She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

Hosted by Andee Hart

Business Marketing Entrepreneurship Education

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Episodes

122

Latest episode

Jun 2026

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EN-US

About the show

Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday. She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure. Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches. Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand. This show will provide answers to questions like: How do I get my products onto boutiques shelves and retail stores? What is the best way to start selling wholesale? How do I use Faire Market to grow my product business? How do I sell without feeling salesy or pushy? How do I grow my product-based business consistently? What sales strategies actually work for makers and handmade sellers? How do I grow past selling my products on Etsy? What are some demand generation strategies for my product launches? How do I overcome imposter syndrome as a small business owner? How do you integrate faith in business? If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place. Settle in and learn the art of selling differently.

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60 recent

June 10, 2026Episode 22236 min

Ep 222: Why You Keep Playing Small in Your Business (with Jan Touchberry)

Send us Fan MailIf you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind. Andee sits down with Jan Touchberry of the Marketing Without Socials podcast for an honest talk about scarcity: the mindset that quietly shapes how women entrepreneurs price, give, and grow. The surprising part is that scarcity almost never shows up as fear. It shows up as hustle, humility, and being the helpful one. This is Part 1 of a two-part conversation, with pricing getting its own deep dive next week.Episode Highlights• [00:00] Why scarcity rarely looks like fear, and what it looks like instead• [03:44] The early-business confession: saying yes to every client out of need• [10:07] The three places scarcity hides: pricing, discounting, and over-giving• [12:33] The line that stopped the room: “continue playing small”• [26:50] Why 10x is easier than 2x, and the 80% you need to let go ofKey Takeaways• Scarcity disguises itself as virtue. The yes you give too quickly and the extra you throw in for free are often fear wearing a kinder face.• Not everyone is your customer. Chasing every low-fit yes drains the time and energy meant for the work you are actually called to do.• Playing small does not serve anyone. Shrinking your gifts robs you and the people who needed what only you could offer.• Money is a tool, not a verdict on your character. It is the love of money that is the warning, not money itself.• Simplicity scales. Cutting the 80% that drains you is what frees you to grow, not adding more to your plate.Resources and References Mentioned• Book: 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy• Jan Touchberry's podcast: Marketing Without Socials Grab your spot in the Retail Ready Wholesale Challenge.Resources & Links 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community

June 3, 2026Episode 22121 min

The Faire Shop Audit You Haven't Done Yet: 5 Conversion Fixes

Send us Fan MailReady to grow your Faire Shop to $10k+ months?You opened your Faire analytics and the views are there. Hundreds, maybe thousands of shop visits this month. Retailers are finding you. But they are not clicking to purchase. They scroll your products and leave. No order. No favorites. Nothing. Here is the thing: that is not a traffic problem or a product problem. That is a conversion problem. And conversion problems are almost always clarity problems. Confused retailers do not buy. They bounce. In this episode, Andee breaks down five specific reasons retailers are visiting your Faire shop and walking away without placing an order. For each reason, she hands you the exact fix. This is the Faire shop audit you probably have not done yet. Grab your spot in the Retail Ready Wholesale Challenge.Resources & Links 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community

May 27, 2026Episode 22010 min

Your Hidden Revenue Source: Why Existing Retail Buyers Are Your Biggest Growth Opportunity

Send us Fan MailReady to grow your Faire Shop to $10k+ months?What if your next revenue breakthrough isn't coming from a new audience, a new platform, or a new launch? What if it's already sitting inside your business, inside the list of people who already bought from you and loved what they got? In this episode, Andee challenges one of the most expensive habits product sellers carry: the obsession with new customers at the expense of the ones already in your corner. This is a short, strategic episode with a clear action step you can take this week.Key Takeaways• Selling to an existing customer is 5 to 7 times less expensive than acquiring a new one. The math alone should shift where you focus your energy.• Past buyers don't come back because life got busy, not because they didn't love your product. That is a follow-up problem, and it's fully fixable.• Your warm audience is your most valuable list. Every person who has ever purchased from you, on Faire, Etsy, Shopify, or at a market, already believes in what you make.• The 3-Move Reactivation Framework: (1) Identify your top 10 buyers from the last 6-12 months. (2) Send a personal message, not a newsletter blast. (3) Give them a reason to act now.• Sustainable revenue comes from tending the relationships you already have, not just chasing cold traffic.Grab your spot in the Retail Ready Wholesale Challenge.Resources & Links 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community

