her sell the product, then check in a week after it lands with what is selling fastest for similar shops. Resources & Links 👉🏼 Join the the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

October 7, 2026Episode 2398 min

Ep 239: Leaving Your Corporate Job to Start a Business: 3 Lessons After 3 Years

Send us Fan Mail Three years ago on September 29th, I walked away from a 17-year corporate sales career to become a full-time entrepreneur. This episode is the real version of those three years, with no highlight reel. I share the night I sat across from my sister-in-law in tears, the change that finally got my business growing, and the three lessons I wish someone had handed me on day one. If you are thinking about leaving your job, or you already left and you are in the hard, messy middle wondering if you made a mistake, this episode was recorded for you. We do not talk about Faire or wholesale this time. This one is about the owner behind the business. Key takeaways • If you left your job for freedom and built a business that takes more of you than the job did, you rebuilt the job with worse benefits. Protect the reason you left. • Working more and making things more perfect is a corporate habit. Resting is a strategic choice you are allowed to make. • A hard season is not proof you took the wrong path. Pair faith for the hard seasons with ownership for the rest. • Nobody is coming to pick you, promote you, or raise your ceiling. That is the best news available to an entrepreneur. • Changing your offer or your pricing is listening to your market. Undercharging feels humble and safe, and it keeps you stuck. • Your corporate experience is training, not wasted time. Look at what you brought with you. Resources & Links 👉🏼 Join the the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

September 30, 2026Episode 23810 min

Ep 238: The 2026 Faire Shop Audit: 3 Listing Fixes That Get You Reordered

Send us Fan Mail Pull up your Faire orders and count how many retailers have bought from you more than once. If it's one or two out of every 20, you don't have a product problem. You have a listing problem. In this episode, Andee walks through a quick three-part audit of your Faire shop: what a retailer sees, what she reads, and how easy it is for her to buy again. Your first order is an audition. The reorder is the sale that builds a wholesale business. Key Takeaways • Your first order is an audition. A retailer decides whether to reorder based on how your product sold, and how it sold starts with how clearly your listing helped her place it. • Your first product image needs scale and context. Add a book, shelf, or styled accent so she knows the size, and style it so she knows how to merchandise it without the props stealing the show. • Write descriptions in the retailer's search language. "8 oz soy candle gift under $30" gets found. "Whispering Meadow" does not. Then tell her who buys it, where to display it, and when to stock up. • Make reordering the easiest purchase of her week. Use case packs of 4 to 6 where your category allows, set a reorder minimum slightly lower than your opening minimum, and put "Best Seller" in your product titles. • Audit your top listing this week. Count your repeat retailers again in 90 days. The 3-Question Audit 1. Does my first product image show scale and context for a retailer? 2. Does my product description tell her exactly who this product is for and how it sells? 3. Can she reorder one bestseller easily, without buying the whole line? Resources Mentioned • Faire Accelerator • Questions? Email Andee: andee@andeehart.com Resources & Links 👉🏼 Join the the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

September 23, 2026Episode 23711 min

Ep 237: Faire Just Made Trade Show Follow-Up Easier Than Ever

Send us Fan Mail Tired of collecting business cards at trade shows only to let those valuable leads gather dust? In this episode, Andee reveals the crucial follow-up strategies that can transform casual market encounters into solid purchase orders. If you're attending retail trade shows, gift shows, or any in-person market, this episode is a must-listen. Andee dives into the often-overlooked bottleneck that most wholesale brands face: the lack of an effective system to convert leads into sales after the event. With firsthand insights from the latest Fair Industry Experts program updates, you'll learn how to leverage new tools and automations designed to streamline your follow-up process. You'll discover: how to effectively utilize your market contacts using Fair's innovative features, the importance of timely follow-ups, and tips for engaging with potential buyers to ensure they don't slip through the cracks. Plus, we explore how these strategies can elevate your sales game and maximize the return on your investment in live market appearances. Ignoring these follow-up techniques could mean losing out on significant revenue. But by implementing the systems Andee shares, you can turn those initial conversations into lasting business relationships—ensuring you make the most of your trade show experience. Don't miss out on this essential advice that can revolutionize your approach to trade shows and market engagements. Perfect for anyone looking to enhance their sales strategy and maximize lead conversions. Tune in now and transform your market insights into actionable sales! Andee is a retail sales expert and coach, known for helping product brands enhance their wholesale strategies and drive sales growth. Resources & Links 👉🏼 Join the the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

September 16, 2026Episode 23614 min

Ep 236: How to Tell If a Boutique Buyer Is Real: 2 Questions to Ask

Send us Fan Mail A boutique owner walks up to your booth, says “I love these, send me your line sheet,” and then goes silent for three weeks. If you’ve been there, you probably decided the silence meant your product wasn’t good enough. In this episode, Andee shows you why “I love this” is a social signal and not a buying signal, and gives you two questions you can ask any store owner, at a market or in your DMs, to find out in under a minute whether she has a real place and a real time for your product. You’ll learn exactly what a real answer sounds like, what a polite answer sounds like, and what to do with each one so you stop pouring full effort and full hope into buyers who were never going to order. KEY TAKEAWAYS • “I love this,” “do you wholesale,” and “send me your line sheet” are things a nice person says when she likes your work. They are also sometimes the opening line of a real buyer. You cannot tell which from the words, because the words are identical. • A real buyer has a shelf and a calendar. If she has both, she’s real. If she’s missing one, she’s a maybe. If she’s missing both, she’s a fan, and fans don’t get a line sheet and three weeks of your attention. • The shelf question, “Where do you see this in your store?”, does two jobs. It qualifies her, and it gets her picturing your product next to her register before you’ve sold anything. • The calendar question, “When are you bringing in new product next?”, turns follow-up into an appointment. When she’s given you the date, checking back is professional, and you’re no longer guessing at timing. • Most of the emotional damage in wholesale comes from unqualified hope, not rejection. Two questions let you decide how much of your time and heart to hand over before you hand it over. Resources & Links 👉🏼 Join the the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community

September 9, 2026Episode 23515 min

Ep 235: 3 Things to Say When You're Asked for a Discount

Send us Fan Mail A buyer loves your line, wants to order, and then asks if you can “do a little better” on price. Most makers cave in the first ten seconds, and every cave teaches that retailer your price sheet is a starting point. In this short episode, Andee gives you three exact things to say instead, in the order to say them, so you can hold your wholesale price, keep the account, and stop handing over margin to make an awkward moment go away. It works in a buyer’s inbox, in your DMs, and at a market table. KEY TAKEAWAYS • Nobody negotiates on something they don’t want. A discount request means the buyer has already decided to carry your product and is now working on the deal, which puts you in a stronger position than you feel. • The first move is a question, not a concession. “Tell me more about that” reveals whether the ask is budget, risk, or reflex, and each of those needs a different answer. Many habit asks end right there. • Hold your price by connecting it to her outcome, never by explaining your costs. Retail price, keystone margin, sell-through timing, and “everyone pays the same” do more for trust than any discount. • When you do concede, trade instead of discounting. Lower first-order minimum, free shipping at a threshold, a tester and display card, or a reorder bonus all cost less than margin and get something back. • A retailer who only buys at a discount is a leak, not an account. Holding your price is how you find out which one she is. Resources & Links 👉🏼 Join the the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community