May 20, 2026Episode 21926 min

Your Shopify Store Is Only Running at 30% — Here's How AI Changes That

Send us Fan MailYour Shopify store has more horsepower than you think — and most product brand owners are using less than half of it. In this episode, Andee sits down with Deonnah Carolus, founder of Ecommerce Savvy and a decade-deep Shopify strategist, to unpack the AI tools already baked into the Shopify platform that product sellers are either ignoring or barely touching. This is not a tech-heavy episode. It's a practical, eye-opening conversation about what's actually possible when you stop avoiding the tools and start using them to sell smarter. Key Takeaways• Shopify Magic and Sidekick are two distinct tools: Magic handles product imagery and copy generation; Sidekick functions as an in-store data assistant and strategy partner.• Generic AI output comes from generic prompting. Building a brand brain inside your AI tool of choice — with your voice, customer profile, and brand assets uploaded — dramatically improves results.• You do not need a paid theme, an agency, or a technical background to get started on Shopify. The free Horizon theme is solid and the basic plan supports most sellers up to five figures in monthly revenue.• Your digital footprint matters more than ever. Social channels, a strong product data feed, and consistent online presence are what allow AI-powered search and shopping tools to surface your brand.• Avoiding AI does not protect you. Learning it, even at an hour a day, returns your sense of agency. As Deonnah put it: you automatically take your power back. Ready to join Shopify, use my affiliate link to get started today. Guest ResourcesDeonnah Carolus — Ecommerce SavvyShopify Lab (step-by-step DIY Shopify course)Grab your spot in the Retail Ready Wholesale Challenge.Resources & Links 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community

May 13, 2026Episode 21815 min

Fear Disguised as Wisdom: Why Your Gut Instincts are Keeping You Stuck (And How to Change It)

Send us Fan MailIn this episode, Andee challenges one of the most widely accepted pieces of advice in entrepreneurship: trust your gut. But your gut instinct is only as wise as the experiences you've had. If you've spent years selling at weekend markets but never pitched to a boutique buyer, your gut has no frame of reference for what's actually possible. In this episode, you'll learn the difference between genuine red flags and discomfort, why limited experience creates false confidence, and how to make decisions based on data instead of feelings. This conversation is for anyone who's stayed stuck at the same revenue level because they kept listening to the voice telling them "not yet."Key Takeaways:Your gut instinct is pattern recognition based on past experiences—not mystical wisdom. If your experiences are limited, your instincts are working with limited data.Discomfort and unfamiliarity are not red flags. They're signals that you're in growth mode. The bigger the opportunity, the less familiar it will feel.False confidence is as dangerous as false caution. Once you've done something a few times and it works, you assume you know the whole game. You don't. Stay a student.Red flags are about misaligned values. Unfamiliar is just new. Before you walk away from an opportunity, ask which one you're actually facing.You upgrade your instincts by upgrading your inputs: better mentors, better data, better environments, and the experiences of people who have already cracked the code.One small move toward an opportunity gives your gut new information to work with. You don't have to make the whole leap—just take one step.Faire AcceleratorGrab your spot in the Retail Ready Wholesale Challenge.Resources & Links 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community

May 6, 2026Episode 21715 min

The Buyer That's Been Hiding in Your Inbox (And How Faire Just Made It Official)

Send us Fan MailIf you sell on Faire, this episode is a must-listen. In April, Faire officially launched a verified Business Use buyer category, opening the door to a whole category of customers that most product sellers have already been serving informally through email threads and one-off invoices: hotels, corporate gift buyers, wellness studios, event companies, and more. In this episode, Andee breaks down exactly what changed, why it matters more than most sellers will realize, and the three specific moves you can make this week to capture margin you have already earned.Timestamps[0:00] Introduction: the buyer hiding in plain sight[1:45] What Faire's Business Use category is and who it includes[4:10] How these buyers differ from your typical retail accounts[6:30] Why the revenue is real but the system is broken[9:15] Faire Direct: zero commission and what it actually means for your margin[12:00] How Faire Direct also boosts your Faire shop visibility[14:30] Three action moves to make this week[17:00] The bigger picture: building wholesale revenue that compoundsGrab your spot in the Retail Ready Wholesale Challenge.Resources & Links 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community

April 29, 2026Episode 21532 min

Why You Can't Stop Procrastinating (And It Has Nothing to Do With Motivation)

Send us Fan MailYou know what you need to do. You might even know how. So what's actually getting in the way? In this episode of She Sells Differently, Andee sits down with Robin Emdon, known as the Procrastination Slayer and the Momentum Architect, to pull back the curtain on why product-based business owners stall on the work that matters most. This is not a pep talk. This is a research-backed, honest conversation about the missing piece that no productivity app can replace.Key Takeaways• Procrastination is not a motivation problem -- it's a structure and accountability problem. The fix starts there.• External accountability works because we are wired as social, herd-instinct animals. We cannot empathize with an app. We can let down a real person.• Research from Dominican University of California found that people with full accountability structures achieved 33% more of their goals than those without -- in just one month.• Productivity that doesn't move you toward your actual vision is just dopamine in disguise. Cleaning the garage feels productive. It is not.• The question to ask before any task: is this a needle mover, or a creative distraction? Write it down where you can see it.• Start with five minutes. Not a plan. Not a schedule. Five minutes on the thing that matters, today.Resources Mentioned• Robin's book (free PDF)• Robin's Free 5-day productivity video course• Find Robin on LinkedInResources & Links 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community

April 22, 2026Episode 21513 min

The 5-Day Plan That Gets Your Products on Boutique Shelves

Send us Fan MailIf you have been working hard at your product business and wondering why the sales still feel so inconsistent, this episode is going to name what you have been feeling and give you a better path forward. Andee breaks down why the hustle-heavy model of markets, Etsy, and social media posting is designed to keep you busy, not to build freedom, and how wholesale changes that math entirely. This is a no-fluff episode that ends with a concrete next step for makers who are ready to stop grinding and start building something that compounds.Timestamps• [0:00] The burnout cycle most product makers are stuck in right now• [2:30] Why pop-up markets and handmade order flows are not designed to scale• [3:45] What wholesale actually looks like and how one boutique order changes the revenue math• [5:00] Lori's story: from farmers market fatigue to a $1,200 wholesale order in three weeks• [6:15] The mindset shift that separates makers who break through from those who stay stuck• [7:30] What is inside the Retail Ready Wholesale Challenge and what you will walk away with• [12:34] The one thing to stop doing immediately if you want to scale Key Takeaways• Markets and direct-to-consumer platforms are not broken, but they have a ceiling. Wholesale is the model that removes it.• One boutique order can bring in more revenue than multiple weekends of markets, without you ever leaving home.• The pitch that actually gets replies is shorter than you think. Three lines. That is it.• Eighty percent of wholesale accounts are won not in the first pitch but in the follow-up.• Building a wholesale habit means creating a repeatable weekly rhythm, not a one-time launch. Resources Mentioned• Retail Ready Wholesale ChallengeResources & Links 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community

April 15, 2026Episode 21435 min

From Overlooked to Shelf-Ready: How Packaging Design Changes Everything

Send us Fan MailYour product doesn’t get a second chance on the shelf.Before a retailer decides to carry your product…Before a customer picks it up…Before anyone reads a single word…Your packaging design has already made the decision for them.In this episode, Andee sits down with packaging expert Kelley Kempel (20+ years designing for major retailers like Dick’s Sporting Goods and Kohl’s) to break down what shelf ready packaging actually means—and how to use it to increase sales.You’ll learn:What shelf ready packaging is (and why it matters more than you think)The 3 subconscious signals your packaging sends: quality, price, and brand promiseWhy customers will pay more for products with better packagingThe biggest mistake product makers make when designing their own packagingHow to make your packaging instantly clear and easy to understandWhat retail buyers are scanning for in seconds at trade shows and marketplacesHow to stand out when your product is surrounded by competitorsSimple ways to improve your packaging without a full redesignLearn more from Kelley:https://www.instagram.com/hiddenpathcreative/https://www.hiddenpathcreative.com/Your Guide to Packaging That Sells (limited series podcast for product-based founders) Grab your spot in the Retail Ready Wholesale Challenge.Resources & Links 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community

April 8, 2026Episode 21323 min

How to Reach Retail Buyers When You Don’t Know Where to Start

Send us Fan MailGrab your {free} ticket to the Product Seller Summit, happening April 13-17th, 2026. In this episode, Andee dives into the challenges faced by product based businesses trying to achieve wholesale business growth. Many makers get stuck in a research loop before reaching out to retail buyers, mistaking avoidance for preparation. This episode is a wholesale strategy reset, revealing how readiness to contact retail buyers emerges through clear, actionable steps rather than waiting for the perfect moment. You’ll learn tips including how to distinguish needle movers from creative distractions and how to interpret silence from buyers strategically. Instead of a short burst of activity, you will uncover a sustainable rhythm in sales strategies that builds a consistent retail buyer pipeline. If you want to move your product based business forward with effective online marketing and marketing strategies, this episode provides the mindset shifts you need to start reaching retail buyers confidently.Retail Ready Wholesale Challenge - Grab it here.Grab your spot in the Retail Ready Wholesale Challenge.Resources & Links 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community